Paramount’s Promotion for Rings has Over 200 Million Views in Just 24 Hours: Here’s Why

Paramount took integrated marketing to a new level with an elaborate, terrifying promotional stunt for Rings on Monday, Jan. 23.

The world first met Samara, the eerie young girl with matted hair and a penchant for crawling out of television screens, in 2002 when the first Ring movie premiered. The sequel followed in 2005, freaking out audiences around the world with the potent combination of prophetic phone calls, fuzzy TV screens, and burning trees.

But it’s been over a decade since we last saw Samara, and Paramount wants to make sure we haven’t forgotten her.

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Viacom Just Premiered the Trippiest Virtual Reality Music Video Ever at the Sundance Film Festival

Pretend you’re a robot god in a mountain liquid dreamscape, dancing to infectious electronic beats while sparkly purple kittens float around you.

Oh, and there’s champagne too.

Enter the psychedelic world of Chocolatean animated virtual reality (VR) music experience created for the song of the same name by San Francisco based musician Giraffage. Born from the wildly imaginative mind of 3D animator Tyler Hurd and executive produced by Viacom NEXT – the company’s emerging technology group – Chocolate was selected to premiere today at the 2017 Sundance Film Festival in Park City, Utah in the New Frontier showcase of VR productions. It runs until Jan. 29.

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Pack Your Bags, Nick Fans: Viacom International Breaks Ground on First Nickelodeon Theme Park in China

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The groundbreaking ceremony for the Nickelodeon Cultural Resort was held on Jan.4, 2017 in Foshan, China. Photo courtesy of Viacom International Media Networks.

Viacom kicked off 2017 by making history abroad. On Wednesday, Jan. 4, Viacom International Media Networks broke ground on Nickelodeon’s first theme park in China. SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles will reside at the Nickelodeon Theme Park in Foshan, China by 2020.

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Viacom’s Next Top Model: How VH1 Surprised Employees to Celebrate the Season Premiere of America’s Next Top Model

When you work at Viacom, it’s good to be camera-ready. On Monday, Dec. 12, the lobby at Viacom Headquarters transformed into a fashion show featuring our own employees as models.

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Employees at Viacom Headquarters pose for paparazzi on Monday, Dec. 12, 2016.

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Viacom Velocity Presents #nofilter: Influencers Tell Us How it’s Done

Stuart Winchester by Stuart Winchester, Viacom

Influencers are an important part of the media landscape, and Velocity is partnering with them on an ever-growing number of programs through its Social Talent Platform. At #nofilter: Influencers Show Us How It’s Done, a presentation and panel discussion organized by Tom De Napoli, who leads the Social Talent Platform under Lydia Daly’s Velocity Social team, Velocity staffers heard from some of the biggest influencers and industry experts in the field.

The panel included:

Shannon Boodram, YouTube sexologist and recent star of MTV’s summer-long #ResponsibleAF campaign for Trojan:

Matthew Patrick, the creator behind Game Theorists and Film Theorists:

Comedian, rapper, YouTuber and Wild ‘N Out cast member, Timothy DeLaGhetto:

Boodram, Patrick and DeLaGhetto were joined by:

  • Chris Erwin, one of Variety’s “New Leaders” and COO of Big Frame (a division of Awesomeness TV)
  • Sarah Weichel, CEO of Sarah Weichel MGMT, which reps clients like Lilly Singh and Jon Cozart
  • Courtney Carter, CAA digital agent, whose client FouseyTube recently starred in Tyler Perry’s newest Madea movie
  • Tess Finkle, CEO of Metro Public Relations, whose clients include YouTube megastars Hannah Hart and Colleen Ballinger (aka Miranda Sings).

De Napoli and Lauren Elias – the team’s Social Talent Manager – recapped the team’s success in working with social influencers over the past year, delivering best practices on creating “Fans First” social campaigns. To identify what worked, they drew on the Social Talent Platform’s successes as distilled through original research conducted by Juliette Snyder, a member of De Napoli’s Content & Platform Strategy team, who surveyed every influencer and Velocity employee who has worked on the team’s 25 campaigns over the past 12 months.

“Viacom is a brand name that everyone trusts, it’s a really, really, really big deal— and I knew my fans felt the same way,” – Shannon Boodram, YouTube sexologist.

Among their insights: partner with influencers early in creative development to guarantee authenticity of message; respect talent’s posting cadence when distributing content through their channels; and find ways to integrate influencers’ creative processes with ours and our advertisers’. These learnings will inform the Social Talent Platform team’s iterative approach to constantly improving upon its model as they support future Velocity campaigns.

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MTV Slays at the Cannes Lions Festival: Let’s Hear a Roar of Applause

Every year in June, hundreds of creative agencies, tech companies and media powerhouses converge in the South of France for The Cannes Lions International Festival of Creativity. It’s a celebration of the year’s boldest ad campaigns; a chance to attend seminars with industry experts and drink champagne on yachts along the French Riviera.

