Viacommunity Hosts a Screening of Selma in Honor of Black History Month

On Feb. 21, 40 high school students from New York City and neighboring public schools made their way to Viacom’s Times Square headquarters to celebrate Black History Month with a screening of Paramount’s critically acclaimed Selma, a crucial film about the African-American experience.

Viacommunity hosted the event, which featured members of The BEAT, Viacom’s employee resource group focused on the African-American experience, on a post-screening panel. To coordinate this celebration in honor of Black History Month, Viacom worked with nonprofit organizations The Opportunity Network and Sports and Arts in Schools Foundation (SASF), which provide academic support to students from underserved communities.

Selma depicts Martin Luther King, Jr.’s fight for equal voting rights during the Civil Rights Movement, a momentous part of American history. Paramount’s re-telling of this visceral moment encapsulates the spirit of Black History Month.

Students and Viacom employees at a screening of Paramount Pictures’ Selma in honor of Black History Month – Photo by Esthefania Rodriguez

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217 Years to Women’s Equality? Not on Viacom’s Watch

The World Economic Forum is concerned that, if nothing changes, full global gender parity is likely 217 years away.

Viacom thinks that we should start closing that gap today.

Today, March 8, is a good day for it: it’s International Women’s Day (IWD), an annual celebration of change-makers fighting for gender equality. Viacom, along with other media companies, nonprofit organizations, charities, politicians, entrepreneurs and activists around the globe, will celebrate women in a tradition dating back to the suffrage movements of the early 20th century.

Today, Viacom brands, talent and executives will spread a message of equality and social activism through the company’s global platforms, through a series of fan and employee events, and through support for larger movements lending a megaphone to women’s collective voice.

Here’s the breakdown on how Viacom will promote International Women’s Day:

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Comedian Tiffany Haddish to Host the 2018 MTV Movie & TV Awards

The MTV Movie & TV Awards continue to forge a path of diversity, inclusion and all-around awesomeness. Last year, the network tentpole revamped its award parameters, doing away with gendered categories and doling out buckets of golden popcorn to those who helped produce the best of film, television and digital media.

This year, Girls Trip actress Tiffany Haddish will host the ceremony.

Haddish is pumped, to say the least. The star shared a video with her 1.8 million Instagram followers to announce the news. “It’s gonna be off the chain,” said Haddish. “Because you know why? I’m hosting! And you know what that means ― it’s gonna be hilarious.”

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Nickelodeon Is Pumped for Partnerships: Vans Sneakers, Hasbro Games and More

On Saturday, Feb. 24, Nickelodeon and Vans kicked off Vans X SpongeBob, a glorious mash-up of vintage 90s skate style and old-school Nickelodeon cartoons. SpongeBob SquarePants first aired in 1999, and the show is still running today—yet thanks to Bikini Bottom’s underwater setting and a nautical, pastel color palette, Nickelodeon’s hit series has a definitive retro vibe.

Courtesy of Nickelodeon.

The fact that SpongeBob boasts nearly two decades of airtime (and counting) means the quirky sea sponge has a fan base ranging from adult millennials to youngsters growing up with the show today. Fortunately, this new collection offers sizes for toddlers.

Courtesy of Nickelodeon.

The design showcases iconic characters including the eponymous SpongeBob, his best friend Patrick Star and the vile Plankton splashed against canvass, on Vans’ classic slip-on and Sk8-Hi styles (plus apparel, accessories and skateboards). Take a look at the full collection here.

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Viacom Announces First Quarter 2018 Results, Accelerates Transformation Efforts

by Stuart Winchester, Viacom

Viacom released its financial results for the first quarter of fiscal 2018 this morning, underscoring the significant progress being made to transform its business amid rapid industry change.

Aggressive moves to expand next-generation platforms and solutions, initiatives to grow beyond TV and film, the launch of a premium content network, strengthened relationships with distribution partners, and the demonstrable success of its Flagship Six strategy all position Viacom for potential growth in the second half of 2018.

“In the quarter, Viacom aggressively drove progress on our strategic plan, delivering improvements in our business and positioning the company for the future,” said Viacom President and CEO Bob Bakish. “Viacom’s most-watched portfolio of domestic cable brands grew viewership share in the quarter, led by our powerful flagship networks, which now includes Paramount Network – the biggest and most ambitious network rebrand in our history. Internationally, we continue to deliver double-digit top-line and bottom-line Media Networks gains while launching innovative new partnerships in growth territories around the world.

“Viacom has also made considerable progress in its push to accelerate consumption and monetization on next-generation platforms, achieving substantial growth in worldwide digital advertising revenues, expanding distribution on fast-growing virtual MVPD and mobile services, and ramping up resources and talent at Viacom Digital Studios. Additionally, since the end of the quarter, we continued to expand our digital capabilities with the acquisition of influence marketer WHOSAY and the world’s premier online video event, VidCon. In addition, our strategy to further diversify our core properties off-screen through live events, hospitality and consumer products continues to progress, with the much anticipated Broadway premiere of the SpongeBob SquarePants musical in the quarter, along with new initiatives across our portfolio.

“We remain deeply committed to maintaining strong financial discipline and delivering returns for our shareholders. In the quarter, Viacom continued to improve its leverage profile and we are on track to achieve $100 million in new cost savings in the current fiscal year, and hundreds of millions more in 2019.”

Here’s a closer look at what Viacom is doing to advance its strategic plan and transform the company in the year ahead:

Flagship Six networks anchor Viacom’s spot atop the basic cable universe

Led by its Flagship Six of MTVBETComedy CentralNickelodeonNick Jr. and Paramount Network (which launched after the quarter ended, replacing Spike in the U.S.), Viacom continued to stand at the top of the basic cable universe, holding the largest share of viewers in all key demos:

And the portfolio continued to grow: MTV primetime ratings (+14 percent) and share (+25 percent) both surged, BET recorded a second consecutive quarter of double-digit year-over-year ratings growth (+16 percent), Nick hit its 10th consecutive quarter as the top network among kids, and Comedy Central documented its third straight quarter of increased year-over-year audience share.

Viacom’s other core brands – VH1, TV Land and CMT – recorded year-over-year quarterly ratings and share growth. For VH1, this marked its 10th consecutive quarter of ratings growth, making it the only entertainment net across both cable and broadcast that can make this claim.

Complementing these growing ratings are strengthened affiliate relationships with Suddenlink and Charter, which should help further boost viewership and the advertising revenue that goes along with it.

Paramount Network launches Viacom Media Networks into the premium content space

Paramount Network rumbled to life last month, propelling Viacom Media Networks into the premium content realm and capitalizing on the deep storytelling tradition of Viacom’s iconic Paramount brand. Strong ratings immediately followed, first for Lip Sync Battle: Live Michael Jackson Celebration and then for the premiere of Waco starring Taylor Kitsch. Several more high-profile shows land over the coming months, including a Heathers reboot, American Woman with Alicia Silverstone, and Yellowstone starring Kevin Costner.

Viacom had already been invested in the creation of premium television content, however, under the umbrella of Paramount Television, a production studio seated under Paramount Pictures that tripled revenues in 2017. The studio’s robust content pipeline includes Hulu’s Catch-22, EPIX’s The Contender, TNT’s The Alienist (cable’s number one new drama series), Amazon’s Jack Ryan, and new seasons of USA Network’s Shooter, EPIX’s Berlin Station, and Netflix’s 13 Reasons Why.

The turnaround of Paramount Pictures continues

Paramount Pictures Chairman and CEO Jim Gianopulos has assembled a new leadership team dedicated to igniting growth. The July release of the next Mission: Impossible film will act as the springboard for a 2019 slate that will include eight films co-branded with Viacom’s media networks. Major production deals with Hasbro, Skydance, and The Fast and the Furious producer Neal Moritz should further bolster a lineup that already includes Bumblebee, Gemini Man, and sequels to Top Gun and World War Z.

Viacom’s push into next-generation platforms accelerates

Yesterday, Viacom announced the acquisition of VidCon, turbocharging a next-generation digital platform strategy that also includes Viacom Digital Studios and recently acquired influence marketer WHOSAY.

This digital pivot has already yielded results, with global video consumption on Viacom’s sites, mobile apps and connected devices surging 38 percent year-over-year during the quarter. As Viacom Digital Studios ramps up to scale and begins distributing unique content across the company’s massive social footprint, Viacom anticipates a doubling of video views and significantly increased watch time on YouTube and Facebook this year.

Viacom will continue to move toward the center of consumers’ digital lives, both internationally – where the company secured a major mobile distribution deal with Telefónica in Latin America– and domestically, where a significant direct-to-consumer experience could be announced later this year.

