Transform into Bumblebee with this Free iOS App from Paramount and Viacom NEXT

Legendary Autobot Bumblebee towers over Times Square through the lens of an augmented reality app created by Viacom NEXT.

Time to take that classic yellow and black Chevy Camaro for the joy ride you always longed for.

Now, thanks to the studio that brought you the explosive Transformers film series and the tech magic-makers at virtual reality (VR) group Viacom NEXT, fans of the heroic Autobot can play as Bumblebee in Transformers: Cade’s Junkyard, a free experience launched today to coincide with the 4K Ultra HD release of the five-movie collection on iTunes.

Cade’s Junkyard, created in augmented reality (AR) using cutting-edge VR technology from Apple, incorporates content from Transformers: The Last Knight – the latest installment of the blockbuster franchise – to transport users to the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg).

“We’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride,” said Howard Hsieh, vice president of Paramount Home Media Distribution.

The experience overlays eye-popping 3D graphics onto your surrounding physical space, allowing you to maneuver around (or into) barrels, wooden crates, rusted-up jalopies, gas tanks and all sorts of other obstacles at breakneck speeds in the iconic automobile. Careful you don’t drive off your desk, though. The action really heats up when you transform into Bumblebee and show those pesky barrels who’s boss. Blowing stuff up with your phone has rarely been this fun. And in case you’re more of a builder than a demolisher, the app allows you to choose and place objects to expand the virtual world wherever you wish.

Smashing up Viacom’s New York City offices with an augmented reality app created by Viacom NEXT.

The sharp gameplay is the product of putting Apple’s new ARKit platform in the hands of the expert engineers and developers at Viacom NEXT. This is the group’s second time building an AR experience with ARKit – in September, Viacom NEXT released ARQUA!, an artistic building game in which users transform their physical environments into rainbow-colored aquariums.

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If They Can’t Hear You, They Can’t Hunt You – Paramount’s Terrifying “A Quiet Place”

by Stuart Winchester, Viacom

They survive by speaking in signs, by padding their footsteps with painted and powdered trails, by rolling dice on folded blankets. They survive by never making a sound.

In the floodlit dystopia of A Quiet Place, John Krasinski and Emily Blunt cautiously guide their family through a terrifying landscape where something vicious stalks them. And everything will be OK – if they can just keep quiet.

Directed by Krasinski, the film also stars Noah Jupe and Millicent Simmonds. A Quiet Place will be in theaters April 6, 2018.

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A Titanic Return to The Big Screen in Dolby AMC Theaters

by Stuart Winchester, Viacom

Even in the storied history of Paramount Pictures, Titanic stands out.

It is the second-highest grossing film of all time. It won 11 Academy Awards, including Best Picture. That its heart-rending coda is predestined from the film’s outset has not dampened the appeal of the Leonardo Di Caprio and Kate Winslet tale over time.

Now, 20 years after its original theatrical release (and 105 years after the vessel sank into the North Atlantic), Paramount is teaming up with AMC Theaters to re-release the film at 87 Dolby Cinemas locations. The weeklong run will begin Dec. 1, and will include screenings in 20 3D theaters.

The Dolby experience should prove novel even for hardcore Titanic fans. Count Director James Cameron among them. “When we mastered Titanic in Dolby Vision, I was stunned,” said the legendary director. “It was like seeing it for the first time.”

Paramount regularly mines their deep library of iconic films to bring them to fans in new ways. Earlier this year, the studio released an Omertà edition of its Godfather trilogy, 45 years after the first film debuted in theaters.

Paramount Releases First Trailer for Animated “Sherlock Gnomes”

by Stuart Winchester, Viacom

Gnomes, those kitschy ceramic ornaments dotted about the suburban lawnscape, are seldom associated with anything more exciting than neighborhood battles over lowered property values. “…the humble garden gnome can … deter many buyers,” warns The Telegraph.

