On the Ground, Over the Air, Across Platforms, Viacom Supports Youth-Led March For Our Lives

by Stuart Winchester, Viacom

Tomorrow, students will lead an extraordinary protest against gun violence and for improved gun safety, a March For Our Lives through the streets of Washington, D.C. and hundreds of other communities across the world. This youth community, marshaled in the wake of the Feb. 14 massacre in Parkland, Florida, will demand solutions to end the scourge of gun violence and school shootings in America.

Viacom proudly supports these students. On the streets, on the airwaves, on social media and on mobile devices and on every platform that its brands reach, Viacom will amplify these students’ message and their voice, will stand with them as they speak up to unambiguously state that their lives and their safety matter.

Viacom’s wide-ranging support for this student-led movement began in earnest last Wednesday, March 14, when all Viacom networks went dark for the 17 minutes of the National School Walkout, a mass coordinated effort to denounce the inaction and indifference that have accompanied the stubborn persistence of gun violence.

Most Viacom networks went dark during the 17 minutes of the National School Walkout on March 14, displaying this message of solidarity in place of regular programming.

Here’s a deeper look at how Viacom’s brands will be supporting the March For Our Lives:

MTV

Seventeen people lost their lives in the Parkland shooting. More than 17 young people die* from gun violence every day in America.

On Saturday, MTV, in partnership with the NAACP and local youth organizations, will send 17 buses of young people from Atlanta, Baltimore, Chicago, New York City, and other communities suffering from intractable gun violence. The network will complement this on-the-streets effort with live MTV News and Social coverage.

MTV will have plenty of help to bolster the message: singer-songwriter Vic Mensa will take control of the network’s Instagram Stories account, while Jennifer Lopez, Jimmy Fallon, The Roots, Pusha T, Halsey, Carmelo Anthony and Chloe x Halle will deliver messages of support and encouragement to the marchers.

“Once again young people are at the forefront of driving change,” said Chris McCarthy, President of MTV. Referring to a national network-led study** conducted post-Parkland to analyze teen’s reactions to gun violence, McCarthy continued, “Today’s study revealed an overwhelming 75 percent of teens polled are ‘not going to wait until they are adults to make real political change,’ and MTV is proud to amplify this youth-led activism.”

The MTV study also revealed that 69 percent of teenagers are angry that the government isn’t doing enough to prevent gun violence, and 74 percent believe adults are underestimating young people’s political power.

Comedy Central 

The main players in Comedy Central’s bustling late-night universe have been demonstrating their support for the students from a variety of different angles. Last night, Comedy Central’s The Opposition w/ Jordan Klepper traveled to Maryland to host U.S. Senator Cory Booker (D-NJ), before an audience of teens, many of whom plan to march tomorrow.

“Change has never in history come from Washington,” Booker said, “it has come to Washington.”

The Opposition Chaperones Democracy: Kids Just Wanna Take Guns also transported viewers into a Baltimore high school, where correspondent Kobi Libii interviewed students who are frustrated and fed up with local gun violence:

Earlier today, Comedy Central released a clip of Trevor Noah discussing the march and the shooting’s aftermath with five students from Marjory Stoneman Douglas High School, where the Parkland shooting occurred.

When The Jim Jefferies Show returns to Comedy Central next Tuesday, the show will broadcast a segment filmed on the ground at the San Diego March For Our Lives rally. Jefferies, who is entering his second season hosting the show, is a long-time champion of reforms to curb gun violence.

TV Land

The casts of two of TV Land’s most popular originals, Younger and Teachers, each put together messages of support for the students:

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

**MTV’s “Teens React: Gun Violence and Youth Activism” is a nationally representative survey of 500 teens, aged 14-17 between March 7-12, 2018

Porcupines in the Petting Zoo, and More at Johnny Knoxville’s Action Point

by Stuart Winchester, Viacom

With summer creeping right up, it’s time to plan your trip to the amusement park that has something for everyone: there’s a porcupine in the petting zoo, an oft-collapsing chairlift, an assortment of contraptions that explode or shoot at you, and a “ride” that appears to be a Medieval-style catapult that slings riders into the side of a barn. Good thing there’s free beer for every patron.

