Team Viacom came, Team Viacom saw, Team Viacom rode for good.
Viacom Velocity, our in-house integrated marketing and creative solutions team, has locked in a pair of nominations for the Webby Awards. The spots – and three additional promos highlighted by Webby – showcase Velocity’s versatility, as they skip between movie tie-ins and product spotlights, spoofs and elaborate stunts, the desert and the arctic. Scroll down to check out some of their work, and click through by April 20 to vote.
Category: Film & Video – Comedy (Branded)
Here we journey to the desert, where Barak Hardley is battling ferocious sweat monsters from his mobile Craft Services workshop. He fights back with an “awesome” plane-tank that zaps the dripping invaders with eviscerating laser beams:
Category: Social – Arts & Entertainment (Video)
Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.
Viacom’s Christian Kurz presented YOUTH IN FLUX, the latest study from the Viacom Global Consumer Insights group, to industry professionals at MIPTV, a leading international TV industry event taking place in Cannes right now.
The research examined the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.
— EurodataTV Worldwide (@EurodataTV) April 2, 2017
After speaking with more than 7,000 individuals ranging from 16 to 24 years old across 14 countries, including Australia, South Africa, Malaysia, Mexico, Singapore and the United States, the group released its findings about how youth see themselves in the world today. Here are some of their findings:
It’s not easy being young: An incredible 93 percent of youth aged 16 to 24 feel it’s hard to be young today.
What makes it so hard?
For one, only one-fifth (21 percent) of youth have no trouble blocking out bad news, and half (53 percent) say they have a love/hate relationship with social media. This means they understand social media doesn’t accurately reflect reality, but just can’t seem to quit.
Youth are uniquely themselves – and they love it: The vast majority (96 percent) of youth surveyed globally say feeling comfortable in their own skin is important, and most (95 percent) also believe in following their heart versus their head.
Youth are optimistic about a more inclusive future…but also realistic: Almost all (97 percent) of those surveyed are guided by the words, ‘live and let live.’
My Mic Sounds Nice, a panel organized by the BEAT (Viacom’s employee resource group devoted to the African American experience) gave a shout out to the women fundamental to hip-hop’s success. Trell Thomas, VH1 Save the Music Foundation’s director of communication and talent relations, moderated the event at Viacom’s Times Square Headquarters.
The panel featured women who contribute to hip-hop in major ways: Jana Fleishman, EVP of Communication at Roc Nation; LaTrice Burnette, SVP of Marketing at Epic Records; Nadeska Alexis, Senior Editorial Producer at Complex; and hip-hop artist Roxanne Shante.
View the slideshow:
The Paramount Network will launch in the first quarter of 2018, adding a premium entertainment channel to Viacom’s portfolio and executing a core component of the company’s strategic shift under new CEO Bob Bakish. The new net will carry the very best of Spike TV – which Paramount Network will replace – along with high-quality scripted series that will appeal to a broad and diverse audience.
“Our mission is to establish Paramount Network as a prime destination for premium storytelling,” said Kevin Kay, president of Paramount Network, TV Land and CMT. “From Alicia Silverstone as a trailblazing independent working mother in the 1970s to Michael Shannon as an FBI negotiator during the Branch Davidians dramatic standoff and siege, Paramount Network will be the home to compelling stories, unforgettable characters, and high quality production with a distinctive global appeal.”
We have three-quarters of a year until the new property drops onto the airwaves, and a lot more details will emerge between now and then, but here are three things we know right now about Paramount Network:
1) Paramount Network will be a destination for premium storytelling
The Paramount Network’s launch date announcement itemized an impressive roster of scripted series that will roll out in the channel’s first quarter.
Alicia Silverstone and Mena Suvari will star in American Woman, a 1970s drama about family and independence in a feminism-infused landscape. Heathers creates comedy anthology out of the 1988 film of the same name. Waco will transport us back to the standoff at the Branch Davidian compound with an entirely fresh perspective. And I Am Martin Luther King, Jr. is the latest in the acclaimed “I Am” documentary series from filmmaker Derik Murray.
While the already-announced slate is impressive, the possibilities for future franchises are enormous, particularly given the net’s relationship with Paramount Pictures. “Paramount Network is going to support and develop with Paramount,” Kay told The Hollywood Reporter (THR) in a wide-ranging interview. “Whether we make prequels or sequels to franchises that are Paramount movies or we develop our own stuff that becomes Paramount features, the same thing goes for Comedy Central and MTV — they’re in the movie business with Paramount.”
Kay hopes to establish a pipeline that supports eight premium scripted shows in any given year. “That’s a big number in this world we live in today and Viacom seems very willing to support that and help us build to that,” he said.
2) Your favorite Spike stuff isn’t going anywhere
Spike has become a destination for premium unscripted programming, with the full-throttle feel-good Lip Sync Battle joining longstanding network staples Bar Rescue and Ink Master, and all three will migrate to Paramount Network.
Spike, with its deep HD penetration and web of global outposts, was the ideal Viacom property to evolve into the Paramount Network. And, as Kay told THR, while Spike tended to still be viewed as a men’s channel, the iconic Paramount brand carried enormous gravity among fans.
“There is nothing negative in the consumer’s mind about the Paramount name,” Kay told THR. “Older people know The Godfather; some remember the Sherry Lansing years. Younger people know Transformers and Mission Impossible. Those are the franchises they identify with the Paramount name. I think it has a tremendous amount of value and sets a really high bar about premium in the consumer’s mind and it’s up to us not to screw that up.”
In January 2017, the late August Wilson’s play Jitney made its Broadway debut. A period piece set in the late 1970s, the play is about gypsy cab drivers in an African-American Pittsburgh neighborhood. Despite the city’s economic slump, these drivers are thriving and making an honest living—all because regular cabs at the time did not want to service black neighborhoods.
Like Fences—Wilson’s Pulitzer Prize- and Tony-winning play that evolved into Paramount’s Oscar-winning smash—Jitney provides an authentic portrayal of the African-American experience in a particular time and place. The characters are flawed, embroiled in racial tensions and poverty, yet their humanity shines through.
Jitney is part of Wilson’s Century Cycle, a collection of 10 plays set in historically African-American neighborhoods in Pittsburgh and Chicago throughout each decade of the 20th century.
To celebrate Black History Month, The BEAT (Viacom’s employee resource group focused on the African-American experience) hosted a panel discussion at Viacom’s Times Square headquarters with five Jitney cast members.
View the slideshow:
Viacom’s newest virtual reality (VR) project is an exploration unlike any other. The Melody of Dust transports you to a castle-like world where every object you encounter (a rose found in a bedroom; a dove descending from the heavens) has a distinct melody to discover and unlock. It blends music, video and gaming into an immersive, interactive experience so groundbreaking that Rolling Stone dubbed it a “new art form.”
Along with Fox Networks Group and Turner, we are pleased announce OpenAP, TV’s Advanced Audience Platform. Founded by a consortium of television publishers and operated by a leading, neutral third-party auditor, OpenAP is the television industry’s first open platform for cross-publisher audience targeting and independent measurement.
The letter can be viewed below.
Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights
International Insights Digest: March 2017
Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.