Last Friday, I woke up, jumped out of bed and said “Yes! It’s Hunger Games Day!” Forty of us from MTV were heading to a movie theater in Times Square to watch the early morning screening of The Hunger Games.
It’s not often something in pop culture is shared within an entire generation, turning into a national event. An event that has generated thousands of memes, themed fitness classes, how-to makeup tutorials, a mobile video game, a tourism bump for North Carolina, and much more.
We could probably come up with a hundred reasons The Hunger Games is so compelling to Millennials, but here are just a few based on key generational themes we’ve seen in our research: