A Secret Language Written on Viacom’s Walls – Art at Viacom Continues with Marela Zacarias

by Stuart Winchester, Viacom

The colors ripple like some secret language across the objects’ surface, arrayed in geometric patterns as elegant as a circuit board and as mysterious as ancient hieroglyphics. They sit on a series of banners and bulging sculptures in the south lobby of Viacom’s Times Square headquarters, dancing along the walls, each with a unique pattern of colors and lines.

Sculptures by Marela Zacarias hanging in Viacom’s lobby at 1515 Broadway as part of the latest Art at Viacom installation.

The expansive and varied texture of the work reflects the deep cultural influences of their creator, Marela Zacarias, a Mexico, Montana and Brooklyn based artist who was the latest exhibitor for Art at Viacom, an ongoing program that showcases rising artists at our offices around the world.

Huffington Post contributor Isa Freeling wrote this about Zacarias’ exhibit in April: “Her show, Echoing Forms is impressive in its ability to sensually exact beautiful pieces by casting sheets of mesh into sensuous folded blankets, by using plaster and polymers and are so exquisitely executed and rich in texture and strength, it is a pleasure to look at the work.”

Zacarias’ installation follows a parade of Art at Viacom projects: the striking metallic oil paintings of Kip Omolade, the geometric wizardy of Tahiti Pehrson, the cartoonishy wondrous works of Australian duo Dabs Myla, the mammoth swirling tablecloth sculptures of Crystal Wagner, the multicolored yarn meadows of HOTTEA, and massive ceiling-dangling floral display from Rebecca Louise Law.

The tricycle was an existing work that Marela Zacarias incorporated into her
Art at Viacom exhibit in Viacom’s Times Square headquarters lobby.

Zacarias partnered with Viacom after high-profile installations at the Brooklyn Museum, Praxis Gallery, Brooklyn’s William Vale, and other places. She is constantly on the move. When I spoke to her over the phone the week after the exhibit opened, she was already down in Mexico City, preparing for a gallery show. Below is a condensed and lightly edited version of our conversation:

Stuart Winchester: How did you decide to use the banners, which are a departure from your typical work?

Marela Zacarias: There were challenges in terms of how much weight I could hang, and the sculptures are 135 pounds, so I couldn’t do my usual work, because there was nowhere to hang it from. And then I thought of the banners. I’ve been doing sculpture for about six years, and I really haven’t gone back to canvas for a while, so it felt really liberating to return, and I don’t know if I would have made that strategic choice if it wasn’t for the lobby’s structural situation. The technical problems led me to real artistic growth.

Hanging the banners at 1515 Broadway for Marela Zacarias’ Art at Viacom installation.

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Pick Your Passion: 8 Divine Insights From MTV Star and Author, Charlamagne Tha God

MTV star and author Charlamagne Tha God recently took a break from his busy schedule to talk to employees at Viacom headquarters in New York City. The host of MTV’s Uncommon Sense and the recently-published author of Black Privilege: Opportunity Comes to Those Who Create It told employees about his journey to stardom, from growing up in the small town of Moncks Corner, South Carolina, to working for Jay Z, to finding his truth and passion in radio and on-air TV.

Charlamagne’s close friend, radio host Lawrence Jackson, moderated the discussion, which was followed by a question-and-answer session with employees.

Watch the video:

Charlamagne emphasized finding truth and authenticity in your work, no matter what you do. He considers getting fired (by Jay Z, nonetheless) to be a necessary part of his life—a “divine misdirection.” He thinks everybody should follow their passion, but keep an open mind if their passion doesn’t fit their skillset—not everybody has the voice to sing, for example, but if your passion is music, there are many opportunities to make a career in the industry without trying to rap.

Here are some more of Charlamagne’s insights from the conversation:

On being an author: “I honestly feel like that’s the most fulfilling thing I’ve done so far. I’m from a small town in South Carolina. In order to transcend your circumstances, books and hip-hop music are what allowed me to dream. Looking at a book full of experiences I’ve been through, and hoping somebody will be empowered and touched by the way I was touched by literature is a real dope feeling.”

On privilege: “White privilege is very real. But as a black man, I feel privileged to be black. I feel like when you’re talking about black privilege, you’re talking about something spiritual. When you’re talking about white privilege, you’re talking about something systemic. When you tap into black privilege, it gives you that divine ability to prosper in life in spite of everything thrown in our face to hinder us.

