As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

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Team Viacom Gives Back at the Corporate Challenge

On Thursday, June 2, 150 Viacom employees ended their workday with a 3.2 mile race through Central Park, less than a mile uptown from our Times Square offices in Manhattan, as part of the J.P. Morgan Corporate Challenge. The Corporate Challenge, now in its 40th year, is the largest running series for businesses around the globe.

Close to 700 companies participated in the 40th anniversary of the race, which benefits the Central Park Conservancy, the organization that collaborates with the New York City Parks Department to keep the park pristine.

Director of New Business Partner Marketing Ross McGraw was Viacom’s first-place male runner, with a time of 17:11. He was the 13thrunner to cross the finish line for the entire race.

Client Services Representative Erica Martin was our first-place winner for women, completing the 5K in 24:12. She was the 364th runner overall.

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Team Viacom was hard to miss in bright yellow shirts. Read More

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The Corporate Challenge benefits local charities, like the Central Park Conservancy. Read More

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Team Viacom at the Corporate Challenge. Read More

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Ross McGraw finished the race with a time of 17:11. Read More

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Team Viacom at the Corporate Challenge. Read More

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Team Viacom at the Corporate Challenge. Read More

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Team Viacom at the Corporate Challenge. Read More

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Team Viacom at the Corporate Challenge. Read More

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Team Viacom at the Corporate Challenge. Read More

Congratulations to all of Viacom’s runners, as well as the participants from businesses worldwide. Check out this Q&A with our winners, McGraw and Martin.

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Give Back & Get Down Benefits Literacy & Education

Chanel J Cathey 1 by Chanel Cathey, Viacom
GBGD 2015

(L to R): Marva Smalls, EVP of Global Inclusion Strategy at Viacom, MTV2’s Desus Nice (Guy Code), Pop star Alessia Cara (“Here”), Viacom’s President and CEO Philippe Dauman, MTV2’s The Kid Mero (Guy Code), and BET Networks CEO Debra Lee. (Photo: JenniferLGonzeles.com)

With the season of giving in full swing, Viacom’s Office of Global Inclusion and its Employee Resource Groups (ERGs) joined forces for the 6th annual Give Back & Get Down event at our Times Square headquarters. This gift giving initiative focused on education and improving literacy – encouraging employees from all corners of our New York offices to volunteer and donate books. Viacom employees and Nickelodeon in partnership with Random House collected 15,000 books for literacy organizations including: The Pajama Program, Books Through Bars, The Chris Canty Foundation, Literacy Inc. (LINC) and Jumpstart. Viacom President and CEO Philippe Dauman thanked the hundreds in attendance for their collaborative support and ushered in a celebratory, acoustic performance by pop star Alessia Cara singing her hit song “Here”.

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Who Knew Slime Could Be so Much Fun? Kids Choice Sports 2015 Pours it On

Nickelodeon’s Kids’ Choice Sports awards: home of a $50,000 half-court swish, center-stage birthday celebrations and celebrity slimings. The second annual event returned recently, celebrating kids’ favorite moments with host Russell Wilson, the Super Bowl-winning Seattle Seahawks QB who met a shower of Nick’s famous slime and danced The Whip with his girlfriend Ciara:

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Viacom Shines at the NYC PRIDE Parade

Viacom employees were out in full force this past Sunday, wearing their pride on their sleeves at the annual New York City Pride March. With our EMERGE LGBT resource group and Logo network, our teams brought their spirit to the walk, dancing down Fifth Avenue to the beat of the Logo float.

From 39th street to the West Village, the air buzzed with energy and excitement. Spectators’ cheers and jubilation filled the air in the wake of Friday’s historic Supreme Court ruling. Back in March, Viacom joined 378 companies and organizations in a submission to the Supreme Court arguing in support of marriage equality.

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Viacom Mentees Step UP to End-of-Year Event

Stuart Winchester by Stuart Winchester, Viacom
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What is it like to work in media and entertainment? To run a large business? To manage employees and budgets and clients? A group of New York City students found out over the course of the 2014-15 school year as they immersed themselves in Viacom’s Unlimited Potential (UP) Mentoring initiative, part of the company’s ongoing Viacommunity program. In June, this group of mentees gathered at Viacom’s global headquarters in Times Square for a year-end celebration that included remarks from CEO Philippe Dauman. Read More

Viacom Keeps Moving with J.P. Morgan Corporate Challenge

Stuart Winchester by Stuart Winchester, Viacom

Corporate Challenge 2015-2

A rainy, unseasonably cold week couldn’t stop Viacom employees from once again gathering in New York’s Central Park on June 3 for the J.P. Morgan Corporate Challenge. The race, now in its 39th year, had two principal goals: raise money for a great cause and reinforce the importance of fitness to those who spend large parts of their work days sitting at desks.

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#ViacommunityDay VMA Trip Winner Is Katie Maggio

Stuart Winchester by Stuart Winchester, Viacom
Katie and the other Viacommunity volunteers pose with one of the bideawee pups they spent the day with.

Katie and the other Viacommunity volunteers pose with one of the bideawee pups they spent the day with.

Viacom employees flooded their followers’ newsfeeds with more than 1,800 Twitter and Instagram posts flooded on May 15, answering our call to share their Viacommunity Day experiences with the wider world using the #ViacommunityDay. As of our latest count, this lead to 31,500 likes, comments and shares – more than 2.6 times last year’s engagement. Read More

Viacom Hosts Inaugural INSPIRED HERE Speaker Series with Brian Grazer

A packed crowd looks on at Viacom HQ as CEO Philippe Dauman prepares to speak with Brian Grazer.

A packed crowd looks on at Viacom HQ as CEO Philippe Dauman prepares to speak with Brian Grazer.

Curious about the phenomenal accomplishments of Brain Grazer? He’s probably curious about you too.

Last week, Academy Award-winning writer and producer Brian Grazer was the inaugural guest at Viacom’s INSPIRED HERE Speaker Series to discuss his new book, A Curious Mind: The Secret to a Bigger Life. The series brings some of the most notable innovators and creators inside the company to share their stories, insights and unique perspective. Grazer joined long-time friend and our CEO Philippe Dauman for a conversation with an important theme: curiosity can be a powerful tool in getting where you want to go.

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