With hits such as 13 Reasons Why, The Alienist, Grease: Live and the upcoming Tom Clancy’s Jack Ryan, Maniac and Catch-22, Paramount Television is creating compelling content spanning multiple networks and platforms. We sat down with Amy Powell, President of Paramount Television and Digital Entertainment, to learn more about her group’s approach to storytelling, the audiences they reach and what they have planned for the future.
Viacom has locked in 14 Daytime Emmy Awards nominations across three brands, underscoring the company’s appeal across dayparts and demographics.
Top kids’ brand Nickelodeon scored a dozen nominations, including one for Outstanding Children’s Animated Series (SpongeBob SquarePants), and three for Outstanding Daytime Promotional Announcement Brand Image Campaign. Logo TV and MTV each earned one nomination.
Check out this video created by Viacom Catalyst for the full list of Viacom Daytime Emmy nominees:
The 45th annual Daytime Emmy Awards will take place at the Pasadena Civic Auditorium on April 29, 2018. Scroll through the 14 Viacom nominees below, and view the full list here.
Tomorrow, students will lead an extraordinary protest against gun violence and for improved gun safety, a March For Our Lives through the streets of Washington, D.C. and hundreds of other communities across the world. This youth community, marshaled in the wake of the Feb. 14 massacre in Parkland, Florida, will demand solutions to end the scourge of gun violence and school shootings in America.
Viacom proudly supports these students. On the streets, on the airwaves, on social media and on mobile devices and on every platform that its brands reach, Viacom will amplify these students’ message and their voice, will stand with them as they speak up to unambiguously state that their lives and their safety matter.
— Viacom (@Viacom) March 23, 2018
Viacom’s wide-ranging support for this student-led movement began in earnest last Wednesday, March 14, when all Viacom networks went dark for the 17 minutes of the National School Walkout, a mass coordinated effort to denounce the inaction and indifference that have accompanied the stubborn persistence of gun violence.
Here’s a deeper look at how Viacom’s brands will be supporting the March For Our Lives:
Seventeen people lost their lives in the Parkland shooting. More than 17 young people die* from gun violence every day in America.
On Saturday, MTV, in partnership with the NAACP and local youth organizations, will send 17 buses of young people from Atlanta, Baltimore, Chicago, New York City, and other communities suffering from intractable gun violence. The network will complement this on-the-streets effort with live MTV News and Social coverage.
MTV will have plenty of help to bolster the message: singer-songwriter Vic Mensa will take control of the network’s Instagram Stories account, while Jennifer Lopez, Jimmy Fallon, The Roots, Pusha T, Halsey, Carmelo Anthony and Chloe x Halle will deliver messages of support and encouragement to the marchers.
“Once again young people are at the forefront of driving change,” said Chris McCarthy, President of MTV. Referring to a national network-led study** conducted post-Parkland to analyze teen’s reactions to gun violence, McCarthy continued, “Today’s study revealed an overwhelming 75 percent of teens polled are ‘not going to wait until they are adults to make real political change,’ and MTV is proud to amplify this youth-led activism.”
The MTV study also revealed that 69 percent of teenagers are angry that the government isn’t doing enough to prevent gun violence, and 74 percent believe adults are underestimating young people’s political power.
The main players in Comedy Central’s bustling late-night universe have been demonstrating their support for the students from a variety of different angles. Last night, Comedy Central’s The Opposition w/ Jordan Klepper traveled to Maryland to host U.S. Senator Cory Booker (D-NJ), before an audience of teens, many of whom plan to march tomorrow.
“Change has never in history come from Washington,” Booker said, “it has come to Washington.”
The Opposition Chaperones Democracy: Kids Just Wanna Take Guns also transported viewers into a Baltimore high school, where correspondent Kobi Libii interviewed students who are frustrated and fed up with local gun violence:
Earlier today, Comedy Central released a clip of Trevor Noah discussing the march and the shooting’s aftermath with five students from Marjory Stoneman Douglas High School, where the Parkland shooting occurred.
When The Jim Jefferies Show returns to Comedy Central next Tuesday, the show will broadcast a segment filmed on the ground at the San Diego March For Our Lives rally. Jefferies, who is entering his second season hosting the show, is a long-time champion of reforms to curb gun violence.
— Teachers (@TeachersSeries) March 24, 2018
*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.
**MTV’s “Teens React: Gun Violence and Youth Activism” is a nationally representative survey of 500 teens, aged 14-17 between March 7-12, 2018
On Friday, March 23, I began live blogging my Kids’ Choice Awards experience as a Viacom insider. Here’s what went down.
A sublime experience
I left the Forum about two hours ago (7 p.m. PST) and it’s finally setting in that the KCAs are over. And to be honest, I was a bit relieved — not that the event was over, but that I had successfully made it from New York to Los Angeles, to pre-parties, to the press tent (I got lost twice), to the Orange Carpet and finally to my seat.