“I grew up hearing about black men being kings and black women being queens and goddesses. For us, we need to get back to that way of thinking. My skin is not a liability. My skin is my strength. For anybody marginalized or oppressed, that’s your privilege. Tap into your unique privilege. Whatever you are, embrace that. I choose to embrace my black privilege.”

BURBANK, CA - MAY 08: Charlamagne Tha God, co-host of The Breakfast Club on New York's Power 105.1,autographs copies of "Black Privilege: Opportunity Comes to Those Who Create It" at the iHeartRadio Theater LA in Burbank, California on May 8, 2017. (Photo by Rich Fury/Getty Images for iHeartMedia)

Charlamagne Tha God autographs copies of Black Privilege: Opportunity Comes to Those Who Create It at the iHeartRadio Theater LA in Burbank, California on May 8, 2017. (Photo by Rich Fury/Getty Images for iHeartMedia)

On superheroes: “I grew up with Marvel comic books, and recently worked with them. I was a big Luke Cage fan, and it was a big thing for me when Netflix decided to do the series. They recently re-issued the Power Man Iron Fist comic books, and the guy who did the illustrations for those books did the illustration for me. It’s like a vision board of sorts. We were marginalized, now we’re superheroes.”

On making it in New York City: “It’s not the size of the pond, but the size of the hustle.

“Even though I was in a small pond, the ripples were making their way to New York City. I cultivated my craft in that small pond, and made a splash.”

On living your truth: “When people say things about you, or have a perception about you, that’s fine. That’s not your true character. If you’re aware of who your true character is, you can be self-aware, self-deprecating. What can people say to you then?

“As a young black man growing up, we often see men who look like us who are successful in athletics or in entertainment. If that’s not your dream, don’t do it.”

On producing top-notch content: “In the TV world, you have executives who know TV and that’s good, but do you know culture and content? You have to know both.

“Give everybody in the room credit. The know-it-all knows nothing. I tell people in radio, you’re never going to beat the internet.”

On being a fan: “I’m always a fan. Once you stop being a fan, you think your word matters a little too much, and people start saying, “Who does he think he is?” I always try to keep that fan perspective.”

On the value of success: “I admire success, but I admire what you do with success. For example, people like Oprah Winfrey, Will Smith, and Jay-Z. They’re doing a lot for culture, they’re moving things forward. Those are the people I admire—not for their fame, or money, but what they do with their prosperity. Like Jay Z’s Kalief Browder documentary [on Viacom’s Spike network] – I can’t attribute that whole documentary to why Rikers is closing, but it brought a lot of attention to the vile conditions at Rikers. I don’t think that story gets told without somebody like Jay Z.”

Viacom Wins Social Good Category at 9th Annual Shorty Awards With Innovative Get Schooled Campaign

“Want to get that paper? You better turn in that paper.”

 – DJ Khaled, Major Keys Campaign

Since 2009, Viacom and Get Schooled have worked to motivate low-income students to graduate from high school and succeed in college, using cutting-edge technology and pop culture to pique kids’ interest in academia. One of Get Schooled’s most recent endeavors, a PSA called Major Keys Campaign that stars music mogul, DJ Khaled, won the Social Good Category—beating out 48 other entries—at the prestigious Shorty Awards, which honor talented content creators and producers on social media.

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Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: March 2017

Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Preschoolers Ready for Life and Youth in Flux – Viacom Global Insights Digest, February 2017

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: February 2017

Welcome to the February issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce two major new studies. Little Big Kids: Preschoolers Ready for Life and Youth in Flux: Unapologetic. Sensitive. Restless bring you our latest insights on global kids aged 2 to 5 and youth aged 16 to 24.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom CEO Bakish Outlines Long-Term Growth Strategy on CNBC

by Stuart Winchester, Viacom

Footage courtesy of CNBC.

Viacom will marshal its resources around six flagship networks: MTV, BET, Nickelodeon, Nick Jr., Comedy Central, and Spike, which will be rebranded next year as a premium Paramount channel. Paramount Pictures will not be going anywhere; in fact, the flagship networks will join forces with the iconic studio to produce one or two co-branded films every single year. The company still claims the highest viewership of any cable family in the United States.

These were among the core messages that our CEO, Bob Bakish, delivered to David Farber on CNBC’s Squawk on the Street following release of the company’s first quarter 2017 earnings yesterday. Watch the full conversation above, and click over to Viacom Investor Relations to read the press release or listen to the earnings call.

