“Yellowstone” Most-Watched Cable TV Series of the Summer, Drives Millions of Digital Views

John Dutton (L- Kevin Costner) spends some quality time with grandson Tate (R- Brecken Merrill), but it also leads to a close call.

Paramount Network has hit a goldmine with scripted series Yellowstone, drawing the second-highest number of viewers of any cable TV show in 2018 and racking up more than 20 million digital views.

The Kevin Costner-led drama, which aired its season finale last week, is now the most-watched series not only in Paramount Network’s brief history, but also in nearly 15-year run of predecessor network Spike TV. Yellowstone reached an average of 5.1 million viewers weekly throughout its nine-episode first season, garnering the largest audience for an ad-supported new cable series since FX’s The People Vs. O.J. Simpson in 2016 and earning a 1.47 rating among the coveted 18-49 demographic. Among ad-supported cable dramas, only The Walking Dead has attracted a larger audience in 2018.

On the digital front, the summer hit from the seven-month-old network mirrored Viacom’s larger success across digital platforms. Season 1 content generated more than 12 million streams across Paramount owned-and-operated platforms and received over 9 million transactions on video-on-demand — the highest consumption for any Paramount Network series in channel history.

The success proves the newcomer network made a smart decision by recruiting big-name talent such as Oscar-nominee Taylor Sheridan — who wrote and directed the series — to drive its premium scripted lineup.

“When we launched, we wanted to build two nights of scripted entertainment,” Paramount Network President Kevin Kay told The Hollywood Reporter. “Now we know Yellowstone can anchor one of them.”

Yellowstone follows the Oscar- and Emmy-winning Costner as John Dutton, owner of a prominent and enormous Western ranch that has been passed down through generations in the Dutton family while he tackles the obstacles of keeping up with his adult children and making sure his land remains safe.

The finale of Yellowstone brought in 5.4 million viewers (L+7) and ranked as the top ad-supported episode of scripted television since April. The series accounted for 9 of the 10 largest audiences on ad-supported cable this summer (excluding news and sports). Season 2 production is already in the works with a debut set for 2019. Filming will take place in Utah and Montana, with Costner returning in his lead role.

Younger Hits Season Ratings High With Christmas in July

Note: This post contains Younger spoilers.

Liza’s secret is out on Younger — but that hasn’t stopped fans from tuning in. In fact, more fans watched last week’s episode than any others this season.

The Season 5 episode, A Christmas Miracle, which aired on TV Land last Tuesday, hit a season high of 1.3 million total viewers (L+3), according to the network. Its ratings peaked in the key 24-54 demographic, particularly among women, with double-digit increases from the previous week. Season 5 of Younger is on pace to score its highest-rated season among both adults 18-49 and women 18-49.

The episode sent Christmas to July, where Liza’s long-time off-and-on love interest Charles declares his commitment to her in a swirling snowstorm following an unplanned encounter at a holiday party.

The popular series, starring Sutton Foster, Hilary Duff, Peter Hermann, Nico Tortorella and Miriam Shor, was the No. 1 original ad-supported cable sitcom reaching the key women’s demographics of 18-49 and 25-54 (Nielsen, L+3) in 2017 — and it looks like things are only heating up this season.

A new episode of Younger airs on TV Land tonight at 10 p.m. ET.

Three New Seasons of MTV Shuga to Promote Sexual Health in Africa

The MTV drama series Shuga is hoping to help millions of young viewers protect themselves from HIV with three new seasons of the show airing across southern Africa and Francophone west Africa. Unitaid, the MTV Staying Alive Foundation, and the London School of Hygiene & Tropical Medicine will contribute storylines on HIV self-testing, preventive drugs and related issues.

Shuga, which first aired in 2009 and starred Oscar-winning actress Lupita Nyong’o, blends in-depth stories about students across English and, for the first time, French-speaking Africa with informative sexual health information, including how to stay protected from HIV and how to seek out treatment. The latest multimedia “edutainment” campaign is intended to reach previously untapped populations between the ages of 15 to 24 as AIDS remains the leading cause of death among ages 10 to 24 in Africa.

“Millions of people in Africa watch MTV Shuga,” said Lelio Marmora, executive director of Unitaid. “Our partnership with MTV Staying Alive gives us a terrific opportunity to reach young people who don’t have reliable health information and empower them to take charge of their health — including testing themselves for HIV.”

The series is set to debut in South Africa and Côte d’Ivoire between 2018 and 2020.