Be Viacom ‘Talks Shop,’ Opens Its Black Book to Marketers

by Lisa Jedan, Viacom International Media Networks

If you’re looking for ways to best connect with kids, youth and young adult audiences, no need to fear: two days of Be Viacom’s “Talking Shop” sessions are near. Be Viacom, the brand engagement division of Viacom International Media Networks, is kicking off its “Talking Shop” lineup tomorrow in London. Through Oct. 12, Be Viacom will host panels featuring insights from MTV, Nickelodeon and Comedy Central, as well as some of the world’s leading entertainment and media industry experts, to discuss some of the biggest questions facing marketers today. Read More

MTV Sets Its Sights on Style with District MTV

by Lisa Jedan, Viacom International Media Networks

Beginning this month, MTV will celebrate its long-standing relationship with music and fashion with the launch of District MTV, the go-to international digital destination for music’s most connected style influencers.  Its stilettos are at the ready as the site launches in the UK, Italy, France, Germany and Spain, creating a new platform for artists to present themselves as style icons; District MTV will be extended to include a mobile site later this year.  Read More