Viacom

Meet Viacom’s Nine 2017 Cynopsis Rising Stars

by Stuart Winchester, Viacom

They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.

This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.

Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:

KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO

What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.

Tenure: Six years

On being named a Cynopsis Rising Star:  My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.

What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!

What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!


NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON

What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.

Tenure: Four years

On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.  

What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.

What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.

What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.


KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY

What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.

Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.

On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.

What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.

What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.

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Viacom Again Lands on Indeed.com’s List of Best Fortune 500 Companies to Work for

by Stuart Winchester, Viacom

Over the past several years, Viacom’s towering Times Square headquarters has undergone a series of significant renovations. In the lobby, enormous screens now hang alongside the elevator banks, a cavernous event space and a new cafe host an endless procession of parties and meetings, and a sequence of bold installations has invigorated the entrance areas with the energy of a high-end art gallery. Up on the seventh floor, the Wellness Studio offers heavily discounted memberships on a regimen of fitness classes, while employees can get their pictures album-ready for free at a printing studio. The 31st floor has been transformed into a massive convention center, while several other floors have been renovated in a style that elegantly meshes function and design.

As the company headquarters slowly sheds its old skin for the wide-open interiors of the 21st century media workplace, Viacom has been investing furiously in new, renovated and expanded buildings all over its footprint: earlier this year, the company united eight of its brands in a soaring space in the heart of Hollywood and vastly expanded its Burbank studio.

This invigorating workspace overhaul is just one of many perks to having a job at Viacom, and it likely contributes to the company landing on the upper half of Indeed.com’s list of  Best Fortune 500 Companies to work for for the second consecutive year.

What makes Indeed’s list unique is that their rankings are based entirely on data extracted from employee-submitted reviews. And the reviews are strong.

“I have worked at Viacom in Hollywood for over a year and love it,” went one typical comment. “Super fun and collaborative culture, cool brands and a nice work/life balance.”

Commenters praised the company’s perks (like free soda and coffee machines in many locations), employee events (like a conversation with LL Cool J), paid time off, benefits, and career development and advancement opportunities.

“Smart companies know that if they make their workers feel comfortable and happy, they will work harder and longer,” another commenter wrote. “Happiness pays for itself with higher productivity.”

The company has spent decades building a deep talent pool – signed plaques commemorating 10-or-more-year anniversaries are ubiquitous on desks around the office – and this shows in the deep respect that many commenters had for their peers. “My co-workers were some of the smartest professionals I’ve ever worked with,” wrote one person, who identified themselves as a former vice president in Ad Sales. Another expressed a similar sentiment: “At Viacom I learned how to be a better engineer, you are around GREAT and strong engineers and as our lead architect would say, ‘Stay with us, we will make you better.’”

And while all of these things are, in my experience, true, and having cool workspaces infuses day-to-day tasks with a certain energy, there is something far more important that Indeed identified as a common thread running through all of the top 50 companies. “A recurring theme across the employee reviews for these firms is the importance of a strong company culture and clear values,” a post on the site announcing the list explained.

Indeed, a strong community conscience has always been vital to Viacom’s self-image, and many employees praised  the many volunteer opportunities, an inclusive culture that values diversity, and the unexpected benefits that transcend the typical menu of health insurance policies, such as adoption assistance.

Viacom employees help clean up Central Park at Viacommunity Day 2017, the company’s annual day of community service.

While a constellation of factors influence how people feel about their jobs every day, there is a pervasive pride, throughout the comments on Indeed, of working for a company that is so vital to the modern media and entertainment landscape, and one that is adapting so well to it, with advanced data capabilities and audience measurement tools. As one commenter wrote, “The industry is going through a major restructure and this company is ahead.”

This recognition from Indeed is the latest in a long line of acknowledgements that the company has received for creating a supportive and attractive work environment. Last year, Fast Company named Viacom a top destination for work-life balance, Fatherly named us to its Great Workplaces for New Dads list, and Working Mother put the company on its 100 Best Companies list for the sixth consecutive year.

The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Helping Immigration, Child Services, Hunger and Homelessness – Viacom, Catchafire Celebrate another Successful Year Collaborating

This spring, Viacom teams collaborated with nonprofit organizations from across the country and donated their time and skills through Talent for Good, Viacom’s skills-based volunteering program. These efforts culminated on July 10 when Viacom and Catchafire welcomed members from these four amazing nonprofits alongside the employees who volunteer with them in a celebration at Viacom’s New York headquarters.

This event, organized and hosted by Viacommunity, united everyone to share their experiences and celebrate their achievements. Adam Robinson, director of Corporate Social Responsibility, kicked the event off with a toast.

“Talent for Good gives our employees the opportunity to build and sharpen their skill-sets, and give back to the community in a much needed and impactful way,” Robinson said.

Adam Robinson, director of Viacom Corporate Social Responsibility, kicked off a Talent for Good partner event with a toast.

The first group to speak at the luncheon was a team of Viacom employees discussing how they banded together to create a pitch deck for L.A. based homeless youth shelter My Friend’s Place. As a native New Yorker, I felt a personal connection to this particular Talent for Good project. Manhattan, much like other large metropolitan areas, is riddled with homelessness. I see sleeping bags filled with tired bodies and men holding out cups filled with coins every day on my way to work in Times Square.

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Coming Soon to Viacom: Tyler Perry

by Stuart Winchester, Viacom

Fans of Viacom, BET, Paramount and Tyler Perry got some good news last week:

Beginning in May 2019, the prolific writer, director, producer, actor and playwright behind seven television series, 16 feature films and 20 plays will turn his creative energies toward producing 90 episodes of original comedy and drama each year for BET and other Viacom networks. His movies may be coming to Viacom even sooner – Paramount Pictures has exclusive first look rights to Perry’s new feature film content starting immediately.

“Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan,” said Viacom President and CEO Bob Bakish, referring to the company’s February reorientation around our six flagship networks: MTV, Comedy Central, Nickelodeon, Nick Jr., BET, and Spike (soon to become Paramount Network).

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”

Perry, whose work has aired extensively on BET, cited Viacom’s vast reach and inroads with his target audience as motivation behind signing on with the company. “Viacom has a rich tradition of reaching my audience through their TV, film and digital platforms and I am excited to partner with them,” he said. “I am eager to have one home where I can leverage all of their assets to tell my stories to an even wider audience.”

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Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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