Unsurprisingly, this zone of dysfunctional chaos is under the purview of Johnny Knoxville, who returns to Paramount Pictures, home of his hit films Jackass and Bad Grandpa, for this homespun David-versus-Goliath tale of the scrappy little park-owner-who-could improvising to battle the new corporate megalith down the road. It’s a fight that is apparently best won with the assistance of negligent lifeguards, unstable slides and ziplines, and bears, both real and as costumed mascots.

Action Point, which will hit theaters on June 1, is directed by Tim Kirkby and stars Knoxville, Chris Pontius, Dan Bakkedahl, Matt Schulze, Eleanor Worthington-Cox, Johnny Pemberton, Brigette Lundy-Paine, Joshua Hoover, Conner McVicker, and Eric Manaka.

Viacom Gets Social with 47 Finalist Spots for 2018 Shorty Awards

by Stuart Winchester, Viacom

From iconic award shows to hilarious late-night programming, from fun kids’ polls to incisive cultural exposés, Viacom’s properties echo across the social media universe. The breadth of this digital-social footprint is on display in the 47 Viacom finalists for this year’s Shorty Awards, an annual celebration of the best in social media.

MTV, which has been surging behind a reinvigorated programming lineup, earned 13 nods, including one with Viacom’s Velocity in-house branded content agency and two with influence marketing shop WHOSAY, one of the company’s newest additions. WHOSAY is a finalist in four additional categories, while Velocity is competing in 10 more, including three nominations for its long-form Culture of Proximity documentary.

Paramount Network, Viacom’s newest U.S. channel, debuted strong with a pair of nominations, while Nickelodeon (five nominations), TV Land (three), and Comedy Central (two) also appear in multiple categories. Viacom’s International Media Networks check in with three nominations for their work around the MTV EMAs, while Paramount Pictures, VH1, and Spike (which Paramount Network replaced in the U.S.) each earned one. Viacom itself earned two nominations for the debut of its Hype & Influence series, a video exploring America’s relationship with hip-hop and black culture.

A full list of Viacom’s finalists is below, along with links to details about each nomination and a selection of work.

MTV

Brand Identity – TRL (MTV)

Twitter Presence – TRL (MTV)

Integration with Live Television – TRL (MTV)

Snapchat – 2017 VMA Snapchat Coverage (MTV)

Instagram Partnership – VMA Nominee Announcement on Instagram Live (MTV)

Chatbots – VMA Best New Artist Voting Chatbot (MTV)

Snapchat Discover Story – Girl Code Snapchat Series (MTV)

Snapchat Discover Story – MTV Cribs Snapchat Series (MTV)

360 Video – Fifth Harmony: Road To The VMAs in 360° (MTV)

Live Event Coverage – 2017 MTV Video Music Awards (MTV)

Augmented Reality – AR MTV Moon Person (Viacom Velocity, MTV)

Brand Identity – 2017 MTV Video Music Awards: Pushing The Limits with Josh Peck (WHOSAY, MTV)

Video Pre-Roll – 2017 MTV Movie & TV Awards: Getting Ready With Me (WHOSAY, MTV)

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The Viacommunity Spirit Emerges from the Eye of the Storm

by Stuart Winchester, Viacom

As Hurricane Maria intensified to a Category 5 storm and set a bullseye on Puerto Rico last September, Victor Caro knew there was only one place he could go: directly into the eye of the storm.

Though he lived in Connecticut, both Caro and his wife had grown up in Puerto Rico. Most of his family still lived there, including his 90-year-old grandmother. The island’s storm supplies had been wiped out when Hurricane Irma had skirted the island earlier that month. So Caro would fly down with bags stuffed full of water purification supplies, batteries, emergency radios, and portable stoves. The day before the storm hit, he boarded a nearly empty San Juan-bound plane out of JFK airport.

Victor Caro – Headshots at Viacom, New York City, NY

He bunkered down in the family’s concrete house in Carolina with his grandmother, aunt and cousin. The wind and rain started that first night and continued all the next day. The windows shook, but the house held.

When the family finally emerged, it was to a wrecked world: electricity knocked out island-wide, cellphone service rare and patchy, clean water no longer running from taps. Land lines worked for three days and then stopped. The authorities, where they showed up at all, were slow to arrive and ill-equipped to deal with the scale of the catastrophe.

