From Props to Production Equipment, Nickelodeon Recycling Efforts Turn Trash into Treasure

The set is a key component of any television show. It’s a sometimes subtle, yet always vital backdrop upon which the characters play out their story. After all, what would Nickelodeon’s School of Rock be without a classroom setting, musical instruments and preppy school uniforms?

“Our sets are works of art,” said Patrick Garney, senior director of production for live-action series production at Nickelodeon, where he has worked since 2002.

Nick, like other Viacom brands, reuses these painstakingly designed sets wherever it can, so the keen-eyed may notice items from sketch-comedy classic All That tucked into the background of the network’s newer shows.

“We have an incredible reputation for making sure things get second, third and fourth lives,” said Garney. “Past that, we try incredibly hard to match items with local charities; lastly, we send them to charity thrift stores.”

If outdated items cannot be re-purposed for one of the aforementioned categories, the last resort  is to send them to the Dumpster. But Nickelodeon employees from various departments have worked to insert another option for old sets: donating the facades, along with any other useful material—props, hardware, etc.—to theater departments at Los Angeles public schools and select charities, an extra step that benefits not only the community and the environment, but, by cutting down on disposal fees, Nickelodeon and Viacom.

Lee Ann Larsen, executive vice president of production and live action for Nickelodeon, was impressed by the concept when a member of Garney’s team first pitched it to her.

“I immediately said yes,” said Larsen. “Our goal in the production department is always to be cognizant of the environment, and to encourage sustainability efforts.”

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Viacom Launches Digital Studios at First NewFront, Ramping Up Online & Mobile Content Pipeline

by Stuart Winchester, Viacom

Laugh with Majah Hype, wake up with Nikki Glaser, cook with Snooki, get animated with JoJo – and do it all on your phone.

Viacom Digital Studios (VDS) is here, poised to deliver hundreds of hours of premium digital content that will transport digital native stars from BET, Comedy Central, MTV and Nickelodeon to the social and mobile platforms where their fans live.

This was the headline of Viacom’s spectacular first NewFront event earlier this week at Manhattan’s Chelsea Piers, where the company marched confidently into the digital realm by detailing dozens of new short-form properties to feed its massive online social footprint of more than 850 million fans, elaborating on new content deals with Snap and Twitter, and announcing an expansion of its recently acquired VidCon conference to London this February.

“The launch of Viacom Digital Studios is an amazing opportunity to reimagine our iconic brands for a new generation of young, mobile-first audiences,” said VDS President Kelly Day. “We’re bringing the power and scale of Viacom’s global content engine and storytelling capabilities to entertain and engage our fans whenever and wherever they’re consuming content.”

VDS has been steadily ramping up since Day joined Viacom late last year, jolting year-over-year social video views and minutes viewed in the U.S. upward by 70 (to 4.3 billion) and 78 percent (to 4.7 billion), respectively.

The digital studio is a lynchpin of Viacom CEO Bob Bakish’s revitalization plan, as the company moves deliberately to expand its core television business onto next-generation platforms.

“… if you can think about all the time spent on mobile and all those devices out there, I think you quickly realize what a powerful growth engine that will be for our business,” Bakish told a crowd of investors at the Morgan Stanley Technology, Media & Telecom Conference in March.

While Viacom’s digital content will run across YouTube, Facebook, Instagram, and other channels, the company’s NewFront highlighted new global original content deals with Snap Inc. and Twitter.

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The 22nd Annual Viacommunity Day Was All Good, All Around (the Globe)

Friday, April 20 was truly a global day of giving. Nearly 4,000 employees from 25 different regions around the world contributed ideas, talent and compassion to more than 125 projects in local communities for the 22nd annual Viacommunity Day, a celebration of the company’s values and commitment to giving back.

The day’s theme was “ALL GOOD, ALL AROUND.” The scope of Viacom’s traditional day of service reflected this motif well, as all around the world, employees did good: helping at their regular offices, like Viacom’s Times Square Headquarters; trekking to community organizations, like Chrysalis in downtown Los Angeles; or cleaning up the shores of Australia’s Sydney Harbor National Park.

Viacom Corporate Social Responsibility Director Adam Robinson woke up at 4 a.m. in Los Angeles to watch employees begin to share photos and footage from sites like these around the world in real time on collaborative video production tool Seenit.

