Comedian Tiffany Haddish to Host the 2018 MTV Movie & TV Awards

The MTV Movie & TV Awards continue to forge a path of diversity, inclusion and all-around awesomeness. Last year, the network tentpole revamped its award parameters, doing away with gendered categories and doling out buckets of golden popcorn to those who helped produce the best of film, television and digital media.

This year, Girls Trip actress Tiffany Haddish will host the ceremony.

Haddish is pumped, to say the least. The star shared a video with her 1.8 million Instagram followers to announce the news. “It’s gonna be off the chain,” said Haddish. “Because you know why? I’m hosting! And you know what that means ― it’s gonna be hilarious.”

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MTV Rides Longest Ratings Growth Streak in 18 Years as Fans Await Even More “Shore”

by Stuart Winchester, Viacom

MTV’s ratings continue to grow at a torrid pace behind a programming resurgence that has revived beloved franchises and ignited new ones. As the net celebrates nine consecutive months of year-over-year primetime ratings growth – its longest streak in 18 years – MTV is keeping the programming fires stoked by announcing that the forthcoming Jersey Shore Family Vacation will reunite the original crew for not just a single season, but a second one as well.

The show’s April 5 debut follows a domestic reintroduction to the enormously popular Shore franchise in the form of hit Floribama Shore, which landed as MTV’s highest-rated series premiere in more than three years. Last night, the net also debuted a spin-off of sorts, Winter Break: Hunter Mountain, a mountain- and snow-bound reskin of the beachside Jersey barhoppers executive produced by Shore developer SallyAnn Salsano.

The pivot to unscripted programming behind MTV President Chris McCarthy has driven ratings up 20 percent year-over-year among adults 18-49, making MTV the fastest-growing channel among the top 40 cable networks.

Building upon the significant Shore archive, MTV will broadcast four Road to Vacation specials that cut the most unforgettable Jersey Shore footage with new cast interviews. The first throwback will debut March 15, with a new edition airing every Thursday leading up to the show’s premiere.

Apple Names MTV Play App, Built with Viacom’s Play Plex Mobile Platform, One of Best of 2017

by Stuart Winchester, Viacom

Apple named the MTV Play product to its Best Developers category on its App Store Best of 2017 list. The app, built on Viacom’s proprietary Play Plex platform, underscores the company’s engineering expertise and acts as a case study of its ability to create widely adaptable solutions that allow its brands to quickly deploy their content to next-generation platforms.

“Inclusion on this list speaks a lot to the ability of Viacom’s engineering and product teams to work together to build a world-class experience for our brands and fans,” said Dhimiter Bozo, senior vice president of Software Engineering.

MTV Play, which is available in 26 global markets, has been installed nearly 10 million times and has served more than 325 million MTV content streams. Viacom engineering teams across Berlin, Milan and New York coordinated to build and launch the app, a process that was considerably streamlined by the fact that it was built on top of an extensive and flexible mobile platform called Play Plex.

The Play Plex platform is a system that Viacom engineers custom built to enable the company’s brands to quickly launch branded apps. When MTV or Nickelodeon or Comedy Central wants to build a new mobile app, they don’t have to start from scratch. They simply feed their content and branding to the engineering team, which then ingests the content and submits it to the App Store (or Google Play or Kindle) for review and release.

The result is an app that looks and performs great with minimal technical investment from the brands themselves.

“As a Viacom brand, when you sign up to be on the Play Plex platform, your touchpoints are minimized, so you don’t have to worry about the complexity of being on some of these platforms,” notes Bozo. “This makes things easier for everyone: designers can focus on creative instead of getting hung up with tech, we don’t need large engineering teams to do repetitive work, and our process considerably shortens the timeline for brands to reach consumers in new markets.”

And since apps built on the Play Plex platform have already been downloaded tens of millions of times, Viacom brands know they are creating an app that consumers will love and that will faithfully deliver their content.

“We didn’t want to build just another utility app that would be easy for us, but something that showcases Viacom’s strong history and presence in amazing content creation,” said Bozo.

The ramping up of Play Plex reflects a larger global investment in top engineering talent at Viacom, which has attracted industry leaders who now staff an ever-evolving operation that has pivoted rapidly toward mobile development, machine-learning and more.

“Our mission is to meet fans wherever they might be watching and on whichever device they prefer,” said Bozo. “That includes any new ways of consuming content that evolve in the future. To meet these ever-evolving demands, Viacom has built a best-in-class software engineering team that works tirelessly to enable the distribution of content to new platforms and reach our global users in ways that we could not in the past.”

