Consumer Insights: Spike’s ‘Second Screeners: Extending Consumer Engagement’

by Kimberly Maxwell, Strategic Insights and Research, Spike

Consumers today are citizens of a multi-screen nation, with more entertainment options – and ways to access entertainment content – than ever. In this study, Spike examined how and why consumers engage with second-screen content, and the payoff for content creators and marketers. The findings reveal that the second screen is fundamental to today’s TV experience and is driving interactivity. Indeed, the screens aren’t competing, they’re completing the experience. Read More