Nickelodeon

Viacom to Launch Nickelodeon’s Preschool Video Subscription Service, NOGGIN, available on Amazon Prime Video Channels

Viacom will further accelerate its expansion on next-generation platforms by teaming up with Amazon to bring Nickelodeon’s NOGGIN to Amazon’s Prime Video Channels this May.

For $7.99 per month, young fans will be able to enjoy NOGGIN, an OTT product that provides curriculum-driven content to preschoolers, including: short-form videos; educational content; music videos featuring preschoolers’ favorite Nick characters; and over 1500 full-length library episodes of PAW Patrol, Dora the Explorer, Peppa Pig, Blue’s Clues, Max & Ruby, Go, Diego, Go! and Peter Rabbit, among others.

PAW Patrol episodes are featured on NOGGIN. Image courtesy of Nickelodeon.

“Our audiences continue to enjoy Viacom content in more places and with more flexibility than ever before,” said Tom Gorke, Executive Vice President, Head of Distribution and Business Development for Viacom.

“The availability of NOGGIN on Prime Video Channels will be a great new way for Nickelodeon fans to watch and interact with the best in preschool content on the popular Amazon platform.”

Along with the rapid growth of Viacom Digital Studios and recent acquisitions of influence marketer WHOSAY and online video conference mecca, VidCon, NOGGIN’s expansion on Prime Video Channels is another way that Viacom is strengthening its presence on key next-generation digital platforms.

Nickelodeon launched NOGGIN as a stand-alone app in February 2015, and the ad-free platform has since topped the charts of Apple and Google, ranking as one of the Top 10 Kids Apps on the App Store’s Free Apps chart, as well as being the no. 1 grossing app for Music and Video in the Family Category on Google Play.

Viacom’s KCA Ticket Winner on Her Experience, Instagram-able Pets and Viacom Pride

Alexandra Neri, who works as a dubbing manager for Paramount’s Worldwide Distribution group, is the latest lucky Viacom employee to score free tickets to a tentpole awards show.

Below, she tells us what it’s like to win an employee sweepstakes, how impressed she was by the Nickelodeon’s “top notch” production, and why she’s proud to work for a company that let’s its employees engage in the magic of live events.

This interview has been condensed for clarity.

Facebook post courtesy of Alexandra Neri.

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A New York Employee’s Walk Through the Wondrous World of Nickelodeon Animation in Burbank

In March, I visited the home of Nickelodeon Animation in Burbank. I had seen photos and video footage of the pristine site after its renovation in January 2017, and was eager to appreciate its innovative features in real life.

After arriving at the front gate, a tall metal structure off Olive Avenue, I entered into a sprawling menagerie of botanical wonders, stone statues of iconic Nick characters like SpongeBob, retro-looking lawn furniture in splashy shades of orange, pink, green and blue; honey bees and towering palms.

And this is just the courtyard.

The five-story building has a free-form layout; its floor-to-ceiling glass walls serving as a circulatory system for creative collaboration. The campus seamlessly connects animation and live-action studios with offices, a café, screening room, employee lounges and more pockets of relaxation and entertainment.

Burbank Animation’s on-site screening room:

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Nick Animation Dazzles with Content Celebrating Women’s History Month

Viacom celebrated Women’s History Month with events and activations throughout the company, including a global cross-brand collaboration for International Women’s Day on March 8, and employee events (including an employee Art Exhibit) sponsored by HERE, Viacom’s resource group for women.

Women’s History Month is especially fascinating at a creative company like Viacom, as different brands and divisions offer bespoke contributions to honor women’s achievement.

Take, for example, Nickelodeon’s Culture & Digital Community team in Burbank, which collaborated with their in-house archives team to curate and create a selection of digital content for the Nick Animation social media pages to honor women in Nickelodeon cartoons throughout March. Selections of their work are highlighted below.

Charlotte Pickles by Alison Loccrichio | Nick Animation

This one, created by intern Alison Loccrichio, sketches a magnificent portrait of her “favorite boss” Charlotte Pickles (who was indeed a boss; I can’t recall a single episode of The Rugrats where she was not dressed in a power suit with a ‘90s-era cell phone permanently attached to her ear), as part of a Women’s History Month series, “featuring pioneering Nickelodeon animated characters”:

Yes, Charlotte Pickles was truly a pioneer.

Grey Griffin Voices Lola, Lana and Lily from the Loud House | Nick Animation

Here’s another, featuring Grey Griffin, the actor who gives voice to Lola, Lana and Lily on The Loud House. “There’s always room for talented people,” said Griffin. “Don’t let anyone discourage you by telling you what a ‘small world’ it is. I mean, it is a tight circle, but if you’re good enough, the circle will widen!”

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Nick International Highlights What #KidsCan Do With Nine Extraordinary Stories

by Stuart Winchester, Viacom

A 16-year-old girl in the United Arab Emirates organizes environmental clean-ups in more than 10 countries. A 13-year-old in the Philippines gives gifts and hygiene products to 10,000 street kids in his community. A 16-year-old who fled Syria starts a school for 200 children in his refugee camp.

These are three of the extraordinary youngsters that Nickelodeon International has partnered with KidsRights Foundation to spotlight through #KidsCan, an international campaign that will profile these inspiring stories for audiences around the world.

