Following a strong showing at the Cynopsis Social Good Awards earlier this year, Viacom returns to the site’s homepage, this time with a crew of rising talent that is helping to stake out our company’s future. These young pros from Nickelodeon, BET, Logo and our Viacom Velocity marketing and creative content team are recipients of the second Cynopsis Rising Stars awards.
A broad-based panel of professionals selected the winners alongside Cynopsis staff after evaluating each entry to determine how deeply each person was influencing their organization. The result is a roster of next-generation industry leaders from around the media and entertainment industries.
The Viacom winners are Velocity’s Jennifer Castro, Lauren Elias and Jaz Nsubuga; Nickelodeon Velocity’s Chase Cusack; Logo’s Michael DiMattesa; and BET’s Jessica Garcia. They will gather with their peers from around the industry at a reception at the New York Athletic Club on Sept. 15, 2016. They will also be profiled on cynopsis.com.
You can read a bit more about some of the Viacom winners below.
What she does: Castro develops creative multi-platform integrated marketing programs for various VH1 properties, including awards shows and original programming.
Tenure: Three years
On being named a Cynopsis Rising Star:
“I was very honored by the nomination from my team and proud of the recognition of my work.”
What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals.”:
“One of my first projects in my new role as a manager on the VH1 Integrated Marketing team was working on a cross-Viacom program for the Truth (American Legacy) client, which was originally being managed by another team member who had left the company. We were able to successfully manage the client’s expectations while producing a great piece of content that both the client and the channel were happy with.”