Consumer Insights: VH1’s ‘Meet the Adultsters’

David Giles by David Giles, Strategic Insights and Research, VH1 & CMT

Scene from Episode 11 of VH1's "Single Ladies" (Photo: Quantrell Colbert)

With a consistent median age in the upper-20s, VH1 has long super-served the young adult demo.  For the past 20 years this target has been a Gen X audience, but now a new generation has moved in, and the network’s focus has shifted to a group they have coined the “Adultsters.”

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