MTV

A Super Sweet Resurgence of Reality on MTV

In 2005, a show called My Super Sweet 16 premiered on MTV. I was 14, fixated yet mildly disturbed as I watched teenagers just a couple of years my senior scream at their parents for buying  the wrong type of Mercedes as a birthday present.

Hillary Duff sang the infections theme song (which is stuck in my head as I type this). The episodes typically involved 16-year-olds barking orders at their parents and outlining outlandish demands, such as a casual half million dollar budget. The birthday princess would change costumes more times than Rihanna at the VMAs.

We watched in lurid fascination as catfights unfolded between friends, celebrity guests, and parents. We witnessed harsh consequences for parents who bought their children an underwhelming amount of diamonds:

Yashika, aka the Veruca Salt of diamonds, makes herself clear. (Photo courtesy of MTV)

This was the golden age of early 2000s reality TV. As always, MTV defined what was in vogue—and at the time, it was delightfully depraved, unscripted programming.

Along with My Super Sweet 16, MTV produced some of the most addictively decadent shows of that era—Laguna Beach, Cribs, 8th & Ocean, The Osbournes, et al. Americans were collectively hooked.

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The Golden Age of Golden Popcorn: Highlights From the 2017 MTV Movie & TV Awards

The 2017 MTV Movie & TV Awards was a gender and genre-bending revolution. The 26th annual iteration was held at the Shrine Auditorium in Los Angeles on May 9, and hosted by Workaholics star Adam Devine. For the first time, MTV’s celebration of mega-hits included television juggernauts alongside cinematic blockbusters. It also banished gendered categories, a first for American award shows besides the Grammys.

Beginning in 1992, the MTV Movie Awards lit up Hollywood’s award show circuit. Its edgy and unique categories such as Best Kiss became as iconic as the network itself. As an arbiter of youth culture, MTV knows how to adapt to an ever-changing world—and this year’s ceremony was no exception.

Rolling Stone called the network’s decision to omit gender distinctions “a simple but radical switch,” citing Best Actor winner Emma Thompson’s acceptance speech.

“The first acting award in history that doesn’t separate nominees based on their sex says something about how we perceive the human experience,” Watson said. “Empathy and the ability to use your imagination should have no limits.”

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A Devine Choice to Host MTV Movie & TV Awards, Nominees Announced

by Stuart Winchester, Viacom

MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit Workaholics Adam Devine will host the May 7 spectacular.

Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.

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The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”

Nominated Viacom brands include VH1 for RuPaul’s Drag Race – which earned nominations for Best Host and Best Reality Competition – and for Martha & Snoop’s Potluck Dinner Party (best duo). Comedy Central’s Trevor Noah is also competing for Best Host, while Ilana Glazer & Abbi Jacobson of Broad City are nominated alongside Devine for Best Comedic Performance. Spike’s TIME: The Kalief Browder Story is in the running for Best Documentary.

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MTV + Movies + Television = The MTV Movie & TV Awards

by Stuart Winchester, Viacom

Since Demi Moore announced Terminator 2: Judgement Day as Best Movie from a Burbank stage in June of 1992, the MTV Movie Awards have celebrated the best of Hollywood’s explosive, moving, heart-pounding annual slate – with an MTV-appropriate musical touch delivered by the big name performers of the day (that inaugural show included En Vogue, Ugly Kid Joe, and Arrested Development).

After 25 years of Golden Popcorn statues and hijinks that have included Jim Carrey crashing the stage as an anonymous hippie, Rainn Wilson gearing up in nothing but a Teddy bear, and lots of surprise makeout sessions, MTV is taking a great thing and making it even better, with the inclusion of television in its award categories. The network has officially renamed the show the MTV Movie & TV Awards.

MTV Movie and TV Awards

“We’re living in a golden age of content, and great storytelling and characters resonate regardless of whether you’re watching it in a theater or on TV,” said MTV President Chris McCarthy. “The new MTV Movie & TV Awards will celebrate even more of the brightest, bravest, funniest and most shared films and TV shows resonating across youth culture.”

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MTV EMAs Head to London

by Stuart Winchester, Viacom

via GIPHY

After a raucous party in Rotterdam last year, the MTV EMAs are heading across the North Sea to London for the first time in more than two decades.

