Daina Amorosano

TV RE[DEFINED]: How Global Viewers Are Redefining Their Relationship With Television

Daina Amorosano by Daina Amorosano, Viacom

Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED]. The study, unveiled this morning at Cable Congress by Christian Kurz, VP Research, Insights and Reporting, VIMN, explores how viewers are redefining their relationship with television.   The study also explores how people watch television in this transforming viewing environment, how they discover content and how their habits around television are evolving. Read More

Introducing Noggin, Nickelodeon’s Mobile Subscription Service for Preschoolers

Daina Amorosano by Daina Amorosano, Viacom

In addition to outlining its upcoming development slate at its annual Upfront presentation today, Nickelodeon highlighted a range of other initiatives, including the launch of Noggin, a new mobile subscription service for preschoolers.  Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month.  Read More

Thank You, Jon

Daina Amorosano by Daina Amorosano, Viacom

Calling it an “absolute privilege” and the honor of his professional life, Jon Stewart closed out The Daily Show last night with news that he will be leaving the show by the end of the year. Here are his comments in their entirety, above, and Comedy Central’s official statement, below: Read More

Viacom Velocity Launches YouTube Channel, Spoofs Parenting in Social Media Age

Daina Amorosano by Daina Amorosano, Viacom

Viacom Velocity, our creative hub for branded content, launched its YouTube channel this week. Velocity (which bills itself a love child of innovation and collaboration on its website) bids viewers hello with its first YouTube video, “How To Raise A YouTube Star” — a spoof tutorial and parody of parenting in the social media age. Read More

In 100 Seconds, ‘The Value of Creativity’

Daina Amorosano by Daina Amorosano, Viacom

Amid the creative burst that is Sundance, our colleagues over at CreativeFuture unveiled this trailer on “The Value of Creativity.” In a speedy 100 seconds, the video summarizes the cultural and economic benefits of creativity, the detriment of piracy, and how the creative community can advocate on behalf of creators in the present digital climate. Read More

The Nightlyness Begins

Daina Amorosano by Daina Amorosano, Viacom

At long last, Larry Wilmore has arrived to Late Night  — “a rare nonwhite star in the constellation of late-night television,” to use the New York Times’ metaphor. We couldn’t be more excited. His arrival was eagerly anticipated, his voice filling a much hungered for space on TV. Within the first minute of his opening monologue, I felt immediately refreshed by his perspective, his angles on the news of the day. Read More

Golden Globe-Nominated ‘Selma’ a ‘Moving Masterpiece’

Daina Amorosano by Daina Amorosano, Viacom

Open in limited release since Christmas Day, Paramount and Ava Duvernay’s “moving masterpiece” Selma goes wide this week — and it’d be hard to find a current film as of-the-moment as it is historically significant. The film tells the story of Martin Luther King Jr. and the civil rights march from Selma to Montgomery, Ala., and has already received a flurry of award nominations, including four Golden Globes and five Independent Spirit Awards. Read More

MTV EMA Broadcasts from Glasgow with Global Music Icons

Daina Amorosano by Daina Amorosano, Viacom

MTV EMA's 2014

Last week, the 2014 MTV European Music Awards aired live from Glasgow, Scotland. Nicki Minaj as host packed the show with lots of terrific surprises, including a rap for Scotland, a brief foray into mini-golf and a photo-bombing dinosaur. There were also performances from global music icons ranging from Enrique Iglesias to U2. But one thing I found, how ever unintentional, was a message of #girlpower woven throughout the show — as Nicki owned the stage, as Charli XCX energized the crowd, as Alicia Keys mesmerized the audience with her vocal prowess. If you missed it (or just want to watch again), you can see for yourself via the video highlights, below. Read More