“It was as if I was watching Viacommunity Day unfold on the horizon line,” said Robinson. “Australia, Asia, Europe, New York, Nashville, Chicago, all the way to Los Angeles.”

Watch below:

“This was my 21st Viacommunity Day,” said Viacom President and CEO Bob Bakish, who circulated through the on-site activities at 1515 Broadway, Viacom’s global headquarters in New York City, this year.

“Throughout this time, I have worked in [Viacom Headquarters], downtown Manhattan, Westchester County, Putnam County and Fairfield County,” he continued. “I’ve stuffed bags, provided ideas, painted objects, cleaned in all kinds of ways, painted fences and walls, raked and moved wood chips – lots of different things. What’s always the same is the passion and heart that our employees, and a select group of our talent, show as they help the community. What’s always the same is the happiness and thanks that comes from those that are being helped.

“As I visited different groups today, that’s what I saw once again. To me, that’s what makes Viacommunity Day such an important part of our culture and heritage. It is another reason why it is such an honor to be CEO this great company. I saw many great things today. All of the people involved reminded me, once again, just how important this initiative is to our company. Thank you everyone. You represent Viacom every day. In a world where there is incredible change, where some things are evolving and others arguably devolving, overall, Viacommunity Day is a constant.”

Let’s take a tour of these incredible sites, starting with our West Coast offices in California.

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Viacom Takes 5 Daytime Creative Arts Emmy Awards

Viacom took five categories (and earned one special recognition), at the 45th Daytime Creative Arts Emmy Awards, with Nickelodeon, Logo TV and MTV snagging statuettes for dazzling short-form digital content, feature-length films and children’s television.

Under the Nickelodeon umbrella, perennial fan-favorite SpongeBob SquarePants was recognized for its superb animated storytelling with two awards and a special recognition for its creator, Stephen Hillenburg, for his impactful work in the animation and broadcast world. Nick Jr. was awarded for Girls In Charge, an inspirational PSA aimed at preschool girls. The spot features fierce girl power courtesy of Nick Jr. girl characters, like Dora from Dora the Explorer and Nella from Nella the Princess Knight.

MTV and Logo TV both earned accolades for distinguished digital storytelling. Logo TV’s harrowing documentary on renowned makeup artist and LGBT figure Kevyn Aucoin (Kevyn Aucoin: Beauty & The Beast In Me) topped the Outstanding Special Class Special category. MTV won for its work creating a PSA, Undocumented and Afraid, for Logo TV’s film Forbidden, a motivational and informing film centered on LGBT-immigrant issues.

Take a look at Viacom’s winning content:

Nickelodeon

SpongeBob SquarePants – Outstanding Children’s Animated Series

SpongeBob SquarePants – Outstanding Performer in an Animated Program (Tom Kenny, as SpongeBob SquarePants)

Daytime Emmy Awards Special Recognition

Stephen Hillenburg, creator of SpongeBob SquarePants, earned a special recognition for his contributions to animation.

Nick Jr.

Nick Jr.’s Girls in Charge Campaign  Brand Image Campaign – Network or Program

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Impactful Kalief Browder Story Wins Peabody Award for Best Documentary

Time: The Kalief Browder Story has won a coveted Peabody Award, along with eight other works that will be honored in the documentary category at the 77th annual Peabody Awards ceremony later this month.

Peabody Awards highlight ways that media can expand public knowledge, encourage empathy and support those in dire need of help, which Time: The Kalief Browder Story has certainly done.

The docuseries, which premiered last March on Viacom’s Spike (now Paramount Network in the U.S.), helped mobilize support from the community, launching a conversation about prisoners’ rights and the American judicial system, specifically that of New York City.

And this conversation is already inspiring action—such as “Raise the Age,” a bill signed into law by New York State Gov. Andrew Cuomo in April 2017. The legislation will take steps to prohibit the state from charging as adults and incarcerating 16- and 17-year-olds, barring extenuating circumstances.

“His death is here to teach us to save a generation of kids. It’s hard to watch, but important to see.”

Jay Z, executive producer, Time: The Kalief Browder Story

Such a law could have affected the trajectory of Kalief Browder’s life—at least, the last few years of it. Browder was arrested at 16 for allegedly stealing a backpack. He spent over three years incarcerated at New York City’s Rikers Island prison, where he was regularly beaten and taunted by fellow inmates and prison guards. Ultimately, Browder’s case was dropped due to lack of evidence and witnesses. But he hardly left prison a free man.

Stricken with PTSD from the physical and psychological torture he experienced at Rikers, Browder hanged himself on June 6, 2015.

Browder_Family_Photo_073

Kalief Browder as a child. Courtesy of Spike / The Browder family.

Jay Z, who served as the documentary’s executive producer, spoke about its powerful message last year at an event in Times Square.

“His death is here to teach us to save a generation of kids,” he said. “I say this about the movie. It’s hard to watch, but important to see.”

The documentary may have served as a catalyst for actual change—like New York City Mayor Bill de Blasio’s plan to close the notoriously violent prison where Browder spent the last years of his life, and laws such as “Raise the Age.”

Courtesy of Peabody Awards.

The Peabody Awards will be held on May 19 in New York, hosted by Hasan Minhaj, writer and senior correspondent on Comedy Central’s The Daily Show with Trevor Noah.

Daily Show Earns Webby Award, Viacom Takes Four People’s Voice Honors

by Stuart Winchester, Viacom

Earlier this month, Viacom chalked up 13 Webby Award nominations, with Viacom Velocity, VH1, MTV, Comedy Central, Nickelodeon, Viacom International Media Networks (VIMN), and Paramount Pictures vying with the rest of the best-of-the-internet for top honors.

This week, the Webbys announced the winners, and Viacom brought home five awards – four Webby People’s Voice honors, and one Webby Award chosen by the Academy of Digital Arts and Sciences 2,000-member panel:

WEBBY AWARD

The Daily Show: Between the Scenes – Film & Video/General/Comedy: Long Form or Series

PEOPLE’S VOICE AWARD

The Daily Show: Make Trump Tweets Eight Again – Websites/General/Humor

The Daily Show social media – Social/Features, Best Writing

The Daily Show social media – Social/Content & Marketing

Viacom Velocity – VH1 Martha & Snoop’s Potluck Dinner Party – Social/Content & Marketing/Food & Drink

Viacom also earned 14 honoree spots – across Nickelodeon, MTV, Viacom Catalyst, VIMN, Paramount Network and Velocity – in this year’s Webbys, meaning the work was some of the best of the year, but was not eligible for any awards.

The Webby Awards will host an award show in New York City on May 14. Fans can stream the show on the Webby website the following morning.

Viacom Posts Strong Second Quarter 2018 Earnings, Revitalization Accelerates

by Stuart Winchester, Viacom

Viacom posted strong second quarter 2018 earnings this morning, outperforming projections with significant gains in both adjusted operating income and adjusted earnings per share as the company accelerates its pivot from stabilization and revitalization to growth.

Double-digit gains across all international Media Networks revenue streams, Paramount Pictures’ return to profitability, ratings increases at key flagship networks, significant benefits from cost savings, further diversification into live events and other adjacent businesses, and an increased focus on next-generation platforms and solutions all set Viacom on a trajectory toward a full fiscal year of growth.

“Viacom continued to accelerate progress against its strategic priorities, delivering improvements across key metrics in the quarter,” said Viacom President and CEO Bob Bakish. “Our flagship brands increased audience share among important demos for the fourth consecutive quarter, and we saw sequential improvements in domestic advertising and affiliate revenue performance. Internationally, Viacom continued its winning streak, achieving double-digit revenue and profit gains in the quarter while expanding its global footprint through new channel launches and innovative mobile distribution deals across Europe and Asia. Our cost transformation initiatives are well under way; we anticipate more than $100 million in cost savings in fiscal 2018, and now expect over $300 million in run-rate savings in fiscal 2019 and beyond.

“At Paramount Pictures, turnaround efforts have firmly taken hold as the studio improved margins and returned to profitability. This month’s outstanding box-office performance of A Quiet Place, the first film produced and released under the new team at Paramount, is a clear sign of our progress.

