These Moments From the 2017 VMAs Are Guaranteed to Orbit the MTV Galaxy for Years to Come

Since 1984, some of pop culture’s most revered moments, quotes and gestures originated at the MTV Video Music Awards (VMAs). Britney Spears’ sweeping, serpentine performance of I’m a Slave for You. Lady Gaga’s meat dress. Kanye West’s presidential bid. Miley Cyrus and the twerk heard ‘round the world. Michael Jackson’s moon-walking medleys. Hammer Time. Lil’ Kim, Diana Ross and one purple jumpsuit…these are images embedded in our collective social conscious, through memories and endless GIFs on our Twitter feeds.

Courtesy of GIPHY.

The 2017 VMAs, held at The Forum in Los Angeles in August, certainly spawned plenty of extraordinary moments.

Here were a few of my favorites:

Lorde’s silent, avant-garde performance of Homemade Dynamite

The pop star flounced around stage like a ballerina from Mars, which isn’t too unusual for the VMAs. Not singing (or even lip-synching) is, however, a bit unusual.

Courtesy of GIPHY.

Lorde tweeted a response to confused fans and reporters who covered the event, explaining how she had the flu and was on an IV drip just days before the ceremony.

I still think her modern, possibly interpretive dancing was sick (pun intended).

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Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

How did a new production studio achieve such tremendous results from their first endeavor?

President of Paramount TV Amy Powell explains her strategy. “As content creators, we look for new and exciting opportunities that will appeal to audiences and find the right platform for our series,” said Powell. “We partner with top-notch talent and distributors that share in our vision and give creators the freedom to bring the content to life.”

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

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The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Save the Date for the 2017 MTV Video Music Awards: Live From Los Angeles On Saturday, August 27

Dust off your spacesuits and queue your favorite “New & Noteworthy” YouTube playlist, because the VMAs are swiftly approaching.

After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.

“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”

The Forum—sometimes called the “Fabulous” Forum—is the nation’s largest indoor performance venue, hosting sporting events and musical extravaganzas, including the 2014 VMA telecast.

MTV lands in Los Angeles for the 2014 VMAs. (Photo courtesy of Getty Images)

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Jim Jefferies Thinks We Can All Do Better

I became familiar with Australian comedian Jim Jefferies after a college roommate showed me his now infamous 15-minute-long diatribe on gun control. It was a sarcastic, evidence-laden lecture teasing Americans for our wanton adoration of firearms.

“I am all for your Second Amendment rights,” said Jefferies. “I think you should be able to have guns – it’s in your Constitution. What I am not for is bullshit arguments and lies. There is one argument and one argument alone for having guns: F&%k off – I like guns! It’s not the best argument, but it’s all you’ve got.”

The New Yorker praised his “brilliant, hilarious, and astonishingly complete discussion” of the gun control debacle. Even pro-gun commentator Dan Zimmerman admitted, “This is best summary of the gun control lobby’s arguments that I have ever heard.”

GIF courtesy of Tumblr user Alan Macraffen.

GIF courtesy of Tumblr user Alan Macraffen.

Material like that propelled Jeffries career forward, and he is now part of Comedy Central’s stellar late-night roster, sitting behind the desk of The Jim Jefferies Show. Jefferies quips about politics, creates outlandish stunts and uses a mashup of news clips to highlight the ridiculous, repetitive buzzwords in mainstream news reports. One hilarious montage showed multiple news sources calling the GOP health bill “secretive,” leading to Jefferies’ astute conclusion that the bill is akin to the self-help pseudo-scientific book, The Secret.

Watch a clip:

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for preschoolers that keeps them entertained while safe at home.

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Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans wore their Teenage Mutant Ninja Turtle gear with pride.

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For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and wants to be more mindful.

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Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives, but getting time away from work isn’t easy.

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Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Movie Moments, Preschoolers & Their Toys, Gen X in Latin America: April Insights

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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