Team Viacom Marches to Stomp Out AIDS

Here’s a shocking statistic: one in five new HIV infections is among people ages 13 to 24.

These are the same young people at the heart of so much of Viacom’s programming. On Sunday, May 20, Viacom showed that it is caring, giving, walking, and fighting to battle this epidemic by participating in AIDS Walk New York, the largest single-day AIDS fundraising event in the world.

The team, 50-strong and the driving force behind more than $10,000 in donations to AIDS Walk NY (proceeds will benefit GMHC and dozens of other local HIV/AIDS service organizations), rallied prior to the walk alongside other top corporate sponsors in the so-called “gold section,” a segment reserved for the top fundraising teams, which Viacom has been a part of for several years.

After a team photo, we joined thousands of other walkers in the 10-kilometer march through Manhattan’s Central Park. It was nothing short of spectacular. Sporting this year’s red T-shirt, Team Viacom marched, jumped, and cheered together, standing out in a sea of 20,000 other passionate walkers beneath 80-degree sunshine and clear skies. We waved two large Viacom flags as cheerleaders clutching megaphones called out the company name. Volunteers handed out water, granola bars and chips at stations along the route, which was a giant loop through the hills of green and blooming Central Park. With music booming from the sidelines, Team Viacom moved and grooved all the way to the red-and-white-balloon-laden finish line.

Team Viacom makes its way through New York City’s Central Park during the 2018 AIDS Walk.

The efforts were well worth it. Despite groundbreaking new treatments and developments, HIV/AIDS is not a thing of the past. In fact, New York leads the nation in the number of new HIV cases. More than 100,000 New Yorkers have died from AIDS-related causes, while another 108,000 are living with HIV/AIDS – 20 percent of them do not know they are infected.

While HIV/AIDS affects people of every background and demographic, it disproportionally strikes certain groups: black females live with an HIV diagnosis at a rate 13.8 times higher than that of white females, while 77 percent of new HIV diagnoses and AIDS-related deaths in New York City were among African-Americans and Hispanics in 2016.

This breadth of this impact inspired Team Viacom to rally across brands, employee resource groups, and network talent to gather support for AIDS awareness and prevention. Employees across all New York offices and their families, friends, current and former colleagues were welcome to sign up, donate and walk with the team.

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All Good, All Year Pedals on With Cycle for Survival Fundraiser

Another year, another Team Viacom success story.

Part of Team Viacom at Cycle for Survival’s New York City fundraiser.

In a continuing tradition central to Viacommunity’s All Good, All Year initiative, 24 Team Viacom employees in  New York and Los Angeles joined the battle to beat rare cancers by participating in Cycle for Survival’s 12th year of rides, helping to raise some of the more than $40 million in critical funds that the organization has raised for rare cancer research this season alone.

In Los Angeles, eight riders rallied at Equinox Sports Club West LA for a four-hour single-bike relay, joining the more than 150 teams sharing 300 bikes among 1,500 participants. Paramount’s Anna Sivak won a $100 Amazon gift card from a Team Viacom fundraising challenge, while Equinox named the studio’s Kim Seiniger as the session’s most enthusiastic rider, awarding her a $100 donation to her fundraising page.

“Team Viacom was in full force for the Cycle for Survival ride at the Westside Equinox Gym. There were so many amazing riders pumped for the cause,” said Mary Jo Braun, executive director of Music Clearance at Paramount Pictures, who joined colleagues Ryan Stouffer Sandra Hiestand, Agnieszka Szymanska, Kevin Chalk and Stephanie Aguilar on the ride.

In New York, 16 riders shared two bikes over four hours at the second annual Media and Tech Innovators ride at Equinox Bryant Park, which hosted 600 riders from 30 companies.

“What an honor it was to be part of such a remarkable event and ride for those who have fought and continue to fight to beat rare cancers,” said Amanda Yasoshima, a manager at Velocity Brand Partnerships.

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Viacom Takes a “Day On” in Recognition of Martin Luther King Jr. Day of Service

The Martin Luther King Jr. Day of Service, often referred to as “a day on, not a day off,” is a call for Americans from all backgrounds to unite in the spirit of Dr. King.

In the spirit of embracing the variety of backgrounds and ways of thinking that make Viacom strong, Viacommunity – the company’s social responsibility umbrella – hosted three MLK Day of Service volunteer projects in partnership with the “I Have a Dream” Foundation. The events, focused on motivating and empowering students to reach their educational and career potential, took place during the week leading up to MLK Day.

Viacom employees and “I Have a Dream” Foundation Dreamers talk educational and career goals at an MLK Day of Service event at Viacom’s Times Square headquarters.

At Viacom’s Times Square headquarters, Viacommunity and the foundation’s New York chapter hosted their annual workshop for dozens of “Dreamers,” college students who had gained access to higher education with the organization’s assistance.

A panel discussion followed, featuring inspirational advice from two Viacom employees: Essence Dashtaray, manager of Human Resources and Jason Williams, vice president of Global Inclusion Strategy. A speed mentoring event then combined employee volunteers with rotating groups of students to discuss their career paths and the Dreamers’ educational goals. In a testament to Viacom’s ongoing support of the foundation and genuine connection to its students, some of the Dreamers, now soon-to-be college grads, were reconnecting with Viacom employees that they had known since their freshman year.

The Viacommunity team moderates a panel between Viacom’s Essence Dashtaray, seated right, and Jason Williams and “I Have a Dream” Foundation Dreamers at Viacom’s Times Square headquarters.

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Viacom’s Season of Giving Kicks off Its All Good, All Year Initiative

Packing 10,151 meals may sound like a hefty feat, but Viacom volunteers took the challenge head on and held two Rise Against Hunger meal-packing events during Viacommunity’s 2017 “Season of Giving.”

Enormous as this effort was, these two events represented just a portion of the many volunteer opportunities offered during Viacom’s annual Season of Giving, which engages employees nationwide with holiday-themed volunteer opportunities throughout November and December.

Viacom employees prepping some of the thousands of meals they assembled in conjunction with Rise Against Hunger during Viacommunity’s 2017 Season of Giving.

Winter Wishes fulfilled

The corporate social responsibility team kicked off its most recent holiday-themed efforts by distributing nearly 300 New York Cares Winter Wishes letters to employees at Viacom’s Times Square headquarters and 345 Hudson office. Each hand-written letter outlined a list of recent achievements and desired holiday gifts from an underrepresented New York City elementary school student. Viacom employees selected one or more letters, then purchased and wrapped the gifts, which New York Cares distributed to the children.

Winter Wishes gifts wrapped and ready for distribution by New York Cares.

Stuffing more than turkeys Thanksgiving week

During the week leading up to Thanksgiving, a group of nearly 15 Viacom volunteers delivered nutritious holiday meals to homebound elderly in Midtown Manhattan through Citymeals on Wheels. Similarly, more than 100 volunteers united to package about 20,000 meals for the world’s most vulnerable communities with Rise Against Hunger at Viacom’s Times Square and Hollywood offices.

Viacom volunteers delivered meals to Manhattan residents in need via Citymeals on Wheels during Thanksgiving week 2017.

On the day before the holiday, as part of Viacom’s annual Kids Day – where employees bring their children to work for a day of fun and activities – the young ones gave back to their local communities, just like their parents. With help from Viacommunity and Employee Events, our young visitors helped stuff more than 200 cuddly giraffes, bears and elephants, which were then donated to children affected by Hurricanes Maria, Irma, and Harvey via The GOOD+ Foundation, SAFE (Stuffed Animals for Emergencies), and Spirit Airlines.

Critters ready to be stuffed for those in need by the child guests of Viacom employees at the company’s annual Kids’ Day.

In celebration of the social media-powered global #GivingTuesday that follows Thanksgiving weekend, employees across the U.S. contributed to Viacom’s foundation partners: VH1 Save The Music, Get Schooled and MTV Staying Alive. At Viacom’s New York, Hollywood, Paramount Pictures, and Miami offices, youth carolers from local VH1 Save the Music partner schools amplified this holiday cheer with festive songs.

