From Props to Production Equipment, Nickelodeon Recycling Efforts Turn Trash into Treasure

The set is a key component of any television show. It’s a sometimes subtle, yet always vital backdrop upon which the characters play out their story. After all, what would Nickelodeon’s School of Rock be without a classroom setting, musical instruments and preppy school uniforms?

“Our sets are works of art,” said Patrick Garney, senior director of production for live-action series production at Nickelodeon, where he has worked since 2002.

Nick, like other Viacom brands, reuses these painstakingly designed sets wherever it can, so the keen-eyed may notice items from sketch-comedy classic All That tucked into the background of the network’s newer shows.

“We have an incredible reputation for making sure things get second, third and fourth lives,” said Garney. “Past that, we try incredibly hard to match items with local charities; lastly, we send them to charity thrift stores.”

If outdated items cannot be re-purposed for one of the aforementioned categories, the last resort  is to send them to the Dumpster. But Nickelodeon employees from various departments have worked to insert another option for old sets: donating the facades, along with any other useful material—props, hardware, etc.—to theater departments at Los Angeles public schools and select charities, an extra step that benefits not only the community and the environment, but, by cutting down on disposal fees, Nickelodeon and Viacom.

Lee Ann Larsen, executive vice president of production and live action for Nickelodeon, was impressed by the concept when a member of Garney’s team first pitched it to her.

“I immediately said yes,” said Larsen. “Our goal in the production department is always to be cognizant of the environment, and to encourage sustainability efforts.”

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Channel 5 Cruises to First BAFTA Award With Jane McDonald Travel Doc

Channel 5’s Cruising With Jane McDonald is a British docu-series that features former cruise ship singer Jane McDonald as she tours lux ships around the world. Earlier this month, at the BAFTA (British Academy of Film and Television Arts) Awards, the travel documentary snagged Channel 5’s first-ever BAFTA Award for Best Feature.

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Paramount’s Gianopulos Moves Studio Forward Behind Movies, TV, and 106-Year-Old Library

by Stuart Winchester, Viacom

As a movie studio with a diversified upcoming slate and powerful television production arm, reinforced with an iconic century-old library, Paramount Pictures is well positioned to thrive far into the future, according to President and CEO Jim Gianopulos.

The studio head, who has built a new management team since taking the helm at Paramount last year, sat down with CNN Money’s Dylan Byers at the Milken Institute Global Conference earlier this month to discuss the resurgent business.

“We’re content creators,” Gianopulos said. “We’re storytellers. For us, our primary focus is theatrical distribution as a studio, and, in television, the creation of television programming.”

LAS VEGAS, NV – APRIL 25: Jim Gianopulos speaks onstage during the 2018 CinemaCon – Paramount Pictures special summer presentation held at The Colosseum at Caesars Palace on April 25, 2018 in Las Vegas, Nevada. (Photo by Michael Tran/FilmMagic)

Television Production Ramps Up As Diverse Theatrical Slate Debuts

Both sides of the business – television and theatrical – have powerful catalysts driving them. The Paramount Television production studio, which has grown rapidly behind a string of premium-content hits such as Netflix’s 13 Reasons Why, TNT’s The Alienist, and USA Network’s Shooter, is on track to reach $400 million in revenues this year.

The forthcoming theatrical slate, which has been rejiggered under the current management team, will include sequels, reboots, animated films, and tie-ins to other Viacom brands through its Paramount Players division. At last month’s CinemaCon, Gianopulos detailed this lineup, which stands out for its diverse offerings that will appeal to both mass and niche audiences.

“We have an old saying that’s always worked for us – make it for someone, or make it for everyone,” he said, citing the forthcoming Mission: Impossible – Fallout and recent smash hit A Quiet Place as projects with mass appeal.

Meanwhile, Book Club – set to drop in theaters this Friday with a headlining cast of Diane Keaton, Jane Fonda, Candice Bergen and Mary Steenburgen – has been tailor-made to appeal to an adult female demographic.

“For them, that is Star Wars,” he said. “That’s their movie. Something that people feel an identity to. They made this for me. This is something relevant and relatable to me. You can continue to make a broad variety of films, and in the process, be very successful.”

A Rich History That Continues to Build the Present

For all the buzz around the studio’s yet-to-be-released films, one of Paramount’s under-appreciated strengths is its deep content warehouse that stretches back to the dawn of the industry.

