The Viacom Lab, Nickelodeon, and Paramount Come Together to Create the Ultimate Fan Experience—One Night in the TMNT Lair

Viacom’s Vice President of Mobile and Video Partner Solutions Peter Chelala stayed in his first Airbnb rental recently along with his wife Cynthia and their two sons—8-year-old Henry and 4-year-old Teddy. The family didn’t know what to expect when a concierge greeted them at the posh Tribeca loft around 3 p.m. and immediately delivered a special message to the boys.

“Your father has a connection with the Teenage Mutant Ninja Turtles,” said the concierge. “The turtles had to go out and defend the city, but they want you to watch over the Lair.”

Then he opened the door. “It was epic,” said Chelala. “The sheer scale of it was incredible.” The Lair is tailored to suit the needs of its amphibious ninjas with a glow-in-the-dark basketball court, old-school arcade games, action figures, a boxing ring, a surveillance center, and a drum set. Its walls are emblazoned with graffiti. There are two rooms with bunk beds, a master suite, and four bathrooms—complete with a TMNT-themed shower curtain.

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A panoramic view of the Lair. Read More

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Chelala dresses up as the notorious Shredder. Read More

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The boxing ring. Read More

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The Turtles sure know how to decorate! Read More

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The Turtles protect their Lair at any cost. Read More

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The second floor of the Lair. Read More

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The Chelala family and their friends are hard at work defending the Lair. Read More

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Henry catches some waves. Read More

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Eating pizza like a true Turtle. Read More

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The Chelala family in all their green glory. Read More

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Teddy uses the Turtles' drum set for an impromptu jam session. Read More

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Teddy, in the middle of a round of boxing. Read More

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Shooting hoops at sunrise. Read More

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Henry plays a retro arcade game. Read More

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Early morning basketball. Read More

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Teddy takes a break from defending the Lair to chill out on the couch. Read More

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Take on New York City With the Teenage Mutant Ninja Turtles

Travelling to New York City soon? Need a kid-friendly dinner recommendation? Michelangelo, Leonardo, Donatello and Raphael have got you covered. The Teenage Mutant Ninja Turtles love their city more than anything else—except maybe pizza. That’s why they are the official New York City Family Ambassadors.

NEW YORK, NY - OCTOBER 11: Nickelodeon's Teenage Mutant Ninja Turtles take a ride on the Gray Line sightseeing bus at Times Square on October 11, 2013 in New York City. (Photo by Craig Barritt/Getty Images for Nickelodeon)

The Teenage Mutant Ninja Turtles see the sights in Times Square.

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Five Things You Need to Know about Viacom’s Global Snapchat Partnership

by Stuart Winchester, Viacom

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Here’s what you need to know about Viacom’s global partnership with Snapchat.

​1) You will “Discover” more Viacom on Snapchat than ever before. Two Viacom channels join Snapchat’s outrageously popular Discover feature: International Comedy Central and U.S. MTV. This complements the domestic Comedy Central and international MTV channels that already live there. It also means more videos like this from Australian rockers 5 Seconds of Summer:

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Viacom Velocity & Comedy Central Head Up (Literally) Hauntingly Funny Spot for Reese’s

by Stuart Winchester, Viacom

The headless horseman and his flaming pumpkin head – the ubiquitous Halloween duo are forever charging along moonlit trails, in menacing pursuit of terrified mortals. But what do these scary season mainstays do when they’re not scouring the autumn earth in search of the lost rider’s noggin?

In a hilarious reimagining of the galloping villains, Comedy Central portrays the eternally intertwined duo’s domestic life in a seasonal spot for Reese’s Peanut Butter Cups.

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Great Content Continues to Fuel the Upfronts

by Chanel Cathey, Viacom

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The Ad Age Digital Conference in New York brought together dynamic leaders in advertising and marketing to talk candidly about doing business in this “post-digital” age.  Viacom’s own Sarah Iooss, SVP for Partnerships and Client Strategy joined a panel titled “What’s Coming Next: Upfronts, New Fronts, Cannes and Beyond” with Kris Magel (Chief Investment Officer, Initiative), Laura Molen (EVP, Lifestyle Advertising Sales Group, NBCUniversal) and Peter Naylor (SVP, Sales, Hulu). They reflected on the evolution of the Upfronts and a variety of topics trending from the growth of big data to the impact of on-demand viewing and steaming to the influence of social media measurement.

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Cynopsis Salutes Viacom at Social Good Awards

by David Corpuz, Social Responsibility

A group of Viacom colleagues woke up early this morning to attend the inaugural Cynopsis Social Good Awards, which celebrates programs within the TV industry that improve our community.  Viacom Velocity, MTV, BET and Nickelodeon took top prizes in a range of categories. Here’s a look at some of the impactful efforts honored.

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