The VH1 Save the Music Foundation is committed to ensuring that musical instruction remains central to a well-rounded education. And what better way to underscore that point than with live music? Last week, VH1 Save The Music, and Viacommunity supporters gathered in celebration of Black History Month to watch an intimate performance from Jennah Bell and Rotimi.
What better way to spread encouragement to freshmen in college than by sending a care package? Through the sleepless nights of studying, drowning in coffee, and raiding sofa cushions for loose change to buy ramen noodles, it is nice to know that someone out there cares.
On the Friday before Martin Luther King Day, Viacommunity, BET and many eager volunteers teamed up with the “I Have a Dream” Foundation to assemble 200 care packages for college freshman across the country. The care packages contained branded BET notebooks, Viacommunity-branded sunglasses and tote bags, stationary, snacks, and personal handwritten notes of encouragement. The students, or “Dreamers,” receiving the packages have overcome disadvantaged and underserved beginnings and are on their way to becoming the leaders of tomorrow – truly fulfilling Dr. King’s vision of an equal world.
In a society where only nine percent of students from low-income families earn a bachelor’s degree, the I Have a Dream Foundation is a crucial in transforming the lives of Dreamers by supporting them from the third grade through postsecondary education. Dreamers are two times more likely to earn a bachelor’s degree compared to their low-income peers.
Viacommunity and BET will continue to help Dreamers transform dreams into reality by partnering with this great organization.
A Power Wheels Teenage Mutant Ninja Turtles (TMNT) Ride-On ATV with monster traction is just one of the many new toys donated by Nickelodeon to P.S. 179X in the South Bronx this holiday season. Nickelodeon reached out to Viacommunity to find a way to bring mounds of TMNT, SpongeBob SquarePants, and Paw Patrol toys out of storage to benefit underserved youth in New York.
It all started with a phone call from Wanessa Yajure, a NICK E-Commerce coordinator. Her department wanted to partner with Viacommunity to find an organization in need of toys during the holiday rush. “We collect toys to support our programs and reward our fans throughout the year. This time around, we wanted to make an effort to go beyond that and extend it to the community. This is where this idea came about and what better way to do it than to partner with the Viacommunity team,” Yajure explained.