‘The Hunger Games’ Resonating with Millennials on Multiple Levels

by Karissa Zigarovich, MTV Insights

Jennifer Lawrence as Katniss Everdeen in 'The Hunger Games' (Photo by Lionsgate)

Last Friday, I woke up, jumped out of bed and said “Yes! It’s Hunger Games Day!”   Forty of us from MTV were heading to a movie theater in Times Square to watch the early morning screening of The Hunger Games.

It’s not often something in pop culture is shared within an entire generation, turning into a national event. An event that has generated thousands of memes, themed fitness classes, how-to makeup tutorials, a mobile video game, a tourism bump for North Carolina, and much more.

We could probably come up with a hundred reasons The Hunger Games is so compelling to Millennials, but here are just a few based on key generational themes we’ve seen in our research:

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