Consumer Insights: TV Land’s ‘Coming Soon to a Theater Near You’

by Rich Cornish, Ad Sales Research, CMT/TV Land

Call it “reel love,” if you will.  TV Land’s “Coming Soon to a Theater Near You” explores the strong connection 40-54-year-olds have to the movies, revealing a rise in movie-going behaviors for this group. The research takes a look at their distinctive set of movie-going attitudes and preferences, and how impactful movie advertising is on their awareness of new movies. Read More