This summer, Scratch, a creative SWAT team at Viacom, explored the speed of life for young people today through an experience called Cadence, developed in our headquarters at 1515 Broadway.
SpongeBob SquarePants, the world’s favorite sea dwelling invertebrate, comes ashore to our world for his most super-heroic adventure yet: “The SpongeBob Movie: Sponge Out of Water.” Check out an advance look at the movie in the first trailer for the film.
From a new season of sketch genius with Key & Peele to Matthew McConnaughey’s next big movie Interstellar, at Comic-Con this past weekend, Viacom brands gave us a taste of what we have to look forward – and there is a lot to look forward to. Check out some of the highlights below: Read More
Viacom brands are lucky to have some of the most passionate fans in the world. So it’s no surprise that our brands take Comic-Con – called “the epicenter of all fandoms” by MTV – to heart, as a chance to connect our amazing fans to our talent and creators. If you’re one of the 100,000-plus comic/film/TV/entertainment aficionados descending on Comic-Con 2014 this week, we hope you’ll make time to geek out with us. From Nickelodeon’s much-anticipated Teenage Mutant Ninja Turtles franchise to some of Comedy Central’s hottest comedians, we’ve got talent, creators, panels, previews, parties, laser tag, giveaways and even mtvU’s own award show, dedicated to the fans that keep us going, to round out the four crazy days in San Diego. Read More
Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1. The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series. Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More
Viacom and its Velocity division had the privilege to work with Mariska Hargitay, of Law & Order: SVU fame, on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences. In partnership with the NO MORE campaign, we produced the spots with celebrity talent from across the company. These issues affect everyone, so we wanted to use the whole spectrum of VIACOM’s bold voices to reach all of our brands’ fans. I must say, watching Mariska direct this campaign blew me away. Her passion, grace, support—and compassion—for the people participating in the PSA left me deeply moved and hugely inspired. She actually had that effect on everyone, from the celebrities in front of the camera to the people behind the scenes, everyone was just so moved by her care and commitment. In advance of the spots’ release, I spoke with Mariska about the creative process for the PSAs, her experiences founding the Joyful Heart Foundation and what it’s really like working with Viacom. Read More
At Viacom, there was much celebrating to do this Pride Month. Read More
The UJA-Federation of New York Broadcast, Cable & Film Division honored Michele Ganeless, president of Comedy Central, for her leadership in philanthropy and business at the Edison Ballroom last week. Stephen Colbert presented the award, while comedian and star of @midnight Chris Hardwick played host for the evening. Read More
At this year’s Cannes Debate, Twitter chief Dick Costolo and Viacom President and CEO Philippe Dauman engaged in a wide-ranging conversation about the state and future of the media industry. Watch the video above for the full debate, spirited as always and moderated by WPP CEO Sir Martin Sorrell.