Why “He Didn’t Mean It” Has Got to Go

Stuart Winchester by Stuart Winchester, Viacom

We’ve all heard the excuses.

“Well, he was drunk.”

“But he’s such a nice guy.”

“He didn’t mean it.”

But they don’t excuse anything. For survivors of sexual violence, these words – their stubborn, insistent existence – only exasperates the pain.

But:

“He said he was sorry.”

“It was just a misunderstanding.”

“It only happened once.”

So what can be done? After all, boys will be boys. Right?

“It’s none of my business.”

“This is a women’s issue.”

“Yeah, no, we don’t talk about that.”

Right?

“We’re never gonna change it.”

“It’s sad, but, um, we’re never gonna fix it.”

The Joyful Heart Foundation does not believe that we will never fix this. That a culture that excuses rape and sexual assault is normal. That there are any excuses left. That boys will just always be boys, and what boys will be is dismissive, aggressive, willful, and, ultimately, excused.

The organization believes that we have had “Enough.” In a powerful new PSA campaign of the same name, produced in conjunction with Viacom Velocity, the organization commandeers these vile but pervasive words and challenges men to actively transform how we view and talk about sexual assault.

They brought company. Joyful Heart founder Mariska Hargitay, who also stars on Law & Order: Special Victims Unit, rallied her costars and many other public figures to stand up against this archaic language: Andre Braugher, Andrew Rannells, Anthony Edwards, Blair Underwood, Chris Meloni, Daniel Dae Kim, Dann Florek, Danny Pino, Dave Navarro, David Marciano, Ice-T, Nick Lachey, Peter Hermann, Raul Esparza and Tate Donovan.

The series of PSAs, which will air across MTV, VH1, TV Land, BET, and Spike, among other Viacom properties, is a bold challenge to men: let’s change how we talk about this, so we can, some day, end it.

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Nick Gives Assistance Dog Group a Canine Companion of Its Own

Stuart Winchester by Stuart Winchester, Viacom

Canine Companions for Independence does all kinds of awesome things.

They gave an assistance dog to a quadriplegic girl so she wouldn’t have to call a family member to pick up dropped or needed items around her. They connected 10-year-old Matthias with Aubrey, a similar companion, to ease him through the complex and ongoing battery of appointments necessary to deal with his rare genetic disorder. And they provided wheelchair-bound student Savannah with the nuzzling attention she needs to get through the daily obstacle of hour-long medical procedures.

And they do it all for free.

To bolster that incredible work, the organization is getting a canine companion of its own: the pups of Nickelodeon’s hit show Paw Patrol. The partnership will begin with a variety of events around the country this fall, along with this PSA, which will air across Nick Jr.’s digital properties:

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Seven Things You Need to Know About A$AP Rocky and His Partnership With MTV Labs and Viacom Velocity

1. A$AP Rocky was rapping by the time he was 8 years old. Now, he’s one of Viacom Velocity’s “Creative Incubators.”

Viacom Velocity and MTV Labs have named A$AP Rocky as creative director. This is just the latest big move for someone who has done a lot in 28 years, a stretch that some might consider the essence of the American Dream. Homeless as a teenager, moving from shelter to shelter, he sold drugs to survive. Rapping was just a hobby.

By 23, the Harlem native refocused his energies and began to take rapping seriously. In August 2011 his first single, Peso, leaked online. Peso’s retro-inspired video broke the proverbial internet, and led to a $3 million contract with Polo Grounds Music/ RCA Records.

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Viacom’s Top Networks to Join AT&T’s Streaming-Only DIRECTV NOW Service

Stuart Winchester by Stuart Winchester, Viacom

Viacom just announced that fifteen of our top networks will join the more than 100 that will be available on AT&T’s DIRECTV NOW streaming service when it launches later this year. Here’s what you need to know:

No television necessary

DIRECTV NOW will be available entirely and only online. That means you can access it through those devices that you carry around with you and use for basically everything else. All you’ll really need is an internet connection. And if AT&T is your wireless provider, you will even be able to watch beyond the boundaries of the connected world without vacuuming up data.

Deadline quoted AT&T CEO Randall Stephenson on this unique setup recently: “The data required to stream [DIRECTV NOW] on your mobile device is incorporated into the price of the content … If you choose to use that in a mobile environment on AT&T [then] your data cost will be incorporated into your content cost.”

The gang’s all here

Viacom’s family of cable networks reach more viewers than anyone else. We’ve worked with AT&T to make sure DIRECTV NOW carried some of our most beloved, resonant, impactful properties, including MTV, MTV2, MTV ClassicVH1, CMT, BET, Logo, Nickelodeon, NicktoonsNick Jr., TeenNickComedy Central, TV Land, Spike and Centric. So, lots of stuff like this:

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TV Land’s Gorgeous New Everywhere Experience Is Here

Stuart Winchester by Stuart Winchester, Viacom

It’s remarkable how TV Land has evolved over the past couple of years. The critically acclaimed Younger, starring Sutton Foster, fires up its third season next week, and has already been renewed for a fourth (watch the pilot here). George Lopez’s eponymous Lopez will be back for season two, as will Impastor. And the net continues to develop new original content, such as Teachers and the forthcoming Nobodies, while fans can still catch a steady run of their favorites from years past, including How I Met Your Mother, Everybody Loves Raymond, and King of Queens.

And now you can take all of this with you with TV Land Everywhere, a complete overhaul of the network’s digital experience that delivers all of this content seamlessly across all of your devices.