Caro stayed for a week, clearing debris, checking on friends and family, and distributing what supplies he could. The breeze quit and the family roasted in their uncooled home. Sleep became difficult. At night, they listened to WAPA radio as officials relayed information and, in one instance, desperate hospital staff delivered frantic pleas for help as babies wailed in the background.

When Caro finally boarded a charter plane back to the mainland, the immensity of the destruction he had witnessed – and the inadequacy of the official emergency response – overwhelmed him.

“I’d never felt survivor’s remorse,” Caro said. “But I just felt awful. I don’t think I’d cried in 10 years, and I just bawled that day. For weeks, being at home with my family, watching cable, ordering food, air conditioning, I felt guilty enjoying those things. And that’s part of what motivated me to get out and help the people who were screwed the most.”

Sending angels to the rescue

Actually doing something was more difficult. Bureaucratic and logistical obstacles make moving goods to Puerto Rico arduous under normal circumstances. Arcane shipping regulations meant that the only realistic relief option was to fly supplies in, an expensive and logistically exasperating undertaking.

Enter Warrior Angels Rescue, an extraordinary coalition of concerned citizens on the U.S. mainland and on Puerto Rico, headed by Valerie Edmondson Bolaños. The organization materialized out of Maria’s fumes to deliver supplies to the island and evacuate those whose medical issues made it imperative that they leave.

Over many weeks following the storm, Caro and his wife worked with Warrior Angels Rescue (which is part of the Puerto Rico Relief Alliance), to stitch together a massive relief effort. They gathered 30,000 pounds of medical supplies and donated cargo, along with the $70,000 required to fly them to Puerto Rico. When the plane returned to the mainland, it carried nearly 150 medically fragile passengers – expectant mothers, babies, the elderly, cancer patients.

Caro worked as a sort of fixer, a go-between who had the connections both on the mainland and the island to make the critical link between needs and resources for El Barrio Caimital Bajo y Alto in the Puerto Rican town of Guayama, a town that was in great need even before Maria struck. During the holiday season, their delivery arrived with 3,000 pounds of food, water, toys, formula, baby food, diapers, wipes, toiletries, and more to help 46 families in great need.

The sheer scale of organizing one plane trip was incredible: moving truckloads of water, food, clothing and toys from garages and schools – even, at one point, Caro’s daughter’s kung fu dojo – in the Northeast to and through Florida; raising funds for and coordinating the charter flight to Puerto Rico; moving these materials over a mountainous island with a decimated road network; identifying those most in need of both the supplies and a ride off the island; and ensuring that medical help and transportation to a safe place awaited those who evacuated to the mainland.

Clockwise from left: holiday gifts awaiting delivery; the chartered airplane that delivered toys from the mainland and evacuated vulnerable residents; coordinating the operation aboard the plane; unloading the supplies in Guayama. Photos courtesy of Victor Caro.

His colleagues noticed. When Viacommunity – the company’s social responsibility initiative – put out a companywide call for “exemplary employees who represent Viacom’s sense of social responsibility and make a powerful impact on their communities,” for its annual Viacommunity Award late last year, multiple employees nominated Caro for the honor.

“Every free second he has is spent working with anyone that will listen to help those in need in Puerto Rico,” one said in their nomination.

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It’s Trump Versus Everyone Else in Trevor Noah’s Bullsh*t Third Month Mania Tournament

by Stuart Winchester, Viacom

March Madness has descended upon America, giving sports fans everywhere the chance to apply their basketball acumen to predict who will prevail in the frantic, single-elimination crucible of the NCAA tournament.

But where’s the fun in that?

If you are part of that vast group of Americans who eschew lame rules-based competition in favor of contests determined by finding the most people who agree with you, then The Daily Show with Trevor Noah’s Third Month Mania Bullshit tournament is for you.

The contest, consisting of 64 entries evenly divided between The Trump Conference and the Everything Else Conference, will ask voters to answer a simple question, best summed up by Noah himself:

“What bullshit was the bullshittiest bullshit of the last year?”

Indeed, there are a lot of good choices. On the Trump side, the president’s claims that his was the largest inauguration crowd in history, that rampant voter fraud cost him the popular vote, that President Obama tapped his Trump Tower phone lines, and that there were “very fine people on both sides” of the August rally in Charlottesville take the top seeds.