As I was live blogging, my goal was to try and keep my “live” coverage to a minimum — a paradox, I know. But as any child of the internet age knows, you can’t truly experience anything if you’re trying to document it in real-time. I’ve made this mistake many times in life — professional and personal — and the lesson is, you retain much more about whatever’s happening in front of you if you focus your attention on what is in front of you, not at your phone or notepad.
Here’s what stuck with me.
From iconic award shows to hilarious late-night programming, from fun kids’ polls to incisive cultural exposés, Viacom’s properties echo across the social media universe. The breadth of this digital-social footprint is on display in the 47 Viacom finalists for this year’s Shorty Awards, an annual celebration of the best in social media.
MTV, which has been surging behind a reinvigorated programming lineup, earned 13 nods, including one with Viacom’s Velocity in-house branded content agency and two with influence marketing shop WHOSAY, one of the company’s newest additions. WHOSAY is a finalist in four additional categories, while Velocity is competing in 10 more, including three nominations for its long-form Culture of Proximity documentary.
Paramount Network, Viacom’s newest U.S. channel, debuted strong with a pair of nominations, while Nickelodeon (five nominations), TV Land (three), and Comedy Central (two) also appear in multiple categories. Viacom’s International Media Networks check in with three nominations for their work around the MTV EMAs, while Paramount Pictures, VH1, and Spike (which Paramount Network replaced in the U.S.) each earned one. Viacom itself earned two nominations for the debut of its Hype & Influence series, a video exploring America’s relationship with hip-hop and black culture.
A full list of Viacom’s finalists is below, along with links to details about each nomination and a selection of work.
Brand Identity – TRL (MTV)
Twitter Presence – TRL (MTV)
Integration with Live Television – TRL (MTV)
Snapchat – 2017 VMA Snapchat Coverage (MTV)
Instagram Partnership – VMA Nominee Announcement on Instagram Live (MTV)
Chatbots – VMA Best New Artist Voting Chatbot (MTV)
Snapchat Discover Story – Girl Code Snapchat Series (MTV)
Snapchat Discover Story – MTV Cribs Snapchat Series (MTV)
360 Video – Fifth Harmony: Road To The VMAs in 360° (MTV)
Live Event Coverage – 2017 MTV Video Music Awards (MTV)
Augmented Reality – AR MTV Moon Person (Viacom Velocity, MTV)
Brand Identity – 2017 MTV Video Music Awards: Pushing The Limits with Josh Peck (WHOSAY, MTV)
Video Pre-Roll – 2017 MTV Movie & TV Awards: Getting Ready With Me (WHOSAY, MTV)
On Friday, March 16, RuPaul Charles werked his way down Hollywood’s Walk of Fame in one of his dashing tartan suits and trademark glasses. The entertainment icon and LGBT advocate was finally cementing his status as a Hollywood legend, with a gleaming bronze star.
RuPaul is not only the newest member of the Hollywood Walk of Fame, he’s the only drag star to be inducted.
“This is absolutely the most important moment in my professional career,” said RuPaul in a speech at the ceremony.
Actress Jane Fonda introduced RuPaul, telling the crowd that he deserves a star at least three times the size of anyone else’s, to match the colossal contributions he’s made to entertainment and society at large.
“Behind the glamour, behind the drag queen is a man of great depth, incredible intelligence and compassion,” said Fonda.
— RuPaul’s Drag Race (@RuPaulsDragRace) March 16, 2018
The Emmy-, Critics Choice– and GLAAD Media Award-winner is credited with catapulting queer culture and drag to mainstream society, largely due to his hosting gig on VH1 franchise-turned-cultural phenomenon RuPaul’s Drag Race.
Watts is a Los Angeles neighborhood with a legacy of poverty, racial tension and violence. It’s notorious for the Watts Riots, a nightmarish five-day 1965 clash set off by police brutality and intensified by poor race relations. Today, residents of Watts’ low-income housing projects are still hindered by the city’s lack of interest in rehabilitating and modernizing their neighborhood. Children growing up in the area have more options to pick a gang than a college, and their tap water is potentially contaminated with lead or arsenic.
The 2017 Viacommunity Award winner, Flora Huang, was recognized for her efforts to help stop this cycle of hopelessness. Huang is Paramount’s vice president of Financial Planning, and she embodies the Viacommunity spirit of giving back year-round. Huang volunteers as a youth mentor for Red Eye, a Los Angeles based nonprofit organization focused on creating a network to connect the “the up and in” with the “down and out.”
“My goal is to provide consistency to kids who otherwise don’t have access to positive role models,” said Huang, who learned about Red Eye in 2016. “I let them know that there are alternatives beyond joining a gang and that they can be champions for their own success.”
