The Loud House is Loud and Proud

Like many other kids growing up in the 90s, I loved watching Nickelodeon. No one ever offered such unfiltered and hilarious content for kids like Nick. And Nickelodeon gave us everything, just for us: Kids’ game shows with Double Dare and Figure It Out; Nickelodeon sketch comedy with All That; the news on Nick News; and our very own awards show, Kids’ Choice, where we actually got to vote for our favorite stars.

Nickelodeon’s commitment to diversity, to being for all kids, has been a major part of the brand since day one. And they took yet another step forward recently with the new animated series, The Loud House. The Loud House is about a 10-year-old boy, Lincoln Loud, who grows up in a house with 10 sisters (and only one bathroom). It’s a classic Nickelodeon setup: a chaotic nuclear family and a protagonist who only adds to the hijinks with help from his best friend, Clyde McBride.


The Loud House is mixing things up on Nickelodeon. Photo courtesy of

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Keep Your Eyes on the Slime: Highlights from Nickelodeon’s Kids’ Choice Sports Awards

The family-friendly slime-fest that is Nickelodeon’s Kids’ Choice Sports Awards lit up Nickelodeon, TeenNick, and Nicktoons for millions of fans on Sunday, July 17. Seattle Seahawks quarterback Russell Wilson again hosted the event, which celebrated some of the biggest stars in sports and included appearances from two-time NBA MVP Stephen Curry, Cy Young Award-winning Major League Baseball pitcher CC Sabathia, legendary skater Tony Hawk and many others.

But even with this powerhouse lineup springing onto the stage at Pauley Pavilion in Los Angeles, the real stars remained the kids—from the thousands in attendance to the many more watching from home. Their online votes determined the winners, with voting on and the Nickelodeon App increasing by 40 percent over last year.

Check out these incredible moments below, and then visit the website for more slime, sports, and surprises.

WESTWOOD, CA - JULY 14: Fans get slimed while participating in a basketball contest onstage during the Nickelodeon Kids' Choice Sports Awards 2016 at UCLA's Pauley Pavilion on July 14, 2016 in Westwood, California. The Nickelodeon Kids' Choice Sports Awards 2016 show airs on July 17, 2016 at 8pm on Nickelodeon. (Photo by Kevin Winter/Getty Images)

Fans get slimed while participating in a basketball contest onstage during the Nickelodeon Kids’ Choice Sports Awards 2016. (Photo by Kevin Winter/Getty Images)

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A Recap of the 2016 Kids’ Choice Awards

In keeping with tradition, the Kids’ Choice Awards ceremony Saturday night in Inglewood, California was a glorious slime-filled affair. Starting with the Orange Carpet, we saw celebs such as Meghan Trainor, Will Ferrell, and Amy Poehler basking in the thrill of feeling like a kid again. Social media influencers Sophia Grace, Carson Leuders, and Johnny Orlando were out and about to promote the KCAs and the new Nickelodeon show, School of Rock. Even Boo the Dog got a chance to strut his paws on the Orange Carpet, wearing a dapper tuxedo with a lime green tie.

INGLEWOOD, CA - MARCH 12: (L-R) Recording artists Cole Whittle, Joe Jonas, JinJoo Lee and Jack Lawless of DNCE attend Nickelodeon's 2016 Kids' Choice Awards at The Forum on March 12, 2016 in Inglewood, California. (Photo by Jeff Kravitz/FilmMagic)

Artists Cole Whittle, Joe Jonas, JinJoo Lee and Jack Lawless of DNCE showed off whimsical attire on the Orange Carpet.

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Nickelodeon Grants Winter Wishes at P.S. 179X

A Power Wheels Teenage Mutant Ninja Turtles (TMNT) Ride-On ATV with monster traction is just one of the many new toys donated by Nickelodeon to P.S. 179X in the South Bronx this holiday season. Nickelodeon reached out to Viacommunity to find a way to bring mounds of TMNT, SpongeBob SquarePants, and Paw Patrol toys out of storage to benefit underserved youth in New York.