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Trevor Noah on Trump, the Daily Show’s Purpose, and Planning for Choas, With CNN’s Brian Stelter

by Stuart Winchester, Viacom

 

“I wake up most days terrified at the notion that Donald Trump is the most powerful president in the world,” Comedy Central’s Trevor Noah tells CNN Money’s Brian Stelter in an interview on Reliable Sources. “I also wake up most days acknowledging that he’s going to make me laugh. And that’s what’s difficult for me is that he’s an emotional paradox. It’s almost like there’s an asteroid headed toward the earth, but it’s shaped like a penis. I think I’m gonna die, but I know I’m gonna laugh.”

In the six-plus-minute interview excerpt shot on The Daily Show with Trevor Noah’s New York City set and posted above, Noah also compares Trump to an African dictator, explains how his team plans for the unplannable vagaries of life under the president, and provides insight into how he chooses the night’s stories from among seemingly limitless options.

And even though the show is the flagship of a network with “comedy” in its name, Noah sees its purpose as much more than just making people laugh. “When I first started at The Daily Show, I thought our purpose was just to make jokes about what’s happening, because that’s what the world felt like, it was a benign existence under Barack Obama,” he says. “I think, as the world comes to change, our purpose in that world changes. … As the world becomes less secure, that’s when comedy becomes more cutting, because it’s the release valve to that tension.”

Listen to the full interview here.

The Daily Show with Trevor Noah, which recently brought in four Webby and Webby People’s Voice Awards, is an important driver of the ratings surge at Comedy Central, which has started 2018 with four consecutive months of year-over-year ratings gains in the key adults-18-to-49 demo. Vicom recently signed a broad long-term strategic partnership with Noah’s Day Zero Productions that includes television, feature film, digital and short-form video content. Late last year, the network renewed Noah’s Daily Show hosting contract through 2022.

American Woman’s Jen Bartels and Yellowstone’s Kelsey Asbille Give Back on Viacommunity Day

Jen Bartels [L], who will play a role in Paramount Network’s forthcoming American Woman, and Kelsey Asbille, who will appear in the channel’s Yellowstone, joined Viacom employees in New York City for the company’s annual Viacommunity Day.

For the past 22 years, Viacom’s annual worldwide Viacommunity Day has given back to those in need. On Friday, April 20, thousands of employees across Viacom and its brands once again volunteered to make a difference in communities around the world, from supporting L.A.’s homeless to organizing gun-safety projects in Florida to restoring outdated facilities in New York City.

Joining the Viacom employees for one project at their Times Square headquarters was talent from Paramount Network’s forthcoming originals: Jen Bartels of American Woman (premiering June 7) and Kelsey Asbille of Yellowstone (June 20). The pair sat down with the other volunteers to decorate bags that students at Free Arts NYC can use to carry home the art they create in the program.

“Thank you to Viacom for introducing me to Free Arts NYC. It’s really important for the youth to have access to arts in their daily lives. I definitely want to get involved in their mentorship programs.” – Kelsey Asbille (Paramount Network’s Yellowstone)

Free Arts NYC is important in New York City, where one in three public schools lacks an art room. The program partners with schools in these communities to “create access to the arts and exposure to creative careers” for students. They do this by offering free art days for students and families as well as art parties and free museum days.

Bartels shared that she was, “really proud to be a part of a community like Viacom that takes time out to support others, especially our youth. Sharing our creativity to brighten the lives of the children of Free Arts NYC was extremely fun and fulfilling.”

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Viacom Takes Five Outer Critics Circle Awards, SpongeBob Leads Musicals with Four

by Stuart Winchester, Viacom

After securing 12 Tony Award nominations apiece last week, SpongeBob SquarePants: The Musical and Mean Girls have each clinched at least one Outer Critics Circle Award.

The Nickelodeon production, which plants the network’s iconic anthropomorphic sponge in the middle of his first Broadway caper, took four awards – more than any other musical – including top honors for best new musical. Paramount Pictures’ and Broadway Video’s co-produced Mean Girls, based upon the 2004 movie of the same name, earned an additional honor, bringing Viacom’s total Outer Critics Circle count to five.

The announcements come as Viacom moves more deliberately into the live event space, translating its brands’ beloved characters and stories into immersive experiences that transcend the screen.

