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Paramount’s Promotion for Rings has Over 200 Million Views in Just 24 Hours: Here’s Why

Paramount took integrated marketing to a new level with an elaborate, terrifying promotional stunt for Rings on Monday, Jan. 23.

The world first met Samara, the eerie young girl with matted hair and a penchant for crawling out of television screens, in 2002 when the first Ring movie premiered. The sequel followed in 2005, freaking out audiences around the world with the potent combination of prophetic phone calls, fuzzy TV screens, and burning trees.

But it’s been over a decade since we last saw Samara, and Paramount wants to make sure we haven’t forgotten her.

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Denzel Washington and Viola Davis Stun Critics and Viewers Alike in Paramount’s Fences

It’s officially awards show season. 2017 kicked off with the 47th annual Golden Globe Awards earlier this month, where Paramount’s Fences kept up its momentum as one of the most critically acclaimed films of the year.

Washington’s character, Troy Maxson, is an embittered former baseball player and sanitation worker. Viola Davis plays his wife Rose, who ferociously protects her children, ideals, and convictions—which are challenged by her husband’s ego.

These performances garnered Washington and Davis Golden Globe nominations for Best Actor in a film and Best Supporting Actress, respectively.

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Pack Your Bags, Nick Fans: Viacom International Breaks Ground on First Nickelodeon Theme Park in China

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The groundbreaking ceremony for the Nickelodeon Cultural Resort was held on Jan.4, 2017 in Foshan, China. Photo courtesy of Viacom International Media Networks.

Viacom kicked off 2017 by making history abroad. On Wednesday, Jan. 4, Viacom International Media Networks broke ground on Nickelodeon’s first theme park in China. SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles will reside at the Nickelodeon Theme Park in Foshan, China by 2020.

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Showcase Your Top Model Look With VH1’s America’s Next Top Model Selfie Contest

Do you think you have the chops to make it as a top model?

Are you passionate about posing? A master of Snapchat?

VH1‘s latest contest is giving fans of America’s Next Top Model the chance to put their selfie skills to the test.

Each week during the 23rd cycle of ANTM, VH1 and Rimmel will launch an exclusive filter. Fans can showcase their shots by heading to Rimmel.VH1.com and following these steps:

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Critics Are Calling TV Land’s Teachers One of 2016’s Best Programs: Here’s Why You Should Watch It

The first season of Teachers, TV Land’s hilarious comedy series, earned an A with The Hollywood Reporter’s chief TV critic Tim Goodman, who ranked it among the best television of 2016. It made LA Weekly‘s Best TV of 2016 list as well.

Why the high grade? Let’s hear more from the critics.

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Viacom Employee Jim Chrisman Gives His Wife a Very Mariah Christmas, Courtesy of VH1’s Divas Holiday: Unsilent Night

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Viacom’s Employee Events & Programs sent Jim Chrisman and his wife Courtney Chrisman to see VH1’s Divas Holiday: Unsilent Night live at the King’s Theatre in Brooklyn, New York on Monday, Dec. 5 2016. Photo courtesy of Jim Chrisman.

 

The holiday festivities began early for Viacom employee Jim Chrisman, a manager in our financial reporting group. Chrisman got to treat his wife to a once-in-a-lifetime seasonal surprise when he won tickets to VH1’s Divas Holiday: Unsilent Night, courtesy of Employee Events and Programs’ employee sweepstakes. The couple enjoyed special live performances by Mariah Carey, JoJo, Bebe Rexha, Teyana Taylor, Vanessa Williams, Patti LaBelle, Chaka Khan, and more. Below, Chrisman tells us a bit about how Viacom and VH1 made this holiday season particularly magical.

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This is Why Everyone Should Be Watching MTV’s Sweet/Vicious

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Jules (Eliza Bennett) and Ophelia (Taylor Dearden) are the superheroes you wish you knew in college. Photo courtesy of MTV.

Imagine a picturesque college campus, complete with stately sorority houses and a lush quad. One of these sororities is home to Jules (Eliza Bennett), a timid blonde with a penchant for pearls. Ophelia (Taylor Dearden) is a green-haired, computer-hacking anarchist who works at a record store and sells pot. These girls exist in opposite realms of their university’s social strata, yet bond over a furtive mission.

Unlikely duos, college shenanigans, and secrets: All elements of a classic, coming-of-age dramedy. But MTV’s latest series Sweet/Vicious defies labels or tropes. Ophelia may be an anarchist drug dealer, but she’s also the campus tutor. Jules exudes school spirit and good behavior, yet moonlights as a vigilante. Like the Teenage Mutant Ninja Turtles keep New York City safe from Shredder and his evil cronies, Ophelia and Jules band together to keep their fellow students safe from villains—specifically campus rapists.

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Open Your Eyes: MTV’s Elect This Virtual Reality Experience Lets Fans Step Inside the Art of Change

On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters.

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One of the VR works presented on Nov. 8 2016 about gender equality. Photo courtesy of MTV Elect This and Gumshoe

MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as climate change, social justice, national security, immigration, and health care— in a stunning marriage of innovation and artistry.

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Viacom’s Next Top Model: How VH1 Surprised Employees to Celebrate the Season Premiere of America’s Next Top Model

When you work at Viacom, it’s good to be camera-ready. On Monday, Dec. 12, the lobby at Viacom Headquarters transformed into a fashion show featuring our own employees as models.

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Employees at Viacom Headquarters pose for paparazzi on Monday, Dec. 12, 2016.

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