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MTV Keeps the Party Going from Shore to Shining F***ing Shore

When Floribama Shore came whirling out of MTV in November as a barrage of binge drinking, bar brawls and bedwetting, it included a surprise announcement: the cast of the original Jersey Shore, which launched a global franchise and transformed “GTL” into widely understood shorthand, was reassembling for a new series: Jersey Shore Family Vacation.

Fans’ appetite for more Shore seemed to match the network’s enthusiasm – that first episode of Floribama Shore was MTV’s highest-rated premiere in more than three years.

There’s plenty more to come. After a raucous season that embedded itself deeply enough into the national conversation to earn the honor of a hilarious Saturday Night Live skit, MTV announced that Floribama Shore would return for 20 episodes starting this summer. The net also dropped another Family Vacation promo, this time asking viewers to help decide where the f*&% the OG cast will go by using the hashtag #JSFamilyVacation.

To understand the show’s popularity, it helps to examine its layers.

Watching an episode of Floribama Shore is akin to hopping into a time portal, transporting you to a bygone era of hot pin Polo T-shirts with the collar popped and “going-out tops” (aka the early aughts) that is somehow fused with 1950s sensibility.

It’s a world where a 23-year-old divorcée is fraught with anxiety over potential spinsterhood, and a gorgeous 24-year-old woman frets over aging. The male contestants at once act hyper-macho and are quintessential Southern gentleman. Imagine living life on the set of A Streetcar Named Desire, surrounded by the scent of Hollister cologne.

Of course, this group of twentysomethings partied as hard as their predecessors, but they also prayed before dinner and had thoughtful, seemingly unscripted conversations about their lives—one cast member had been homeless before the show, and another was reeling from the end of a 10-year relationship after her boyfriend cheated on her with her cousin. (This was, according to her, an “Alabama thing.”)

These deep conversations about real-life issues are perhaps what won over fans and critics, enough to earn the show a second season. In a Rolling Stone review, writer Kory Grow said Floribama Shore revealed “soul” and lauded MTV for showing “a group of eight red-state denizens, who, despite their personal flaws, did not espouse any outward Trumpism (or for that matter, Hillary hating). They all found common ground with each other easily – praying, discussing their Christianity and talking about their families.”

While you’re waiting for season two of Floribama Shore, watch season one on MTV, or cast your vote for the crew’s destination on Twitter, because the party hasn’t stopped.

Check out these tweets from our fans:

MTV Goes Free in Germany

Free MTV? Yes, please.

On Dec. 23, Viacom International Media Networks (VIMN), will launch exactly that in Germany: a free-to-air version of MTV on cable, satellite and on-demand, as well as the MTV Play App for Android and iOS.

The new offering complements already-free versions of Comedy Central, Nickelodeon, and Viacom-operated German music channel Viva in that nation.

“MTV is a global leader when it comes to producing music and entertainment content that appeals to youth culture,” said Raffaele Annecchino, president and managing director of VIMN for Southern and Western Europe, the Middle East and Africa, in the Hollywood Reporter.

Annecchino says the network took advantage of an opportunity for growth in their German free-to-air market, giving fans unparalleled access to MTV’s deep content library, which includes the Jersey Shore franchise and tentpole events like the MTV EMAs.

Germany is well acquainted with MTV, according to Viacom International’s general manager of Germany, Switzerland and Austria, Mark Specht.

“MTV stands for legendary music formats and international events such as the MTV EMA, MTV VMA or our successful MTV Unplugged series,” said Specht.

Watch the promo video:

The shift in MTV to free-to-air status in Germany follows Viacom’s acquisition of Argentina’s Telefe, one of the nation’s main free-to-air channels, last year, underscoring what CEO Bob Bakish calls Viacom’s “unrivalled track record” of creating hybrids of free and paid TV.

Viacom has steadily expanded its European presence by shifting select offerings from cable in markets where it makes sense to do so. In September, Viacom expanded in Italy by doubling its free-to-air channel offerings on the Paramount Channel and VH1, and launched a local version of Spike TV.

MTV Germany will celebrate its return to free TV on Dec. 23 with a televised special, beginning with a three-episode run of music documentary series Dare to Live (starring Rory Kramer and featuring Shawn Mendes, Martin Garrix and the Chainsmokers), followed by a local music video highlights program called MTV Buzz, hosted by German star Uli Brase.

Shore Franchise Catches a Wave as Floribama Debuts to Big Ratings and Original Jersey Shore Cast Returns

Winter is just a few weeks away. In New York, this means hearing excessive amounts of holiday music while listening to weather reports with the ominous buzzword “polar vortex.”

