Lip Syncing Is Real Winner for Spike TV

Dwayne Johnson rocks the stage in his Lip Sync Battle debut.

Dwayne Johnson rocks the stage in his Lip Sync Battle debut.

Viewers watching the debut of Lip Sync Battle on Spike TV saw actor Dwayne “The Rock” Johnson bust some ferocious dance moves while perfectly lip-synching Taylor Swift’s Shake It OffLip Sync Battle was the most watched premiere in network history, with over 3 million viewers.  The show also scored big on social media. #LipSyncBattle was trending in the United States and worldwide during both the East and West Coast airings, and has generated more than 15 million video views on YouTube and Facebook.

Lip Sync Battle airs Thursdays at 10 p.m. ET on Spike TV.

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Cynopsis Salutes Viacom at Social Good Awards

DC by David Corpuz, Social Responsibility

A group of Viacom colleagues woke up early this morning to attend the inaugural Cynopsis Social Good Awards, which celebrates programs within the TV industry that improve our community.  Viacom Velocity, MTV, BET and Nickelodeon took top prizes in a range of categories. Here’s a look at some of the impactful efforts honored.

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Introducing Noggin, Nickelodeon’s Mobile Subscription Service for Preschoolers

Daina Amorosano by Daina Amorosano, Viacom

In addition to outlining its upcoming development slate at its annual Upfront presentation today, Nickelodeon highlighted a range of other initiatives, including the launch of Noggin, a new mobile subscription service for preschoolers.  Available on the App Store for iPhone, iPad and iPod touch starting March 5, the paid service will be ad-free and offered for $5.99 a month.  Read More

Up Close and Personal with Mara Brock Akil

Chanel J Cathey 1 by Chanel Cathey, Viacom
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Cori Murray and Mara Brock Akil at Viacom

As part of a series of events celebrating Black History Month last week, Viacom’s The Beat and HERE partnered to present “A Conversation with Mara Brock Akil.” After an early screening of this week’s episode of BET’s Being Mary Jane, Essence’s Entertainment Director Cori Murray sat down with Mara Brock Akil, the creator and executive producer of hit TV shows “Girlfriends,” “The Game” and “Being Mary Jane” for an hour of what felt like honest girl talk with Viacom and Essence employees. Brock Akil shared her personal take on navigating the entertainment business, her creative process and deep passion to bring beautifully flawed characters to television.

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Thank You, Jon

Daina Amorosano by Daina Amorosano, Viacom

Calling it an “absolute privilege” and the honor of his professional life, Jon Stewart closed out The Daily Show last night with news that he will be leaving the show by the end of the year. Here are his comments in their entirety, above, and Comedy Central’s official statement, below: Read More

The Nightlyness Begins

Daina Amorosano by Daina Amorosano, Viacom

At long last, Larry Wilmore has arrived to Late Night  — “a rare nonwhite star in the constellation of late-night television,” to use the New York Times’ metaphor. We couldn’t be more excited. His arrival was eagerly anticipated, his voice filling a much hungered for space on TV. Within the first minute of his opening monologue, I felt immediately refreshed by his perspective, his angles on the news of the day. Read More

All-New Installment of CMT CROSSROADS Brings Long-Awaited Pairing of Bob Seger and Jason Aldean

EmilyBeekman by Emily Beekman, CMT

CMT Crossroads: Bob Seger And Jason Aldean

When you take a legendary rock icon and a country superstar who’s at the height of his career, add in a stage, lights and two of the best bands around, musical magic is made.  Last month at The Factory in Franklin, Tenn., Bob Seger and Jason Aldean united for the first time on the CMT CROSSROADS stage for an end-of-the-year event that neither could turn down.   Read More