‘The Hunger Games’ Resonating with Millennials on Multiple Levels

Karissa Image v6 by Karissa Zigarovich, MTV Insights

Jennifer Lawrence as Katniss Everdeen in 'The Hunger Games' (Photo by Lionsgate)

Last Friday, I woke up, jumped out of bed and said “Yes! It’s Hunger Games Day!”   Forty of us from MTV were heading to a movie theater in Times Square to watch the early morning screening of The Hunger Games.

It’s not often something in pop culture is shared within an entire generation, turning into a national event. An event that has generated thousands of memes, themed fitness classes, how-to makeup tutorials, a mobile video game, a tourism bump for North Carolina, and much more.

We could probably come up with a hundred reasons The Hunger Games is so compelling to Millennials, but here are just a few based on key generational themes we’ve seen in our research:

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