The Nickelodeon upfront audience was treated to a bit of industry humor with the debut of a short parody starring Benjamin Flores Jr. and Breanna Yde from the hit Nick series “The Haunted Hathaways.” While hanging out in the Viacom offices in Times Square, the curious child stars stumble upon the fictitious Counting for Dummies: A Comprehensive Guide to TV Measurement.
In this study, Nickelodeon sought a holistic understanding of kids’ viewing behavior for secondary source video, motivations for their behaviors, and what this means for traditional TV viewing. The research uncovered that while short-form video is the main type of video kids watch, any TV viewing is of shows discovered on live TV. It also showed that gaming is a key entry point to video.
In addition to outlining its upcoming development slate at its annual Upfront presentation today, Nickelodeon highlighted a range of other initiatives, including the launch of Noggin, a new mobile subscription service for preschoolers. Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month. Read More
It was a digital detox for a good cause! Nickelodeon empowered kids to get up and get active this weekend when its websites and apps went off-air and offline, as part of its 11th Annual Worldwide Day of Play and its ongoing commitment to promoting health and wellness to its young audiences. From 12 to 3 p.m., all Nickelodeon channels went dark, meanwhile 15 of its national pro-social partners — from the United States Tennis Association to NFL Play 60, the Boys and Girls Club of America, among others — hosted thousands of health and wellness events for kids and families nationwide.
Nickelodeon has long recognized that gaming is an integral part of daily life for today’s youth. In “The State of Kids and Gaming,” a study among 6- to 13-year-olds, Nickelodeon investigated the current gaming landscape including kids’ motivations, behaviors and attitudes toward video games on multiple platforms. Nickelodeon, in partnership with Smarty Pants, uncovered expectations and preferences across three gaming platforms: console, online, and handheld.
Infused with fresh creative talent and programming geared to a new generation of kids, Nickelodeon has been on a roll over the past year. For the second straight quarter, Nickelodeon was the #1 network for kids two to eleven. And, looking ahead, Nickelodeon has a rich content pipeline. At its recent Upfront presentation, the network introduced 10 new series along with a new tentpole, the Kids’ Choice Sports 2014, to be hosted and executive produced by Michael Strahan. Here are 7 ways Nickelodeon helped Viacom have a great quarter… Read More
Nickelodeon threw record producer/singer-songwriter/SpongeBob aficionado Pharrell Williams a “happy” birthday party this weekend in honor of his 41st birthday. You can watch Entertainment Tonight‘s footage from the event, above. Happy birthday, Pharrell!
As the Millennial generation grows up, Nickelodeon is meeting post-millennials and their families. In its study “Story of Me,” Nickelodeon captures a portrait of this emerging generation of kids, including those born since 2005. These kids, whose eldest members are just turning 9, are growing up markedly different from their Millennial predecessors and demonstrating characteristics that set them apart from generations prior. As for some of its hallmark traits, this cohort of kids is even closer to its parents; places utmost value on being seen as smart and funny by peers and family; and has created its own unique relationship to technology.
Key Findings: Read More
SpongeBob SquarePants has made his way from Bikini Bottom to New York City, to debut a refreshed look for the 87th Annual Macy’s Thanksgiving Day Parade® on Thursday, Nov. 28. At 44-feet tall, 41-feet long and 34-feet wide in a holiday-themed ensemble, SpongeBob will take to the sky for his ninth consecutive procession down the streets of Manhattan. Read More
Nickelodeon’s 10th annual Worldwide Day of Play (WWDoP) was the largest to date with more than 50,000 kids and families from all 50 states and abroad uniting to get up, get out and play. WWDoP staged its flagship event in Brooklyn’s iconic Prospect Park. Stars like SpongeBob SquarePants, Dora the Explorer and the Teenage Mutant Ninja Turtles joined over 35,000 kids and families to enjoy a day of activities and games, including football, tennis, dancing, double-dutch and a live concert with Big Time Rush and Ariana Grande headlining. Read More