Behind-the-Scenes With Viacom Employee MTV VMA Ticket Winner

Nicole Buccheri works as a legal operations coordinator for Viacom’s corporate legal department, specializing in billing and finance. Buccheri says she likes working with numbers, and has found a niche in the company analyzing legal vendor rates and drafting cost reports for management.

In August, Buccheri switched gears and witnessed life at Viacom through a different lens, as the latest winner of Viacom’s sweepstakes that sends employees to tentpole award shows. She won two tickets to attend the pinnacle of pop culture: the MTV VMAs, held this year at Radio City Music Hall in New York City.

The 2018 MTV VMAs, captured by Viacom employee Nicole Buccheri. Photos courtesy of Nicole Buccheri.

Below, Buccheri details her exclusive experience:

Read More

Emmy 2018 Roundup: RuPaul Makes History as Viacom Earns 8 Awards

Last night, VH1 broke yet another benchmark at the 70th Primetime Emmy Awards, as RuPaul’s Drag Race won its fifth Emmy this year (after racking up four at the Creative Arts Emmys last week) for the category of Outstanding Reality-Competition Program. Drag Race is now the first show in history to earn an Emmy for best reality series and best reality host in the same year. The awards, like Ru’s star on the Hollywood Walk of Fame, are yet another symbol of the show’s enduring popularity, critical acclaim, and cultural impact.

Fans have embraced Drag Race for its universally accessible message of self-love and acceptance – especially in recent years. The show is a beacon of resistance and hope set against a tense political climate; sprinkling glitter and feathers in the face of bigotry.

In light of RuPaul’s seismic sweep, Vanity Fair film critic K. Austin Collins underscored how Drag Race, a diverse, controversial and intimate show, has etched its mark on Hollywood and the entertainment industry:

“On a night that was host to what S.N.L. star and Emmy nominee Kenan Thompson called “the most diverse nominees in Emmy history,” it was only appropriate that one award—for outstanding reality-television program—should push the event beyond the usual questions of race and gender.

RuPaul’s Drag Race—the most culturally influential queer show on television, as well as one of the most consistently racially diverse—tackles all of the above, rambunctiously, complicatedly, and at times controversially, but just as often with love.”

Read More

Sherlock Gnomes Tracks Down Free Screening for Local Youth

Rather than heading home to relax in air-conditioned apartments or neighborhood bars after work on Wednesday, July 25, a group of Paramount Pictures employees chose to spend the night volunteering outside in the summer heat.

Embracing the Viacommunity spirit of “All good, all around,” Paramount’s volunteers gave back to kids in their local community with an evening of activities and an outdoor screening of Paramount’s animated flick Sherlock Gnomes at Los Angeles’ Lemon Grove Park.

Read More

Nick International Roars for Change: Together for Good Wildlife Special

Lions, giraffes, elephants…oh my!

Kids interested in learning about endangered species can watch Together for Good Wildlife Special, in which Breanna Yde of Nick’s School of Rock guides viewers on a journey through Uganda. On the tour, she discovers key conservation and environmental challenges, and hears from heroes who work daily to protect at-risk wildlife including lions, giraffes, rhinoceroses, elephants and chimpanzees. Digital vignettes supplement the story, creating a vivid, immersive world.

The special was produced through a partnership with the African Wildlife Foundation and Nick International’s social responsibility initiative, Together for Good. The goal is to raise awareness about endangered wildlife and act as a call to action, using Nickelodeon’s globally recognized brand to empower kids to become change-makers.

Nickelodeon star Breanna Yde guides viewers on a journey through Uganda in Nickelodeon International’s Together For Good Wildlife Special, Photo courtesy of Nickelodeon International.

Read More

Marketing Executive Bozoma Saint John Shares Workplace Wisdom With Viacom Employees: “Assimilation Is Not Necessary to Get Ahead”

Bozoma Saint John, self-described “force of nature in fierce stilettos” and newly minted chief marketing officer for entertainment company Endeavor, came to Viacom’s Times Square headquarters in May to share career wisdom and empowering life advice with Viacom employees at an event organized by the company’s Office of Global Inclusion.

Michele Thornton Ghee, BET Her senior vice president of Ad Sales, moderated the discussion with Endeavor’s chief marketing officer Bozoma Saint John at Viacom Headquarters in May 2018.

Saint John is a woman of color – and a woman in power. She’s an agent of change in the business world, having held executive positions at major tech and media hubs including Spike Lee’s ad agency (Spike DDB), Pepsi, Beats by Dre, Apple and Uber.

