Viacom

Viacom Research Finds TV Everywhere ‘Additive’ to TV Viewing Experience

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

Remote

While still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. The TV Everywhere experience is defined as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. Viacom’s “TV Here, There, (Not Quite) Everywhere” study explores consumers’ perceptions, expectations and experiences around TVE apps and sites.  The findings reveal an increase in overall TV viewing among TVE users, as well as greater customer loyalty towards pay TV providers that offer TVE services. Read More

Mariska Hargitay on Breaking the Silence around Domestic Violence, Sexual Assault

tiffany by Tiffany Knighten, Viacom

nomore

Emmy-award winning actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit fame took the stage at Viacom’s headquarters last week to engage employees in a serious yet crucial conversation. In a discussion assembled by Viacommunity, Viacom’s umbrella for the company’s social commitment, employees got an inside look at the creative process for the Viacom NO MORE public service announcements addressing domestic violence and sexual assault. The panel was moderated by Viacom Velocity’s Niels Schuurmans, who co-directed the spots, in conversation with Joyful Heart Foundation Founder and President Mariska Hargitay, with Rachel Howald, Chief Creative Officer for WPP Team BAC and executive creator director/writer of the spots.

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On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

Viacommunity, MTV VMAs Intern Correspondent Contest Winner Casey Wasklasky On His Red Carpet Debut

DC by David Corpuz, Viacommunity Brand Solutions

For the first time ever, Viacom’s social impact umbrella Viacommunity held a company-wide intern contest to choose the Viacommunity correspondent at MTV’s 2014 VMAs! Interns wrote to Viacommunity about the importance of talking with celebs about giving back to raise the volume on social causes. It was a timely effort, as the 2013 VMA show-stealing Miley Cyrus dedicated her presence at this year’s show to social issues, by sending a homeless young man to accept her award on her behalf. 

 The winner, Casey Waslasky, describes his once-in-a-life time experience below, and we’ve included some footage from his interviews above. Thanks Casey for charming everyone on camera and off, and bringing attention to the importance of community involvement.
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Viacom Descends on Comic-Con with Panels, Previews, Parties, Laser Tag and an Award Show

Chelsey by Chelsey Kupferman, Viacom
The talent/creators of Comedy Central's 'Workaholics' attend Comic-Con in San Diego last year. The crew returns this weekend.

The talent/creators of Comedy Central’s ‘Workaholics’ attend Comic-Con in San Diego last year. The crew returns this weekend.

Viacom brands are lucky to have some of the most passionate fans in the world. So it’s no surprise that our brands take Comic-Con – called “the epicenter of all fandoms” by MTV – to heart, as a chance to connect our amazing fans to our talent and creators. If you’re one of the 100,000-plus comic/film/TV/entertainment aficionados descending on Comic-Con 2014 this week, we hope you’ll make time to geek out with us. From Nickelodeon’s much-anticipated Teenage Mutant Ninja Turtles franchise to some of Comedy Central’s hottest comedians, we’ve got talent, creators, panels, previews, parties, laser tag, giveaways and even mtvU’s own award show, dedicated to the fans that keep us going, to round out the four crazy days in San Diego. Read More