Viacom Insights: Now Also in Spanish and Portuguese

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: January 2017

Welcome to the January issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce that our insights blog is now available in both Spanish (LatAm) and Portuguese (Brazilian). A drop-down menu in the upper right corner allows for toggling between languages.

To celebrate this launch, we’re sharing new stories from the Americas on LGBT acceptance, music, cars, and personal care.

As always, the English version of our blog is home to these stories and many more.

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Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: November and December 2016

Our Viacom International Insights team recently compiled our latest consumer insights from around the world.

In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop for baby products around the world.

As always, please check out our insights blog, where you can find these stories and many more.

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Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

Gen X Today Special Edition, October 2016

Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*.

This study found that Gen X’s youthful rebellion has transformed into a radical acceptance of who they are – and the stories below illustrate what life is like for these cultural trailblazers. In their relationships and in their careers, they make decisions based on what works for them over what looks good to others. These tendencies are helping them avoid midlife crisis as they approach their middle years.

As always, please check out our insights blog, where you can find these stories and many more.

* Based on Jun-Aug ’16, 29 countries with ratings available

 

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Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like?

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Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery – Viacom International Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s International Insights team gathers the latest consumer insights from around the world. You can click through below to read about our Gen X project that launches next week, a study revealing that audiences want to feel their short-form videos, Indian youth’s views on money and success, and an info-graphic on how global kids find new TV content.

Please check out our insights blog, where you can find many more stories like these, and click here to be added to our mailing list.

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Viacom’s Consumer Insights From Around the Globe: August 2016

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month’s issue includes a look at global parents’ rising LGBT acceptance, an analysis of how global teens listen to music, and two infographics: one identifying the role of humor in the daily lives of global adults and another detailing the sources global kids use to watch TV and video content.

As always, please check out our insights blog, where you can find these stories and many more.

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Viacom International Insights: Brexit Special Edition, July 2016

by Christian Kurz, Global Consumer Insights, Viacom

Late last month, Britain surprised the world by voting to leave the European Union. Following that vote, Viacom International re-contacted seven young adults from the UK, Italy, France, Spain, Netherlands and Sweden who had participated in a 2014 study of global youth’s vision of the future in 2020.

At the time, our young Europeans spoke optimistically about the many opportunities available to them throughout Europe, including travel, career, and general cultural exploration. Through our conversations over the past few weeks, we captured their reactions to this historic decision and found out how their views about the future have shifted. Our international insights team synthesized this research into three blog posts, featured below.

For more posts like this, check out our insights blog.

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TV Needs To Be ‘S.M.A.R.T.’

by Christian Kurz, Global Consumer Insights, Viacom

It’s no secret that the way consumers watch TV content is evolving and changing.  Viacom’s new research project, TV S.M.A.R.T., provides a deep understanding of how and why TV viewing is changing around the world, as well as insight into how technological advancements are impacting consumption and engagement. During the study, we connected with more than 27,000 viewers across 32 countries. We were granted unprecedented access into their lives and TV viewing habits to arrive at a deep, immersive understanding of what drives their TV watching preferences. The findings reveal that TV is still the king of media, but it needs to be SMART — social, mobile, accessible, relevant and tailored. Read More

Consumer Insights: Viacom International Media Networks’ ‘Kids of Today and Tomorrow’

by Christian Kurz, Global Consumer Insights, Viacom

A truly global exploration, Viacom International Media Networks’ “Kids of Today and Tomorrow” study is the network’s broadest and most detailed analysis to date of kids around the world. With research based on 6,200 kids ages 9-14 across 32 countries, this study focused in on “last wavers,” or the youngest Millennials, born between 2003 and 2008. The findings point to several key traits that shape these kids’ world views and make them distinct from older members of this generational cohort. Read More

In the Philippines, Millennials Demonstrate Resilient Spirit

by Christian Kurz, Global Consumer Insights, Viacom
The International Filipino Association at NYU hosted a musical showcase in which 100% of proceeds were donated to NAFCON USA's Bayanihan Relief & Rehabilitation Program. (Photo: Justin Manolo)

The Millennial members of the International Filipino Association at NYU hosted a musical showcase in which 100% of proceeds were donated to NAFCON USA’s Bayanihan Relief & Rehabilitation Program. (Photo: Justin Manalo)

Our research has found that Filipinos are among the happiest people in the world. Right up there with Latin Americans and Nigerians, 83% of Filipinos aged 9-30 consider themselves to be “very happy” – making the Philippines the fifth happiest country in the world, according to Viacom’s recent 32-country survey.

Then last month, Super Typhoon Haiyan (or Yolanda, as it’s known in the Philippines) hit the country. As Yan Yuzon, one of our MTV Voices correspondents, writes, “the geographic middle of [his] nation [was] literally punched in the gut by […] possibly the worst storm in recorded history.” You can read his captivating story on MTV Voices. Read More

Consumer Insights: ‘The Next Normal: An Unprecedented Look at Millennials Worldwide’

by Christian Kurz, Global Consumer Insights, Viacom

This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency of the results. The landmark study – the broadest single study of the Millennial generation to date – spanned 24 countries, included 15,000 interviews and revealed four major global trends among young people today, from their high levels of happiness to their emphasis on family and community. Read More