At Viacom’s employee event, Saint John strutted in wearing six-inch designer heels, looking every bit the #girlboss: poised, commanding and unapologetically stylish. In an ebullient exchange with long-time friend and moderator Michele Thornton Ghee, BET Her senior vice president of Ad Sales, Saint John traced her non-traditional life and explained how the unique worldview that it formed drove her success in a traditional business world.

Read More

Viacommunity, VH1, Comedy Central and EMERGE Werked the New York City Pride Parade

On Sunday June 24, roughly two million revelers filled the streets of downtown Manhattan to celebrate the culmination of Pride Month: the 49th annual New York City Pride March.

Among them walked a contingent of nearly 350 Viacom-affiliated marchers, a procession of employees, media and corporate partners amidst a pair of Comedy Central- and VH1-branded floats. EMERGE, Viacom’s employee resource group focused on LGBT employees and straight allies, and Viacommunity, Viacom’s social responsibility arm, had helped rally the boisterous crew.

Fans at the 2018 New York Pride Parade. Photo by Sarah Stone.

“June is a special month for EMERGE as we have the opportunity to bring awareness, engage, and celebrate with Viacom employees while we have the spotlight on us this special month,” said Emily Albertson, a senior manager at Comedy Central and EMERGE leader.

“We always see an influx of new members joining in June, which help us lead the charge in continuing to fight for LGBTQ rights for the rest of the year. We love having the opportunity to show employees that Viacom supports all of their employees regardless of sexual preference or identity.”

The day’s weather forecast predicted thunderstorms and scattered showers, but as a harbinger of positive energy, clouds parted around noon –  just in time for the parade to begin.

VH1 sponsored the parade with a float for the first time, choosing its award-winning show, RuPaul’s Drag Race, to represent Viacom with a glitzy, purple contraption emblazoned with show’s sassy catchphrase, “Sashay Away.”

VH1’s RuPaul’s Drag Race float “Sashay Away” was a fan-favorite at the 2018 New York City Pride Parade. Photo by Sarah Stone.

Read More

Yes, Women Can Have It All: Viacom and The Girls Lounge on Thriving in the Workplace

On a recent Friday, more than 600 Viacom employees, clients, and partners joined Viacom executives, as well as speakers from JP Morgan Chase, ColorComm, Refinery29 and WIE Network for The Girls’ Lounge. Co-hosted by Viacom and The Female Quotient, the event included a full day of panel discussions and professional coaching focused on work-life balance, leadership and diversity. Plus, attendees could schedule professional styling and headshots.

Viacom EVP and Chief People Officer Fukiko Ogisu (L) and Nickelodeon EVP and Chief Creative Officer Kim Rosenblum discuss the keys to leadership at Viacom’s The Girls’ Lounge panel event.

‘Having it all’ on your terms

The first panel, “Career on Fire: Engineering an Integrated, Rewarding Lifestyle,” focused on living mindfully as a professional with responsibilities outside the workplace.

The panelists: Viacom International Media Networks (VIMN) Senior Vice President Kate Laverge, Drop the Ball author Tiffany Dufu, Viacom Catalyst Senior Vice President Cheryl Family, and Human Resources Vice President Lisa Sipress. Brooke Ozaydinli, senior manager Viacom Marketing Strategy, moderated.

“How do you define having it all?” asked Ozaydinli to kick off the panel. “Do you think it’s even possible to have it all?”

Viacom hosted The Girls’ Lounge, a pop-up empowerment seminar, at Viacom Headquarters in May.

Laverge offered her opinion: having it all depends on individual objectives, values and ambitions.

“The question of ‘having it all’ usually speaks to the idea of wealth and riches, romance and family, and spiritual fulfillment, all at the same time,” said Laverge. “If that’s what ‘having it all’ means to you, that’s fine – but it should be an individual question versus a generalized notion.”

Sipress shared her views as a working mother.

“I struggle to have it all,” said Sipress. She discussed feeling guilty, and how she combats this guilt. Her resolution is to have a constant internal conversation around balancing work and personal responsibilities. Some days, Sipress said, work must come first. Other days, parenthood is the priority.

Dufu has evolved to believe this is an important question, especially for women. After connecting with women one-on-one, the author (who is passionate about helping women and girls advance into different levels of leadership) realized how much time women spend juggling different, unrelated tasks.

“Women are managing a lot of different things,” said Dufu. “Women are constantly negotiating between their ambition, their desire to get to the highest level of leadership and achieve mastery of their craft…I think it’s important to define ‘having it all.’ For me, it means having a career driven by my passion and purpose, having a healthy relationship with my partner, raising children who are conscious, global citizens, and being joyful and fit.

“I want all of those things at the same time; I feel I am entitled to all these things at the same time. But I can’t do it all in order to have all of that. I think it’s important to us to get really clear on what matters most.”

