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Viacom Wins Big at the Cynopsis Social Good Awards

Last week, Viacom and our brands took to the Cynopsis stage again and again to accept our numerous Cynopsis Social Good Awards. The awards, presented by Cynopsis Media, recognize excellence in the area of social good in the TV and entertainment industry. Here’s the rundown of Viacom’s award-winning social good campaigns:

Best Spot (30 seconds or under) – Viacom and WITNESS

The “WITNESS The Power of Story” spot was born from our partnership with international human rights organization WITNESS, which equips people to use video to create change. The eight Viacom spots, created around our brands’ distinct initiatives, encourage viewers to share their stories to make an impact.

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Viacom Shines at the NYC PRIDE Parade

Viacom employees were out in full force this past Sunday, wearing their pride on their sleeves at the annual New York City Pride March. With our EMERGE LGBT resource group and Logo network, our teams brought their spirit to the walk, dancing down Fifth Avenue to the beat of the Logo float.

From 39th street to the West Village, the air buzzed with energy and excitement. Spectators’ cheers and jubilation filled the air in the wake of Friday’s historic Supreme Court ruling. Back in March, Viacom joined 378 companies and organizations in a submission to the Supreme Court arguing in support of marriage equality.

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Kern Schireson on the New Age of Television at The Paley Center Panel

From left to right: David F. Poltrack, Kern Schireson, Alan Wurtzel and Michael Wolff at the Paley Center for Media. Photo courtesy of the Paley Center for Media.

From left to right: David F. Poltrack, Kern Schireson, Alan Wurtzel and Michael Wolff at the Paley Center for Media. Photo courtesy of the Paley Center for Media.

Viacom’s Kern Schireson, executive vice president of Data Strategy & Consumer Intelligence, joined a panel of research executives from across the entertainment industry at the Paley Center for Media to discuss the evolving definition of television “hits” and how to measure success in the new age of TV. Read More

Viacommunity 2014 Review Celebrates Year-Round Impact

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Employees in our NYC offices received a chocolaty afternoon treat yesterday courtesy of Insomnia Cookies to celebrate the release of our annual social responsibility report, ““Viacommunity 2014 Review: Impact Creating Value.” The report showcases Viacom’s investment in some of today’s most pressing issues, and our work to inspire and activate our diverse audiences to bring about positive social change.

While our NY employees may have been the ones to indulge their sweet tooth, the report celebrates the work of all our employees worldwide in communities local and global.

Here are some of the highlights: Read More

Celebrating Our Change Makers: The Viacommunity Award Winners and Finalists

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Carson Smith, Human Resources manager at the Nickelodeon animation studio and recipient of one of the two 2014 Viacommunity Awards, started mentoring and community outreach programs for children throughout Burbank. Tessa Jordan, director of content and brand management at Nickelodeon International, received the other award for her work with Achilles International, supporting people with disabilities in athletics. Each received $10,000 toward their causes.

Our company is filled with people whose spirit of citizenship and teamwork is striking, both in their commitment to local communities and to their community of peers at Viacom. It’s only fitting that at our Viacom Town Hall, a discussion on all things related to our company community, we recognize employees who have demonstrated an extraordinary spirit of Viacommunity. Read More

Viacommunity’s Got Skills(-Based Volunteerism for Community Impact)

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For the past few months, five teams of employees have been hard at work, doing what they do best at Viacom for five of our nonprofit partners. The Actors Fund, Reel Works, St. Bernard Project, Theatre East and True Colors Fund each received probono services on greatly-needed projects through our first-ever Viacommunity skills-based volunteering program, facilitated by Catchafire. Read More

The First Lady, Viacom and Get Schooled Move FAFSA-Forward

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First Lady Michelle Obama takes a selfie with Baltimore student Lawrence Lawson’s phone following a FAFSA (Free Application for Federal Student Aid) workshop at T.C. Williams High School in Alexandria, Va., Feb. 5, 2014. (Official White House Photo by Amanda Lucidon)

What do you get when you bring the First Lady, a high school valedictorian and Viacom’s most creative minds together? A true Viacommunity effort!

Teamwork, wit and humor were in the air two weeks ago as employee volunteers gathered to brainstorm. The assignment: a public service announcement (PSA) with First Lady Michelle Obama encouraging students to complete the FASFA (Free Application for Federal Student Aid), as part of the “FAFSA-Forward” campaign from the Get Schooled Foundation and its founding partner Viacom. The campaign encourages students to get the money they need for their college education. Read More

Viacom Chairman Sumner Redstone Donates $10 Million to Harvard Law School

Dean Martha Minow and Tommy Lee Jones pose with Sumner Redstone as Harvard Law School hosts a reception in Beverly Hills, CA in honor of Mr. Sumner Redstone's $10 Million endowment to the Sumner M. Redstone Fellowships in Public Service on Thursday, January 9, 2014.(Alex J. Berliner/ABImages).

Dean Martha Minow and Tommy Lee Jones pose with Sumner Redstone as Harvard Law School hosts a reception in Beverly Hills, CA in honor of Mr. Sumner Redstone’s $10 Million endowment to the Sumner M. Redstone Fellowships in Public Service on Thursday, January 9, 2014.(Alex J. Berliner/ABImages).

Harvard University honored Mr. Redstone last week for his $10 million donation to Harvard Law School towards the Sumner M. Redstone Fellowships in Public Service. The gift, the largest ever made to Harvard Law School (HLS) for public service, will fund HLS students who work in the public interest after graduation.  Read More

Viacom Chairman Sumner Redstone Donates $20 Million to Motion Picture & Television Fund

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Tom Cruise, a longtime supporter of the Motion Picture & Television Fund (MPTF), joins Chairman of the MPTF Foundation, Jeffrey Katzenberg, and Executive Chairman of Viacom and CBS, Mr. Sumner Redstone as he grants a $20 Million gift from the Sumner M. Redstone Charitable Foundation to the MPTF Campaign at Paramount Pictures.

This #GivingTuesday, Viacom Chairman Sumner Redstone embodies the spirit of the holiday season with a big gift to the Motion Picture & Television Fund (MPTF) Campaign. The Sumner M. Redstone Charitable Foundation committed $20 million to the Campaign, which was created to build permanent funding for the broad range of social and charitable services that MPTF provides to more than 15,000 entertainment industry workers and their families each year. Read More