Viacom brands are lucky to have some of the most passionate fans in the world. So it’s no surprise that our brands take Comic-Con – called “the epicenter of all fandoms” by MTV – to heart, as a chance to connect our amazing fans to our talent and creators. If you’re one of the 100,000-plus comic/film/TV/entertainment aficionados descending on Comic-Con 2014 this week, we hope you’ll make time to geek out with us. From Nickelodeon’s much-anticipated Teenage Mutant Ninja Turtles franchise to some of Comedy Central’s hottest comedians, we’ve got talent, creators, panels, previews, parties, laser tag, giveaways and even mtvU’s own award show, dedicated to the fans that keep us going, to round out the four crazy days in San Diego. Read More
Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1. The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series. Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More
Viacom and its Velocity division had the privilege to work with Mariska Hargitay, of Law & Order: SVU fame, on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences. In partnership with the NO MORE campaign, we produced the spots with celebrity talent from across the company. These issues affect everyone, so we wanted to use the whole spectrum of VIACOM’s bold voices to reach all of our brands’ fans. I must say, watching Mariska direct this campaign blew me away. Her passion, grace, support—and compassion—for the people participating in the PSA left me deeply moved and hugely inspired. She actually had that effect on everyone, from the celebrities in front of the camera to the people behind the scenes, everyone was just so moved by her care and commitment. In advance of the spots’ release, I spoke with Mariska about the creative process for the PSAs, her experiences founding the Joyful Heart Foundation and what it’s really like working with Viacom. Read More
At Viacom, there was much celebrating to do this Pride Month. Read More
The UJA-Federation of New York Broadcast, Cable & Film Division honored Michele Ganeless, president of Comedy Central, for her leadership in philanthropy and business at the Edison Ballroom last week. Stephen Colbert presented the award, while comedian and star of @midnight Chris Hardwick played host for the evening. Read More
At this year’s Cannes Debate, Twitter chief Dick Costolo and Viacom President and CEO Philippe Dauman engaged in a wide-ranging conversation about the state and future of the media industry. Watch the video above for the full debate, spirited as always and moderated by WPP CEO Sir Martin Sorrell.
Big thanks to the 130 Viacom employees who, at the end of a long work day, headed to Central Park to represent Viacom in J.P. Morgan’s Corporate Challenge, a worldwide series of 5K running events open to groups of employees from organizations across business and public sectors. This New York race benefited the Central Park Conservancy, the nonprofit that raises 75% of Central Park’s annual Parkwide expense budget and is responsible for the day-to-day maintenance and operations of the Park. But beyond supporting this major urban greenscape, our participation also represented Viacom’s commitment to promoting health and fitness within our work and community.
Our employees build creative and amazing things — apps, products, programs — every day. At “Hack Viacom,” the company’s first-ever hackathon, developers, designers, and product managers worked together to build innovative video hacks overnight at our headquarters in New York City. On one hand, the hackathon represents Viacom’s commitment to innovation. On the other, it marks revolutionary changes within the company, as Viacom has re-designed its tech organization to include product development and engineering capabilities to help the divisions think about what their products should look like – what an app looks like, what video looks like on mobile. Read More
Last week, the Ad Lab at IAB held a town hall on the future of apps with a group of media and technology leaders, including Viacom’s own Pete Chelala, VP of Mobile Advertising & Products.
“Our job is to put the content that [our viewers] love on the screens they can’t live without,” Chelala said.
Check out the video above for some of his thoughts on generational differences in app preferences (i.e. the “now” mentality of the Millennials); app discovery; and how you have to always be a student to stay current in the mobile world.