And then along comes Paramount Pictures’ Sherlock Gnomes, a rollicking animated mystery threading through the parks, sewers, waterways and rowhouses of sprawling London. When a backyard’s worth of spunky gnomes vanishes, Gnomeo and Juliet – returning from their eponymous 2011 film – enlist the services of Sherlock Gnomes (Johnny Depp) to track them down.

Directed by John Stevenson, the film stars James McAvoy, Emily Blunt, Chiwetel Ejiofor, Maggie Smith, Michael Caine, Ashley Jensen, Matt Lucas, Stephen Merchant and Mary J. Blige. Sherlock Gnomes will hit theaters on March 23, 2018.

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Viacom, Home to MTV, BET, and MBAs

An NYU graduate student gazed at the dazzling digital wallpaper in The White Box event space at Viacom’s Times Square Headquarters, sipping a mimosa and munching a croissant. Other students milled about, intrigued by animation-splashed LED panels splashed with famous Viacom characters, such as Broad City’s Abbi and Ilana.

Networking before the panel discussion. Photo by Essence Dashtaray.

Viacom’s MBA Media Trek invited 150 grad students from some of the most prestigious business schools in the U.S. – such as Columbia, NYU and Harvard – to sit in on a panel featuring company executives and mingle with them afterward.

Viacom was one of several stops for these students on their tour of media hubs. Our talent acquisition department organized the event, curating an accomplished panel of speakers that included MTV President Chris McCarthy, Viacom Vantage Senior Vice President Gabe Bevilacqua, Paramount Digital Content Senior Vice President Anu Bhatia, and Viacom International COO Jose Tolosa.

The goal: to define Viacom’s eclectic, innovative culture, so the students could understand the workings of a fast-paced modern media company and determine whether it was a potential match for their ambitions.

What is Viacom?

Daisy Auger-Dominguez welcomed MBA grads to Viacom Headquarters. Photo by Photo by Essence Dashtaray.

Daisy Auger-Dominguez, our senior vice president of talent acquisition, welcomed students by sharing what makes her most proud to work at this company: “Viacom creates entertainment that drives culture and conversation.” She emphasized the massive breadth of this entertainment, with 4 billion subscribers in more than 180 countries.

“We are truly a global company,” said Auger-Dominguez. “This work extends to all areas of our business – from content production to advertising, distribution to data strategy and beyond.”

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Nickelodeon’s Hey Arnold!: The Jungle Movie Is No Ordinary Field Trip

This Thanksgiving, Nickelodeon is serving up a feast of nostalgia with a feature-length TV movie revival of its iconic 90s cartoon, Hey Arnold! 

Hey Arnold!: The Jungle Movie will finally answer some unresolved questions about our football-headed hero and his missing parents. If you need a brief refresher, the show left off with a cliffhanger. Arnold discovered a clue regarding the whereabouts of his long-lost parents, leading the 9-year-old to believe they had disappeared into the Central American jungle.

And that’s where the two-hour TV movie special will take us.

Any 90s kid who grew up watching Nick’s idiosyncratic animated series will recall Arnold’s unconventional upbringing. He was raised in a fictional metropolis, evoking gnarly vibes of midtown Manhattan circa 1970.

Arnold lived with his eccentric grandparents in a dilapidated boarding house. But he slept on a retro Queen Murphy bed and gazed at the sky through his bedroom’s glass roof. Growing up in the suburbs, I always thought this looked like the ultimate crib. It seems other young fans felt the same way:

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A First Glimpse at the Savage, Psychedelic World of Paramount’s Annihilation

by Stuart Winchester, Viacom

A shellshocked Natalie Portman sits in a glass-walled room, draped in a hospital gown. Surrounding her is a retinue of observers and interrogators tucked into hazmat suits.

“Can you describe its form?” one asks her.

“No,” she answers, as the scene cuts away to savage nightmare jungle world where plants and flesh have intertwined.

“Was it carbon based?”

“I don’t know.”

“Did it communicate with you?”

“It reacted to me.”

“You really have no idea what it was?”

She doesn’t. This is our first look at Paramount Pictures Annihilation, the Alex Garland-directed sci-fi nailbiter based upon author Jeff VanderMeer’s Southern Reach trilogy. It will transport us into a gripping, incomprehensible and frightening realm when it hits theaters on Feb. 23.

Annihilation also stars Jennifer Jason Leigh, Gina Rodriguez, Tessa Thompson, Tuva Novotny and Oscar Isaac.

Critics React to Paramount’s mother!: “A Beautiful Thing to Behold”

by Stuart Winchester, Viacom

It starts as an idyll, a doting Jennifer Lawrence and her poet husband Javier Bardem wiling time away in their grand and isolated country mansion. The nightmare comes soon enough, when a pair of mysterious guests (Ed Harris and Michelle Pfeiffer), arrive unannounced and in quick succession to brutally disrupt this tranquility.

What follows in the Darren Aronofsky-directed mother! is by turns and at once Biblical, horrifying, confounding and captivating; a tale of creation and destruction; a film as unforgettable as it is unique.

Here’s what critics are saying about Paramount latest film, which opens wide in theaters today:

“…it’s easily the most experimental feature released by a major studio in ages, a gleefully deranged companion piece to Aronofsky’s Old Testament epic Noah and an evil twin of sorts to The Fountain, with its grandiose meditations on love, death and eternal recurrence.” – Justin Chang, L.A. Times

“Shot with a surrealist’s eye for madness and destruction by the great cinematographer Matthew Libatique, Mother! always seems on the verge of exploding. Your head will feel the same way. And I mean that as a compliment. … In a world of Hollywood sellouts, Mother! emerges as the work of a visionary doing things his way. You won’t know what hit you.” Peter Travers, Rolling Stone  

“Even by the manic standards of Darren Aronofsky—director of such exercises in escalating insanity as Pi, Requiem for a Dream and Black Swan—the emphatically titled mother! constitutes one hell of a freakout.” – Mike D’Angelo, Las Vegas Weekly

“[mother!] is an audacious, bold and fascinating fever dream of a film. It’s allegory for, well, everything (the environment, marriage, art, spirituality, you name it!), that will challenge, distress and edify anyone who chooses to submit themselves to this creation for two hours.” – Lindsey Bahr, Associated Press

“Now that studios tease out details from tentpole projects well before they open in theaters, the cryptic nature of mother! has been refreshing. It’s an art-house firestorm that will shock, and perhaps infuriate, audiences when it opens Friday in wide release. What a beautiful thing to behold.” – Matthew Jacobs, Huffington Post

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Paramount’s Downsizing Imagines a Future World Where We Shrink Ourselves to Save the Planet

by Stuart Winchester, Viacom

The human population keeps growing. The world remains the same size, even while living standards – and the volume of resources needed to support them – continue to increase. What to do?

Shrink everyone. The food that would sustain one person can now feed many times more. These new micro-people can use smaller houses, cars, and clothes, requiring fewer raw materials to make them. With smaller items costing far less, even modest savings will allow them to live like millionaires.

This is the premise of Downsizing, a dazzlingly original movie from Paramount. When scientists in a vaguely near-distant future unveil an astonishing body-shrinking technology, Paul Safranek (Matt Damon) and wife Audrey (Kristen Wiig) decide to join the land of the littles, where they can romp into an early and easy retirement.

Downsizing, directed by Alexander Payne, is slated for a Dec. 22, 2017 release.

 

 

Seeing Is Believing: Paramount Releases First Trailer for Mother!

by Stuart Winchester, Viacom

It’s a gracious country home resuscitated by a meticulous Jennifer Lawrence, living out a bucolic life with Javier Bardem. But then strange visitors (Ed Harris and Michelle Pfeiffer), arrive. In their suitcases they carry an eerie sketched likeness of the husband. Strange meetings and rituals commence. The house begins to bleed like a dying animal. Their stately oasis has become a caged and corporeal nightmare.

That’s a little of what we can gather from the Darren Aronofsky-directed Mother!’s trippy, frantic first trailer, released earlier this week. Look for the movie in theaters on September 15.

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