Seven Years of Giving: The History Behind Viacom’s Give Back & Get Down Celebration

In the fall of 2010, Viacom’s Office of Global Inclusion started a new tradition—a holiday party that would bring employees together to celebrate the season of giving, by giving back to those in need.

Give Back & Get Down (GBGD) is the brainchild of Nickelodeon Digital Publishing Executive Assistant Tara Shaw and BET News Production Manager Renee Jackson, leaders of the BEAT (our employee resource group focused on the African-American experience).

gbgd10-4
gbgd10-4
Stuart Stuart

Give Back & Get Down, 2010 Read More

gbgd-16-6
gbgd-16-6
Stuart Stuart

Give Back & Get Down, 2015 Read More

gbgd-iv-1
gbgd-iv-1
Stuart Stuart

Give Back & Get Down, 2010 Read More

gbgd10-5
gbgd10-5
Stuart Stuart

Give Back & Get Down, 2010 Read More

gbgd10-6
gbgd10-6
Stuart Stuart

Give Back & Get Down, 2010 Read More

gbgd10-1
gbgd10-1
Stuart Stuart

Give Back & Get Down, 2010 Read More

gbgd-14-10
gbgd-14-10
Stuart Stuart

Give Back & Get Down, 2014 Read More

gbgd-15-4
gbgd-15-4
Stuart Stuart

Give Back & Get Down, 2015 Read More

gbgd-iv-2
gbgd-iv-2
Stuart Stuart

Give Back & Get Down, 2013 Read More

gbgd13-1
gbgd13-1
Stuart Stuart

Give Back & Get Down, 2011 Read More

gbgd-iv-3
gbgd-iv-3
Stuart Stuart

Give Back & Get Down, 2011 Read More

gbgd-14-6
gbgd-14-6
Stuart Stuart

Give Back & Get Down, 2014 Read More

gbgd-14-8
gbgd-14-8
Stuart Stuart

Give Back & Get Down, 2014 Read More

gbgd-14-7
gbgd-14-7
Stuart Stuart

Give Back & Get Down, 2014 Read More

gbgd-14-9
gbgd-14-9
Stuart Stuart

Give Back & Get Down, 2014 Read More

gbgd-15-2
gbgd-15-2
Stuart Stuart

Give Back & Get Down, 2015 Read More

gbgd-iv-4
gbgd-iv-4
Stuart Stuart

Give Back & Get Down, 2013 Read More

gbgd13-2
gbgd13-2
Stuart Stuart

Give Back & Get Down, 2013 Read More

gbgd13-3
gbgd13-3
Stuart Stuart

Give Back & Get Down, 2013 Read More

gbgd13-4
gbgd13-4
Stuart Stuart

Give Back & Get Down, 2013 Read More

gbgd14-2
gbgd14-2
Stuart Stuart

Give Back & Get Down, 2014 Read More

gbgd-15-6
gbgd-15-6
Stuart Stuart

Give Back & Get Down, 2015 Read More

The inaugural celebration supported two vital causes.

City Harvest, the only food rescue program in New York City, collects excess food from restaurants and grocery stores—fresh, nutritious food that would otherwise be thrown out. Volunteers deliver this food to homeless shelters, soup kitchens, day cares and senior centers throughout the five boroughs.

Pajama Program, a national nonprofit, helps underprivileged children have a good night’s sleep. Cozy pajamas and bedtime story books are brought to kids in foster care or temporary shelters

Employees brought donations of pajamas and food to the party. While OGI members collected these items, Grammy-winning artist Miguel performed.

Seven years later, GBGD is our annual giving celebration. It embraces the Viacommunity spirit of making a positive social impact in areas where we work and live, and gives employees at premier entertainment brands the chance to let loose and celebrate a year of hard work.

Viacom has collected approximately 60 tons of donations since 2010.

 

PowerPoint Presentation

This year, we’ve partnered with Safe Horizons and Sanctuary for Families to support families and individuals impacted by domestic violence. GBGD VII is rapidly approaching, and donation boxes in our New York offices are filling up with toiletries.
Check back for a recap of GBGD VII on Dec. 7.

OGI Assistant Sarah Lee contributed to this article.

VH1’s Save The Music Rang In 20th Anniversary With Very Special Instrument: NASDAQ’s Closing Bell

Since 1996, VH1’s Save The Music Foundation has let classrooms across the country ring out with harmony. On Oct. 17, the nonprofit celebrated its 20th anniversary by ringing a different type of instrument—NASDAQ’s Closing Bell.

vh1-nasdaq-824px

VH1 Save The Music Foundation rings the NASDAQ closing bell on Oct. 17, 2016. Photo by Christopher Galluzzo / Nasdaq, Inc.

“We’re proud to have Viacom part of the NASDAQ family of companies,” said NASDAQ Vice President David Wicks. “The benefits of music education are truly astounding. Studies have shown the immensely positive effect that music education has on a child’s academic performance, sense of community, self-expression, and self-esteem.”

Read More

Viacom Congratulates Cablefax’s Top Minority Executives

Stuart Winchester by Stuart Winchester, Viacom

When Cablefax: The Magazine turned its September issue over to acknowledge top minority executives in video and broadband, we were not surprised to see Viacom well represented. Our brands have long prided themselves on diversity, from behind-the-camera talent to programming to our board of directors. Such strong representation on Cablefax’s list is encouraging as we work toward an ever more diverse media and entertainment landscape.

“[The individuals included on these lists] are leaders in all facets of the industry – and what they have to say, which sometimes includes criticisms of cable’s diversity status – are all important pieces of the conversation,” writes the magazine’s editorial director, Amy Maclean.

Cablefax divided their honors up into several categories, and Viacom executives landed on two of them – Leaders and Influentials. A brief overview of each list, along with the names of our honored employees, is below. Viacom congratulates the individuals in each category and thanks them for their vital contributions to our success.

