Consumer Insights: The Music Experience in 2014

by Rachel Cooper, Consumer Insights, VH1

Technological Waste

Today, music is as emotionally relevant as ever – and consumers have a myriad of ways to experience it, from streaming and downloading to live concerts and more. Thanks to social media, fans also have unprecedented access to their favorite artists. Given these changes in the music landscape, the Music Group, which includes MTV, VH1 and CMT, conducted research into the “Music Experience,” taking a deep look into the ever-evolving process of discovering and obtaining music among teens, 20- and 30-somethings, as well as what the fan-music-artist connection looks like in 2014. Read More

Consumer Insights: VH1’s ‘State of the [Romantic] Union’

by Rachel Cooper, Consumer Insights, VH1

As single Adultster women (in their late 20s and early 30s) continue to transition through adulthood, they’re moving away from casual dating toward searching for an ideal partner to spend the rest of their lives with. But in a tech-driven world where gender roles are in flux, the search for a mate has radically changed. To better understand what it feels like to be “dater,” VH1 did a deep dive into the female Adultster dating experience, revealing the increased freedoms—and increased pressures—associated with dating today. Read More