Viacom joined forces with major brands and agencies last week to prevent advertising on piracy sites by signing a pledge facilitated by the Trustworthy Accountability Group (TAG). This voluntary advertising industry initiative commits participants to taking “commercially reasonable steps” to prevent digital ads from appearing on illegal websites.
Good news. But what does this all amount to for Viacom?
First and foremost, it means that Viacom is dedicated to ensuring digital advertisements for our content don’t appear on pirate sites. But it also means that we want to take meaningful steps alongside other industry leaders to combat content theft online.
Long before Viacom’s Viacommunity Initiative was formalized and began impacting communities and making a difference across the world, the company started small and local. A dedicated group of Viacom executives walked across the street from the organization’s New York City headquarters to paint a homeless shelter. Among them was Lou Converse.
AV Technology Magazine recently announced the creation of the “Out of the Box Award” to recognize something that “sets a new standard of immersive, customized, interactive digital signage with specific benefits for tech managers and operations managers.” The big winner of the magazine’s inaugural award? The lobby of Viacom’s newly renovated Time Square headquarters.
The newly minted Microsoft Theater in Los Angeles was on fire Saturday night as the 15th annual BET Awards came to town. It was a night full of phenomenal performances, heartfelt speeches and unforgettable moments. The night’s top winners included Kendrick Lamar for Best Male Hip Hop Artist and in a three-way tie, Beyoncé, Nicki Minaj and Chris Brown won three awards each, followed by Oscar-winning film “Selma” and FOX’s “Empire,” which each took home two awards.
The evening also featured some throwback moments that paid tribute to the legends. Legendary recording artist and Motown executive Smokey Robinson received the Lifetime Achievement Award. He also performed “Tracks of My Tears,” “Cruisin’,” and a crowd sing-along to “My Girl,” with Tori Kelly, Robin Thicke and Ne-Yo. Check it out:
Hosts Tracee Ellis Ross and Anthony Anderson captivated the crowd the entire night, thanks to their riffs on a range of hot topics and impersonating celebrities from Sam Smith to Cookie and Lucius from “Empire.” For a complete list of award winners and more information, click here.
Fresh off an appearance on NBC’s The Today Show, rock quartet Belmont Lights made their way across Time Square to Viacom headquarters June 22 for a special performance. The reason? The San Diego natives are VH1 Save The Music Ambassadors and participants in the first-ever Viacommunity Music That Matters Concert to benefit the foundation. Read More
Ilana Glazer (L) and Abbi Jacobson, actresses from the Comedy Central show Broad City speak onstage during the Spotify press announcement on May 20, 2015 in New York City. (Photo by Noam Galai/WireImage)
The power of Viacom’s brands is rooted in their ubiquity — “Made Here. Lives Everywhere” is how we think of it. As of this week, that everywhere now includes long-time music-streaming leader Spotify.
Spotify rolled out a host of new features this week that transform the app into a one-stop entertainment shop. Among the recently announced additions is video capabilities and key partnerships with content providers, including Viacom’s MTV, VH1 and Comedy Central. Read More
A packed crowd looks on at Viacom HQ as CEO Philippe Dauman prepares to speak with Brian Grazer.
Curious about the phenomenal accomplishments of Brain Grazer? He’s probably curious about you too.
Last week, Academy Award-winning writer and producer Brian Grazer was the inaugural guest at Viacom’s INSPIRED HERE Speaker Series to discuss his new book, A Curious Mind: The Secret to a Bigger Life. The series brings some of the most notable innovators and creators inside the company to share their stories, insights and unique perspective. Grazer joined long-time friend and our CEO Philippe Dauman for a conversation with an important theme: curiosity can be a powerful tool in getting where you want to go.
Scratch’s Anne Hubert onstage at Goldman Sachs’ Talks@GS speaker series.
Let’s just say it: Millennials get a bad rap. In the press and around the office, they’re often labeled entitled, lazy and spoiled. As consumers, they expect every retail experience to be painless and simple, and brands to welcome their input like never before. They’re telling us they can do anything (and that they deserve a promotion already). But the truth is: they kinda can – and they are.
Understanding them, figuring out what they’re about and where they’re going, isn’t about catering to a group of entitled youth. It’s about understanding the future for all of us and figuring out how we can thrive alongside them in it. That’s the message Anne Hubert, senior vice president at Viacom Media Networks and head of Scratch recently delivered when she joined Lindsay Drucker Mann, vice president in global investment research at Goldman Sachs to discuss the generation at Goldman Sachs’ Talks@GS speaker series. The conversation was moderated by Edith Cooper, Global Head of Human Capital Management at Goldman Sachs and included thousands of employees from the global investment firm.
The Millennial Generation is defined as those born between 1981 and 2000, and by the numbers, is the largest generation in history. According to Hubert, Millennials are unlike any generation before them:
“They’re having incredible influence – as consumers, with more than a trillion dollars in spending power…and they’re consuming differently. They’re influencing other generations, and themselves founding companies, joining new initiatives, they’re becoming entrepreneurs inside big old organizations and challenging us all to adapt and follow them into the future.”
Hubert points to Millennials’ propensity for collaboration, often referred to as the “sharing economy,” as one of the generation’s main differences as consumers. The success of Uber, AirBnb, Rent the Runway and other businesses that rely heavily on sharing underscores that principal.
“They’ve grown up in a world that has been flattened and democratized by the way technology is changing the rules for all of us,” says Hubert. “We see that come to life in the way they buy a car, to the way they rate an experience at a restaurant, to the way they book a hotel and wonder ‘why am I getting a room when I could rent an entire house?’”
“They’re challenging all of these assumptions,” says Hubert, “and rewarding the brands that welcome their input.”
See more of Anne Hubert and Lindsay Drucker Mann’s discussion below.
(L-R) Todd Spangler, Bernadette Aulestia, Rebecca Glashow, Tom Gorke and Eric Lempel attend Variety’s Entertainment and Technology Summit NYC at Le Parker Meridien on April 30, 2015 in New York City. (Photo by Mike Coppola/Getty Images for Variety)
TV content is everywhere. Emerging distribution platforms and the explosion of high-quality programming has created what many call the new golden age of television. Viacom Media Network’s Executive Vice President of Sales and Business Development & Content Distribution Tom Gorke joined a panel of distribution and marketing leaders recently to discuss how programmers and networks are taking advantage of these new opportunities, particularly in the online space. Speaking at Variety’s Entertainment and Technology Summit in New York City, Gorke was joined by:
Rebecca Glashow, senior vice president Digital Media Distribution and Partnerships, Discovery Communications
Eric Lempel, vice president and general manager Americas, head of Global Marketing & Consumer Support, Sony Network Entertainment International (for Playstation Vue)
Bernadette Aulestia, executive vice president Domestic Network Distribution, HBO