Last year’s Tr3s Millennial study revealed that when it comes to style, Hispanic Millennials want to be “unique, but not a freak.” They aim to stand out and be original — without being seen as weird. So how do they make their choices about how to dress?
To answer that question, we analyzed Simmons data on adult Hispanic Millennials’ views on apparel and shopping. We found that Millennial “recessionista” values such as durability, loyalty to stores with good prices and shopping around for the best deal were popular. Also we see the “Comfort Fashionista” who dresses to please themselves yet keeps up with the latest styles (and loves to try them out), makes a statement with their look and it all has to be comfortable! Read More