Children liven up Viacom’s Times Square headquarters with holiday carols during Viacommunity’s 2017 Season of Giving.

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Remember, Remember the 11th of November – Viacom Honors Vets

Clockwise from top right: the author summoning the Viacommunity spirit, employees hard at work for vets, notes to vets in progress, final boxes ready to ship. All photos by Studio Brooke.

It occurs on the 11th day of the 11th month of every year: Veterans Day. Creativity and patriotism were flowing at Viacom during the lead up to the holiday this year, a time dedicated to honoring American military veterans.

This year, Viacom President and CEO Bob Bakish shared his appreciation to those who have risked their lives for our country by sending personal emails along with MyViacommunity gift cards to the more than 85 employee vets. The veterans can then use the gift cards to donate to a charity of their choice.

Viacommunity and Community Service in a Box (formerly known as Operation Goody Bag) also honored our nation’s bravest by inviting employees to decorate goody bags and send handwritten notes of encouragement to our servicemen and women currently on duty across the country and overseas.

Nearly 100 employee volunteers showed up, designing and assembling 500 Veterans Day-inspired goody bags. Viacommunity sent these gifts to the USO of Metropolitan New York.

Viacommunity featured the project on Viacom’s social pages and LinkedIn highlighted employees’ personal stories:

Viacom on LinkedIn:

“Veteran’s day is important to me because my grandfather was a veteran. He served in the Vietnam war. I have other cousins in my family who are also in the military, and these people give their lives to make us safe here at home. A lot of them travel and live in different places around the world. It must be so hard for military wives and husbands who have partners out there risking their lives, so this day really speaks to me.”

Viacom on LinkedIn:

“What I love about Viacom is the people that work here. The empathy we are trying to create within the company is something that I feel should be established in all companies. I’ve always felt that we should be more sensitive to our surroundings. When we impact people positively, they gravitate towards us. I am here today to write notes to our Viacom Veterans because I want to thank them for their service. Even though I am not their family, I want to let them know that we are grateful for everything that they do.”

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Nickelodeon Helps Break Bread and Boundaries for Child Refugees

Children mingle with SpongeBob at Viacom’s Times Square headquarters during a UNICEF Refugee Welcome Dinner in partnership with Purpose and Playworks. Photo by Tatiana Cadet.

Twenty people are forcibly displaced every minute as a result of conflict or persecution. This adds up to 65.6 million people around the world, 22.5 million of whom are refugees – a person forced from their country to escape war, persecution, or a natural disaster. Unfortunately, these stateless wanderers are not always met with open arms. Many are denied a nationality and access to basic rights when the countries they flee to struggle to cope with the influx.

Companies across the U.S. have stepped up for refugees who struggle to find a community and a place to call home. Here at Viacom, Nickelodeon’s pro-social team recently participated in UNICEF’s Refugee Welcome Dinners, along with the organization’s local partner agency, Purpose, and Nickelodeon’s Worldwide Day of Play partner Playworks, which uses play to improve children’s physical health and social and emotional learning. UNICEF brought kids and families from Guatemala, Mexico, Guinea, Venezuela, Botswana, and the Central African Republic to the Lodge cafeteria at Viacom’s Times Square headquarters to join the Playworks kids for a Nickelodeon-style pizza party.

The gathering was complete with a Paw Patrol AR pictures booth, a four-square recess game, and a dancing SpongeBob SquarePants. Kid-friendly Top 40 music filled the air, and the kids showed off their best Backpack Kid dances. Tables topped with orange table cloths and piles of candy adorned the space and a Nickelodeon promo video took over the Lodge television screens.

Children mingle with SpongeBob at Viacom’s Times Square headquarters during a UNICEF Refugee Welcome Dinner in partnership with Purpose and Playworks. Photo by Tatiana Cadet.

