Viacom International Media Networks is making Spain an offer it can’t refuse.
Bob Bakish, President and CEO of Viacom International Media Networks, is in Madrid today to announce the launch of the first-ever Paramount Channel, which hits the airwaves this Friday, March 30th in Spain – the first of many countries in which the company plans to localize and offer the new channel.
We talked to Bakish about the Paramount Channel, its place in the Spanish television landscape and Viacom’s global expansion plans, and how the company is turning to Don Corleone for the christening of its new network.
Julia Phelps: The first Paramount television channel will be launching in Spain on March 30th. Tell us about the channel – the vision for the brand, the content, the creative…What can audiences expect?
Bob Bakish: Paramount is the oldest Hollywood studio, and it stands for absolute quality, iconic films, and that’s exactly what we want our channel to reflect. The channel will house films from Paramount and other studios, as well as local Spanish titles, all presented in a clean and contemporary way. The channel brand was developed internally, by our in-house creative shop – the World Design Studio in Milan – in tight collaboration with our strategy, editorial, and creative teams. The brand’s look and feel is very loyal to the original Paramount Pictures look and feel.
JP: Why Spain for the inaugural launch? What countries will be next?