Consumer Insights: ‘The State of Kids and Gaming’

by Katie Bessiere, Research, Nickelodeon

General Images Of Nintendo Co. Ahead Of Earnings

Nickelodeon has long recognized that gaming is an integral part of daily life for today’s youth.  In “The State of Kids and Gaming,” a study among 6- to 13-year-olds, Nickelodeon investigated the current gaming landscape including kids’ motivations, behaviors and attitudes toward video games on multiple platforms. Nickelodeon, in partnership with Smarty Pants, uncovered expectations and preferences across three gaming platforms: console, online, and handheld.

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7 Ways Nickelodeon Helped Viacom Have a Great Quarter

Daina Amorosano by Daina Amorosano, Viacom

Nickelodeon's 27th Annual Kids' Choice Awards - Show

Infused with fresh creative talent and programming geared to a new generation of kids, Nickelodeon has been on a roll over the past year. For the second straight quarter, Nickelodeon was the #1 network for kids two to eleven. And, looking ahead, Nickelodeon has a rich content pipeline. At its recent Upfront presentation, the network introduced 10 new series along with a new tentpole, the Kids’ Choice Sports 2014, to be hosted and executive produced by Michael Strahan. Here are 7 ways Nickelodeon helped Viacom have a great quarter… Read More

Consumer Insights: Nickelodeon’s ‘Story of Me’

Jane_Gould by Jane Gould, Consumer Insights, Nickelodeon

As the Millennial generation grows up, Nickelodeon is meeting post-millennials and their families. In its study “Story of Me,” Nickelodeon captures a portrait of this emerging generation of kids, including those born since 2005. These kids, whose eldest members are just turning 9, are growing up markedly different from their Millennial predecessors and demonstrating characteristics that set them apart from generations prior. As for some of its hallmark traits, this cohort of kids is even closer to its parents; places utmost value on being seen as smart and funny by peers and family; and has created its own unique relationship to technology.

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SpongeBob Flies High at 87th Annual Macy’s Thanksgiving Day Parade

Daina Amorosano by Daina Amorosano, Viacom

Macy's Thanksgiving Day Parade Balloonfest, Inflation of the SpongeBob BalloonSpongeBob SquarePants has made his way from Bikini Bottom to New York City,  to debut a refreshed look for the 87th Annual Macy’s Thanksgiving Day Parade® on Thursday, Nov. 28. At 44-feet tall, 41-feet long and 34-feet wide in a holiday-themed ensemble, SpongeBob will take to the sky for his ninth consecutive procession down the streets of Manhattan. Read More

Marva Smalls on Record Turnout for ‘Worldwide Day of Play’

Chanel J Cathey 1 by Chanel Cathey, Viacom
Nick Cannon Lights The Empire State Building Orange In Honor Of Nickelodeon's 10th Annual Worldwide Day Of Play

SpongeBob, Nickelodeon Executive Vice President Public Affairs Marva Smalls, Nick Cannon, and Dora the Explorer turn the Empire State Building Orange for 10th Annual. (Photo: Craig Barritt/Getty Images for Nickelodeon)

Nickelodeon’s 10th annual Worldwide Day of Play (WWDoP) was the largest to date with more than 50,000 kids and families from all 50 states and abroad uniting to get up, get out and play. WWDoP staged its flagship event in Brooklyn’s iconic Prospect Park. Stars like SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles joined over 35,000 kids and families to enjoy a day of activities and games, including football, tennis, dancing, double-dutch and a live concert with Big Time Rush and Ariana Grande headlining. Read More

STUDY: Nickelodeon’s ‘Will They Or Won’t They?’

by Katie Bessiere, Research, Nickelodeon

With the influx of gaming apps available for free and paid download, Nickelodeon sought to better understand the decision-making process when it comes to buying games or making in-game purchases on an Apple iDevice. In “Will They Or Won’t They?,” Nickelodeon gave kids 3-17 and young adults 18-22 $20 to spend on gaming apps and then conducted in-depth interviews about their purchasing decisions. The findings reveal variations in motivation between age groups, as well as challenges associated with today’s paid apps and in-app purchase offerings. Read More

The ‘Nick Shop’ Opens at the World’s Greatest Toy Store

388736_1837133763245_2104730954_n by Breanna Farquharson, Viacom

Nickelodeon Store Photo

This week Nickelodeon announced the launch of its ‘Nick Shop’ on level one in Toys”R”Us Times Square, the company’s international flagship store. The 1,000 square foot Nick Shop is a unique retail experience jam-packed with fun and adventure around every corner. This is the perfect stop for exclusive New York-branded products such as kids and adult apparel, accessories, plush toys, drinkware and more, featuring characters like Dora the Explorer, Bubble Guppies, Team Umizoomi, Winx Club, SpongeBob SquarePants and Teenage Mutant Ninja Turtles. Read More

‘Breaking Bad’ Creator on SpongeBob: “…a character that is courageously nice.”

Sawyer by Mark Jafar, Viacom

SpongeBob SquarePants: Passionate about chasing jellyfish.

Does the man who created Walter White, antihero of AMC’s “Breaking Bad” (with a heavy emphasis on the anti), think there’s room for nice guys in today’s television landscape?

Do animated sponges who live underwater count?

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