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“We’re Focused on a Return to Growth,” Bob Bakish Tells Deutsche Bank Conference

by Stuart Winchester, Viacom

Viacom President and CEO Bob Bakish sat with analyst Bryan Kraft at the Deutsche Bank Media, Telecom and Business Services Conference in Palm Beach, Florida last week. In an extended Q&A session, Bakish outlined Viacom’s wide-ranging growth initiatives, from sophisticated advanced advertising products, to the opportunities in mobile distribution, to the company’s strength outside of the United States.

“We spent 2017 really stabilizing the business, and now we’re focused on a return to growth,” Bakish said. “… We articulated a three-part plan associated with that, growing share and margins in our core business, accelerating our participation in next-generation platforms and solutions, and unlocking opportunities with synergies to the core that are outside of traditional media revenue streams.”

While Bakish looked firmly toward the future, he also summarized a few of Viacom’s many recent successes: MTV is in its 10th consecutive month of growth; BET’s ratings streak stands at three straight quarters; Paramount Network launched to both critical acclaim and ratings success in January; ratings at CMT, TV Land and VH1 continue to be strong.

Here are a few more highlights from Bakish’s conversation. You can listen to the full Q&A session here.

Viacom’s diverse demographics + diverse ad products = enormous opportunity

“… all our constituencies have embraced the flagship strategy and certainly that’s true in the ad community. We’re in a very enviable position in that we serve the full spectrum of demographics, really from preschoolers all the way up to, as I said, 25-54s. … But importantly, what you have to realize about our ad business is, yes, it’s partially ads or majority ads on linear television networks … but it’s also our advanced advertising business. And that’s around instilling data-driven approaches and alternate kind of orbits versus [potential] truck [purchasers] versus men 18 to 34 in a television-centric environment, and then all the way up through actual dynamic ad insertion, which is another element we’ve added as we’ve redone our MVPD deals this year [so that] we have access to insert at the consumer level.”

A cornerstone strategy drives growth internationally

“… [Viacom’s international cornerstone strategy] started with our creation of our joint venture in India, which we did in 2007, where we went on to launch a brand called Colors and sitting here today, it’s the number one. … We then went on to acquire Channel 5 in the UK about five years ago. That’s been a homerun and we acquired Telefe in Argentina, which is number one broadcaster in Argentina about a year ago and that’s been a homerun. So, you put that all together and you have a company that grew – our international division that grew, earnings, double digits ad revenue, double-digit affiliate revenue, double-digit ancillary revenue in the last quarter and earnings, let’s say very, very strong double digits in the last quarter and continues to be on a … strong track to additional growth.”

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Viacom to Support Courageous Youth Activists Who Have Had Enough of Gun Violence

by Stuart Winchester, Viacom

February 27, 2018 – Parkland, Florida, United States: Volunteers hang banners, including this one reading “Stay strong, Stoneman Douglas, we’re with you,” around the perimeter of Marjory Stoneman Douglas high school to welcome back students who returned to school on Feb. 28, two weeks after the mass shooting that killed 17 students and staff. (Susan Stocker/SF Sun Sentinel/Polaris)

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.

In addition, Shari Redstone, Vice Chair of Viacom’s Board, is personally championing the work of the student activists, contributing time and resources, including a $500,000 donation, to the March For Our Lives movement.

“This generation continues to be the driving force for change,” said Viacom Executive Vice President of Global Inclusion Marva Smalls. “With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”

Here’s a sampling of the initiatives that Viacom brands have planned for the weeks ahead:

A pause to remember the victims

At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV’s social media accounts during the walkout.

The power of Viacom’s united brands support a march on Washington

Viacom’s brands will drive awareness of March For Our Lives through extensive on-air and digital coverage, as well as on-the-ground initiatives, leading up to the March For Our Lives demonstration in Washington, D.C. on March 24. MTV and Comedy Central will change the color of their logos to orange – in support of gun violence awareness – for the 10 days leading up to the event. The Daily Show with Trevor Noah plans to continue its ongoing coverage of the growing anti-gun violence movement in the country. So will The Opposition w/ Jordan Klepper, which will build on its recent interviews with students from Marjory Stoneman Douglas High School as well as educators and former military officials on arming teachers, and the 2017 special he produced, Jordan Klepper Solves Guns. Paramount Network will capture powerful first-person accounts for its pro-social initiative. Nickelodeon’s Kids’ Choice Awards, which airs that night, will acknowledge the march for its audience of millions.

