Viacom

Viacom CEO Philippe Dauman, COO Tom Dooley Look Ahead

Daina Amorosano by Daina Amorosano, Viacom

In company-wide memo following the announcement of Viacom’s year-end results, our CEO Philippe Dauman and COO Tom Dooley looked ahead with excitement about the creativity and innovation that are happening around the company.

“There’s so much that we’re excited about in the year to come,” they write. According to the note, they’re particularly excited for more storytelling. More connection. More inclusion. More growth. “Creativity is the connective tissue of it all.” You can read the particulars reprinted from the note, below.

Read More

Jennifer Hyjack as Peach Wins Viacom ‘Best In Show’ Halloween Costume Contest

Daina Amorosano by Daina Amorosano, Viacom

Jennifer Hyjack and family_JPG

 

Congrats to Jennifer Hyjack, the winner of this year’s Best In Show Halloween Costume Contest! With her family, Jennifer, who works in production management in on-air promos department at Spike, paid tribute to video game Super Mario. She is featured below as Peach, along with her husband Alexander “Augie” Ogborn as Luigi, their son Aidan Ogborn as Mario.

Viacom Research Finds TV Everywhere ‘Additive’ to TV Viewing Experience

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

Remote

While still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. The TV Everywhere experience is defined as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. Viacom’s “TV Here, There, (Not Quite) Everywhere” study explores consumers’ perceptions, expectations and experiences around TVE apps and sites.  The findings reveal an increase in overall TV viewing among TVE users, as well as greater customer loyalty towards pay TV providers that offer TVE services. Read More

Mariska Hargitay on Breaking the Silence around Domestic Violence, Sexual Assault

tiffany by Tiffany Knighten, Viacom

nomore

Emmy-award winning actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit fame took the stage at Viacom’s headquarters last week to engage employees in a serious yet crucial conversation. In a discussion assembled by Viacommunity, Viacom’s umbrella for the company’s social commitment, employees got an inside look at the creative process for the Viacom NO MORE public service announcements addressing domestic violence and sexual assault. The panel was moderated by Viacom Velocity’s Niels Schuurmans, who co-directed the spots, in conversation with Joyful Heart Foundation Founder and President Mariska Hargitay, with Rachel Howald, Chief Creative Officer for WPP Team BAC and executive creator director/writer of the spots.

Read More

On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

Viacommunity, MTV VMAs Intern Correspondent Contest Winner Casey Wasklasky On His Red Carpet Debut

DC by David Corpuz, Viacommunity Brand Solutions

For the first time ever, Viacom’s social impact umbrella Viacommunity held a company-wide intern contest to choose the Viacommunity correspondent at MTV’s 2014 VMAs! Interns wrote to Viacommunity about the importance of talking with celebs about giving back to raise the volume on social causes. It was a timely effort, as the 2013 VMA show-stealing Miley Cyrus dedicated her presence at this year’s show to social issues, by sending a homeless young man to accept her award on her behalf. 

 The winner, Casey Waslasky, describes his once-in-a-life time experience below, and we’ve included some footage from his interviews above. Thanks Casey for charming everyone on camera and off, and bringing attention to the importance of community involvement.
Read More