Christian Kurz

In the Philippines, Millennials Demonstrate Resilient Spirit

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom
The International Filipino Association at NYU hosted a musical showcase in which 100% of proceeds were donated to NAFCON USA's Bayanihan Relief & Rehabilitation Program. (Photo: Justin Manolo)

The Millennial members of the International Filipino Association at NYU hosted a musical showcase in which 100% of proceeds were donated to NAFCON USA’s Bayanihan Relief & Rehabilitation Program. (Photo: Justin Manalo)

Our research has found that Filipinos are among the happiest people in the world. Right up there with Latin Americans and Nigerians, 83% of Filipinos aged 9-30 consider themselves to be “very happy” – making the Philippines the fifth happiest country in the world, according to Viacom’s recent 32-country survey.

Then last month, Super Typhoon Haiyan (or Yolanda, as it’s known in the Philippines) hit the country. As Yan Yuzon, one of our MTV Voices correspondents, writes, “the geographic middle of [his] nation [was] literally punched in the gut by […] possibly the worst storm in recorded history.” You can read his captivating story on MTV Voices. Read More

Consumer Insights: ‘The Next Normal: An Unprecedented Look at Millennials Worldwide’

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

This large-scale global study takes an unprecedented look at Millennials worldwide, and more telling than the disparities was the consistency of the results. The landmark study – the broadest single study of the Millennial generation to date – spanned 24 countries, included 15,000 interviews and revealed four major global trends among young people today, from their high levels of happiness to their emphasis on family and community. Read More

MTV ‘New Millennials’ Research Mirrors International Study

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

VIMN Pic 1

Last week, our colleagues at MTV US unveiled the results of their “The New Millennials Will Keep Calm and Carry On” study (see the press release here). The results of this study mirror the international results of our “The Next Normal,” for which we went to 24 countries to define the attitudes, behaviors, and aspirations that make global Millennials unique. We separated them into three groups: Early or Older Millennials (25-30s), Core (15-24s), and Late or Younger Millennials (9-14s). From this analysis we can draw comparisons between the younger and older end of Millennials across the globe – all numbers below refer to the global 24-country averages. Read More

Religion, Faith and Spirituality for Millennials

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

TNN Pride and ToleranceIn exploring Millennial attitudes toward religion, faith and spirituality across the globe, we found that overall, this generation believes that everybody should have the right to choose their own religion. But their openness and tolerance are also marked by distrust in organised religion, as well as distinctions between faith and spirituality in some countries. Read More

Consumer Insights: ‘Comedy Across Borders’

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Comedy Across Borders InfographicFrom the increase in comedy programming to the explosion of live comedy shows and tours, there’s an appetite for comedy like never before. Comedy is a globally relevant genre, so Viacom International Media Networks examined humor in its study “Comedy Across Borders,” spanning 13 markets including the UK, Germany, Holland, Italy, Spain, Sweden, Poland, Russia, Brazil, Mexico, Singapore, Indonesia and Malaysia. Read More

The Next Normal: Southern Europe and the Economy

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

tnn southern economy

Of all the events that have shaped the lives of the Millennial generation, the global economic crash of 2008 stands out as the moment that has had the greatest personal impact on this generation.  The fallout of global recession has shaped the attitudes and expectations of young people in almost every corner of the world.

Southern Europe has been particularly badly hit, and with general elections in Italy scheduled for 24-25 February, we wanted to take a closer look at Millennials opinions around the subject of economy across three hard hit countries in Europe: Greece, Spain, Italy. Read More

The Next Normal: An Unprecedented Look At Millennials Worldwide

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

As Viacom’s international audience grows and the Millennial population stands at 2.5 billion worldwide, we set out to create a definitive guide to this generation’s distinctive attitudes, behaviors and aspirations. Building on our heritage of global research, we undertook “The Next Normal: An Unprecedented Look at Millennials Worldwide,” a study unparalleled in scale and the first truly global portrait of this generation. Our research spanned 24 countries across every continent, tapping into the minds of Millennials through 15,000 interviews, in-depth explorations and expert commentary.

“The Next Normal” represents the Millennial experience and uncovers how different the world has become thanks to this highly influential generation. Some sentiments we heard over and over:  Read More

Consumer Insights: Nickelodeon’s ‘International GPS: Kids’ Influence’

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Unlike previous generations, decision-making within families today is almost entirely collaborative – and as kids become more influential, they’re impacting purchasing decisions. Whether it’s to teach their kid that his/her opinion matters – or because they feel that their child has a stronger opinion or is more knowledgeable about brands than they are – parents are asking their kids for their opinions and taking them seriously. In “International GPS: Kids’ Influence,” Nickelodeon takes a look at the relationships between parents and kids across 11 countries, today’s increasingly collaborative family dynamics and the power of kids’ influence over purchasing decisions. Read More

Consumer Insights: Be Viacom’s ‘Brand Engagement Project’

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

We’ve been quantifying viewers and users through ratings, impressions and audience segmentations here at Viacom for a long time now. And while this research remains instrumental, we wanted to do more: we wanted to go beyond understanding how our viewers behave, to uncover how they feel toward our brands as well. Enter the “Brand Engagement Project,” the first-ever international neuropsychological study into understanding the emotional drivers of the Viacom audience. Conducted by Be Viacom, the international brand solutions sales business, the project won the 2012 IAB Europe Branding Research Award. Read More