Viacom’s live events business is growing rapidly

VidCon, which draws more than 30,000 attendees to its flagship Anaheim event and is in the beginning stages of international expansion, adds a powerful arrow to Viacom’s live-events quiver. Every flagship brand will host at least one major live event in the U.S. this year, including Comedy Central’s ClusterFest, which drew 40,000 fans in its inaugural run last year; SpongeBob the Musical, which opened to soaring reviews on Broadway; and The BET Experience, which will continue to attract tens of thousands of fans around the BET Awards in June.

International ad, affiliate and general revenue surge

Viacom International Media Networks continues to crank out steady growth: a 13 percent overall revenue jump, a 17 surge in advertising revenue, and 13 percent growth in affiliate revenues.*

Strong growth in Europe and the integration of Argentinian broadcaster Telefe contributed to these impressive numbers. The launch of Paramount+ in the Nordics, the debut of a free-to-air Spike network in Italy, and a restructuring of our jointly owned Viacom18 property in India should all contribute to further gains.

*All international revenue numbers are adjusted for a five percent favorable impact from foreign exchange

To see what Viacom will debut in the months ahead, scroll through the timeline below, or click here to view the full-screen version.

Viacom Acquires VidCon, Boosting Live Event and Digital Businesses

by Stuart Winchester, Viacom

In a move that will accelerate its participation and investment in next-generation platforms and expand its focus on live events, Viacom has acquired VidCon, host of the world’s largest multi-day conference for the global online community.

VidCon – which will remain a stand-alone entity and retain its senior leadership team – will be able to considerably expand its global reach with the start-up spirit that has allowed it to flourish.

“VidCon has become the foremost gathering place for the passionate online video community, and the access to talent, experts and education that VidCon provides for attendees is unparalleled,” said Jason Jordan, Viacom executive vice president of Multiplatform Strategy and Operations. “We’re excited to partner with the team to help achieve their vision and expand VidCon’s reach around the world while maintaining the grassroots energy and authenticity that makes the experience so unique and special to so many.”

Moving Viacom to the center of the online video landscape

The announcement follows Viacom’s November launch of Viacom Digital Studios under President Kelly Day and last month’s acquisition of influence marketing firm WHOSAY, underscoring the company’s push onto the next-generation digital platforms at the center of our fans’ lives.

Even as VidCon expands the reach of its eponymous events, the company’s capabilities will both complement and bolster Viacom’s ongoing digital efforts.

“We’re huge fans of the VidCon team, and we share the same enthusiasm for the power of connecting talented creators with their incredible fan communities,” said Day. “This team has built an unprecedented live experience that brings together the global online video community in celebration of the people and platforms shaping the future of content, and we’re excited to join forces as we look to expand our slate of original digital programming and partnerships.”

Boosting Viacom’s growing live event portfolio

Last year, Viacom launched Comedy Central’s inaugural ClusterFest, which attracted 40,000 fans and rave reviews. The BET Experience brought in 165,000 fans. Paramount Network’s Bellator MMA visited New York’s Madison Square Garden for the first time.

This was all part of Viacom CEO Bob Bakish’s long-term strategy to considerably increase the number, reach and impact of live events in the company’s portfolio. VidCon fits perfectly within those plans.

With more than 30,000 attendees and 80-plus sponsors (including, for many years, Viacom), at its flagship Anaheim event, VidCon has become the largest multi-day conference of its kind and cemented itself as the premier event for the worldwide online video community. And while VidCon has already carried this momentum into events in Amsterdam and Melbourne, Viacom’s global network of platforms and properties give it the resources to supercharge that reach both internationally and within the United States.

“I couldn’t imagine a better partner to help VidCon continue its mission of democratizing the creative economy around the world,” said Jim Louderback, CEO of VidCon. “Viacom’s expansive reach across all of our key constituents will give us the opportunity to expand our global footprint more rapidly. We’re also looking forward to their expertise in pioneering and executing live fan-first events – from the Video Music Awards and BET Experience to Comedy Central’s ClusterFest – as we continue to make VidCon a life-changing experience for those that create and love online video.”

VidCon will remain a standalone subsidiary and voice for democratizing the creative economy

From its offices in Missoula, Montana, Louderback and co-founder Hank Green lead a 20-person team that has established an important meeting place, safe space, and community-driven destination for online video creators and their fans. They have long partnered closely with United Talent Agency, who has pushed global sponsorship sales to maximize the organization’s visibility and impact.

None of this will change (though Louderback will report to Viacom’s Day and Jordan) – Viacom will simply provide more resources and a bigger microphone to allow VidCon to continue nurturing the online video community and ecosystem.