“London is arguably the world’s musical epicenter and it’s both a huge privilege and opportunity to bring the MTV EMAs 2017 to the U.K.’s capital city,” said David Lynn, the newly installed CEO of Viacom International Media Networks, who is based in London. “The EMA creates an incredible buzz wherever it lands it; that will be amplified tenfold in London.”

The city last hosted the EMAs in 1996, before the event moved on to other UK venues, including Edinburgh (2003), Liverpool (2008), Belfast (2011) and Glasgow (2014). It looks as though the city is happy to have us back (or at least the mayor is):


Performers, nominees, host information and more is yet to come. For now, check out last year’s winners.

 

Family Dinners Will Be a Bit Awkward After Watching MTV’s Spring Break With Granddad: Here’s Why

MTV’s iconic, unruly annual spring break coverage was a cultural phenomenon. I remember watching MTV Spring Break in 2004. I was 12 and spring break meant a family trip to Florida, but still. I was hooked on MTV’s coverage of Jessica Simpson, Jersey Shore stars, spray tans, cargo pants paired with bikini tops, and overall decadence on the shores of Cancun.

But just like culture has evolved  since the early 2000s, MTV’s raucous coverage of spring break has gotten progressively wilder…and weirder.

Want proof?

MTV U.K. just premiered a show called Spring Break With Granddad.

Yes, you read that right.

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This is Why Everyone Should Be Watching MTV’s Sweet/Vicious

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Jules (Eliza Bennett) and Ophelia (Taylor Dearden) are the superheroes you wish you knew in college. Photo courtesy of MTV.

Imagine a picturesque college campus, complete with stately sorority houses and a lush quad. One of these sororities is home to Jules (Eliza Bennett), a timid blonde with a penchant for pearls. Ophelia (Taylor Dearden) is a green-haired, computer-hacking anarchist who works at a record store and sells pot. These girls exist in opposite realms of their university’s social strata, yet bond over a furtive mission.

Unlikely duos, college shenanigans, and secrets: All elements of a classic, coming-of-age dramedy. But MTV’s latest series Sweet/Vicious defies labels or tropes. Ophelia may be an anarchist drug dealer, but she’s also the campus tutor. Jules exudes school spirit and good behavior, yet moonlights as a vigilante. Like the Teenage Mutant Ninja Turtles keep New York City safe from Shredder and his evil cronies, Ophelia and Jules band together to keep their fellow students safe from villains—specifically campus rapists.

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Open Your Eyes: MTV’s Elect This Virtual Reality Experience Lets Fans Step Inside the Art of Change

On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters.

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One of the VR works presented on Nov. 8 2016 about gender equality. Photo courtesy of MTV Elect This and Gumshoe

MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as climate change, social justice, national security, immigration, and health care— in a stunning marriage of innovation and artistry.

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Bebe Rexha Joins MTV Lore as Host of 2016 EMAs in Rotterdam

by Stuart Winchester, Viacom

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The MTV European Music Awards (EMAs) have spent more than two decades hop-scotching across the continent’s bottomless circuit of iconic cities, from recent stops in Milan, Glasgow, Amsterdam, Frankfurt and Madrid to its inaugural acts in the global hubs of London and Paris.

The spotlight shines very bright with a stage that big, and it takes someone at the pulsing vanguard of pop culture to stand at the center of it all. Past hosts have proven equal to the enormity of the moment, with a register that includes Snoop Dogg, Katy Perry, Eva Longoria, Selena Gomez, Nicki Minaj, Ed Sheeran and Ruby Rose, among many others.

This year, as the EMAs land back in Rotterdam for the first time since 1997, singer, songwriter and producer Bebe Rexha will join that historic register, hosting the event and also performing.

There’s little doubt she belongs. Her No Broken Hearts video with Nicki Minaj has passed 125 million views on YouTube since posting in April:

 

Think she’s excited about hosting?

So are we. Earlier this week, MTV welcomed Rexha to its Times Square studio, where MTV News’ Sway sat down to ask her exactly how cool it was to host the EMAs. The whole thing streamed on Facebook Live.

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