As a mentor, Huang spends her Saturdays with Red Eye at the Imperial Courts Housing Projects in Watts.
“This is a part of the city most people choose never to venture,” said Huang. “This ZIP code is often forgotten; these kids are left behind. I choose to come here for the kids.”
On Huang’s first day at Red Eye, she spent the afternoon coloring and painting nails with a little girl named Kenayla. “She looked me in the eyes and asked if I would return next week,” Huang said. “She had pure joy in her eyes just from the hope that I’d be coming back.”
And so, she did.
March Madness has descended upon America, giving sports fans everywhere the chance to apply their basketball acumen to predict who will prevail in the frantic, single-elimination crucible of the NCAA tournament.
But where’s the fun in that?
If you are part of that vast group of Americans who eschew lame rules-based competition in favor of contests determined by finding the most people who agree with you, then The Daily Show with Trevor Noah’s Third Month Mania Bullshit tournament is for you.
The contest, consisting of 64 entries evenly divided between The Trump Conference and the Everything Else Conference, will ask voters to answer a simple question, best summed up by Noah himself:
“What bullshit was the bullshittiest bullshit of the last year?”
Indeed, there are a lot of good choices. On the Trump side, the president’s claims that his was the largest inauguration crowd in history, that rampant voter fraud cost him the popular vote, that President Obama tapped his Trump Tower phone lines, and that there were “very fine people on both sides” of the August rally in Charlottesville take the top seeds.
Viacom President and CEO Bob Bakish sat with analyst Bryan Kraft at the Deutsche Bank Media, Telecom and Business Services Conference in Palm Beach, Florida last week. In an extended Q&A session, Bakish outlined Viacom’s wide-ranging growth initiatives, from sophisticated advanced advertising products, to the opportunities in mobile distribution, to the company’s strength outside of the United States.
“We spent 2017 really stabilizing the business, and now we’re focused on a return to growth,” Bakish said. “… We articulated a three-part plan associated with that, growing share and margins in our core business, accelerating our participation in next-generation platforms and solutions, and unlocking opportunities with synergies to the core that are outside of traditional media revenue streams.”
While Bakish looked firmly toward the future, he also summarized a few of Viacom’s many recent successes: MTV is in its 10th consecutive month of growth; BET’s ratings streak stands at three straight quarters; Paramount Network launched to both critical acclaim and ratings success in January; ratings at CMT, TV Land and VH1 continue to be strong.
Here are a few more highlights from Bakish’s conversation. You can listen to the full Q&A session here.
Viacom’s diverse demographics + diverse ad products = enormous opportunity
“… all our constituencies have embraced the flagship strategy and certainly that’s true in the ad community. We’re in a very enviable position in that we serve the full spectrum of demographics, really from preschoolers all the way up to, as I said, 25-54s. … But importantly, what you have to realize about our ad business is, yes, it’s partially ads or majority ads on linear television networks … but it’s also our advanced advertising business. And that’s around instilling data-driven approaches and alternate kind of orbits versus [potential] truck [purchasers] versus men 18 to 34 in a television-centric environment, and then all the way up through actual dynamic ad insertion, which is another element we’ve added as we’ve redone our MVPD deals this year [so that] we have access to insert at the consumer level.”
A cornerstone strategy drives growth internationally
“… [Viacom’s international cornerstone strategy] started with our creation of our joint venture in India, which we did in 2007, where we went on to launch a brand called Colors and sitting here today, it’s the number one. … We then went on to acquire Channel 5 in the UK about five years ago. That’s been a homerun and we acquired Telefe in Argentina, which is number one broadcaster in Argentina about a year ago and that’s been a homerun. So, you put that all together and you have a company that grew – our international division that grew, earnings, double digits ad revenue, double-digit affiliate revenue, double-digit ancillary revenue in the last quarter and earnings, let’s say very, very strong double digits in the last quarter and continues to be on a … strong track to additional growth.”
The World Economic Forum is concerned that, if nothing changes, full global gender parity is likely 217 years away.
Viacom thinks that we should start closing that gap today.
Today, March 8, is a good day for it: it’s International Women’s Day (IWD), an annual celebration of change-makers fighting for gender equality. Viacom, along with other media companies, nonprofit organizations, charities, politicians, entrepreneurs and activists around the globe, will celebrate women in a tradition dating back to the suffrage movements of the early 20th century.
— Viacom (@Viacom) March 8, 2018
Today, Viacom brands, talent and executives will spread a message of equality and social activism through the company’s global platforms, through a series of fan and employee events, and through support for larger movements lending a megaphone to women’s collective voice.
Here’s the breakdown on how Viacom will promote International Women’s Day: