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MTV and Comedy Central Win Shorty Awards, Are Really Good at Social Media

Daina Amorosano by Daina Amorosano, Viacom

MTV and Comedy Central are really good at social media, and they have Shorty Awards to prove it. If you’re not familiar, the Shorty Awards are pretty much the Oscars of social media, honoring the best content producers on social media. With a lot of creative campaigns circulating the web this year, we’re proud to say that MTV and Comedy Central received awards in three coveted categories, detailed below. Congrats to all!

    • Best Use of Social Media — MTV. Teen Wolf France was recognized for the first-ever “hackvertising” campaign: the scratch of #TeenWolfFR, which was created for the launch of the show’s third season in France and generated 60 million impressions. Watch above.
    • Best Integration of Social Media with Live TV — MTV was recognized for the 2013 MTV Video Music Awards, which shattered records across web, mobile and social.
    • Best Listicle — Comedy Central won in this category for its post enumerating the “27 Worst Moments of John Oliver’s First 6 Minutes Hosting ‘The Daily Show.’

Namaste and Happy April Fool’s Day from Viacom!

Daina Amorosano by Daina Amorosano, Viacom

Philippe Yoga-1

Viacom employees slash students of the meditative arts gather round CEO Philippe Dauman for an afternoon meditation class. While most of us expected him to lead the class, Philippe handed the class over to instructor Ash after unfurling his Viacom-branded mat and distributing free mats to attendees, in honor of Viacom’s new Wellness Studio.

Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom

atmidnight

There was a lot of press to go around this week, from a NY Times op-ed with stats to back the effectiveness of MTV’s docu-series “16 and Pregnant” in lowering the national birth rate to an in-depth profile on Darren Aronofsky and his work as the director of Paramount’s forthcoming Biblical epic “Noah.” On the partnership front, we announced an exciting new collaboration with Tumblr, which will strengthen the Viacom Echo offering. It was also nice to see the much-deserved high praise for “RuPaul’s Drag Race” in the AV Clu

Scratch Reveals Banking’s Increasing Irrelevance Among Millennials

Chanel J Cathey 1 by Chanel Cathey, Viacom

PiggyBank

Viacom’s Scratch embarked on a three-year study, aptly titled the Millennial Disruption Index (MDI), to decode the industries most ripe for disruption at the hands of millennials . The results are in and it’s clear that the financial services industry is struggling to engage and inspire millennials – as consumers and as employees — foretelling what could be the beginning of significant change in this sector. Fast Company signaled this imminent disruption when it unveiled Scratch’s study in Sorry Banks, Millennials Hate You. In fact, millennials don’t hate banks; far worse, traditional banks are becoming irrelevant, as the largest generational cohort in history looks elsewhere to meet their needs.

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Shantell Martin Transforms Viacom Hallway Into Large-Scale Artwork

Daina Amorosano by Daina Amorosano, Viacom

If you’ve visited the newly reinvented 7th floor of our NYC headquarters this week, you’ve probably noticed the bold black-and-white artwork that has been hand-drawn in the elevator bank and along the hallways leading to our brand new Wellness Studio, our shiny new Print Lounge and of course the Lodge, our steadfast cafeteria. The work was done at the hand of one Shantell Martin, an artist known for her stream-of-consciousness drawings across unconventional canvases — from walls to cars, faces and more.

We chatted with Shantell to learn more about the project and what she hoped to bring to this heavily trafficked common space. She told us that the message running through this particular work is all about individuals coming together to be better, healthier, more positive, and then collectively building something greater. What a lovely message to walk by every day. You can watch this super cool time-lapsed video of her working on the 7th floor (courtesy of Scratch), above, and read our full conversation, below. Read More

An ‘Inspired’ Black History Month

Chanel J Cathey 1 by Chanel Cathey, Viacom
Vicky Free and Charalene Robinson lead the “Conversation Between Marketers” panel

Vicky Free and Caralene Robinson lead the “Conversation Between Marketers” panel (Photo: Sterling Batson)

Reflecting on Black History Month at Viacom, it’s hard to ignore all the fascinating content and talked-about moments both on-air and at our headquarters in Times Square. From historical past to present, our networks paid tribute to the black experience, celebrating the contributions of African-Americans to American history with engaging programming and employee-led discussions about diversity in the entertainment industry.

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Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom
RPDRS6_horizontal_RuPaul_whtBg

The sixth season of “RuPaul’s Drag Race” premiered on Monday, Feb. 24 on Logo TV, Viacom’s television, digital and social brand focused on the LGBT community. This week, the show was also greenlit for a seventh season.

Below are some highlights from around the Viacom portfolio this week — a smattering of announcements and some smart commentary. Good luck this weekend at the Oscars, Paramount! We’re sending positive energy to Nebraska, The Wolf of Wall Street, Star Trek Into Darkness and Bad Grandpa… may the best pictures win.

Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom
Minister Al Sharpton and singer Aretha Franklin attend the BET Honors 2014 red carpet presented by Lexus at Warner Theatre on February 8, 2014 in Washington, DC.  (Photo by Bennett Raglin/BET/Getty Images for BET)

Minister Al Sharpton and singer Aretha Franklin attend the BET Honors 2014 red carpet presented by Lexus at Warner Theatre on February 8, 2014 in Washington, DC. (Photo by Bennett Raglin/BET/Getty Images for BET)

Before we head into a brief weather warm-up in New York this weekend, here are a couple of our favorite highlights from the week, including an insightful read on improv and its role in comedy entertainment:

Stephen Colbert’s Guide To Being The Perfect Dad

      via Buzzfeed

CMT Artists is an iPhone App Designed Specially for Country Music Lovers

      via Engadget

Get The Laughs, But Follow The Rules

    via New York Times

In other news, the BET Honors premieres this Monday, Feb. 24. Tune in to BET to catch performances from Mariah Carey, Jennifer Hudson, Smokey Robinson and Wayne Brady.http://betpressroom.com/press/release/mariah_carey_jennifer_hudson_janelle_monae_tamar_braxton_smokey_robinson_ka

Fueling Social Fandom at #SMWNYC

Chanel J Cathey 1 by Chanel Cathey, Viacom

SMW 4

MTV, VH1 and Comedy Central joined forces on the main stage of Social Media Week in New York to uncap the secrets to building true fandom with audiences.  Tom Fishman (Vice President of Social Media for MTV), Don Steele (Sr. Vice President, Fan Engagement/Multi-Platform Marketing for Comedy Central) and Tom Chirico (Vice President of Digital & Social Engagement for VH1) led an engaging panel titled ‘Fueling Social Fandom at MTV, VH1 and Comedy Central’ with moderator and Lost Remote writer Natan Edelsburg. Before a standing room only crowd, these social media experts moved the conversation beyond driving tune-in with social to reveal their tips for keeping audiences engaged, active and entertained across platforms.

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The First Lady, Viacom and Get Schooled Move FAFSA-Forward

First Lady Selfie

First Lady Michelle Obama takes a selfie with Baltimore student Lawrence Lawson’s phone following a FAFSA (Free Application for Federal Student Aid) workshop at T.C. Williams High School in Alexandria, Va., Feb. 5, 2014. (Official White House Photo by Amanda Lucidon)

What do you get when you bring the First Lady, a high school valedictorian and Viacom’s most creative minds together? A true Viacommunity effort!

Teamwork, wit and humor were in the air two weeks ago as employee volunteers gathered to brainstorm. The assignment: a public service announcement (PSA) with First Lady Michelle Obama encouraging students to complete the FASFA (Free Application for Federal Student Aid), as part of the “FAFSA-Forward” campaign from the Get Schooled Foundation and its founding partner Viacom. The campaign encourages students to get the money they need for their college education. Read More