CMT’s Social Media Command Center ‘On the Hunt’ for Fan Engagement

by Kacey Stark, CMT

Dog beth

Pink handcuffs, puppy chow and fake tattoos might not be what you’d expect at the office, but it was all part of the fun for CMT’s “Dog Pound” during the premiere of Dog and Beth: On the Hunt.

The Dog Pound, made up of 16 social media strategists, graphic designers, marketing  managers and IT gurus, was at work long before the show aired; their goal was to connect with fans using social media outlets including Twitter, Facebook, GetGlue, Tumblr, Pinterest, Google+, YouTube, Instagram, and Vine. Read More

CMT Hosts Local Nashville Musicians for Revamped Artist Platform

by Kacey Stark, CMT

CMT Artist Platform

Here in Nashville this month, CMT partnered with MTV and VH1 to host local artists and introduce the recently revamped Artist Platform. The event was held to raise awareness of the platform, and to provide information to artists about becoming involved and driving traffic to their artist page. Despite the dismal weather, the event was a success with over 200 Nashville artists in attendance. Read More