It all started with a phone call from Wanessa Yajure, a NICK E-Commerce coordinator. Her department wanted to partner with Viacommunity to find an organization in need of toys during the holiday rush. “We collect toys to support our programs and reward our fans throughout the year. This time around, we wanted to make an effort to go beyond that and extend it to the community. This is where  this idea came about and what better way to do it than to partner with the Viacommunity team,” Yajure explained.

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Shake Your Fear of Coding with Nick’s Computer Science Pros

Stuart Winchester by Stuart Winchester, Viacom

Think you can’t code?

<Think again>

It’s Computer Science Education Week, and the cast of Nickelodeon’s new hit show Game Shakers is challenging the self-doubters among us to put in one Hour of Code to learn the symbols and rhythms of the wonderfully immersive world of coding. ​Believe it or not, that’s all the time you need to get going.

Don’t know where to start? Check out the videos below to learn a bit more about just how amazing code is and what it can do, or just click over to Nick’s coding site to see how easy those first steps to joining the ranks of the coders really are.

Hour of Code Game Shakers Announcement from Viacom on Vimeo.

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Her Lifelong Nickfluence Nets $25K for College with Viacom, Get Schooled

Stuart Winchester by Stuart Winchester, Viacom

The path from wide-eyed baby squatting in front of an antenna-topped tube TV airing Nickelodeon to animation-creating DePaul University student is a long one, occupied by the myriad experiences that make a life. But, in this delightful 2:25 animated short, college student Dawn Adepoju winds her two-decade narrative into a colorful and compelling story documenting the powerful influence Nickelodeon has exercised over her creative life.

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Game-Shakers Russell Hicks & Dan Schneider Battle the Elements to Launch New Schneider Smash Game Shakers at MIPJR 2015

Jennifer Needham by Jennifer Needham, VIMN UK

Russell Hicks, Nickelodeon’s president of content development and production, along with globally renowned live-action hit-maker Dan Schneider (the mastermind behind some of Nickelodeon’s most popular TV shows, including iCarlySam & Cat, Victorious, Drake & Josh & Zoey 101) – have just returned from MIPJR & MIPCOM 2015, the world’s largest international dual-TV market in Cannes, France. There, they provided their invaluable expert insight into what makes a kids TV hit in today’s hyper-competitive market.  As part of their visit, the pair also unveiled Nickelodeon’s development slate, which includes Schneider’s latest smash, Game Shakers.

Despite the devastating storms that hit the French Riviera on the first night of the event, Hicks and Schneider proceeded, keeping spirits high as they hosted the Sunday morning session, where they addressed a room of more than 150 TV buyers, producers and media.

With a career spanning 21 years at Nickelodeon, Hicks – who oversees all live action and animation development for all of the Network’s content platforms – explained to moderator Kristin Brzoznowski (WorldScreen Managing Editor) “Kids gravitate towards great characters, characters they can relate to, who tell stories true to them.”  

“Kids don’t watch shows and think afterwards ‘That was an incredibly well written episode,’” Schneider explained.  “They think ‘that character’s super cool,’ and naturally want to watch more” – so it’s all about the characters and the situations we put those great characters in.”

“Kids want to see their own backyard, situations they’re familiar with – but also situations they’re not familiar with that are surprising,” Hicks said.

Referring to his new Nickelodeon series, Game Shakers, Schneider added, “There’s certainly a little similarity in the DNA of iCarly, in that you have four kids who create a videogame that takes off… that’s so much more fun than a show about a kid that plays videogames. It’s empowering.”  Hicks and Schneider identified the progressive nature of the show, with the games at the core of the series’ storylines simultaneously available to fans in real life via the App Store.

Addressing the variety of content now available to the first generation of so-called digital natives, Hicks added “There are so many distractions for kids and so many places they can get their shows. I find myself working harder than I ever did before to make the scripts and characters as entertaining as they can be.”  Hicks described opportunities created through launching short-form content through the Nick app and the potential to develop the most popular clips into a long-form series. “You can start it out small as a Web series and then say, ‘hey this is working’ and take it further.” 

