As the Millennial generation grows up, Nickelodeon is meeting post-millennials and their families. In its study “Story of Me,” Nickelodeon captures a portrait of this emerging generation of kids, including those born since 2005. These kids, whose eldest members are just turning 9, are growing up markedly different from their Millennial predecessors and demonstrating characteristics that set them apart from generations prior. As for some of its hallmark traits, this cohort of kids is even closer to its parents; places utmost value on being seen as smart and funny by peers and family; and has created its own unique relationship to technology.
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