Viacom’s Employee Events & Programs sent Jim Chrisman and his wife Courtney Chrisman to see VH1’s Divas Holiday: Unsilent Night live at the King’s Theatre in Brooklyn, New York on Monday, Dec. 5 2016. Photo courtesy of Jim Chrisman.
The holiday festivities began early for Viacom employee Jim Chrisman, a manager in our financial reporting group. Chrisman got to treat his wife to a once-in-a-lifetime seasonal surprise when he won tickets to VH1’s Divas Holiday: Unsilent Night, courtesy of Employee Events and Programs’ employee sweepstakes. The couple enjoyed special live performances by Mariah Carey, JoJo, Bebe Rexha, Teyana Taylor, Vanessa Williams, Patti LaBelle, Chaka Khan, and more. Below, Chrisman tells us a bit about how Viacom and VH1 made this holiday season particularly magical.
Influencers are an important part of the media landscape, and Velocity is partnering with them on an ever-growing number of programs through its Social Talent Platform. At #nofilter: Influencers Show Us How It’s Done, a presentation and panel discussion organized by Tom De Napoli, who leads the Social Talent Platform under Lydia Daly’s Velocity Social team, Velocity staffers heard from some of the biggest influencers and industry experts in the field.
The panel included:
Shannon Boodram, YouTube sexologist and recent star of MTV’s summer-long #ResponsibleAF campaign for Trojan:
ChrisErwin, one of Variety’s “New Leaders” and COO of Big Frame (a division of Awesomeness TV)
Sarah Weichel, CEO of Sarah Weichel MGMT, which reps clients like Lilly Singh and Jon Cozart
Courtney Carter, CAA digital agent, whose client FouseyTube recently starred in Tyler Perry’s newest Madea movie
Tess Finkle, CEO of Metro Public Relations, whose clients include YouTube megastars Hannah Hart and Colleen Ballinger (aka Miranda Sings).
De Napoli and Lauren Elias – the team’s Social Talent Manager – recapped the team’s success in working with social influencers over the past year, delivering best practices on creating “Fans First” social campaigns. To identify what worked, they drew on the Social Talent Platform’s successes as distilled through original research conducted by Juliette Snyder, a member of De Napoli’s Content & Platform Strategy team, who surveyed every influencer and Velocity employee who has worked on the team’s 25 campaigns over the past 12 months.
“Viacom is a brand name that everyone trusts, it’s a really, really, really big deal— and I knew my fans felt the same way,” – Shannon Boodram, YouTube sexologist.
Among their insights: partner with influencers early in creative development to guarantee authenticity of message; respect talent’s posting cadence when distributing content through their channels; and find ways to integrate influencers’ creative processes with ours and our advertisers’. These learnings will inform the Social Talent Platform team’s iterative approach to constantly improving upon its model as they support future Velocity campaigns.
As Viacom reports fourth quarter and full-year earnings, there is great momentum driving many of our brands: The top reality show on cable, an enormous surge in VMA streams, the 20th anniversary of South Park, the continued surge in ratings at TV Land and VH1. Check out the details in the slides above.
Behind this strong programming, Viacom continues its long run as the most-viewed family of cable networks, with the most non-sports shows in the top 20 and more than half of the top children’s programs. We’ve also seen a surge in digital, mobile and social consumption:
While you wait in line to cast your vote, check out what MTV, BET, and Comedy Central are doing to represent their diverse audiences with unique media coverage of one of the most memorable elections in U.S. History. Read More
But they don’t excuse anything. For survivors of sexual violence, these words – their stubborn, insistent existence – only exasperates the pain.
“He said he was sorry.”
“It was just a misunderstanding.”
“It only happened once.”
So what can be done? After all, boys will be boys. Right?
“It’s none of my business.”
“This is a women’s issue.”
“Yeah, no, we don’t talk about that.”
“We’re never gonna change it.”
“It’s sad, but, um, we’re never gonna fix it.”
The Joyful Heart Foundation does not believe that we will never fix this. That a culture that excuses rape and sexual assault is normal. That there are any excuses left. That boys will just always be boys, and what boys will be is dismissive, aggressive, willful, and, ultimately, excused.
The organization believes that we have had “Enough.” In a powerful new PSA campaign of the same name, produced in conjunction with Viacom Velocity, the organization commandeers these vile but pervasive words and challenges men to actively transform how we view and talk about sexual assault.
They brought company. Joyful Heart founder Mariska Hargitay, who also stars on Law & Order: Special Victims Unit, rallied her costars and many other public figures to stand up against this archaic language: Andre Braugher, Andrew Rannells, Anthony Edwards, Blair Underwood, Chris Meloni, Daniel Dae Kim, Dann Florek, Danny Pino, Dave Navarro, David Marciano, Ice-T, Nick Lachey, Peter Hermann, Raul Esparza and Tate Donovan.
The series of PSAs, which will air across MTV, VH1, TV Land, BET, and Spike, among other Viacom properties, is a bold challenge to men: let’s change how we talk about this, so we can, some day, end it.
They gave an assistance dog to a quadriplegic girl so she wouldn’t have to call a family member to pick up dropped or needed items around her. They connected 10-year-old Matthias with Aubrey, a similar companion, to ease him through the complex and ongoing battery of appointments necessary to deal with his rare genetic disorder. And they provided wheelchair-bound student Savannah with the nuzzling attention she needs to get through the daily obstacle of hour-long medical procedures.
And they do it all for free.
To bolster that incredible work, the organization is getting a canine companion of its own: the pups of Nickelodeon’s hit show Paw Patrol. The partnership will begin with a variety of events around the country this fall, along with this PSA, which will air across Nick Jr.’s digital properties:
1. A$AP Rocky was rapping by the time he was 8 years old. Now, he’s one of Viacom Velocity’s “Creative Incubators.”
Viacom Velocity and MTV Labs have named A$AP Rocky as creative director. This is just the latest big move for someone who has done a lot in 28 years, a stretch that some might consider the essence of the American Dream. Homeless as a teenager, moving from shelter to shelter, he sold drugs to survive. Rapping was just a hobby.
By 23, the Harlem native refocused his energies and began to take rapping seriously. In August 2011 his first single, Peso, leaked online. Peso’s retro-inspired video broke the proverbial internet, and led to a $3 million contract with Polo Grounds Music/ RCA Records.
Viacom just announced that fifteen of our top networks will join the more than 100 that will be available on AT&T’s DIRECTV NOW streaming service when it launches later this year. Here’s what you need to know:
No television necessary
DIRECTV NOW will be available entirely and only online. That means you can access it through those devices that you carry around with you and use for basically everything else. All you’ll really need is an internet connection. And if AT&T is your wireless provider, you will even be able to watch beyond the boundaries of the connected world without vacuuming up data.
Deadline quoted AT&T CEO Randall Stephenson on this unique setup recently: “The data required to stream [DIRECTV NOW] on your mobile device is incorporated into the price of the content … If you choose to use that in a mobile environment on AT&T [then] your data cost will be incorporated into your content cost.”