The most visionary companies leave with the coveted Cannes Lyon Award—essentially the Oscar trophy of the advertising world.

You might remember 2015’s trippy, GIF-inspired VMA green-screen. The creative encouraged fans to download photos of their favorite VMA artists, such as Miley Cyrus, and customize them with fan art, emojis, and flying tacos.

Now the psychedelic promo has won a Cannes Gold Lion.

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Breaking Down Viacom Velocity in Four Key Points

Zac Coe by Zac Coe

1. Higher creative standards are standard.

Viacom Velocity is a full-service marketing and creative content team within the Viacom Marketing and Video Partner Solutions group, built to super-serve our advertising partners.

2. With great marketing comes great responsibility.

We build strategic and creative custom content solutions across all platforms that connect our partners seamlessly into the fabric of our brands, driving value for our partners and loyalty with our fans.

3. Viacom Velocity is where innovation meets collaboration.

Our innovative, data-driven marketing products like Echo, Vantage, Viewprint, Social Talent Platform and the Velocity Content Network create even more ways for our partners to connect with our audiences wherever they are.

4. Its got that new website smell.

We’ve refreshed our website to reflect our newest work, products and capabilities, plus company news and a whole lot more.

Check us out at velocity.viacom.com.

Why Left Brain/Right Brain Is a Myth and More from Viacom’s Data Strategy Pro Kodi Foster

Stuart Winchester by Stuart Winchester, Viacom

 

The PSFK conference is a big deal in advertising circles. Described this year by Media Village as “a TED for advertising and branding,” it drew the most forward-thinking minds from across the advertising landscape to New York City to discuss what’s happening and what will be happening in the fast-changing ad world.

It was no surprise to us, then, that Kodi Foster (follow him on Twitter @KodiFoster), Viacom’s vice president of data strategy, was invited to speak on the powerful, even necessary symbiosis of data and creative in the making of an effective piece of marketing or advertising.

In the 10-minute video below, Foster tunnels into how “…the terrible science around media is conducted…” and detonates some commonly held myths about perceived walls between art and science. He then outlines how his team is working across the company to improve the entire content marketing process.

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The Viacom Lab, Nickelodeon, and Paramount Come Together to Create the Ultimate Fan Experience—One Night in the TMNT Lair

Viacom’s Vice President of Mobile and Video Partner Solutions Peter Chelala stayed in his first Airbnb rental recently along with his wife Cynthia and their two sons—8-year-old Henry and 4-year-old Teddy. The family didn’t know what to expect when a concierge greeted them at the posh Tribeca loft around 3 p.m. and immediately delivered a special message to the boys.

“Your father has a connection with the Teenage Mutant Ninja Turtles,” said the concierge. “The turtles had to go out and defend the city, but they want you to watch over the Lair.”

Then he opened the door. “It was epic,” said Chelala. “The sheer scale of it was incredible.” The Lair is tailored to suit the needs of its amphibious ninjas with a glow-in-the-dark basketball court, old-school arcade games, action figures, a boxing ring, a surveillance center, and a drum set. Its walls are emblazoned with graffiti. There are two rooms with bunk beds, a master suite, and four bathrooms—complete with a TMNT-themed shower curtain.

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A panoramic view of the Lair. Read More

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Chelala dresses up as the notorious Shredder. Read More

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The boxing ring. Read More

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The Turtles sure know how to decorate! Read More

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The Turtles protect their Lair at any cost. Read More

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The second floor of the Lair. Read More

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The Chelala family and their friends are hard at work defending the Lair. Read More

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Henry catches some waves. Read More

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Eating pizza like a true Turtle. Read More

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The Chelala family in all their green glory. Read More

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Teddy uses the Turtles' drum set for an impromptu jam session. Read More

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Teddy, in the middle of a round of boxing. Read More

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Shooting hoops at sunrise. Read More

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Henry plays a retro arcade game. Read More

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Early morning basketball. Read More

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Teddy takes a break from defending the Lair to chill out on the couch. Read More

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Take on New York City With the Teenage Mutant Ninja Turtles

Travelling to New York City soon? Need a kid-friendly dinner recommendation? Michelangelo, Leonardo, Donatello and Raphael have got you covered. The Teenage Mutant Ninja Turtles love their city more than anything else—except maybe pizza. That’s why they are the official New York City Family Ambassadors.

NEW YORK, NY - OCTOBER 11: Nickelodeon's Teenage Mutant Ninja Turtles take a ride on the Gray Line sightseeing bus at Times Square on October 11, 2013 in New York City. (Photo by Craig Barritt/Getty Images for Nickelodeon)

The Teenage Mutant Ninja Turtles see the sights in Times Square.

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