In a Sea of Endless Content Choices, Will Brands Sink or Swim?

by Walter Levitt, Comedy Central


It’s a debate as old as the TV industry: do people watch shows or networks?

For decades, the debate has been heated and, if we’re being honest, dramatically over-simplified. Passionate programming and development people have been adamant that “content is king,” the centerpiece of success. A TV network without any hit shows, they contend, is never going to be successful. Read More