The campaign, part of Nick’s international Together for Good initiative, will air new monthly profiles, beginning this month and continuing through December, of these nine kids, each of which has been a finalist or a winner of KidsRight’s International Children’s Peace Prize.

“Nickelodeon is extremely proud to partner with KidsRights as we celebrate young people making the world a better place, one project at a time,” said Nickelodeon International Vice President of Corporate Social Responsibility Bradley Archer-Haynes. “Kids everywhere have the power to make a difference, regardless of age or location. We wanted to provide a platform to help amplify their stories, while pointing to resources that help young people remember they can do anything.”

Here’s a closer look at some of these incredible stories:

Kehkashan Basu – United Arab Emirates: 2016 Peace Prize winner focused on environmental sustainability.

Kesz Valdezn – Philippines: 2012 Peace Prize winner focused on child healthcare.

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Kids’ Choice Awards 2018: Live Updates

On Friday, March 23, I began live blogging my Kids’ Choice Awards experience as a Viacom insider. Here’s what went down.

This post was originally published on Medium.

A sublime experience

I left the Forum about two hours ago (7 p.m. PST) and it’s finally setting in that the KCAs are over. And to be honest, I was a bit relieved — not that the event was over, but that I had successfully made it from New York to Los Angeles, to pre-parties, to the press tent (I got lost twice), to the Orange Carpet and finally to my seat.

John Cena gets slimed. (Photo by Jeff Kravitz/FilmMagic)

As I was live blogging, my goal was to try and keep my “live” coverage to a minimum — a paradox, I know. But as any child of the internet age knows, you can’t truly experience anything if you’re trying to document it in real-time. I’ve made this mistake many times in life — professional and personal — and the lesson is, you retain much more about whatever’s happening in front of you if you focus your attention on what is in front of you, not at your phone or notepad.

Here’s what stuck with me.

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Nickelodeon SlimeFest Continues to Break Into Experiential Entertainment, And You’re Going to Love It

Viacom’s live event business is booming. Just this past year, the company has launched Comedy Central’s Clusterfest, a first-of-its-kind music and comedy hybrid festival; Bellator MMA came to New York’s Madison Square Garden; and Nickelodeon brought Bikini Bottom to Broadway via the smash hit SpongeBob SquarePants the Musical.

Now, Nickelodeon will add to this growing constellation of live experiences with a two-day immersive music festival called…you guessed it…NickelodeonSlimeFest.

Nickelodeon debuted this kid-friendly festival in Australia, and has since slimed fans around the globe with events in South Africa, Italy, the UK and Spain. Now, the green goo is coming to the U.S., emphasizing the power and reach of Viacom’s global properties. It makes sense: outstanding events are universally appreciated, and slime is slime regardless of what language you speak.

Courtesy of Nickelodeon and Live Nation

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2018 Kids’ Choice Awards Orange Blimp Nominees Are Here – Start Voting Today

It’s slime time again. Nickelodeon has unveiled the nominees for this year’s Kids’ Choice Awards, the network’s premiere live event. Voting is open in select categories and will continue in a four-week wave.

The KCAs may be all about the kids, but there are some pretty groovy grown-ups nominated for honors. John Cena, pro wrestler and now Nickelodeon star in his own right, returns to host, while Nick star JoJo Siwa will perform live at the event. Beyonce, Dwayne “The Rock” Johnson, Taylor Swift and Wonder Woman star Gal Gadot are in the running for orange blimps, along with many more big names.

Watch Cena talk all things KCAs:

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Nickelodeon Is Pumped for Partnerships: Vans Sneakers, Hasbro Games and More

On Saturday, Feb. 24, Nickelodeon and Vans kicked off Vans X SpongeBob, a glorious mash-up of vintage 90s skate style and old-school Nickelodeon cartoons. SpongeBob SquarePants first aired in 1999, and the show is still running today—yet thanks to Bikini Bottom’s underwater setting and a nautical, pastel color palette, Nickelodeon’s hit series has a definitive retro vibe.

Courtesy of Nickelodeon.

The fact that SpongeBob boasts nearly two decades of airtime (and counting) means the quirky sea sponge has a fan base ranging from adult millennials to youngsters growing up with the show today. Fortunately, this new collection offers sizes for toddlers.

Courtesy of Nickelodeon.

The design showcases iconic characters including the eponymous SpongeBob, his best friend Patrick Star and the vile Plankton splashed against canvass, on Vans’ classic slip-on and Sk8-Hi styles (plus apparel, accessories and skateboards). Take a look at the full collection here.

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Nick Jr. Launches the Youngest “Player” in Viacom’s Global Mobile App Suite

After more than 16 million downloads in the U.S., the Nick Jr. Play interactive app is available for download via iOS and Android in the UK and Denmark, with additional markets to follow soon.

What can young, on-the-go fans expect from this app?

Nick Jr. Play offers full episodes of PAW Patrol, Nella The Princess Knight, Dora the Explorer, and Bubble Guppies, along with videos, games and “silly surprises.” The app is tailored for preschoolers, so Nick. Jr.’s target audience of children under 4 can swipe and tap to play with ease.

“Nick Jr. Play combines some of preschoolers’ most beloved programming with interactive play that families can do together from the comfort of home,” said Kate Sils, vice president of multiplatform and brand engagement, Nickelodeon International.

“We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”

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