As Monday’s Content Distribution and Marketing strategy meeting came to a close, Ashley Culp, Centric’s vice president of Partner Marketing, got a little excited.
“Centric started out as the little engine that could, and now we’re a big revved up Soul Train,” he said.
Culp’s got a point. The 24-hour channel for African-American and multicultural adult viewers continues to steadily pick up steam. Since the network launched in 2009, Centric has posted year-over-year growth in every successive quarter, and last year ranked among the top 10 for fastest growing cable networks.