Viacom wants to entertain you, yes. We tell compelling stories – about humans colonizing Mars or a teenager who transforms into a werewolf or a girl who becomes quarterback of her high school football team.
They call Times Square the Crossroads of the World. It is the hub of media, arts, and business in New York City. Tens of thousands of New Yorkers work in Times Square and millions of tourists flock to it every year. So what better place to recognize some of America’s greatest high school students.
They unravel from the walls like a dream, tendrils of bright colors streaming along the walls as though they grew from the building itself, at once taking over the room and becoming part of it. This is the art of Crystal Wagner, the latest artist in residence to collaborate with Viacom employees to transform the places where Viacom lives and creates as part of the larger Art at Viacom initiative. A contemporary, interdisciplinary artist, Wagner is passionate about combining two and three dimensional forms, using unconventional materials and printmaking for massive installations.
What is it like to work in media and entertainment? To run a large business? To manage employees and budgets and clients? A group of New York City students found out over the course of the 2014-15 school year as they immersed themselves in Viacom’s Unlimited Potential (UP) Mentoring initiative, part of the company’s ongoing Viacommunity program. In June, this group of mentees gathered at Viacom’s global headquarters in Times Square for a year-end celebration that included remarks from CEO Philippe Dauman. Read More
A rainy, unseasonably cold week couldn’t stop Viacom employees from once again gathering in New York’s Central Park on June 3 for the J.P. Morgan Corporate Challenge. The race, now in its 39th year, had two principal goals: raise money for a great cause and reinforce the importance of fitness to those who spend large parts of their work days sitting at desks.
Spotify rolled out a host of new features this week that transform the app into a one-stop entertainment shop. Among the recently announced additions is video capabilities and key partnerships with content providers, including Viacom’s MTV, VH1 and Comedy Central. Read More
Viacom employees flooded their followers’ newsfeeds with more than 1,800 Twitter and Instagram posts flooded on May 15, answering our call to share their Viacommunity Day experiences with the wider world using the #ViacommunityDay. As of our latest count, this lead to 31,500 likes, comments and shares – more than 2.6 times last year’s engagement. Read More
On May 15, Viacom employees around the world put on their out-of-office autoreplies and volunteered at local projects on Viacommunity Day, the company’s annual day of volunteer service. Whether it was beautifying parks and schools, helping the elderly and underprivileged, being a companion to animals in shelters, or mentoring young people, thousands of our employees came together to be the difference. Beyond the collective impact of the day, the objective is to inspire employees to get involved with participating nonprofits and organizations year-round in a deeper way. In New York City alone, Viacom employees volunteered at more than 50 organizations, including, Literacy Inc., Central Park Conservancy, Friends of Hudson River Park, Inner City Scholarship Fund, Soaringwords, SAGE, Food Bank of NYC, the Humane Society, and much more. Read More
Curious about the phenomenal accomplishments of Brain Grazer? He’s probably curious about you too.
Last week, Academy Award-winning writer and producer Brian Grazer was the inaugural guest at Viacom’s INSPIRED HERE Speaker Series to discuss his new book, A Curious Mind: The Secret to a Bigger Life. The series brings some of the most notable innovators and creators inside the company to share their stories, insights and unique perspective. Grazer joined long-time friend and our CEO Philippe Dauman for a conversation with an important theme: curiosity can be a powerful tool in getting where you want to go.
Let’s just say it: Millennials get a bad rap. In the press and around the office, they’re often labeled entitled, lazy and spoiled. As consumers, they expect every retail experience to be painless and simple, and brands to welcome their input like never before. They’re telling us they can do anything (and that they deserve a promotion already). But the truth is: they kinda can – and they are.
Understanding them, figuring out what they’re about and where they’re going, isn’t about catering to a group of entitled youth. It’s about understanding the future for all of us and figuring out how we can thrive alongside them in it. That’s the message Anne Hubert, senior vice president at Viacom Media Networks and head of Scratch recently delivered when she joined Lindsay Drucker Mann, vice president in global investment research at Goldman Sachs to discuss the generation at Goldman Sachs’ Talks@GS speaker series. The conversation was moderated by Edith Cooper, Global Head of Human Capital Management at Goldman Sachs and included thousands of employees from the global investment firm.
The Millennial Generation is defined as those born between 1981 and 2000, and by the numbers, is the largest generation in history. According to Hubert, Millennials are unlike any generation before them:
“They’re having incredible influence – as consumers, with more than a trillion dollars in spending power…and they’re consuming differently. They’re influencing other generations, and themselves founding companies, joining new initiatives, they’re becoming entrepreneurs inside big old organizations and challenging us all to adapt and follow them into the future.”
Hubert points to Millennials’ propensity for collaboration, often referred to as the “sharing economy,” as one of the generation’s main differences as consumers. The success of Uber, AirBnb, Rent the Runway and other businesses that rely heavily on sharing underscores that principal.
“They’ve grown up in a world that has been flattened and democratized by the way technology is changing the rules for all of us,” says Hubert. “We see that come to life in the way they buy a car, to the way they rate an experience at a restaurant, to the way they book a hotel and wonder ‘why am I getting a room when I could rent an entire house?’”
“They’re challenging all of these assumptions,” says Hubert, “and rewarding the brands that welcome their input.”
See more of Anne Hubert and Lindsay Drucker Mann’s discussion below.