“Viacom also took strides to advance its participation into next generation platforms and solutions. We continued to benefit from growth in the vMVPD space, delivered revenue gains in Advanced Marketing Solutions, and significantly increased original content production through Viacom Digital Studios to drive off-linear consumption. Additionally, we continue to diversify into adjacent businesses by building on our live events strategy with upcoming tentpoles including Comedy Central’s Clusterfest, the BET Experience, Nickelodeon’s U.S. debut of SlimeFest and our first-ever VidCon.”

Viacom’s core business continues to strengthen

Improved performance throughout Viacom’s core business – domestic and international Media Networks and Paramount Pictures – allowed the company to meet or beat guidance on key metrics year-over-year for the quarter, producing five percent adjusted operating income growth and a 16 percent jump in adjusted earnings per share.

Domestically, both advertising and affiliate revenues increased. Viacom’s flagship brands (NickelodeonNick Jr.MTVBETComedy CentralParamount Network), grew audience share year-over-year for the fourth consecutive quarter, while the company continued to hold the top share of basic cable viewing in key demos, including adults 18-34, African-Americans, and kids 2-11. BET grew year-over-year ratings and share by double digits for the third consecutive quarter, while VH1, CMT and TV Land notched year-over-year growth in audience share and ratings. MTV’s programming resurgence continued, with a third straight quarter of year-over-year primetime ratings growth led by Jersey Shore: Family Vacation, which, with 10 million viewers on its opening weekend, was the biggest unscripted cable premiere since 2012.

Viacom International Media Networks is on pace for another record year after posting double-digit increases in profitability, as well as across all revenue streams.

Paramount Pictures returns to profitability

After notching a $75 million year-over-year improvement in adjusted operating income under its new management team, Paramount Pictures raised the curtain on the third quarter with the release of smash hit A Quiet Place. The film rode overwhelmingly positive critical response and deft marketing to the studio’s best opening since 2016 and the second biggest domestic opening so far this year, earning more than $200 million in its first three weeks alone on just a $20 million production budget. Additionally, the studio’s Paramount Television production business anticipates $400 million in revenues this year. Behind these and other catalysts, Paramount expects meaningful improvement to its full-year adjusted operating income for the full fiscal 2018.

Viacom is aggressively increasing its digital output on next-generation platforms

Anchored by 850 million social media followers, the newly formed Viacom Digital Studios is poised to create more than 600 hours of short-form original content this year. This quarter alone, social video views shot up 70 percent (to 4.3 billion), and domestic minutes viewed increased by 78 percent (to 4.7 billion minutes) year-over-year.

The addition of Nickelodeon’s Noggin app to Amazon and a renewed agreement that adds more Viacom content to Snap’s programming slate, in addition to recent and forthcoming mobile deals, will continue to expand the reach of Viacom’s increasing volume of on-the-go-content.

Growing ad revenue through Advanced Marketing Solutions

Viacom today detailed how its Advanced Marketing Solutions (AMS) portfolio would provide even greater opportunity to take advantage of new advertising platforms. The company also broke AMS – which increased its revenue 29 percent in the quarter – into two basic categories:

  1. Advanced addressable video inventory contains advertising units that Viacom can target to consumers, either through its brands’ apps, or by using set-top-box data from its advanced advertising partners, including Comcast, Charter and Altice USA.
  2. Brand solutions is a bundle of consulting, creative services and associated activations that includes social campaigns led by influence marketers WHOSAY, creative integrations with in-house integrated marketing and creative solutions team Viacom Velocity, and experiences at retail stores or Viacom’s growing portfolio of live events.

Viacom live events and consumer products lines continue to grow

Viacom continues to reinforce its brands and drive revenue through live events, recreation, consumer products and other business lines. This quarter marked a nearly 100 percent increase in live-event attendance over 2017, and there are plenty more events in the pipeline, including Comedy Central’s Clusterfest, the BET Experience, Nickelodeon SlimeFest, and the first VidCon since the online video conference joined Viacom – all of which should serve to double live-event and recreation revenue this year.

Viacom’s future looks strong

“Looking forward, we see continued momentum as we pivot from stabilization and revitalization of our business to a new phase of growth,” Bakish said.

To see what Viacom will debut in the months ahead, scroll through the timeline below, or click here to view the full-screen version.