The takeaway: There are only 24 hours in a day so prioritize what matters most. Learn how to outsource the lower priorities. Avoid self-imposed perfection.

Drop the Ball author Tiffany Dufu speaks at Viacom Headquarters for a lifestyle panel at an employee event co-hosted with The Girls’ Lounge.

Read More

Viacom Wins 90 Awards at PromaxBDA 2018

Viacom brands totalled 90 North America PromaxBDA Promotion, Marketing and Design Awards at a gala in New York on June 14.

Nickelodeon (21 awards), Comedy Central (27), the Paramount Network (7), Paramount Channel (6), BET (2), MTV (4), Viacom Velocity (6), Viacom Catalyst (1), Viacom18 (10) and VIMN (5) were widely represented across the Gold, Silver and Bronze awards in various categories for domestic and international productions.

Additionally, PromaxBDA honored Debra Lee, BET’s long-time former CEO, with its Lifetime Achievement Award for “her decades of achievement in our entertainment and media industry.”

Congratulations to Lee and to all of Viacom’s PromaxBDA winners and shortlist honorees. Take a look at the full list of winners for each division below:

Read More

Viacom Brands Win Five 2018 Cynopsis Social Good Awards

Viacom won five 2018 Cynopsis Social Good Awards for its civic-minded media focused on LGBT advocacy, disaster relief, and anti-bullying action, among other issues. Read about each campaign below.

Awareness Campaign/Initiative – Children’s Sector

Nickelodeon Creative Advertising – Nick SPLAT – Truth – Trivia

Cynopsis recognized Nickelodeon for Nick SPLAT Trivia, a partnership between the kids entertainment brand and nationally renowned smoking prevention organization Truth. Nick SPLAT Trivia, a lighthearted PSA in the form of a game show (complete with old-school 90s Nick graphics), educates young viewers on the ugly truth behind big tobacco.

Truth’s initiative is to get the millennial generation to take a stand against big tobacco and their profiling by using the Nick splat voice and audience.

Branded Campaign for a Digital, Broadcast or Cable TV Series

Comedy Central/Viacom Velocity – The Daily Show & Truth: Go Away Big Tobacco

On the adult front, Comedy Central’s late-night sensation The Daily Show With Trevor Noah aired a PSA, produced by Viacom’s branded content studio, Velocity, illuminating the facts about big tobacco.

Awareness Campaign/Initiative – Human Rights

MTV – #EyesOnChechnya – Awareness Campaign/Initiative – Human Rights

MTV earned the Awareness Campaign/Initiative honor, for its social media campaign #EyesOnChechnya, a multifacteted marketing crusade that shed light on the horrific treatment of LGBT citizens in Chechnya, part of Russian. In Chechnya, gay and bisexual men are persecuted – rounded up and tortured for their sexuality. MTV is preventing the world from looking away while these atrocities continue. (You can visit the website  to learn more and take action).

Read More

Paramount Pictures, Paramount TV Honored for Sustainable Productions

Paramount Television-produced Shooter and Paramount Players’ Eli earned Green Seal and Gold Seal honors, respectively, at the 2018 Environmental Media Awards in recognition of their progress in sustainable production.

Paramount Pictures’ Downsizing, set on a hypothetical future Earth where people shrink themselves to decrease resource consumption, was nominated in the Feature Film category at the ceremony, which recognize media trailblazers who place equal value on creating entertainment and protecting the environment.

The Environmental Media Agency awarded Paramount Television-produced Shooter (USA Networks) at the 2018 Environmental Media Awards for its sustainable production. Photo courtesy of Paramount Television.

Green Seal for Sustainable Production – Paramount Players, Eli

Eli is the first feature film on deck for Paramount Players, Viacom’s newly minted film studio division, which integrates Paramount Pictures and Viacom brands. Eli, slated to premiere in January 2019, is being produced in association with MTV. The film centers around a boy who is hospitalized in a remote clinic while suffering from a rare disease. The child’s treatment takes a nightmarish turn when his sanatorium becomes a prison, possessed by evil spirits intent on keeping him there forever.

Gold Seal for Sustainable Production – USA, Shooter (produced by Paramount Television)

Shooter (a drama series based on Stephen Hunter’s best-selling novels and Paramount Pictures’ 2007 film starring Mark Wahlberg) follows the journey of Bob Lee Swagger (Ryan Phillippe), a former Marine sniper who is perpetually entangled with bad characters. The show’s highly anticipated third season premieres Thursday, June 21.

The Environmental Media Agency awarded Paramount Television-produced Shooter (USA Networks) at the 2018 Environmental Media Awards for its sustainable production. Photo courtesy of Paramount Television.