Serving Advertisers in ‘Surround Sound’

by Mark Jafar, Viacom

Last Wednesday, Viacom introduced Surround Sound, a new sales capability through which it can connect advertisers with highly specific audience segments – connecting the dots between first and third-party data to get at user attributes including interests, behaviors, demo, geolocation and more – wherever they are across Viacom’s digital portfolio…online video, online display, mobile and email.

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