“I’m so happy that we found such a strong, successful, and progressive company to give our team the stability and resources needed to make bold moves at home and grow what we’re doing internationally,” said Green. “Viacom has decades of expertise creating incredible live events for fans, and we are building something truly unique by blending that with our team’s deep care and passion for the community and culture of online video. I’m so excited to be part of this team and to continue our work connecting people, providing amazing experiences and helping creators create.”

Corporate, the Demented Desk Job of Your Nightmares Come to Life, Delivers Big Ratings

Comedy Central’s most recent scripted series, Corporate, brings office humor to a dark, depraved place: Hampton Deville. The fictitious conglomerate is one of the largest corporations in the world, known for its multifarious production of goods—ranging from fresh produce to weapons of mass destruction. The company ethos is, on principle, devoid of principle, embodied by morally bankrupt, bagel-throwing CEO Christian Deville (Lance Reddick) to lower-level cogs Jake and Matt (aka “junior executives-in-training,” played by co-creators Jake Weisman and Matt Ingebretson).

The pilot, Facing the Void is a comprehensive look at dreary Hampton Deville, where “aggressive confrontational criticism” is encouraged and cost-cutting for the $5 billion corporation takes the form of “hierarchal” feeding at staff luncheons.

Watch a clip:

Hampton Deville is everything you don’t want to see in a company—either as an employee or consumer—but Corporate is everything viewers want in a dark comedy.

Corporate’s premiere on Jan. 17 was the highest-rated basic-cable prime comedy debut of the 2017-18 programming season. Critics are obsessed with the portrayal of modern-day cubicle carnage, too. Los Angeles Times TV critic Robert Lloyd called the show “clever and cutting” in his review, and Bustle writer Sydney Bucksbaum vouched for its universal appeal. “Despite the fact that I’ve never worked a meaningless job at a giant corporation,” wrote Bucksbaum, “I found myself relating to Corporate in a way that I’ve never felt before while watching a TV show.” IndieWire’s Steve Greene lauded Comedy Central for producing one of the “most fascinating comedic experiments on TV.”

Corporate is at the vanguard of Comedy Central’s strong 2018 lineup. Mainstays Another Period and Drunk History returned earlier this week for a third and fifth season, respectively. Critical favorite Detroiters will return for a second season, as will The Jim Jefferies Show. Jefferies, an Australian comic, joined the network’s slate of biting late night hosts last year, adding his own sardonic flavor to Comedy Central’s trademark political satire. “You’d think I’d stop being surprised at how smart and funny Jim is about everything,” said Comedy Central President Kent Alterman. “I’m just glad we’re still giving visas to people from whatever s***hole country he comes from.”

Watch a clip:

The laughter isn’t limited to linear TV. In February, the network will debut its first ever live daily morning show, You Up With Nikki Glaser, to air on SiriusXM’s Comedy Central Radio. The show will feature Glaser and touring companion, Tom Thakker, as they poke fun at pop culture and “make fun of whatever or whoever deserves it.”

Watch new episodes of Corporate Wednesdays at 10 p.m. ET.

Paramount Network Launches, Propelling Viacom Into Premium Content Space

by Stuart Winchester, Viacom

Paramount Network launches tonight with a special edition of smash hit Lip Sync Battle, propelling Viacom into the premium content universe and building on the century-long storytelling tradition of fellow Viacom property Paramount Pictures.

The launch marks an important business milestone for Viacom, fulfilling a key pillar of CEO Bob Bakish’s strategic plan and cracking open potential for new marketing and advertising partnerships behind a star-studded slate that blends the best of the retiring Spike network with high-quality scripted programming.

The network will rumble to life at 9 p.m. ET with Lip Sync Battle Live: A Michael Jackson Celebration, a showcase of the legendary musician’s hits starring Neil Patrick Harris, Taraji P. Henson, Hailee Steinfeld, Laverne Cox and others.

Paramount Network completes CEO Bob Bakish’s flagship six strategy

The Paramount Network launch culminates a monumental yearlong effort to reorient Viacom under CEO Bob Bakish, consolidating resources under the company’s most iconic brands. The focus around six flagships – Nickelodeon, Nick Jr., MTV, Comedy Central, BET and Paramount Network – is a strategy Bakish had successfully implemented in his decade-long run as head of Viacom International Media Networks.