Here are the categories in which the Outer Critics Circle judges awarded top honors to Viacom’s Broadway musicals:

SPONGEBOB SQUAREPANTS THE MUSICAL

  • Outstanding New Broadway Musical
  • Best New Score – Jonathan Coulton, David Bowie and Brian Eno, Plain White T’s, T.I., Domani Harris, and Darwin Quinn, Brendon Urie of Panic! At the Disco, Alexander Ebert of Edward Sharpe and the Magnetic Zeros, Cyndi Lauper and Rob Hyman, Yolanda Adams, The Flaming Lips, Sara Bareilles, Steven Tyler and Joe Perry of Aerosmith, Lady Antebellum, John Legend, They Might Be Giants, Andy Paley and Tom Kenny, Derek Drymon, Mark Harrison, Stephen Hillenburg, and Blaise Smith, and Tom Kitt
  • Best Actor in a Musical – Ethan Slater
  • Best Director of a Musical – Tina Landau*

Danny Skinner as Patrick Star and Ethan Slater as SpongeBob SquarePants. Photo by Joan Marcus, 2017.

MEAN GIRLS

  • Outstanding Book of a Musical – Tina Fey

Broadway awards season is just ramping up – both musicals are still eligible for multiple honors from the Drama Desk Awards, which will announce its winners on June 3, and the Tony Awards, which will air live on CBS on June 10.

*Tied with Bart Sher, My Fair Lady

Viacom Launches Digital Studios at First NewFront, Ramping Up Online & Mobile Content Pipeline

by Stuart Winchester, Viacom

Laugh with Majah Hype, wake up with Nikki Glaser, cook with Snooki, get animated with JoJo – and do it all on your phone.

Viacom Digital Studios (VDS) is here, poised to deliver hundreds of hours of premium digital content that will transport digital native stars from BET, Comedy Central, MTV and Nickelodeon to the social and mobile platforms where their fans live.

This was the headline of Viacom’s spectacular first NewFront event earlier this week at Manhattan’s Chelsea Piers, where the company marched confidently into the digital realm by detailing dozens of new short-form properties to feed its massive online social footprint of more than 850 million fans, elaborating on new content deals with Snap and Twitter, and announcing an expansion of its recently acquired VidCon conference to London this February.

“The launch of Viacom Digital Studios is an amazing opportunity to reimagine our iconic brands for a new generation of young, mobile-first audiences,” said VDS President Kelly Day. “We’re bringing the power and scale of Viacom’s global content engine and storytelling capabilities to entertain and engage our fans whenever and wherever they’re consuming content.”

VDS has been steadily ramping up since Day joined Viacom late last year, jolting year-over-year social video views and minutes viewed in the U.S. upward by 70 (to 4.3 billion) and 78 percent (to 4.7 billion), respectively.

The digital studio is a lynchpin of Viacom CEO Bob Bakish’s revitalization plan, as the company moves deliberately to expand its core television business onto next-generation platforms.

“… if you can think about all the time spent on mobile and all those devices out there, I think you quickly realize what a powerful growth engine that will be for our business,” Bakish told a crowd of investors at the Morgan Stanley Technology, Media & Telecom Conference in March.

While Viacom’s digital content will run across YouTube, Facebook, Instagram, and other channels, the company’s NewFront highlighted new global original content deals with Snap Inc. and Twitter.

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The 22nd Annual Viacommunity Day Was All Good, All Around (the Globe)

Friday, April 20 was truly a global day of giving. Nearly 4,000 employees from 25 different regions around the world contributed ideas, talent and compassion to more than 125 projects in local communities for the 22nd annual Viacommunity Day, a celebration of the company’s values and commitment to giving back.

The day’s theme was “ALL GOOD, ALL AROUND.” The scope of Viacom’s traditional day of service reflected this motif well, as all around the world, employees did good: helping at their regular offices, like Viacom’s Times Square Headquarters; trekking to community organizations, like Chrysalis in downtown Los Angeles; or cleaning up the shores of Australia’s Sydney Harbor National Park.

Viacom Corporate Social Responsibility Director Adam Robinson woke up at 4 a.m. in Los Angeles to watch employees begin to share photos and footage from sites like these around the world in real time on collaborative video production tool Seenit.

“It was as if I was watching Viacommunity Day unfold on the horizon line,” said Robinson. “Australia, Asia, Europe, New York, Nashville, Chicago, all the way to Los Angeles.”

Watch below:

“This was my 21st Viacommunity Day,” said Viacom President and CEO Bob Bakish, who circulated through the on-site activities at 1515 Broadway, Viacom’s global headquarters in New York City, this year.

“Throughout this time, I have worked in [Viacom Headquarters], downtown Manhattan, Westchester County, Putnam County and Fairfield County,” he continued. “I’ve stuffed bags, provided ideas, painted objects, cleaned in all kinds of ways, painted fences and walls, raked and moved wood chips – lots of different things. What’s always the same is the passion and heart that our employees, and a select group of our talent, show as they help the community. What’s always the same is the happiness and thanks that comes from those that are being helped.

