Nickelodeon Research Explores Secondary Source Video Viewing

by Katie Bessiere, Research, Nickelodeon
Mobile TV Watching Mobile TV Watching

In this study, Nickelodeon sought a holistic understanding of kids’ viewing behavior for secondary source video, motivations for their behaviors, and what this means for traditional TV viewing. The research uncovered that while short-form video is the main type of video kids watch, any TV viewing is of shows discovered on live TV. It also showed that gaming is a key entry point to video.
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Consumer Insights: ‘The State of Kids and Gaming’

by Katie Bessiere, Research, Nickelodeon

General Images Of Nintendo Co. Ahead Of Earnings

Nickelodeon has long recognized that gaming is an integral part of daily life for today’s youth.  In “The State of Kids and Gaming,” a study among 6- to 13-year-olds, Nickelodeon investigated the current gaming landscape including kids’ motivations, behaviors and attitudes toward video games on multiple platforms. Nickelodeon, in partnership with Smarty Pants, uncovered expectations and preferences across three gaming platforms: console, online, and handheld.

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STUDY: Nickelodeon’s ‘Will They Or Won’t They?’

by Katie Bessiere, Research, Nickelodeon

With the influx of gaming apps available for free and paid download, Nickelodeon sought to better understand the decision-making process when it comes to buying games or making in-game purchases on an Apple iDevice. In “Will They Or Won’t They?,” Nickelodeon gave kids 3-17 and young adults 18-22 $20 to spend on gaming apps and then conducted in-depth interviews about their purchasing decisions. The findings reveal variations in motivation between age groups, as well as challenges associated with today’s paid apps and in-app purchase offerings. Read More

Consumer Insights: ‘iLove Them: Kids’ Use of iDevices’

by Katie Bessiere, Research, Nickelodeon

Born into a digital world, the post-millennial generation has a seemingly natural fluency – and unparalleled relationship – with mobile technology. As mobile offerings continue to expand and kids log an increasing length of experience with these devices, Nickelodeon gauged shifts in their usage with “iLove Them: Kids’ Use of iDevices.” In this study, Nickelodeon focused on tracking and understanding kids’ (ages 3-11) usage patterns, attitudes and all around love when it comes to their coveted iDevices (including Apple iPads, iPhones and iPods). Read More