Renowned for keeping ahead of the trend, Schneider – who was one of the first kids’ creators to incorporate social TV into smash hit shows, The Amanda Show and iCarly in 2007 – detailed the challenges of holding kids’ attention in an ever-expansive world of platforms and screens.  Speaking about the threat of the Web to content production, Schneider recalled, “I remember in the late 90s, producers would say the Web was going to take away from TV. I never saw it that way. I felt like it was a great thing. We don’t just have to put content on TV, we can put it online. I just see it as the more screens kids have, the more they need stuff to watch on those screens.”

When asked if linear TV is still the most important screen for kids, Schneider responded “I don’t think it matters – the more screens the better.”

“TV is not going away,” Hicks added. “We have a measurement issue, but as soon as they fix that problem, it will be even more apparent that kids love content everywhere.”

Following this session, the pair appeared as special guests at the official 2015 MIPJR Opening luncheon – sponsored by Nickelodeon – as well as an exclusive cocktail event hosted on Monday evening in the designated Viacom International Media Networks area.  Caroline Beaton, senior vice president of international programme sales, invited partners and media friends to meet with Schneider and Hicks to raise a glass to the fantastic new  portfolio of titles now available for the international market (from Harvey Beaks, and Shimmer & Shine, to 100 Things to Do Before High School, Game Shakers and many more).

Schneider and Hicks weren’t the only Nickelodeon representatives at MIPJR and MIPCOM. Jules Borkent, Nick’s senior vice president of content and acquisitions, took part in the popular What Do Buyers Want? session, along with fellow content execs from Disney, Turner and Lagardere, France and KiKa Germany.

Nickelodeon Senior Vice President of Content & Acquisitions Jules Borkent participates in the What Do Buyers Want? session at MIPJR 2015.

Nickelodeon Senior Vice President of Content & Acquisitions Jules Borkent participates in the What Do Buyers Want? session.

Caroline Beaton took part in a (bright and early!) OTT Show & Tell session spotlighting Viacom’s latest suite of apps, Viacom Playplex.

Senior Vice President of International Programme Sales Caroline Beaton shows off Viacom's latest suite of apps, Viacom Playplex, at MIPJR 2015.

Senior Vice President of International Programme Sales Caroline Beaton shows off Viacom’s latest suite of apps, Viacom Playplex.

Katie Keenan, head of acquisitions, VIMN UK and Channel 5, participated in the MIP finale Acquisitions Superpanel.

VIMN UK and Channel Five Head of Acquisitions Katie Keenan participated in the Acquisitions Superpanel at MPJR 2015.

VIMN UK and Channel Five Head of Acquisitions Katie Keenan participated in the Acquisitions Superpanel.

Viacom closed the event with two awards, as Borkent and Keenan received Content Trendsetter Awards from WorldScreen.


What’s Your Nickfluence? Enter to Celebrate the Past and Future of Animation

“You can’t fight city hall, you can’t fight corporate America. They are big and we are small. You can’t fight city hall.”

Those are lyrics from a very special musical episode of Rocko’s Modern Life. I typed them by memory – around twenty years after their original airing – and even though I don’t specifically credit those 22 minutes for the B.F.A. in musical theatre I eventually earned, I’m also certain that the time I spent watching Rocko’s Modern Life (and Rugrats and Aaahh!!! Real Monsters and All That and…the list goes on) influenced my path in life.

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Nick Bigs Mentor Littles in Big Brothers Big Sisters Partnership

Nick BBBS 1
Nick BBBS 1
Stuart Stuart
Nick BBBS 2
Nick BBBS 2
Stuart Stuart
Nick BBBS 3
Nick BBBS 3
Stuart Stuart
Nick BBBS 4
Nick BBBS 4
Stuart Stuart

These days, you can find Nickelodeon pretty much everywhere – on your TV screen, in the theaters, on your computer or phone. The network is pretty much the definition of Viacom’s Made Here Lives Everywhere campaign.

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Who Knew Slime Could Be so Much Fun? Kids Choice Sports 2015 Pours it On

Nickelodeon’s Kids’ Choice Sports awards: home of a $50,000 half-court swish, center-stage birthday celebrations and celebrity slimings. The second annual event returned recently, celebrating kids’ favorite moments with host Russell Wilson, the Super Bowl-winning Seattle Seahawks QB who met a shower of Nick’s famous slime and danced The Whip with his girlfriend Ciara:

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