“As I visited different groups today, that’s what I saw once again. To me, that’s what makes Viacommunity Day such an important part of our culture and heritage. It is another reason why it is such an honor to be CEO this great company. I saw many great things today. All of the people involved reminded me, once again, just how important this initiative is to our company. Thank you everyone. You represent Viacom every day. In a world where there is incredible change, where some things are evolving and others arguably devolving, overall, Viacommunity Day is a constant.”

Let’s take a tour of these incredible sites, starting with our West Coast offices in California.

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Viacom Takes 5 Daytime Creative Arts Emmy Awards

Viacom took five categories (and earned one special recognition), at the 45th Daytime Creative Arts Emmy Awards, with Nickelodeon, Logo TV and MTV snagging statuettes for dazzling short-form digital content, feature-length films and children’s television.

Under the Nickelodeon umbrella, perennial fan-favorite SpongeBob SquarePants was recognized for its superb animated storytelling with two awards and a special recognition for its creator, Stephen Hillenburg, for his impactful work in the animation and broadcast world. Nick Jr. was awarded for Girls In Charge, an inspirational PSA aimed at preschool girls. The spot features fierce girl power courtesy of Nick Jr. girl characters, like Dora from Dora the Explorer and Nella from Nella the Princess Knight.

MTV and Logo TV both earned accolades for distinguished digital storytelling. Logo TV’s harrowing documentary on renowned makeup artist and LGBT figure Kevyn Aucoin (Kevyn Aucoin: Beauty & The Beast In Me) topped the Outstanding Special Class Special category. MTV won for its work creating a PSA, Undocumented and Afraid, for Logo TV’s film Forbidden, a motivational and informing film centered on LGBT-immigrant issues.

Take a look at Viacom’s winning content:

Nickelodeon

SpongeBob SquarePants – Outstanding Children’s Animated Series

SpongeBob SquarePants – Outstanding Performer in an Animated Program (Tom Kenny, as SpongeBob SquarePants)

Daytime Emmy Awards Special Recognition

Stephen Hillenburg, creator of SpongeBob SquarePants, earned a special recognition for his contributions to animation.

Nick Jr.

Nick Jr.’s Girls in Charge Campaign  Brand Image Campaign – Network or Program

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Impactful Kalief Browder Story Wins Peabody Award for Best Documentary

Time: The Kalief Browder Story has won a coveted Peabody Award, along with eight other works that will be honored in the documentary category at the 77th annual Peabody Awards ceremony later this month.

Peabody Awards highlight ways that media can expand public knowledge, encourage empathy and support those in dire need of help, which Time: The Kalief Browder Story has certainly done.

The docuseries, which premiered last March on Viacom’s Spike (now Paramount Network in the U.S.), helped mobilize support from the community, launching a conversation about prisoners’ rights and the American judicial system, specifically that of New York City.

And this conversation is already inspiring action—such as “Raise the Age,” a bill signed into law by New York State Gov. Andrew Cuomo in April 2017. The legislation will take steps to prohibit the state from charging as adults and incarcerating 16- and 17-year-olds, barring extenuating circumstances.

“His death is here to teach us to save a generation of kids. It’s hard to watch, but important to see.”

Jay Z, executive producer, Time: The Kalief Browder Story

Such a law could have affected the trajectory of Kalief Browder’s life—at least, the last few years of it. Browder was arrested at 16 for allegedly stealing a backpack. He spent over three years incarcerated at New York City’s Rikers Island prison, where he was regularly beaten and taunted by fellow inmates and prison guards. Ultimately, Browder’s case was dropped due to lack of evidence and witnesses. But he hardly left prison a free man.

Stricken with PTSD from the physical and psychological torture he experienced at Rikers, Browder hanged himself on June 6, 2015.

Browder_Family_Photo_073

Kalief Browder as a child. Courtesy of Spike / The Browder family.

Jay Z, who served as the documentary’s executive producer, spoke about its powerful message last year at an event in Times Square.

“His death is here to teach us to save a generation of kids,” he said. “I say this about the movie. It’s hard to watch, but important to see.”

The documentary may have served as a catalyst for actual change—like New York City Mayor Bill de Blasio’s plan to close the notoriously violent prison where Browder spent the last years of his life, and laws such as “Raise the Age.”

Courtesy of Peabody Awards.

The Peabody Awards will be held on May 19 in New York, hosted by Hasan Minhaj, writer and senior correspondent on Comedy Central’s The Daily Show with Trevor Noah.