History Echoes and Present Zooms at Nick’s New Burbank Studio

by Stuart Winchester, Viacom

In a rousing ribbon-cutting attended by Viacom executives and the real-life embodiments of SpongeBob and Squidward, Nickelodeon opened a vast expansion of its Burbank studio earlier this month, planting a modern and well-appointed workspace for 700 employees at the heart of one of the world’s entertainment capitals.

“The opening of our new offices in Burbank is a significant moment for Nickelodeon,” said Nickelodeon Group President Cyma Zarghami. “We are ushering in a new era of creative excellence and increased collaboration for everyone who works here. Since we first planted our flag on the West Coast in the early ‘90s, Nickelodeon in Burbank has been a beacon to the creative community, and our new complex now signals our increased commitment to giving our creators and employees the very best environment and resources to be successful.”

(L-R) Actor Benjamin Flores Jr. from Game Shakers, voice of SpongeBob SquarePants Tom Kenny, Mayor of Burbank Jess Talamantes, President of Nickelodeon Cyma Zarghami, President and CEO of Viacom Inc. Robert Bakish, Vice Chair of the Board Shari Redstone, voice of Patrick Star Bill Fagerbakke, and actor Cree Cicchino from Game Shakers attend the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon's State-of-the-Art Complex on January 11, 2017 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Nickelodeon)

(L-R) Actor Benjamin Flores Jr. from Game Shakers, voice of SpongeBob SquarePants Tom Kenny, Mayor of Burbank Jess Talamantes, President of Nickelodeon Cyma Zarghami, President and CEO of Viacom Inc. Robert Bakish, Vice Chair of the Board Shari Redstone, voice of Patrick Star Bill Fagerbakke, and actor Cree Cicchino from Game Shakers attend the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon’s State-of-the-Art Complex on January 11, 2017 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Nickelodeon)

The more-than 200,000-square-foot space expands upon Nick’s adjacent legacy studio with room to host more than 20 show productions, including smash hits The Loud House, SpongeBob SquarePants and Shimmer and Shine.

The building distills the essence of Nick’s kid-centric brand into a grown-up workspace dotted with customizable work stations and ample collaborative spaces. Archival libraries warehouse the brand’s deep well of iconic work, while rotating galleries showcase the best of contemporary artists’ efforts from both inside and outside of the company. Threaded throughout the five-story space is an 88-seat screening room, voiceover studios, a café, and rooms dedicated to fitness, music and gaming.

Ribbon Cutting Ceremony To Celebrate Grand Opening…
Ribbon Cutting Ceremony To Celebrate Grand Opening…
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attends the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon's State-of-the-Art… Read More

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Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

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Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

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Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

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Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

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Seven Years of Giving: The History Behind Viacom’s Give Back & Get Down Celebration

In the fall of 2010, Viacom’s Office of Global Inclusion started a new tradition—a holiday party that would bring employees together to celebrate the season of giving, by giving back to those in need.

Give Back & Get Down (GBGD) is the brainchild of Nickelodeon Digital Publishing Executive Assistant Tara Shaw and BET News Production Manager Renee Jackson, leaders of the BEAT (our employee resource group focused on the African-American experience).

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The inaugural celebration supported two vital causes.

City Harvest, the only food rescue program in New York City, collects excess food from restaurants and grocery stores—fresh, nutritious food that would otherwise be thrown out. Volunteers deliver this food to homeless shelters, soup kitchens, day cares and senior centers throughout the five boroughs.

Pajama Program, a national nonprofit, helps underprivileged children have a good night’s sleep. Cozy pajamas and bedtime story books are brought to kids in foster care or temporary shelters

Employees brought donations of pajamas and food to the party. While OGI members collected these items, Grammy-winning artist Miguel performed.

Seven years later, GBGD is our annual giving celebration. It embraces the Viacommunity spirit of making a positive social impact in areas where we work and live, and gives employees at premier entertainment brands the chance to let loose and celebrate a year of hard work.

Viacom has collected approximately 60 tons of donations since 2010.

 

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This year, we’ve partnered with Safe Horizons and Sanctuary for Families to support families and individuals impacted by domestic violence. GBGD VII is rapidly approaching, and donation boxes in our New York offices are filling up with toiletries.
Check back for a recap of GBGD VII on Dec. 7.

OGI Assistant Sarah Lee contributed to this article.