Comedy Central Asia Launches Nov. 1

by Todd Phillips, Viacom International Media Networks

Photo: Comedy Central

Comedy Central Asia launches on Nov. 1, expanding the network into its sixth continent and furthering Viacom International Media Networks’ efforts to make Comedy Central its third global brand. The channel will target audiences in several Southeast Asian markets and offer the region’s only 24-hour all-comedy programming service. Comedy Central Asia will feature global hits such as The Daily Show with Jon Stewart, South Park and Workaholics, as well as stand-up comedy, live-action sitcoms, sketch comedy programming and Asia-produced comedy titles. Read More

Nickelodeon’s ‘Camp Orange’ a hit in UK, Australia

by Todd Phillips, Viacom International Media Networks

Originally launched in Australia, Nickelodeon’s Camp Orange, the kids-only, reality competition series, is now entertaining kids in the UK for a second season. And in addition to crossing borders, the show is also breaking ratings records. It’s a prime example of what Viacom International Media Networks President and Chief Executive Officer Bob Bakish calls “glocal” content – programming that strikes the right balance between local and international elements, and thus can enjoy success in markets where it’s transported. Read More