The Leaders  

From Cablefax: “Our salute to the industry’s top 100 minority executives”:

Read More

Macklemore Enlists President Obama to Discuss Opioid Epidemic in MTV Docs’ Debut Offering

Stuart Winchester by Stuart Winchester, Viacom

More people died of drug overdoses in the United States last year than in car crashes.

How big of a deal is that? An estimated 38,300 people died in auto accidents, so the scale of the drug deaths is almost unimaginable.

Tonight, MTV bores into this explosion in drug deaths, a spike largely attributable to an eruption of opioid use, with Prescription For Change: Ending America’s Opioid Crisis, a one-hour documentary hosted by Grammy Award-winning artist Macklemore, himself a recovering addict.

This powerful documentary, the first from MTV’s new Docs division, is an incisive exploration of the opioid epidemic that is gutting American communities. The doc not only explores the scope and trauma of the rampage, but takes a frank look at why what is certainly not the country’s first drug abuse problem is getting so much more sympathetic attention than past scourges. The meat of this is explored in a candid conversation between Macklemore and President Obama:

Read More

Younger, Drunk History and Lip Sync Battle Return as South Park Turns 20 – See What Else We Have Coming This Quarter

Stuart Winchester by Stuart Winchester, Viacom
I Love Kellie Pickler returns to CMT. The VMAs bring (no doubt) another many moments that we will be talking about for years. South Park turns one year short of legal drinking age. Drunk History, Younger, and Lip Sync Battle all come back. The BET Hip Hop Awards return. And Paramount continues to release major films, starting with Florence Foster Jenkins on Aug. 12 and Ben-Hur on Aug. 19. As we wrap up Q3 2016, browse the calendar below to see exactly when and where these and dozens of other shows are scheduled to drop as we continue our momentum into the final part of our fiscal year. All dates are subject to change.
PREMIERES_3Q
Paramount Upcoming Premieres Q3 2016 Graphic - 824

As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

Read More

Team Viacom Gives Back at the Corporate Challenge

On Thursday, June 2, 150 Viacom employees ended their workday with a 3.2 mile race through Central Park, less than a mile uptown from our Times Square offices in Manhattan, as part of the J.P. Morgan Corporate Challenge. The Corporate Challenge, now in its 40th year, is the largest running series for businesses around the globe.

Close to 700 companies participated in the 40th anniversary of the race, which benefits the Central Park Conservancy, the organization that collaborates with the New York City Parks Department to keep the park pristine.

Director of New Business Partner Marketing Ross McGraw was Viacom’s first-place male runner, with a time of 17:11. He was the 13thrunner to cross the finish line for the entire race.

Client Services Representative Erica Martin was our first-place winner for women, completing the 5K in 24:12. She was the 364th runner overall.

IMG_5265
IMG_5265
divenul divenul

Team Viacom was hard to miss in bright yellow shirts. Read More

IMG_5266
IMG_5266
divenul divenul

The Corporate Challenge benefits local charities, like the Central Park Conservancy. Read More

IMG_5584
IMG_5584
divenul divenul

Team Viacom at the Corporate Challenge. Read More

37268213_race_0.6026215647064745.display
37268213_race_0.6026215647064745.display
divenul divenul

Ross McGraw finished the race with a time of 17:11. Read More

CC-4
CC-4
divenul divenul

Team Viacom at the Corporate Challenge. Read More

image2
image2
divenul divenul

Team Viacom at the Corporate Challenge. Read More

IMG_3486
IMG_3486
divenul divenul
IMG_5261
IMG_5261
divenul divenul

Team Viacom at the Corporate Challenge. Read More

IMG_3481
IMG_3481
divenul divenul

Team Viacom at the Corporate Challenge. Read More

IMG_7956
IMG_7956
divenul divenul

Team Viacom at the Corporate Challenge. Read More

Congratulations to all of Viacom’s runners, as well as the participants from businesses worldwide. Check out this Q&A with our winners, McGraw and Martin.

Read More

Give Back & Get Down Benefits Literacy & Education

Chanel J Cathey 1 by Chanel Cathey, Viacom
GBGD 2015

(L to R): Marva Smalls, EVP of Global Inclusion Strategy at Viacom, MTV2’s Desus Nice (Guy Code), Pop star Alessia Cara (“Here”), Viacom’s President and CEO Philippe Dauman, MTV2’s The Kid Mero (Guy Code), and BET Networks CEO Debra Lee. (Photo: JenniferLGonzeles.com)

With the season of giving in full swing, Viacom’s Office of Global Inclusion and its Employee Resource Groups (ERGs) joined forces for the 6th annual Give Back & Get Down event at our Times Square headquarters. This gift giving initiative focused on education and improving literacy – encouraging employees from all corners of our New York offices to volunteer and donate books. Viacom employees and Nickelodeon in partnership with Random House collected 15,000 books for literacy organizations including: The Pajama Program, Books Through Bars, The Chris Canty Foundation, Literacy Inc. (LINC) and Jumpstart. Viacom President and CEO Philippe Dauman thanked the hundreds in attendance for their collaborative support and ushered in a celebratory, acoustic performance by pop star Alessia Cara singing her hit song “Here”.

Read More

Who Knew Slime Could Be so Much Fun? Kids Choice Sports 2015 Pours it On

Nickelodeon’s Kids’ Choice Sports awards: home of a $50,000 half-court swish, center-stage birthday celebrations and celebrity slimings. The second annual event returned recently, celebrating kids’ favorite moments with host Russell Wilson, the Super Bowl-winning Seattle Seahawks QB who met a shower of Nick’s famous slime and danced The Whip with his girlfriend Ciara:

Read More