Viacom

Viacommunity 2014 Review Celebrates Year-Round Impact

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Employees in our NYC offices received a chocolaty afternoon treat yesterday courtesy of Insomnia Cookies to celebrate the release of our annual social responsibility report, ““Viacommunity 2014 Review: Impact Creating Value.” The report showcases Viacom’s investment in some of today’s most pressing issues, and our work to inspire and activate our diverse audiences to bring about positive social change.

While our NY employees may have been the ones to indulge their sweet tooth, the report celebrates the work of all our employees worldwide in communities local and global.

Here are some of the highlights: Read More

Celebrating Our Change Makers: The Viacommunity Award Winners and Finalists

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Carson Smith, Human Resources manager at the Nickelodeon animation studio and recipient of one of the two 2014 Viacommunity Awards, started mentoring and community outreach programs for children throughout Burbank. Tessa Jordan, director of content and brand management at Nickelodeon International, received the other award for her work with Achilles International, supporting people with disabilities in athletics. Each received $10,000 toward their causes.

Our company is filled with people whose spirit of citizenship and teamwork is striking, both in their commitment to local communities and to their community of peers at Viacom. It’s only fitting that at our Viacom Town Hall, a discussion on all things related to our company community, we recognize employees who have demonstrated an extraordinary spirit of Viacommunity. Read More

Viacommunity’s Got Skills(-Based Volunteerism for Community Impact)

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For the past few months, five teams of employees have been hard at work, doing what they do best at Viacom for five of our nonprofit partners. The Actors Fund, Reel Works, St. Bernard Project, Theatre East and True Colors Fund each received probono services on greatly-needed projects through our first-ever Viacommunity skills-based volunteering program, facilitated by Catchafire. Read More

Viacommunity Gives Thanks Coast-to-Coast with its ‘Week of Giving’

DC by David Corpuz, Viacommunity Brand Solutions
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Last week, Viacom and its employees put the giving back in Thanksgiving during Viacommunity’s Week of Giving.  At Viacom’s New York headquarters, employees rallied with Lifebeat, a nonprofit dedicated to educating America’s youth about HIV/AIDS prevention, to assemble 2,300 condom packs.  The packs contained HIV prevention materials and information and were distributed by Lifebeat at #MusicFightsAIDS, a benefit concert featuring superstar DJs A-Trak, Fedde Le Grand, Dirty South, 3LAU, and Tritional, amongst others.  Employees also lent their creative talents to DOROT, a New York organization that works to alleviate the social isolation among the elderly, by crafting handmade holiday cards.  Lastly, Viacom’s New York employees took to the streets and braved the rain and snow by volunteering with Citymeals-on-Wheels, an organization that aims to ensure no homebound elderly New Yorker will ever go a day without food or human company.   Employee volunteers broke up into groups of twos and threes and went door to door in the Upper East Side, delivering warm meals and Thanksgiving baskets to around 70 homebound seniors. Read More

Viacom CEO Philippe Dauman, COO Tom Dooley Look Ahead

Daina Amorosano by Daina Amorosano, Viacom

In company-wide memo following the announcement of Viacom’s year-end results, our CEO Philippe Dauman and COO Tom Dooley looked ahead with excitement about the creativity and innovation that are happening around the company.

“There’s so much that we’re excited about in the year to come,” they write. According to the note, they’re particularly excited for more storytelling. More connection. More inclusion. More growth. “Creativity is the connective tissue of it all.” You can read the particulars reprinted from the note, below.

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Jennifer Hyjack as Peach Wins Viacom ‘Best In Show’ Halloween Costume Contest

Daina Amorosano by Daina Amorosano, Viacom

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Congrats to Jennifer Hyjack, the winner of this year’s Best In Show Halloween Costume Contest! With her family, Jennifer, who works in production management in on-air promos department at Spike, paid tribute to video game Super Mario. She is featured below as Peach, along with her husband Alexander “Augie” Ogborn as Luigi, their son Aidan Ogborn as Mario.

Viacom Research Finds TV Everywhere ‘Additive’ to TV Viewing Experience

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

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While still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. The TV Everywhere experience is defined as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. Viacom’s “TV Here, There, (Not Quite) Everywhere” study explores consumers’ perceptions, expectations and experiences around TVE apps and sites.  The findings reveal an increase in overall TV viewing among TVE users, as well as greater customer loyalty towards pay TV providers that offer TVE services. Read More