Supporting efforts to reduce gun violence

Viacom networks have begun an array of ongoing initiatives aimed at curbing gun violence over the long term. For example, MTV has set up a website where people can learn how to take further action, BET will award DISARM pop-up grants to youth activists with innovative ideas about addressing gun violence and mental health issues, and CMT will work with the country music industry on its efforts to support gun safety.

Joining gun safety leaders to drive change

Viacom is partnering with organizations across the spectrum to develop gun safety-related projects for Viacommunity Day, Viacom’s annual day of community service, on April 20.

Get Schooled expands its curriculum

Get Schooled, an organization founded through a partnership between Viacom and the Bill & Melinda Gates Foundation, will expand its efforts to educate young people on the actions they can take to participate in the national discussion.

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

Paramount Honors Director and Mentor to Stars, Boom Mic Inventor Dorothy Arzner

by Stuart Winchester, Viacom

Following a long tradition of naming buildings after pioneering women in film, Paramount Pictures has renamed its Dressing Room building after prolific director Dorothy Arzner.

The only working female director in the country in the 1930s, Arzner helmed films starring the glitterati of her day, including Joan Crawford, Katharine Hepburn, Maureen O’Hara, and Lionel Atwell; mentored the now legendary Francis Ford Coppola in his UCLA film school days; changed production sets forever with her invention of the indispensable boom microphone; and became the first woman director admitted into the Directors Guild of America.

1927: American film director Dorothy Arzner (1897 – 1979) and Alfred Gilks, her cinematographer, survey a scene as they stand by a camera on the set of her film, ‘Get Your Man’. Arzner is leaning on the camera and holding a combination megaphone and viewfinder. She was Hollywood’s only female director of the Thirties. (Photo by Hulton Archive/Getty Images)

“We’re incredibly proud to honor Dorothy Arzner, who is one of the early pillars of Paramount’s success and an enormous part of its legacy,” said Paramount Chairman and CEO Jim Gianopulos. “As Paramount, and the industry as a whole, works to increase our efforts to build more diverse and inclusive workplaces, including our film sets, Dorothy serves as a beacon for that movement in filmmaking.”

Gianopulos joined Coppola at a naming ceremony for the Melrose Avenue building on Paramount’s Hollywood lot earlier this month, where the director remembered Arzner stuffing her hungry students with crackers and teaching them the nuances of getting the most out of actors on set.

Francis Ford Coppola and Jim Gianopulos attend the Building Dedication Ceremony in honor of Filmmaker Dorothy Arzner at Paramount Pictures Studios on March 1, 2018. (Photo: Alex J. Berliner/ABImages).

“You’ll make it, I know. I’ve been around’,” Arzner apparently told a forlorn and starving Coppola step-sitting on the UCLA campus.

She was right – Coppola went on to direct dozens of films, including the Oscar-winning The Godfather, one of the most iconic films in Paramount’s deep library.

Arzner’s own 19-picture filmography includes The Last of Mrs. Cheyney, The Bride Wore Red, and The Wild Party (on the set of which she cobbled together that first boom mic). She joins actresses Lucille Ball, Clara Bow, Marlene Dietrich, Edith Head, Mary Pickford, Gloria Swanson, Mae West; costume designer Carole Lombard; and former Paramount Pictures CEO Sherry Lansing as Hollywood legends whose names grace Paramount buildings.

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“2018 Is About Reinvention” – CEO Bob Bakish on Viacom’s Growth Initiatives

by Stuart Winchester, Viacom

Viacom CEO Bob Bakish sat down with Morgan Stanley media analyst Ben Swinburne at the Morgan Stanley Technology, Media & Telecom Conference last week. On a San Francisco stage in front of hundreds of members of the investment community, Bakish outlined how various growth initiatives in the international, mobile, direct-to-consumer, short-form video and live event spaces will complement Viacom’s existing business lines.

“So, if you think of 2017 really as a period of stabilization, revitalization in the company, as we look forward and we’re already hard at work at this and putting points on the board, 2018 is really more about reinvention and driving the company forward as a growth company in the future,” Bakish said.

Here are a few highlights from Bakish’s talk with Swinburne. Listen to the full conversation here. 

