Through two decades of Viacommunity, the company’s commitment to giving back has become more than just something we do – it’s something we are. That’s clear not just on Viacommunity Day, but throughout the year and across our portfolio of brands. This year, the Social Good Awards presented by Cynopsis acknowledged that with a stunning 26 nominations across Viacom.
Q1 2016 earnings are in, and there’s a lot of great things happening throughout Viacom. The slides underscore just how well Viacom properties are doing in various segments. Check out more highlights below.
Since 2010, CMT has been bringing the big time to McGavock High School in its Nashville hometown. Community leaders have stopped by. The net has formed the CMT Academy, part of a city-wide school improvement effort praised by President Obama. Students have learned broadcasting and production skills directly from the pros-turned-mentors who deliver CMT’s hit shows.
Vote Now: Viacom’s Witness Campaign Joins Corporate Citizenship Standouts in Film Festival Competition
Cast in dazzling lightshows high on the hulking facades of half a dozen New York City buildings, the launch of Viacom’s Witness campaign late last year was hard to miss. Normally hard-charging New Yorkers halted on sidewalks to gape at the elegant projection mappings, inspirational messages digitally stitched into the architecture high above. This three-night flume of light and motion was a sort of fireworks show announcing Viacom’s partnership with international human rights organization Witness, which equips people to use video to create change.
With the season of giving in full swing, Viacom’s Office of Global Inclusion and its Employee Resource Groups (ERGs) joined forces for the 6th annual Give Back & Get Down event at our Times Square headquarters. This gift giving initiative focused on education and improving literacy – encouraging employees from all corners of our New York offices to volunteer and donate books. Viacom employees and Nickelodeon in partnership with Random House collected 15,000 books for literacy organizations including: The Pajama Program, Books Through Bars, The Chris Canty Foundation, Literacy Inc. (LINC) and Jumpstart. Viacom President and CEO Philippe Dauman thanked the hundreds in attendance for their collaborative support and ushered in a celebratory, acoustic performance by pop star Alessia Cara singing her hit song “Here”.
The holiday season can be festive in the UK. It’s a time to catch up with friends and family, share a drink, exchange gifts.
But while this is the busy season for some, it can be the loneliest time of year for many forgotten seniors, who live by themselves and have little, if any, interaction with others. More than one million older people live with chronic loneliness in the UK. Seventeen percent are in contact with family, friends and neighbors less than once a week. For more than one third, their primary companion is the television.
Channel 5, one of Viacom’s newest companies and a powerful media voice in the United Kingdom, recently threw a spotlight on this sadly overlooked population with “Lonely at Christmas.” This stirring documentary explores the lives of three seniors who are facing another companion-less holiday season.
Inspired by these melancholy portraits, a group of Channel 5 coworkers decided to act locally to help seniors in their community. Chloe Stylianou, an employee in the network’s London office, sought out Friends of the Elderly, which helped her identify 87 local seniors who would be spending the holidays largely alone.
Viacom joined forces with major brands and agencies last week to prevent advertising on piracy sites by signing a pledge facilitated by the Trustworthy Accountability Group (TAG). This voluntary advertising industry initiative commits participants to taking “commercially reasonable steps” to prevent digital ads from appearing on illegal websites.
Good news. But what does this all amount to for Viacom?
First and foremost, it means that Viacom is dedicated to ensuring digital advertisements for our content don’t appear on pirate sites. But it also means that we want to take meaningful steps alongside other industry leaders to combat content theft online.
According to the latest U.S. Census estimates, New York City is home to 8,491,079 people.
Of those, 3,160,471 of them came here from another country.
As a company that operates in more than 160 countries and territories, providing an incredible array of content to hundreds of millions of subscribers, Viacom is proud to call such a thrillingly diverse global city home. Their energy and creativity fuel our drive to deliver engaging content to audiences all over the world.
Anna Mastro had managed to build a pretty impressive directing portfolio. Her reel included Walter, a full-length independent feature film starring Andrew J. West and Justin Kirk, as well as the short film Bench Seat, a film festival hit. Her credits also included spots for Cover Girl, MasterCard and NASCAR; award-winning music videos for Train, DJ Havana Brown and Victoria Justice; and a Royal Crush series of branded content for Royal Caribbean that earned tens of millions of views.
For all that experience and success, Mastro couldn’t break into the one genre that was especially appealing to her: episodic television. “Episodic directing, to get into, is extremely challenging,” Mastro said. “Even if you do one. I had done an episode of Gossip Girl, and then I did a movie, and it still took this program for people to give me more shows.”
Mastro finally got her chance when she discovered the recently launched Viacom Spectrum Director Development Program, which offers on-set job-shadowing of working Directors Guild of America (DGA) directors to a hand-selected coterie of women and minorities, who are vastly under-represented in the directorial ranks.
You might suspect that sleeping in once in a while could be good for you, but it turns out that it can be good for someone else as well.
Or at least that’s what happened when 317 Viacom International Media Networks (VIMN) employees in 18 countries joined MTV’s Staying Alive foundation in Hitting Snooze on World AIDS Day. VIMN’s London office spearheaded the initiative, asking employees to clear the delayed workday with their managers in advance. In exchange for an extra two hours of Zs, each employee agreed to donate to the foundation. The haul from all that rest? $10,346.59 to help stop HIV before it starts. Viacom’s Viacommunity initiative is matching the first $5,000 of those donations.
Want to help out? You can donate now – although it’s on you to clear any late arrivals to work with your boss!