Paramount’s Gianopulos Moves Studio Forward Behind Movies, TV, and 106-Year-Old Library

by Stuart Winchester, Viacom

As a movie studio with a diversified upcoming slate and powerful television production arm, reinforced with an iconic century-old library, Paramount Pictures is well positioned to thrive far into the future, according to President and CEO Jim Gianopulos.

The studio head, who has built a new management team since taking the helm at Paramount last year, sat down with CNN Money’s Dylan Byers at the Milken Institute Global Conference earlier this month to discuss the resurgent business.

“We’re content creators,” Gianopulos said. “We’re storytellers. For us, our primary focus is theatrical distribution as a studio, and, in television, the creation of television programming.”

LAS VEGAS, NV – APRIL 25: Jim Gianopulos speaks onstage during the 2018 CinemaCon – Paramount Pictures special summer presentation held at The Colosseum at Caesars Palace on April 25, 2018 in Las Vegas, Nevada. (Photo by Michael Tran/FilmMagic)

Television Production Ramps Up As Diverse Theatrical Slate Debuts

Both sides of the business – television and theatrical – have powerful catalysts driving them. The Paramount Television production studio, which has grown rapidly behind a string of premium-content hits such as Netflix’s 13 Reasons Why, TNT’s The Alienist, and USA Network’s Shooter, is on track to reach $400 million in revenues this year.

The forthcoming theatrical slate, which has been rejiggered under the current management team, will include sequels, reboots, animated films, and tie-ins to other Viacom brands through its Paramount Players division. At last month’s CinemaCon, Gianopulos detailed this lineup, which stands out for its diverse offerings that will appeal to both mass and niche audiences.

“We have an old saying that’s always worked for us – make it for someone, or make it for everyone,” he said, citing the forthcoming Mission: Impossible – Fallout and recent smash hit A Quiet Place as projects with mass appeal.

Meanwhile, Book Club – set to drop in theaters this Friday with a headlining cast of Diane Keaton, Jane Fonda, Candice Bergen and Mary Steenburgen – has been tailor-made to appeal to an adult female demographic.

“For them, that is Star Wars,” he said. “That’s their movie. Something that people feel an identity to. They made this for me. This is something relevant and relatable to me. You can continue to make a broad variety of films, and in the process, be very successful.”

A Rich History That Continues to Build the Present

For all the buzz around the studio’s yet-to-be-released films, one of Paramount’s under-appreciated strengths is its deep content warehouse that stretches back to the dawn of the industry.

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Viacom Takes 5 Daytime Creative Arts Emmy Awards

Viacom took five categories (and earned one special recognition), at the 45th Daytime Creative Arts Emmy Awards, with Nickelodeon, Logo TV and MTV snagging statuettes for dazzling short-form digital content, feature-length films and children’s television.

Under the Nickelodeon umbrella, perennial fan-favorite SpongeBob SquarePants was recognized for its superb animated storytelling with two awards and a special recognition for its creator, Stephen Hillenburg, for his impactful work in the animation and broadcast world. Nick Jr. was awarded for Girls In Charge, an inspirational PSA aimed at preschool girls. The spot features fierce girl power courtesy of Nick Jr. girl characters, like Dora from Dora the Explorer and Nella from Nella the Princess Knight.

MTV and Logo TV both earned accolades for distinguished digital storytelling. Logo TV’s harrowing documentary on renowned makeup artist and LGBT figure Kevyn Aucoin (Kevyn Aucoin: Beauty & The Beast In Me) topped the Outstanding Special Class Special category. MTV won for its work creating a PSA, Undocumented and Afraid, for Logo TV’s film Forbidden, a motivational and informing film centered on LGBT-immigrant issues.

Take a look at Viacom’s winning content:

Nickelodeon

SpongeBob SquarePants – Outstanding Children’s Animated Series

SpongeBob SquarePants – Outstanding Performer in an Animated Program (Tom Kenny, as SpongeBob SquarePants)

Daytime Emmy Awards Special Recognition

Stephen Hillenburg, creator of SpongeBob SquarePants, earned a special recognition for his contributions to animation.

Nick Jr.

Nick Jr.’s Girls in Charge Campaign  Brand Image Campaign – Network or Program

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SpongeBob, Mean Girls Lead Tony Nominees With 12 Apiece as Viacom Ramps Up Live Events Business

by Stuart Winchester, Viacom

After racking up impressive totals in last week’s Drama Desk and Outer Critics Circle Awards nominations, Nickelodeon’s SpongeBob SquarePants: The Musical and Paramount Pictures’ and Broadway Video’s co-produced Mean Girls have tied at the top of this year’s Tony Award nominations, with 12 apiece, including Best Musical.

The impressive totals among the best of Broadway showcase the ability of Viacom brands to connect with audiences across a range of formats as the company moves deliberately into the live events space under CEO Bob Bakish. As Viacom branches out beyond its core television and film business, each of its six flagship brands will host live events this year, including Comedy Central’s Clusterfest in San Francisco, Nickelodeon’s Slimefest in Chicago, and the BET Experience in Los Angeles.

The pair of musicals, both of which sprang from Viacom’s deep intellectual property library, also earned the top nominations from the Drama Desk and Outer Critics Circle Awards. SpongeBob earned 11 nominations from each institution, while Mean Girls, which is based on the 2004 Paramount movie of the same name, earned 10 Drama Desk and eight Outer Critics Circle considerations.

The full lists of nominations for each award show is below. Both productions are ongoing in New York City. You can buy tickets to SpongeBob SquarePants at the Palace Theater here and to Mean Girls at the August Wilson Theater here.

TONY AWARDS – The 72nd annual Tony Awards will air live on CBS on Sunday, June 10 at 8 p.m. ET

Best Musical

Mean Girls

SpongeBob SquarePants: The Broadway Musical

Best Performance by an Actor in a Leading Role in a Musical

Ethan Slater, SpongeBob SquarePants: The Broadway Musical

Best Performance by an actress in a leading Role in a Musical

Taylor Louderman, Mean Girls

Best Performance by an Actor in a Featured Role in a Musical

Grey Henson, Mean Girls

Gavin Lee, SpongeBob SquarePants: The Broadway Musical

Best Performance by an Actress in a Featured Role in a Musical

Ashley Park, Mean Girls

Best Book of a Musical

Tina Fey, Mean Girls

Kyle Jarrow, SpongeBob SquarePants: The Broadway Musical

Best Original Score (Music and/or Lyrics) Written for the Theatre

Jeff Richmond and Nell Benjamin, Mean Girls

Yolanda Adams, Steven Tyler & Joe Perry of Aerosmith, Sara Bareilles, Jonathan Coulton, Alex Ebert of Edward Sharpe & The Magnetic Zeros, The Flaming Lips, Lady Antebellum, Cyndi Lauper & Rob Hyman, John Legend, Panic! at the Disco, Plain White T’s, They Might Be Giants, T.I., Domani & Lil’C for SpongeBob SquarePants: The Broadway Musical

Best Scenic Design of a Musical

Scott Pask, Finn Ross and Adam Young, Mean Girls

David Zinn, SpongeBob SquarePants: The Broadway Musical

Best Costume Design of a Musical

Gregg Barnes, Mean Girls

David Zinn, SpongeBob SquarePants: The Broadway Musical

Best Lighting Design of a Musical

Kevin Adams, SpongeBob SquarePants: The Broadway Musical

Best Sound Design of a Musical

Brian Ronan, Mean Girls

Walter Trarbach and Mike Dobson, SpongeBob SquarePants: The Broadway Musical

Best Direction of a Musical

Tina Landau, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Best Choreography

Christopher Gattelli, SpongeBob SquarePants: The Broadway Musical

Casey Nicholaw, Mean Girls

Best Orchestrations

John Clancy, Mean Girls

Tom Kitt, SpongeBob SquarePants: The Broadway Musical

SpongeBob SquarePants – The Broadway Musical for Everyone

DRAMA DESK AWARDS – TheaterMania will present the 63rd Annual Drama Desk Awards at 8:00 p.m. ET on June 3, 2018 at New York’s Town Hall

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Paramount’s Slate of Sequels, Animation, and Cross-Viacom Films Roars to Life at CinemaCon

by Stuart Winchester, Viacom

One of the most shocked-into-silence moments for the audience at Paramount Pictures’ CinemaCon presentation came when Tom Cruise, hero of five previously released Mission: Impossible films, recapped the intensity and challenge of conducting a freefall stunt for the franchise’s forthcoming sixth installment.

“Each take is like running an 800-meter sprint,” Cruise said. “We did 106 takes.”

This blunt understatement captures just one extraordinary moment in one forthcoming film from Paramount, the resurgent studio that over the course of that two-hour presentation unveiled or confirmed new installments to its cherished franchises, sequels to some of its most popular films from new and antique vintage, an aggressive Viacom co-branded slate through its Paramount Players division, a trio of animated adventures, and new films based upon a longstanding and expanded partnership with Hasbro.

“We’re laying the foundation…to deliver to you films for every possible audience for years to come,” Paramount Pictures Chairman and CEO Jim Gianopulos, who has spent the past year building a new management team for the studio, told the audience.

As we zoom (buckled up) toward the July 27 release of Mission: Impossible – Fallout, Paramount confirmed that many of its other most beloved franchises will soon get a new installment. Arnold Schwarzenegger and Linda Hamilton will return in a new Terminator movie next November. And Transformers, which has delivered five more or less contiguous sequels, will, as previously announced, dogleg off into Bumblebee, which hits theaters this Dec. 21.

Director Travis Knight showed off the first Bumblebee clip at the event, telling the audience, “I wanted to return to the essences of what made the Transformer franchise so impactful right from the beginning: character, emotion, spectacle and explosions, lots and lots of explosions.”

Many other films will get their first sequel, including the recently released hit A Quiet Place, 2013’s World War Z, 1988’s Coming to America (look for Coming 2 America), and, as previously confirmed, 1986’s Top Gun, which also stars original Maverick Cruise.

And before he drops a fourth Cloverfield movie on us at some as-yet-to-be-announced future point, J.J. Abrams’ Overlord will transport moviegoers into a bizarro version of behind-enemy-lines World War II on Oct. 26.

Beyond the realm of the sequel, the studio will drop fans into the labrynthian world of Dungeons and Dragons and the sci-fi realm of Micronauts, both through the studio’s partnership with Hasbro (the same partnership behind Paramount’s Transformers and G.I. Joe movies).

Other standalone projects will pit assassin Will Smith against a younger cloned version of himself in Gemini Man, and cast Mark Wahlberg and Rose Byrne as the overwhelmed adoptive parents of three in Instant Family.

Tapping Viacom’s deep content well to co-produce Paramount films has been a priority under CEO Bob Bakish, and the studio confirmed that one of Nickelodeon’s most resiliently popular characters, SpongeBob SquarePants, will return for his third big-screen adaptation, It’s A Wonderful Sponge, in 2020. The film will be one of three newly announced releases on the animation division’s slate, joining Luck – which exposes the millennia-old battle between organizations of good and bad luck – and Monster on the Hill, set in an alternative world of wrestling monsters. Additionally, the previously announced Wonder Park will debut next March.

Other top Viacom brands are joining Nickelodeon in collaborating with Paramount, through the Paramount Players division led by Brian Robbins and formed to further integrate the brands with the movie studio. In association with MTV, Eli, the story of a boy being treated for a rare disease in a clinic-cum-haunted-prison, will roll out in January 2019. BET will reconstitute the 2000 hit What Women Want with What Men Want, portraying a frustrated female sports agent who gains the power of mind-reading. Paramount Players is also working on Nickelodeon’s live-action Dora the Explorer and Are You Afraid of the Dark, both slated for 2019 release.

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Viacom Says “Yaaas” to Expansive First-Look TV Deal with Broad City Creators Abbi and Ilana

by Stuart Winchester, Viacom

Following the signing of expansive first-look deals with Tyler Perry and with Trevor Noah’s Day Zero Productions, Viacom has inked a similar comprehensive development agreement with Broad City stars Ilana Glazer and Abbi Jacobson. The move, which crosses all Viacom networks and grants first-look rights to television content created or developed by the pair together or individually, underscores the company’s commitment to identifying and forging close relationships with the best creatives in the industry.

Broad City’s Abbi and Ilana may appear to be aimless and full of hair-brained schemes, but Abbi and Ilana IRL have proven to be stellar creator/writer/performer/director/producers,” said Comedy Central President Kent Alterman. “Their supreme focus on telling new stories, in new worlds, with new talent is nearly scary.”

The expanded partnership further fills out a Comedy Central lineup that was already bolstered by a long-term first-look deal Viacom sealed with Daily Show host Trevor Noah last month. The agreement includes a Paramount Pictures film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood.

Viacom CEO Bob Bakish has repeatedly expressed a commitment to better retaining homegrown talent, and the forming of these expansive cross-brand relationships with three of Comedy Central’s marquee names affirms that dedication.

The more intensive alignment with top talent is not limited Viacom’s current stars, however, as demonstrated by the expansive partnership the company signed last year with prolific writer, director, producer and actor Tyler Perry, granting Paramount Pictures first-look rights to his films and guaranteeing 90 episodes of annual content across BET and other Viacom networks beginning next year.

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms,” Bakish said at the time of the Perry announcement.

Glazer and Jacobson also announced that they will end the hilarious, quirky, two-time Emmy-nominated Broad City with its upcoming fifth season.

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Viacom’s Creative Renaissance Ignites With “Jersey Shore Family Vacation” and “A Quiet Place”

by Stuart Winchester, Viacom

In the last week, Paramount Pictures’ A Quiet Place won the domestic box office and MTV’s Jersey Shore Family Vacation rolled to the strongest unscripted cable debut in six years. The efforts provide commercial evidence of Viacom’s ongoing transformation – fueled by wide-ranging creative investments in talent, programming, and marketing.

The chart-topping numbers are especially encouraging in a media environment of ever-more-elusive audiences. The divergent paths to success of these two properties – A Quiet Place delivering something novel by elevating a horror story to a genre-busting blockbuster that appeals to all audiences, Jersey Shore Family Vacation building on MTV’s deep well of intellectual property to connect with its core demographic – underscore the way in which a creative renaissance is driving Viacom’s growth.

Marketing a near-silent film in an era of loud

Making a bet on the film’s potential playability, Paramount unveiled A Quiet Place at SXSW to great response. The highly original film immediately started compiling incredibly strong reviews. A clever marketing campaign then helped launch A Quiet Place to a $50.3 million opening weekend, good for the second-best domestic opening of 2018 (behind Black Panther). With a $17 million budget, the Platinum Dunes-produced and John Krasinski-directed film is a validation of Paramount’s reoriented slate and refreshed marketing approach under CEO Jim Gianopulos, who joined the studio last year.

“An innovative concept, with great talent both behind the camera and in front, and a savvy distribution and marketing plan led to Paramount’s biggest opening since 2016,” wrote Viacom CEO Bob Bakish in a staff memo about the film’s success.

Building strong relationships with talent has become a particular focus for Viacom under Bakish, and Krasinski, who will produce and star in the Paramount Television-produced Jack Ryan for Amazon and co-created Paramount Network’s hit show Lip Sync Battle, demonstrates the enormous cross-brand potential that forming such deep relationships can yield.  

A Quiet Place’s unique storyline – featuring a family tiptoeing through a post-apocalyptic world infested with insectoid monsters that will devour anyone who makes a sound – created an opportunity for Paramount to execute an equally original pre-release marketing plan. They delivered: moviegoers in nearly 100 theater chains caught the sonically attuned monsters devouring noisy spectators in pre-show spots, with the stern warning that “the movie theater should be A Quiet Place.” A pre-Super Bowl ad, a launch of the second trailer on Ellen, and a kick-off spot and accompanying stunts at the SXSW Film Festival primed diverse audiences for the film’s release.

“Paramount’s reconstituted management team is focused on allowing great filmmakers to make great movies, and then doing everything we can to support those movies,” said Paramount Pictures Chairman and CEO Jim Gianopulos. “In A Quiet Place, we did exactly that: We gave a talented young director license to put together something unlike anything else out there, and then threw our marketing and distribution expertise behind the project.”

Tapping an iconic property to connect with a core audience

Jersey Shore Family Vacation had less work to do in the name-recognition department, as its iconic predecessor, Jersey Shore, had long ago etched its cast into the cultural conversation. The unknown was whether this fist-pumping bunch, six years older and reunited in the beaches and bars of Miami, would still connect with audiences.

It did. The show’s nearly 10 million total viewers and 4.2 average rating in the core 18-34 demo on live-plus-three-days metrics made Jersey Shore Family Vacation the most-watched unscripted debut on U.S. cable since 2012. The original Jersey Shore had ignited a global franchise – with spin-offs in the UK, Spain, Poland and Mexico, plus the recently launched hit Floribama Shore in the U.S – and the cast’s return resonated globally, with the premiere airing in nearly 180 countries and territories.

The strong ratings complemented a seven-hour trending run on Twitter and acted as an emphatic endorsement of MTV’s revamped creative direction under President Chris McCarthy. Under his leadership, the network has grown ratings for three consecutive quarters for the first time in seven years behind a blend of revitalized franchises, returning classics and original programs.  

“MTV is about celebrating youth culture and music where talent and creativity unite to produce content that resonates across generations,” said McCarthy, who also oversees VH1 and Logo. “Jersey Shore Family Vacation and the new Floribama Shore demonstrate how MTV can harness our heritage to create programming that appeals to a mass audience while serving as a great launching pad for our new series.”

Paramount’s Downsizing Demonstrates Outsized Impact With an Environmental Media Award Nomination

*spoilers below*

In addition to Critics’ Choice and Golden Globe nominations, Paramount’s Downsizing has earned a nod from the Environmental Media Association (EMA) in its feature film category. The annual EMAs honor the most environmentally conscious works in film and television.

Downsizing posits what would happen if scientists took a drastic step to conserve the Earth’s resources. Matt Damon stars as Paul Safranek, a regular guy living a near-future version of the American Midwest with his wife, Audrey (Kristen Wiig), and struggling to pay the bills. To maximize their finances, the Safraneks decide to shrink themselves to five inches tall. Paul’s life in the lap of Lilliputian luxury sours once he finds out his wife has changed her mind and will not be downsizing, and subsequently divorces him.

Paramount’s film tackles heavy themes: economic disparity, political and racial inequality, and what has attracted attention from the EMA board—environmental sustainability.

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“Nothing Could Have Prepared Us For How Good This Film Is” – Critics Love Paramount’s A Quiet Place

by Stuart Winchester, Viacom

When Paramount Pictures’ A Quiet Place opened the SXSW Film Festival last month, the reviews were deafeningly loud – and positive.

“Critics in attendance for the Austin, Texas-based film festival called Krasinski’s third feature film ‘a tight thrill ride,’ ‘a kick-ass horror flick,’ a ‘crowdpleaser,’ and a ‘technically sleek’ and ‘terrifying thriller,’” Entertainment Weekly’s Nick Romano wrote at the time.

They may want to quiet down. Set in a post-apocalyptic America overrun by sonically super-powered insectoid predators that will feast on any human who makes the slightest sound, A Quiet Place’s tiptoeing world of caution and fear is no place for raving critics.

That hasn’t slowed them down. With the film opening in theaters today, the stream of enthralled reviews has turned into a deluge, most of which go something like this take by Cinemablend’s Conner Schwerdtfeger:

“… even in the face of heightened anticipation, nothing could’ve prepared us for how good this film is. Using its simple concept for maximum effectiveness, A Quiet Place blends horror with drama, and the result is a near-perfect horror film that isn’t just the best scary movie of 2018 so far; it is one of the best films of the year, period.”

The film stars Emily Blunt, John Krasinski (who also co-wrote and directed), Noah Jupe and Millicent Simmonds. They survive by wit and prudence and patience, with sign language and with poured sand trails to walk on and within a padded living space designed to mute every sound. Hanging over their bunkered but secure-for-the-moment existence is the fact of Blunt’s pregnancy, promising the inexorable arrival of a screaming baby into a world of omnipresent sound-hungry monsters.

It’s an intriguing meta concept, and one that is masterfully executed in multiple dimensions. Here’s a closer look at the elements that A Quiet Place’s critics are shouting about:

It transcends horror

From its opening scenes, it is clear that A Quiet Place has a larger purpose than scaring audiences out of their seats (though “Every second of A Quiet Place is filled with oppressive dread…” notes GQ’s Tom Philip). In its insistent focus on Mom and Dad Abbott working together to keep their kids alive under horrific circumstances, the film is as much about the overwhelming responsibility and challenges of family life as about anything else.

“The question Krasinski tackles is what defines a family and what’s needed to preserve it?” asks Peter Travers in Rolling Stone. “’Who are we,’ asks Mom, ‘if we can’t protect our children?’ The answers are worked out with satisfying complexity and genuine feeling, proving indeed that home is where family is.”

Left to right: Noah Jupe plays Marcus Abbott, Millicent Simmonds plays Regan Abbott and John Krasinski plays Lee Abbott in A QUIET PLACE, from Paramount Pictures.

At least part of the reason this resonates so deeply is that the survivalist couple is married in real life. “… the success of the film hinges almost entirely on the way in which real-life couple and parents Blunt and Krasinski pour their fears about raising children into their performances here,” writes Joanna Robinson in Vanity Fair. “As is the case with most successful, spare horror films of late, A Quiet Place has much more to say about its humans than its monsters and is especially invested in the ways families fail to communicate even their most basic needs to each other.”

Krasinski is a great director…

Krasinski the actor is familiar to a non-monster-infested America, which has been laughing along with him since the mid-2000’s heyday of The Office. Here, in his debut helming a film for a major studio, we meet Krasinski the director. We are impressed.

“Directed with first-rate visual flair by John Krasinski (who knew?), this riveting near-silent thriller exudes the despair of a broken world with the concision of a Cormac McCarthy novel folded into a simplistic B-movie premise,” writes Eric Kohn in Indiewire. “… the director’s capacity to mine suspense out of inventive scenarios (sinking in a sea of corn, or grasping for a mattress to stifle a baby’s cry) means that every new showdown comes with a few unexpected tricks.”

… supported by an outstanding cast

That one of the Abbott’s children is deaf – meaning the family can all sign fluent sign language – perhaps contributed to their survival in a world where sound is poison. That Krasinski cast a deaf actress in that role most certainly helped transform a surreal world into a believable one.

“Simmonds, a deaf actress, is as commanding here as she was in her astonishing breakthrough turn last year in Todd Haynes’ Wonderstruck,” writes the Los Angeles TimesJustin Chang.

The rest of the cast is just as strong. “… Blunt, Krasinski, and Jupe all contribute credible intensity to their scenes with a degree of sophistication rare for this type of material,” writes Indiewire’s Kohn.

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A Partnership Is Born: Viacom and Trevor Noah’s Day Zero Sign Feature Film, First-Look Deal

by Stuart Winchester, Viacom

Viacom today announced a long-term strategic partnership with Trevor Noah’s Day Zero Productions, substantially expanding the company’s relationship with one of its most talented young stars. The deal grants Viacom first-look rights to all projects developed by Noah and his international production and distribution company across television, feature film, digital and short-form video content.

One of the first projects will be a Paramount Players film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood, propelling the Daily Show host into the broader Viacom ecosystem while reinforcing a key strategy of Viacom President and CEO Bob Bakish to more thoroughly mine the company’s ecosystem for cross-brand opportunities.

“Working with the best, most versatile talent in the entertainment industry is a strategic priority for Viacom, which is why we are thrilled to expand our relationship with Trevor and his creative team at Day Zero with this cross-house partnership,” Bakish said. “Trevor’s creative sensibilities and ability to drive the cultural conversation around issues that matter to our young, global audiences make him an ideal partner for Viacom across every screen we serve. We are particularly proud that Born a Crime will be produced and distributed by Paramount.”

Academy Award-winner Lupita Nyong’o will star in the film as Noah’s mother, Patricia. Liesl Tommy, a Tony nominee for her work directing Nyong’o on Eclipsed and a South Africa native, will direct the film.

NEW YORK, NY – SEPTEMBER 28: Trevor Noah hosts Comedy Central’s “The Daily Show with Trevor Noah” premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

Viacom will also make an investment in Day Zero. “I’ve found a strong and incredibly valuable partnership in Viacom,” said Noah, who has hosted The Daily Show with Trevor Noah on Comedy Central since 2015 and is signed to continue hosting the show through 2022. “Our shared vision of bringing diverse cultural conversations and exciting creative projects to the forefront of the entertainment industry and to our constantly expanding audience, continues to strengthen our relationship. I couldn’t be more excited to share Born A Crime with Paramount and the very talented Lupita Nyong’o.”

The expansive partnership with Noah and Day Zero echoes a far-reaching deal Viacom signed with prolific writer, director, producer and actor Tyler Perry last year, granting the company first-look rights to feature films and guaranteeing 90 episodes of new content for BET and other networks beginning next spring.

Born a Crime is the latest project for the rapidly expanding Paramount Players, which collaborates with Viacom flagship brands Nickelodeon, MTV, Comedy Central and BET to develop films. The division’s other projects in development include Perry’s The List, starring Tiffany Haddish (who will host MTV’s Movie & TV Awards in June), which will hit theaters in November, and a Dora the Explorer live-action film in development with Michael Bay’s Platinum Dunes label for a 2019 release.

Kids’ Choice Awards 2018: Live Updates

On Friday, March 23, I began live blogging my Kids’ Choice Awards experience as a Viacom insider. Here’s what went down.

This post was originally published on Medium.

A sublime experience

I left the Forum about two hours ago (7 p.m. PST) and it’s finally setting in that the KCAs are over. And to be honest, I was a bit relieved — not that the event was over, but that I had successfully made it from New York to Los Angeles, to pre-parties, to the press tent (I got lost twice), to the Orange Carpet and finally to my seat.

John Cena gets slimed. (Photo by Jeff Kravitz/FilmMagic)

As I was live blogging, my goal was to try and keep my “live” coverage to a minimum — a paradox, I know. But as any child of the internet age knows, you can’t truly experience anything if you’re trying to document it in real-time. I’ve made this mistake many times in life — professional and personal — and the lesson is, you retain much more about whatever’s happening in front of you if you focus your attention on what is in front of you, not at your phone or notepad.

Here’s what stuck with me.

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