Viacom to Launch Nickelodeon’s Preschool Video Subscription Service, NOGGIN, available on Amazon Prime Video Channels

Viacom will further accelerate its expansion on next-generation platforms by teaming up with Amazon to bring Nickelodeon’s NOGGIN to Amazon’s Prime Video Channels this May.

For $7.99 per month, young fans will be able to enjoy NOGGIN, an OTT product that provides curriculum-driven content to preschoolers, including: short-form videos; educational content; music videos featuring preschoolers’ favorite Nick characters; and over 1500 full-length library episodes of PAW Patrol, Dora the Explorer, Peppa Pig, Blue’s Clues, Max & Ruby, Go, Diego, Go! and Peter Rabbit, among others.

PAW Patrol episodes are featured on NOGGIN. Image courtesy of Nickelodeon.

“Our audiences continue to enjoy Viacom content in more places and with more flexibility than ever before,” said Tom Gorke, Executive Vice President, Head of Distribution and Business Development for Viacom.

“The availability of NOGGIN on Prime Video Channels will be a great new way for Nickelodeon fans to watch and interact with the best in preschool content on the popular Amazon platform.”

Along with the rapid growth of Viacom Digital Studios and recent acquisitions of influence marketer WHOSAY and online video conference mecca, VidCon, NOGGIN’s expansion on Prime Video Channels is another way that Viacom is strengthening its presence on key next-generation digital platforms.

Nickelodeon launched NOGGIN as a stand-alone app in February 2015, and the ad-free platform has since topped the charts of Apple and Google, ranking as one of the Top 10 Kids Apps on the App Store’s Free Apps chart, as well as being the no. 1 grossing app for Music and Video in the Family Category on Google Play.

MTV and NYC Celebrate the VMA’s Return to Radio City Music Hall

It’s official: The Moon Person has landed on East Coast soil. On April 17, New York City officials and MTV celebrated the return of the MTV VMAs to New York’s Radio City Music Hall—home of the inaugural VMA ceremony in 1984.

A symbolic “moon landing” was held on Manhattan’s Avenue of the America’s under the venue’s marquee to commemorate the reunion of MTV and NYC.

Mayor’s Office of Media and Entertainment Commissioner Julie Menin today joined the iconic VMA Moon Person; Bruce Gillmer, Global Head of Music/Talent, Co-Brand Lead, MTV International; and Darren Pfeffer, Executive Vice President of MSG live, to announce the location of the 2018 VMAs. (Photo by Dia Dipasupil/Getty Images for MTV)

“New York City’s creative energy has always fueled those who live and work here. This is where music, film, and art collide and where the Video Music Awards were born,” said New York City Mayor Bill de Blasio. “There is no better place to host the MTV VMAs than in New York City at one of the most iconic venues in the world.”

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BET’s New Slate of Programming Continues to Entertain, Empower and Engage Its Audience

BET is in tune with what African-American viewers want: high-end drama and comedy, along with more refined reality and hard-hitting investigative documentary series.

On Wednesday, April 17, BET announced its upcoming slate of programming for 2018-2019, which will include all-star talent and a dramatic increase in original content.

“Creating powerful, engaging and provocative content has been BET Networks’ legacy for decades,” said Connie Orlando, Head of Programming, BET Networks. “With the increase in our original programming slate for 2019, we’re committed more than ever to telling the most compelling and authentic stories about the Black experience.”

BET Networks President Scott Mills spoke to The Hollywood Reporter ahead of the announcement to discuss the network’s reorientation toward original, scripted content.

“Our new focus is on shows that are dramatic, character-driven, aspirational and authentically anchored in the African-American experience,” said Mills.

“We are confident that content in that vein is going to allow us to more consistently pull big audiences you’ve seen us pull with The New Edition Story, the BET Awards, Being Mary Jane and The Game.”

via GIPHY

Here’s a look at some upcoming programming:

Paramount Pictures’ Boomerang has boomeranged back from Viacom’s deep library

Eddie Murphy’s 1992 film Boomerang is being modernized into a 30-minute comedy series, which BET will partner with Paramount TV to produce. The show mines evergreen themes from the OG film like office politics, shown through the lens of today’s culture. Expect to see plotlines develop around gender roles and the relationship between Gen-X and millennials in the workplace.

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