TVLand.com is all new. And it is beautiful, easy to navigate, and loaded with free short-form clips, trailers, previews, and episode highlights.

That means lots of stuff like this:

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South Park Yourself Ahead of the Season 20 Premiere

Stuart Winchester by Stuart Winchester, Viacom

Tomorrow night, the 20th season of South Park launches on Comedy Central. This is somewhat incredible for those of us who have been watching Eric, Kenny, Kyle and Stan and the rest of the mountain-bound gang since they first tottered across our tube TVs back in 1997, but here we are.

To celebrate, the ever-inventive folks pulling the South Park creative levers have given us a new toy to warm up with while we wait for that milestone episode to drop: an avatar creator that allows you to build a custom character to drop onto your social media pages.

First, you pick your body, then your eyes, ear and hair. And then things get interesting. Want to gear up with a grappling hook, a battle axe and a pair of fairy wings? Go for it, then drop yourself in a classic South Park setting and see what goes down.

Me? I decided to rock my same spikey real-life haircut, then roll with a South Park jersey and a goblet to toast the 20th. I dropped my doppelganger in front of the panoramic town view to make sure I didn’t miss anything. The jet pack? Man, you just never know when you might need a jet pack, and you’ll be damn glad you have it when the time comes.

My South Park avatar stands over the legendary town, ready to jet pack off to the mountains and toast the 20th season premiere on Sept. 14.

My South Park avatar stands over the legendary town, ready to jet pack off to the mountains and toast the 20th season premiere on Sept. 14.

VIMN Velocity Is International Media Brand of the Year

Stuart Winchester by Stuart Winchester, Viacom

The 27th M&M Global Awards, held in London last week, are a pretty big-deal event.

How big? Ask Viacom International Media Networks President Bob Bakish.

“The M&M Global Awards are the Media, Marketing & Advertising event in the UK,” he wrote in a note to employees earlier this week.

The occasion for Bakish’s note was simple: to congratulate the Viacom Velocity International group for taking International Media Brand of the Year at this hugely important event.

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

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2016 MTV VMAs: The Multi-Platform Juggernaut Smashing Our Video Records

Stuart Winchester by Stuart Winchester, Viacom

There really isn’t anything else to add to the graphic below, other than “wow.” The MTV VMAs, a decades-long cultural mainstay, continue to evolve in startling ways that flood the matrix of digital and social channels where our fans live. Get the details below, the highlights (Beyoncé, Kanye, Rihanna, Drake and more) here, and the full show here.

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Viacom brands Conquer Comic-Con International

There’s been a lot of convention activity recently, and it hasn’t all been political. Comic-Con, the annual international pop culture conference, was held in San Diego from Thursday, July 21 to Sunday, July 24.

Comic-Con is a splendor of fantasy, a place that celebrates animation, cartoons, and most of all, fans. Viacom is well-acquainted with the concept of putting fans first. Our diverse content gives us the widest breadth of fan-kind in the industry. There’s no better example of this than at Comic-Con.

Our Nickelodeon exposition entertained young fans with a floor-to-ceiling booth featuring a collage of characters from SpongeBob SquarePants, Invader Zim, and The Ren and Stimpy Show. Our werewolf-romance aficionados were satiated by MTV’s Teen Wolf panel, and adult fans were able to literally insert themselves into the fictional universe of Comedy Central’s South Park as the show ramps up for its 20th anniversary in September .

Read more to see what dazzling ventures Nickelodeon, MTV, and Comedy Central presented at Comic-Con.

Nickelodeon Comic Con Booth 2016
Nickelodeon Comic Con Booth 2016
Stuart Stuart

Nickelodeon's Comic-Con booth featured the game show, Double Dare. (Photo by Sandy Huffaker/Nickelodeon) Read More

Nickelodeon Comic Con Booth 2016
Nickelodeon Comic Con Booth 2016
Stuart Stuart

Nickelodeon's Comic-Con booth featured Legends of the Hidden Temple. (Photo by Sandy Huffaker/Nickelodeon) Read More

Nickelodeon Comic Con Booth 2016
Nickelodeon Comic Con Booth 2016
Stuart Stuart

Nickelodeon's Comic-Con booth featured Hey Arnold's legendary stoop. (Photo by Sandy Huffaker/Nickelodeon) Read More

South Park Experience 5
South Park Experience 5
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 4
South Park Experience 4
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 3
South Park Experience 3
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 2
South Park Experience 2
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experience 1
South Park Experience 1
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

South Park Experienc 6
South Park Experienc 6
Stuart Stuart

Comedy Central's innovative exposition at Comic Con let users immerse themselves in the world of South Park. Photo courtesy of Comedy Central. Read More

MTV Fandom Awards San Diego - Inside
MTV Fandom Awards San Diego - Inside
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Phil Faraone/Getty Images for MTV) Read More

MTV Fandom Awards San Diego - Inside
MTV Fandom Awards San Diego - Inside
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Alberto Rodriguez/Getty Images for MTV) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Frazer Harrison/Getty Images for MTV) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Dave Mangels/Getty Images) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Kevin Winter/Getty Images) Read More

MTV Fandom Awards San Diego - Show
MTV Fandom Awards San Diego - Show
Stuart Stuart

MTV's Fandom Awards celebrated the hit show, Teen Wolf, among other fan favorites. (Photo by Dave Mangels/Getty Images) Read More

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