Viacom’s future is mobile

“And then the thing that’s really exciting really longer term, but not much longer term is the mobile space, and that’s the incremental category that will invert the whole argument. In the last quarter, we did a first of its kind deal with Telefónica in Latin America where we licensed all of our flagship brands that are in Latin America to their Movistar Play, the first-of-its-kind deal for them too, so that those services will be available to all their mobile television subscribers. … We’re also in a very interesting conversation in the U.S. right now about bringing our brands to mobile and I believe that will happen in fiscal 2018 as well. And if you can think about all the time spent on mobile and all those devices out there, I think you quickly realize what a powerful growth engine that will be for our business.”

Viacom’s content library is coming directly to consumers

“… later in the year, you’ll hear about the products we’re going to launch that leverages those assets … which we’re going to implement on direct-to-consumer basis in a differentiated way that we believe leverages not only our library assets, but also our ad sales capabilities and its complementary to what we’re doing in MVPD [Multichannel Video Program Distributors] space.”

Viacom’s growth initiatives could generate hundreds of millions of dollars in near-term value

“… we’re actively growing our participation in … the digital-native side, the Consumer Products side and the live events side, think of those as three different tracks, all complementary to the brand and to our financials. We think that is hundreds of millions of dollars of near-term value.”

Every flagship brand will have a live U.S. event

“Again, the events space in this fiscal year, every flagship brand [Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network], will have an events in the U.S. That is something that was not true before. So, that’s Nickelodeon, that’s Comedy Central … So, that’s an important incremental activity and one that consumers and advertisers and for that matter, talent, like.”

Viacom’s relationship with distributors continues to improve

“We’ve got this Advanced Ad product we can bring to the table to increase the value of some of your local avails, and we really did turn a new page,” Bakish said of settling on a deal to return Viacom to Altice. “So, we’re sitting here today in a much better place vis-à-vis distribution. We don’t have any large near-term – any large MVPD deal up in fiscal 2018. And by the way, we’ve been improving our product. … I think people are starting to understand that it’s differentiated and that it is valuable. … And you put those things together both in the U.S. and certainly globally, that will be a growth platform.”

International continues to grow rapidly

“[Viacom International Media Networks] is a business that in the last quarter grew ad sales, affiliate sales, ancillary sales, double-digits. It’s a business that grew the bottom line strong double-digits. And it’s not weighted to any one particular thing, it’s driven by our, let’s call it global or in this case ex-U.S. portfolio of brands, MTV, Comedy Central, Nickelodeon, Paramount Network and it’s driven by our local cornerstones, which include Channel 5 in the UK, which is an acquisition we did a couple of years ago, which transformed our business there. … That includes our other local cornerstone which we acquired. Last thing I did in International, Telefe, which is the number one broadcaster in Argentina, which is a story in its own way, which maybe we will come back to, but that’s an incredible asset and really makes us – positions us to be a major player in Spanish language content which we have not historically been, but we are quickly becoming. And so, the combination of those global brands and the local cornerstones is what’s driving the growth.”

MTV Rides Longest Ratings Growth Streak in 18 Years as Fans Await Even More “Shore”

by Stuart Winchester, Viacom

MTV’s ratings continue to grow at a torrid pace behind a programming resurgence that has revived beloved franchises and ignited new ones. As the net celebrates nine consecutive months of year-over-year primetime ratings growth – its longest streak in 18 years – MTV is keeping the programming fires stoked by announcing that the forthcoming Jersey Shore Family Vacation will reunite the original crew for not just a single season, but a second one as well.

The show’s April 5 debut follows a domestic reintroduction to the enormously popular Shore franchise in the form of hit Floribama Shore, which landed as MTV’s highest-rated series premiere in more than three years. Last night, the net also debuted a spin-off of sorts, Winter Break: Hunter Mountain, a mountain- and snow-bound reskin of the beachside Jersey barhoppers executive produced by Shore developer SallyAnn Salsano.

The pivot to unscripted programming behind MTV President Chris McCarthy has driven ratings up 20 percent year-over-year among adults 18-49, making MTV the fastest-growing channel among the top 40 cable networks.

Building upon the significant Shore archive, MTV will broadcast four Road to Vacation specials that cut the most unforgettable Jersey Shore footage with new cast interviews. The first throwback will debut March 15, with a new edition airing every Thursday leading up to the show’s premiere.