Paramount took integrated marketing to a new level with an elaborate, terrifying promotional stunt for Rings on Monday, Jan. 23.
The world first met Samara, the eerie young girl with matted hair and a penchant for crawling out of television screens, in 2002 when the first Ring movie premiered. The sequel followed in 2005, freaking out audiences around the world with the potent combination of prophetic phone calls, fuzzy TV screens, and burning trees.
But it’s been over a decade since we last saw Samara, and Paramount wants to make sure we haven’t forgotten her.
— Rings Movie (@RingsMovie) January 25, 2017