Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights
Gen X Today Special Edition, October 2016
Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*.
This study found that Gen X’s youthful rebellion has transformed into a radical acceptance of who they are – and the stories below illustrate what life is like for these cultural trailblazers. In their relationships and in their careers, they make decisions based on what works for them over what looks good to others. These tendencies are helping them avoid midlife crisis as they approach their middle years.
As always, please check out our insights blog, where you can find these stories and many more.
* Based on Jun-Aug ’16, 29 countries with ratings available