Regardless of race or creed, each guest came together and broke bread and boundaries, in the true spirit of Viacommunity. The event in its entirety made a powerful statement about the importance of tolerance, positivity and acceptance. Above all, it showcased the true impact that joining together in play has on the wellness of children’s souls.

Cycling the Crossroads of the World with Cycle for Survival

Clockwise from top left: Cycle for Survival takes over Times Square; the author and intern Tatiana Cadet on their bikes; a Cycle for Survival bike; Cadet challenges herself to a great workout.

Times Square – the heavily nicknamed Crossroads of the World, Center of the Universe, or Heart of the World (among others) – draws an estimated 50 million annual visitors; more than 300,000 pedestrians pass through daily. It is also home to a pair of towers where Viacom keeps offices.

This bustling pedestrian and entertainment center provides the perfect backdrop for an annual Times Square Takeover by Cycle for Survival, the movement to beat rare cancers that is led by Memorial Sloan Kettering Cancer Center (MSKCC).

Earlier this year, I joined the battle alongside 60 employees across 23 departments in Viacom’s New York, Hollywood, and Paramount Pictures offices by participating in Cycle for Survival’s 11th year of rides. The energy was incredible, and I couldn’t pass up the opportunity to represent Team Viacom by participating in this year’s Times Square Takeover.

In late September, corporate communications intern Tatiana Cadet and I took to bikes smack in the heart of Times Square for an hour-long ride. We were there to support the cause and raise awareness and excitement among employees for our larger company-sponsored Cycle for Survival ride next spring. Jubilation, motivation, hope, and friendship filled the air.

Read Tatiana’s description of the event:

“It was the end of September, it felt like summer, and I was in the middle of Time Square on an exercise bike. My heart was racing, my legs were moving, and the sun was beaming on my face. I could feel the sweat dripping down, but the woman on stage motioning us to crank it up and keep pushing harder for the people that can no longer push kept me pedaling. It was my first time participating in Cycle for Survival, and I was amazed.

“At first, I was nervous because I heard about friends talking about extreme Soul Cycling classes that left them drained, but this was nothing like that. Cycling in the middle of New York City was enough to make it different, but the trainers from Equinox who led us on our cycling journey were great motivators. They reminded us that we weren’t just cycling to get some exercise for the day, but to be a part of a great cause.

“It felt good to be surrounded by so many people that care about making a difference. Between high-fiving my cycling neighbors and riding to positive music and motivating trainers, I left the event feeling really good and proud to be a part of Team Viacom, which shows a dedication to serving diverse communities and staying involved.”

Relive the experience as it appeared on @Viacom’s Instagram Story:

You’ll Never Have to Walk Alone: Viacom Unites With 20,000 New Yorkers for AIDS Prevention and Awareness

Sunday, May 21 was a pleasant spring morning in Manhattan’s Central Park, and Team Viacom couldn’t have asked for a better day to unite and support the 32nd Annual AIDS Walk New York.

Stationed among other top corporate walk sponsors in the so-called “gold section,” team members soaked in the warm air, secured their fundraising rewards, and chewed on their Così squagels. After a team photo, Viacom joined thousands of other jubilant walkers in a 10-kilometer march through the 843-acre park.

Team Viacom at the 2017 AIDS Walk in New York. Photo courtesy of Viacom.

AIDS Walk New York is the largest single-day AIDS fundraising event in the world. In its more than 30 years, the event has raised more than $150 million to combat HIV and AIDS (more than $3.7 million in 2017 alone). The funds raised at the event are a vital lifeline sustaining the prevention, care, and advocacy programs that the GMHC organization provides for the thousands of men, women and families affected by the diseases in the tri-state area. The proceeds also benefit dozens of other HIV/AIDS service organizations that participate as teams and raise funds through the organization’s community partnership program.

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Saving The Music With Jennah Bell and Rotimi

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The VH1 Save the Music Foundation​ is committed to ensuring that musical instruction remains central to a well-rounded education. And what better way to underscore that point than with live music? Last week, VH1 Save The Music, and Viacommunity supporters gathered in celebration of Black History Month to watch an intimate performance from Jennah Bell and Rotimi.

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