The strategy has proven successful on the domestic front as well. Nickelodeon and Nick Jr. remain the top kids brands, MTV has ignited a primetime ratings and programming resurgence, Comedy Central completed 2017 with its best ratings week of the year, and BET just completed its 16th year as the top cable network for African-Americans. The last piece was the launch of Paramount Network.

“There’s no better way to better encapsulate Viacom’s strategy change under Bob Bakish than to look at the creation and launch of the Paramount Network,” notes TBI Vision.

Paramount Network launches Viacom into the premium content game, with big stars and great stories

Paramount Network’s premium scripted content will launch Jan. 22, when Waco, co-starring Michael Shannon and Taylor Kitsch, debuts. Yellowstone starring Kevin Costner, American Woman starring Alicia Silverstone and Mena Suvari, and a re-imagining of the 80s classic Heathers will follow later this year.

“The audience has an expectation that there are going to be big names, big stars, great storytelling, great characters, and I think that’s what we have to focus on,” Paramount Network President Kevin Kay told Variety.

Paramount Network opens up tremendous partnership opportunities

The combination of captivating content, huge talent and high production generates enormous interest not just from fans, but also from advertising, distribution and creative partners who want to do business with Viacom.

“All the groups together went out and presented to both the movie studios, to our agency clients, and then to our distributors as well,” recalled Kay when asked how partners have been processing the rebrand. “People understood why we are rebranding Spike as Paramount Network, they’re excited to work with us, and the biggest thing I think that came both on the distribution side and on the ad-sales side was that clients said, ‘we want to be your partners.’”

The best of Spike is coming along

When the tribute to the King of Pop ticks to life tonight, the long-running Spike network will cease to be in the United States, gifting to Paramount Network its top unscripted programs – Ink Master, Bar Rescue, and Lip Sync Battle – plus Bellator MMA.

This mix of legacy unscripted programming establishes the net’s impressive versatility and provides a stable complement to Paramount Network’s still-evolving scripted slate.

“We’ve got scripted dramas, non-scripted in a big premium way, we’ve got scripted comedies, we’ve got docuseries, and we’ve got Mixed Martial Arts,” Kay told Deadline. “If you look around at the broadcast networks, that’s not a bad model to me. On the broadcast networks, you’ve got drama nights, you’ve got comedy nights, you’ve got sports nights. You’ve got a lot of variety for different viewers across a very broad audience. I feel that’s where we want to be.”

Nobodies will also migrate to Paramount Network, from Viacom’s TV Land. There are more original concepts in development, including sketch comedy series Browntown in collaboration with leading Latino-focused digital media brand mitú.

Paramount Network builds on Paramount Picture’s century-long legacy

Paramount Network takes its name from the rich DNA of Viacom’s Paramount Pictures, the 105-year-old Hollywood icon whose deep catalogue houses some of the most memorable films ever made, including Titanic, Forrest Gump, and the Godfather films. While Paramount Network and Paramount Pictures will operate separately, their relationship will mirror that of other Viacom properties under Bakish, in which the brands collaborate with the movie studio to maximize the reach of intellectual property.

“There’s a real big need, and there’s a want, a desire, for us all to work together really closely, to both exploit [Paramount Pictures’] library and then to help promote the movies, and then to potentially create some great programs for Paramount Network,” Kay explained.

Paramount Pictures also owns the Paramount Television production studio, which tripled its revenue in 2017 through a steady stream of high-quality content, including the Netflix sensation 13 Reasons Why, Epix’s Berlin Station, and Shooter on USA.

“There is incredible demand for high-quality television content and the reality is, there are not that many places that you can get it,” Bakish said at the at the UBS Global Media and Communications Conference in December, underscoring the importance of Paramount Television.

The Paramount name resonates globally – Viacom offers a network called Paramount Channel in select markets outside of the United States. According to Bakish, it is the largest ad-supported movie channel in the world.

Nashville Season Six Debuts On a High Note

Nashville Is back and in rhythm.

On Thursday, Jan. 4, CMT’s beloved country soap Nashville returned for its sixth and final season. 1.6 million viewers joined them, a testament to the loyal “Nashie” fan base hooked by season five’s plot twists—including the death of a major character (Connie Britton’s Rayna Jaymes), police misconduct and racial profiling, song stealing and scheming, dramatic hookups and breakups…accompanied by melodic country harmonies, of course.

Nashville started 2018 with the highest ratings since its midseason five premiere. And according to Nielsen, Nashville’s debut was the night’s top social entertainment cable program—with #NashvilleCMT trending nationally on Twitter.

