They’re partying right now at The Loud House. And no wonder: Nick’s rollicking portrait of young Lincoln Loud growing up as the only boy in a house of 10 sisters is a smash hit. It’s the number one animated show on television, with an average of 2 million viewers per episode, and the net just renewed it for a third season. Read all about it by clicking through below:
One of the most exciting projects happening at Nickelodeon right now will never crack the top of the children’s ratings (as so many Nick shows have lately). It will not feature a talking sponge or a gaggle of rambunctious children or anthropomorphic monster trucks. It will never be on television at all.
Instead, it will serve as an animation and idea factory that will help launch all of these things and much more out into the wider world. It is Nick’s new Burbank animation studio, currently rising on a busy intersection between the Verdugo and Santa Monica Mountains in Southern California.
Viacom commissioned Southern California filmmaker and photographer Brian Hawkins to distill the project’s energy as it rose in the sun-dappled landscape. He’s headquartered nearby and was able to visit the site several times per month. The result was this stunning video:
I caught up with Hawkins to ask him a bit about how he executed the project and what he thought about Nick’s spectacular new building. The conversation below is edited for length and clarity.
Stuart Winchester: Really awesome video. What was your process for shooting and editing this?
Canine Companions for Independence does all kinds of awesome things.
They gave an assistance dog to a quadriplegic girl so she wouldn’t have to call a family member to pick up dropped or needed items around her. They connected 10-year-old Matthias with Aubrey, a similar companion, to ease him through the complex and ongoing battery of appointments necessary to deal with his rare genetic disorder. And they provided wheelchair-bound student Savannah with the nuzzling attention she needs to get through the daily obstacle of hour-long medical procedures.
And they do it all for free.
To bolster that incredible work, the organization is getting a canine companion of its own: the pups of Nickelodeon’s hit show Paw Patrol. The partnership will begin with a variety of events around the country this fall, along with this PSA, which will air across Nick Jr.’s digital properties:
Remember the award-winning Legends of the Hidden Temple gameshow from the early 90s? It’s back, in movie form, and Nickelodeon just dropped this incredible trailer to give us a hint of what might be waiting there in the jungle depths: rolling canopied landscapes, hidden caverns, sibling camaraderie, and, bellowing at his very finest, the iconic Olmec (voiced by Dee Bradley Baker). Here’s a bit of what you can expect when Sadie (Isabela Moner), Dudley (Jet Jurgensmeyer), Noah and Kirk Fogg stumble into their renewed adventure on Saturday, Nov. 26 at 8 p.m. ET:
“Follow your dreams. Do what you want to do. Don’t screw up.”
These were among the last words Gerald Yarborough’s mother had spoken to him before she passed away, and they had been his motivation through his adult life. It was late 1998, and he was a freshman at St. John’s University, settling into his studies as a pharmacy major. He had everything lined up: a five-year scholarship with a good-paying job in a high-demand field likely upon graduation. Yet, his mother’s directive was persistent.
He was not following his dreams. He was not living his purpose. He felt this more strongly every day. Pharmaceuticals just wasn’t for him. He felt as though he was wasting his true gift: art.
So that is where he focused his full energies: his art electives. But after one year, St. John’s warned him that if he did not start taking sciences courses, he would lose his scholarship.
His mother’s simple proclamation gnawing at him, uncertain where to go, he left school instead of falling into debt with student loans. He told himself that if art was his true purpose in life, God would make a way. It appeared as though school was no longer in his plan. So he joined Geico, working in customer service.
He would spend the next three years there. But those last words from his mother hung with him, refusing to let his dreams dry up.
Helping others find their dreams
His name was Jonathan.
Gerald had met him at Nassau County Correctional Facility. They had encountered one another there many times before, Jonathan as the inmate, Gerald a visitor.
“I was doing good until somebody called the cops,” Jonathan would say.
“If you wouldn’t have been doing that, nobody would have called the police,” Gerald would counter.
You don’t have to be 18 to vote in the universe of Nickelodeon. The home of the Kids Choice Awards and the Kids’ Choice Sports Awards – both of which rely on the youngest among us to choose their winners – will soon be accepting ballots for the next U.S. president from kids—on Nick.com, at least.
While our other networks such as MTV and BET are canvassing the grown-up vote, Nickelodeon’s cross-platform campaign, Kids Pick the President, is targeting a younger constituency—our fans who are too young to enter the polling booth. On Friday, Oct. 28, kids will get to choose between presidential nominees Hillary Clinton and Donald Trump. They’ll have until Saturday, Nov. 5 to submit their virtual ballot, when Nickelodeon will announce the results live on air.
Until then, kids can explore the immersive site and learn about our electoral process. Which issues do America’s youngest patriots find most important?
Fans of superstar Gwen Stefani won’t want to miss Nickelodeon’s latest animated series, Kuu Kuu Harajuku. Inspired by executive producer Stefani’s love of Harajuku culture, Kuu Kuu Harajuku follows the kuu kuu adventures of the band HJ5 – Love, Angel, Music, Baby and G – through their super cute world of music, fashion and style.
Viacom’s Deepak Daswani Travels to Nick’s KCA Sports as Winner of Employee Events & Programs Sweepstakes
The Kids’ Choice Sports Awards is the sole award show where fan engagement, wacky stunts, and sports legends converge. This year’s ceremony attracted 2.5 million viewers. It was the most-watched sports show for kids in the K2-11 and K6-11 age range, even as it competed with a trio of massively popular sports-themed shows: the 2016 ESPY Awards, and the Major League Baseball Home Run Derby All-Star Game.
Unlike those viewers sorting through their options at home, however, Viacom’s Deepak Daswani got to watch the show live at the Pauley Pavilion in Los Angeles. He got to take his wife Leena, and two sons—12-year-old Shaan and 9-year-old Dev – with him. Daswani is the latest winner in our ongoing sweepstakes series that has sent many Viacom employees to some of our many culturally resonant award shows over the past few months.
Like many other kids growing up in the 90s, I loved watching Nickelodeon. No one ever offered such unfiltered and hilarious content for kids like Nick. And Nickelodeon gave us everything, just for us: Kids’ game shows with Double Dare and Figure It Out; Nickelodeon sketch comedy with All That; the news on Nick News; and our very own awards show, Kids’ Choice, where we actually got to vote for our favorite stars.
Nickelodeon’s commitment to diversity, to being for all kids, has been a major part of the brand since day one. And they took yet another step forward recently with the new animated series, The Loud House. The Loud House is about a 10-year-old boy, Lincoln Loud, who grows up in a house with 10 sisters (and only one bathroom). It’s a classic Nickelodeon setup: a chaotic nuclear family and a protagonist who only adds to the hijinks with help from his best friend, Clyde McBride.
The family-friendly slime-fest that is Nickelodeon’s Kids’ Choice Sports Awards lit up Nickelodeon, TeenNick, and Nicktoons for millions of fans on Sunday, July 17. Seattle Seahawks quarterback Russell Wilson again hosted the event, which celebrated some of the biggest stars in sports and included appearances from two-time NBA MVP Stephen Curry, Cy Young Award-winning Major League Baseball pitcher CC Sabathia, legendary skater Tony Hawk and many others.
But even with this powerhouse lineup springing onto the stage at Pauley Pavilion in Los Angeles, the real stars remained the kids—from the thousands in attendance to the many more watching from home. Their online votes determined the winners, with voting on Nick.com and the Nickelodeon App increasing by 40 percent over last year.
Check out these incredible moments below, and then visit the website for more slime, sports, and surprises.