The Viacom Lab, Nickelodeon, and Paramount Come Together to Create the Ultimate Fan Experience—One Night in the TMNT Lair
Viacom’s Vice President of Mobile and Video Partner Solutions Peter Chelala stayed in his first Airbnb rental recently along with his wife Cynthia and their two sons—8-year-old Henry and 4-year-old Teddy. The family didn’t know what to expect when a concierge greeted them at the posh Tribeca loft around 3 p.m. and immediately delivered a special message to the boys.
“Your father has a connection with the Teenage Mutant Ninja Turtles,” said the concierge. “The turtles had to go out and defend the city, but they want you to watch over the Lair.”
Then he opened the door. “It was epic,” said Chelala. “The sheer scale of it was incredible.” The Lair is tailored to suit the needs of its amphibious ninjas with a glow-in-the-dark basketball court, old-school arcade games, action figures, a boxing ring, a surveillance center, and a drum set. Its walls are emblazoned with graffiti. There are two rooms with bunk beds, a master suite, and four bathrooms—complete with a TMNT-themed shower curtain.