Viacom’s Scratch embarked on a three-year study, aptly titled the Millennial Disruption Index (MDI), to decode the industries most ripe for disruption at the hands of millennials . The results are in and it’s clear that the financial services industry is struggling to engage and inspire millennials – as consumers and as employees — foretelling what could be the beginning of significant change in this sector. Fast Company signaled this imminent disruption when it unveiled Scratch’s study in Sorry Banks, Millennials Hate You. In fact, millennials don’t hate banks; far worse, traditional banks are becoming irrelevant, as the largest generational cohort in history looks elsewhere to meet their needs.
If you’ve visited the newly reinvented 7th floor of our NYC headquarters this week, you’ve probably noticed the bold black-and-white artwork that has been hand-drawn in the elevator bank and along the hallways leading to our brand new Wellness Studio, our shiny new Print Lounge and of course the Lodge, our steadfast cafeteria. The work was done at the hand of one Shantell Martin, an artist known for her stream-of-consciousness drawings across unconventional canvases — from walls to cars, faces and more.
We chatted with Shantell to learn more about the project and what she hoped to bring to this heavily trafficked common space. She told us that the message running through this particular work is all about individuals coming together to be better, healthier, more positive, and then collectively building something greater. What a lovely message to walk by every day. You can watch this super cool time-lapsed video of her working on the 7th floor (courtesy of Scratch), above, and read our full conversation, below. Read More
Reflecting on Black History Month at Viacom, it’s hard to ignore all the fascinating content and talked-about moments both on-air and at our headquarters in Times Square. From historical past to present, our networks paid tribute to the black experience, celebrating the contributions of African-Americans to American history with engaging programming and employee-led discussions about diversity in the entertainment industry.
Below are some highlights from around the Viacom portfolio this week — a smattering of announcements and some smart commentary. Good luck this weekend at the Oscars, Paramount! We’re sending positive energy to Nebraska, The Wolf of Wall Street, Star Trek Into Darkness and Bad Grandpa… may the best pictures win.
- For RuPaul, A Second Act with “Drag Race” via New York Times
- How to Market Marty, Leo and “The Wolf of Wall Street” via Adweek
- Fat Joe and Sway to host MTV2′s David Ortiz-produced series “Off the Bat from the MLB Fan Cave” via Entertainment Weekly
- BET Wins 7 NAACP Image Awards via BET News
- Nickelodeon Kids’ Choice Awards 2014 Nominees Revealed via The Hollywood Reporter
Before we head into a brief weather warm-up in New York this weekend, here are a couple of our favorite highlights from the week, including an insightful read on improv and its role in comedy entertainment:
- Viacom Launches Paramount Channel in Russia, Hungary via The Hollywood Reporter
- via Buzzfeed
- via Engadget
- via New York Times
In other news, the BET Honors premieres this Monday, Feb. 24. Tune in to BET to catch performances from Mariah Carey, Jennifer Hudson, Smokey Robinson and Wayne Brady.http://betpressroom.com/press/release/mariah_carey_jennifer_hudson_janelle_monae_tamar_braxton_smokey_robinson_ka
MTV, VH1 and Comedy Central joined forces on the main stage of Social Media Week in New York to uncap the secrets to building true fandom with audiences. Tom Fishman (Vice President of Social Media for MTV), Don Steele (Sr. Vice President, Fan Engagement/Multi-Platform Marketing for Comedy Central) and Tom Chirico (Vice President of Digital & Social Engagement for VH1) led an engaging panel titled ‘Fueling Social Fandom at MTV, VH1 and Comedy Central’ with moderator and Lost Remote writer Natan Edelsburg. Before a standing room only crowd, these social media experts moved the conversation beyond driving tune-in with social to reveal their tips for keeping audiences engaged, active and entertained across platforms.
What do you get when you bring the First Lady, a high school valedictorian and Viacom’s most creative minds together? A true Viacommunity effort!
Teamwork, wit and humor were in the air two weeks ago as employee volunteers gathered to brainstorm. The assignment: a public service announcement (PSA) with First Lady Michelle Obama encouraging students to complete the FASFA (Free Application for Federal Student Aid), as part of the “FAFSA-Forward” campaign from the Get Schooled Foundation and its founding partner Viacom. The campaign encourages students to get the money they need for their college education. Read More
It’s been a cold and snowy week in New York City, but business has moved full-speed ahead. Here’s a handful of stories on some of the recent goings-on around Viacom, including a couple of key announcements, a new movie release from Paramount and this truck, above, full of freebies.
- Viacom launches Viacom Velocity, a full-service integrated marketing and creative content solutions group
- Viacom unifies program acquisitions executives under one group
- Comedy Central’s “Broad City” truck to help Millennials stay functional – find it around NYC through Feb. 5.
- Paramount takes step with digital film
- New York Times on the cautionary tale of MTV’s “16 & Pregnant”
Paramount’s “Jack Ryan: Shadow Recruit” also debuted this week, with “Labor Day” coming to theaters next week.
At Viacom, promoting diversity and inclusion through our creative endeavors as well as in our workplace is an everyday priority. So, it’s a great honor to see so many Viacom networks and programs represented on the roster of nominees for the NAACP’s 45th Image Awards. Congrats to BET — in the lead with 19 nominations in the TV categories; TV Land’s “The Soul Man,” in the running for three awards; Nickelodeon for three between “Dora The Explorer” and “2013 HALO Awards”; VH1 for “CrazySexyCool: The TLC Story”; and Comedy Central for “Key & Peele.” And of course congrats to the many people and teams that make these awards a possibility.
Here’s the full list of noms in the TV categories: Read More
Harvard University honored Mr. Redstone last week for his $10 million donation to Harvard Law School towards the Sumner M. Redstone Fellowships in Public Service. The gift, the largest ever made to Harvard Law School (HLS) for public service, will fund HLS students who work in the public interest after graduation. Read More