Luckily, we can count on MTV to help us through the winter doldrums. The network announced Monday the return of beloved franchise Jersey Shore, which ended in 2012.

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The 24th Annual MTV EMA Awards Were Simply EM-Azing

With delightful decadence, audience engagement, and celeb camaraderie, the 24th annual EMA Awards, from London’s Wembley Arena, were a spectacle not to be missed. For those who didn’t catch the show, here are some highlights:

EMA Host Rita Ora was full of surprises

Between her singing and acting ventures, fashion collaborations with Adidas and Calvin Klein, TV coaching appearances on The X Factor and The Voice UK, as well as a hosting gig for VH1’s revamped season of America’s Next Top Model last year, Rita Ora is a renaissance woman—and a busy one at that. This was clear as she stepped out on the red carpet in a bathrobe and towel. Well, a diamond necklace, too.

From the sofa, to the car, to the @mtvema red carpet ❣

A post shared by Rita Ora (@ritaora) on

But the multi-talented host rolled through 12 costume changes that night, from hotel-party-chic to 90s exercise gear to a slew of technicolor wigs and, inexplicably, a floor-length necklace in the shape of a garden fork. Her hosting duties included a pair of performances—her No. 1 hit, Your Song, followed by crowd-favorite Anywhere.

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MTV Heads South for Floribama Shore

by Stuart Winchester, Viacom

Over the course of a six-season run from 2009 to ’12, MTV’s Jersey Shore delivered an audacious brand of entertainment so compellingly addictive that it spread around the world in the form of spin-offs Geordie Shore (UK), Gandia Shore (Spain), Warsaw Shore (Poland), and Acapulco Shore (Mexico).

Now, the franchise is spinning right back to the United States, where eight twentysomething Southerners will inject the Shore spirit along a stretch of beach and party straddling the Florida-Alabama state line known as Floribama Shore.

The return of the Shore franchise to the United States comes as MTV continues to mine its heritage to fine tune its programming into an ongoing celebration of youth culture: TRL returned last month, following a resuscitation of My Super Sweet 16, Unplugged, and, on Snapchat, Cribs and Beach House.

Here’s a peak at the eight Floribama Shore cast members:

Jeremiah Buoni: 22, Amelia Island, FL

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Rita Ora Returns to Hometown London to Host the 2017 MTV EMA Awards

The 24th annual MTV EMA Awards will be an evening of world-class performances from some of the biggest music acts on the planet. For the first time since 1996, the festivities take place in London, home to iconic bands such as Oasis and the Spice Girls, as well as this year’s host: global superstar Rita Ora.

Ora’s EMA resume is robust. She opened the ceremony in 2012 with a performance of her hit song R.I.P.,  presented Eminem with his Best Hip Hop Award in 2013, and is an eight-time EMA award nominee.

The model, singer and dancer’s career began with a chart-topping debut album, Ora. She’s collaborated with stars like Charli XCX and Iggy Azalea for a number of hits, and was most recently a judge on The X Factor and the host of VH1’s America’s Next Top Model.

“Rita is a multi-talented star who’s been an MTV core artist for over half of a decade,” said Viacom International Head of Music and Talent Bruce Gillmer in a press release. “She’s the perfect hometown hero to lead the 2017 MTV EMAs, which promises to be the year’s ultimate global music celebration.”

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MTV’s Reality Show 90’s House Will Be All That and a Bag of Chips

As millennials, we like to think we know the 90s. If playing Pokémon on a Gameboy Color, taking trips to Blockbuster to rent VHS tapes and listening to the Spice Girls are among your fondest childhood memories, chances are you grew up to call yourself a “90s kid.”

We’re nostalgic for this time—and not just because it was our childhood. As it turns out, the 90s was a fly time to be alive, no matter how old you were.

The New York Times columnist Kurt Andersen (who is not a millennial) posits that this is due to political, technological and socio-economical advances during the last ten years of the 20th century in an op-ed called “The Best Decade Ever? The 1990s, Obviously.”

Our awareness of current events as adults makes this 90s nostalgia even more acute. Now we know that the world back then truly was, by our standards, pretty chill.

If given the chance to go back in time and experience this glorious epoch of tattoo chokers and Legos with the knowledge we have as adults, how would we fare? If a millennial lives in the ultimate 90s fantasy world but can’t share the experience via Snapchat, did it even happen? Ugh, as if!

MTV’s new reality-competition show 90’s House lets us witness what our lives would be like in the 90s, without time travel.

Here’s the 411:

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