Five Things You Need to Know about Viacom’s Global Snapchat Partnership

Stuart Winchester by Stuart Winchester, Viacom

​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Here’s what you need to know about Viacom’s global partnership with Snapchat.

​1) You will “Discover” more Viacom on Snapchat than ever before. Two Viacom channels join Snapchat’s outrageously popular Discover feature: International Comedy Central and U.S. MTV. This complements the domestic Comedy Central and international MTV channels that already live there. It also means more videos like this from Australian rockers 5 Seconds of Summer:

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Viacom Velocity & Comedy Central Head Up (Literally) Hauntingly Funny Spot for Reese’s

Stuart Winchester by Stuart Winchester, Viacom

The headless horseman and his flaming pumpkin head – the ubiquitous Halloween duo are forever charging along moonlit trails, in menacing pursuit of terrified mortals. But what do these scary season mainstays do when they’re not scouring the autumn earth in search of the lost rider’s noggin?

In a hilarious reimagining of the galloping villains, Comedy Central portrays the eternally intertwined duo’s domestic life in a seasonal spot for Reese’s Peanut Butter Cups.

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Great Content Continues to Fuel the Upfronts

Chanel J Cathey 1 by Chanel Cathey, Viacom

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The Ad Age Digital Conference in New York brought together dynamic leaders in advertising and marketing to talk candidly about doing business in this “post-digital” age.  Viacom’s own Sarah Iooss, SVP for Partnerships and Client Strategy joined a panel titled “What’s Coming Next: Upfronts, New Fronts, Cannes and Beyond” with Kris Magel (Chief Investment Officer, Initiative), Laura Molen (EVP, Lifestyle Advertising Sales Group, NBCUniversal) and Peter Naylor (SVP, Sales, Hulu). They reflected on the evolution of the Upfronts and a variety of topics trending from the growth of big data to the impact of on-demand viewing and steaming to the influence of social media measurement.

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Cynopsis Salutes Viacom at Social Good Awards

DC by David Corpuz, Social Responsibility

A group of Viacom colleagues woke up early this morning to attend the inaugural Cynopsis Social Good Awards, which celebrates programs within the TV industry that improve our community.  Viacom Velocity, MTV, BET and Nickelodeon took top prizes in a range of categories. Here’s a look at some of the impactful efforts honored.

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