Getting ‘Under The Thumb’

by Seema Alibhai, Viacom International Media Networks

MTV Under The Thumb on the Apple iPhone

The MTV Under The Thumb app drummed up big buzz when it debuted last week at the World Mobile Congress in Barcelona, earning it ink in Mashable, AdAge and Digital Spy, among many other press outlets.

But, assuming you missed that particular Catalonian conference, and that you don’t live in Germany, Holland, Belgium or Switzerland where the app is currently available, you may be wondering: “So what exactly does Under The Thumb do?”

Well, in a time when social media is transforming the TV-viewing experience, Under The Thumb (UTT) pushes the boundaries of enabling social activity around MTV’s shows, and connectivity across multiple devices.

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