“The final season is truly the culmination of the incredible journey of each of these beloved characters,” said Keith Cox, president of development for Paramount, CMT and TV Land. “We want to give the fans, who fought so passionately to bring the show to CMT, a spectacular ending and great payoff.”

Watch a teaser for the next episode:

“The continued success of ‘Nashville’ remains a critical and defining part of our 2018 plan and a vital building block towards a strong future,” said Frank Tanki, general manager of CMT and TV Land. “Once again, the team has pushed themselves on all fronts and it’s absolutely amazing to see all these moving parts come together so smartly and loudly.”

The strong tune-in for the premiere follows a record-breaking 2017, in which CMT scored 53 consecutive weeks of ratings growth, underscoring the fact that Nashville is just one part of a diverse CMT programming roster that encompasses a bit of everything—from unscripted dramas to innovative digital content.

Music City, for example, is a docu-series created by famed executive producer Adam DiVello, who also helmed iconic MTV reality dramas Laguna Beach and The Hills.

Watch a teaser for Music City:

Music City is filmed in Nashville, with a cast of young, up-and-coming musicians struggling to make it in a cutthroat industry—much like The Hills, which gave viewers an inside look at fledgling fashionstas Lauren Conrad, Audrina Patridge and Heidi Montag as they tried to succeed in Hollywood.

Watch a throwback clip of The Hills:

This sort of unscripted docu-series has broad appeal: I was a rabid fan of The Hills, even though I didn’t share career aspirations as future fashion mogul Conrad (I tuned in for the personality conflicts, delectable drama and luxurious landscape), and I’ll probably watch Music City, even though I’m not a country music fan. It’s enticing to watch young professionals engage in a heightened state of reality, vying for their dream career (especially now that I’m around the same age as the cast members).

And the network is meeting fans on all platforms – CMT’s 2018 slate includes three new short-form digital series, exclusive for YouTube: How To Wear, Street Art Stories, and The Downtown Farmer.

Watch the trailer for Street Art Stories below, and find the full playlist on YouTube:

Watch new episodes of Nashville on CMT, Thursdays at 9 p.m. ET

MTV Keeps the Party Going from Shore to Shining F***ing Shore

When Floribama Shore came whirling out of MTV in November as a barrage of binge drinking, bar brawls and bedwetting, it included a surprise announcement: the cast of the original Jersey Shore, which launched a global franchise and transformed “GTL” into widely understood shorthand, was reassembling for a new series: Jersey Shore Family Vacation.

Fans’ appetite for more Shore seemed to match the network’s enthusiasm – that first episode of Floribama Shore was MTV’s highest-rated premiere in more than three years.

There’s plenty more to come. After a raucous season that embedded itself deeply enough into the national conversation to earn the honor of a hilarious Saturday Night Live skit, MTV announced that Floribama Shore would return for 20 episodes starting this summer. The net also dropped another Family Vacation promo, this time asking viewers to help decide where the f*&% the OG cast will go by using the hashtag #JSFamilyVacation.

To understand the show’s popularity, it helps to examine its layers.

Watching an episode of Floribama Shore is akin to hopping into a time portal, transporting you to a bygone era of hot pin Polo T-shirts with the collar popped and “going-out tops” (aka the early aughts) that is somehow fused with 1950s sensibility.

It’s a world where a 23-year-old divorcée is fraught with anxiety over potential spinsterhood, and a gorgeous 24-year-old woman frets over aging. The male contestants at once act hyper-macho and are quintessential Southern gentleman. Imagine living life on the set of A Streetcar Named Desire, surrounded by the scent of Hollister cologne.

Of course, this group of twentysomethings partied as hard as their predecessors, but they also prayed before dinner and had thoughtful, seemingly unscripted conversations about their lives—one cast member had been homeless before the show, and another was reeling from the end of a 10-year relationship after her boyfriend cheated on her with her cousin. (This was, according to her, an “Alabama thing.”)

These deep conversations about real-life issues are perhaps what won over fans and critics, enough to earn the show a second season. In a Rolling Stone review, writer Kory Grow said Floribama Shore revealed “soul” and lauded MTV for showing “a group of eight red-state denizens, who, despite their personal flaws, did not espouse any outward Trumpism (or for that matter, Hillary hating). They all found common ground with each other easily – praying, discussing their Christianity and talking about their families.”

While you’re waiting for season two of Floribama Shore, watch season one on MTV, or cast your vote for the crew’s destination on Twitter, because the party hasn’t stopped.

Check out these tweets from our fans: