All-New Installment of CMT CROSSROADS Brings Long-Awaited Pairing of Bob Seger and Jason Aldean

EmilyBeekman by Emily Beekman, CMT

CMT Crossroads: Bob Seger And Jason Aldean

When you take a legendary rock icon and a country superstar who’s at the height of his career, add in a stage, lights and two of the best bands around, musical magic is made.  Last month at The Factory in Franklin, Tenn., Bob Seger and Jason Aldean united for the first time on the CMT CROSSROADS stage for an end-of-the-year event that neither could turn down.   Read More

MTV EMA Broadcasts from Glasgow with Global Music Icons

Daina Amorosano by Daina Amorosano, Viacom

MTV EMA's 2014

Last week, the 2014 MTV European Music Awards aired live from Glasgow, Scotland. Nicki Minaj as host packed the show with lots of terrific surprises, including a rap for Scotland, a brief foray into mini-golf and a photo-bombing dinosaur. There were also performances from global music icons ranging from Enrique Iglesias to U2. But one thing I found, how ever unintentional, was a message of #girlpower woven throughout the show — as Nicki owned the stage, as Charli XCX energized the crowd, as Alicia Keys mesmerized the audience with her vocal prowess. If you missed it (or just want to watch again), you can see for yourself via the video highlights, below. Read More

CMT Celebrates Second Annual ‘NEXT WOMEN OF COUNTRY’ Event in Nashville

EmilyBeekman by Emily Beekman, CMT

CMT Next Women Of Country

In the midst of one of the busiest weeks in country music, a few hundred people gathered at City Winery in Nashville, Tenn., for CMT’s second annual ‘Next Women of Country’ event to celebrate some of country music’s most influential women.  Hosted by Leslie Fram, CMT’s SVP of Music Strategy, and country superstar Lee Ann Womack, the event struck a chord with those in attendance with its purpose to empower the new generation of female artists in the industry.  Read More

MTV and LOGO TV Collaboration ‘Laverne Cox Presents: The T Word’ Spotlights Transgender Youth

tiffany by Tiffany Knighten, Viacom
"Laverne Cox Presents: The T Word" Logo TV Premiere Party & Screening

President of MTV Stephen Friedman and Laverne Cox at the premiere party and screening of “Laverne Cox Presents: The T Word” in the Paramount Screening Room at Viacom’s NYC headquarters.

In the U.S., 41% of transgendered people will attempt suicide due to their experiences of discrimination, violence and non-acceptance, which is a startling nine times the national average, according to the National Center for Transgender Equality. In a collaboration that is equal parts innovative and socially impactful, MTV and LOGO help audiences unlearn biases and open dialogue with family and friends for a more inclusive world – and an end to this horrifying statistic. This collaboration is the hour-long documentary, Laverne Cox Presents…The T Word.

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Reigning, Not Retiring: NYT Mag Profiles Octogenarians, Nonagenarians Including TV Land’s Betty White

Daina Amorosano by Daina Amorosano, Viacom

Greater Los Angeles Zoo Association's 44th Annual Beastly Ball

“After 80, some people don’t retire. They reign.”

So starts this beautiful photo essay in the New York Times Magazine, “Old Masters at the Top of their Game.” The piece profiles accomplished men and women in their 80s and 90s — from Tony Bennett (88) and Frank Gehry (86) to Senator Dianne Feinstein (81) and our very own Betty White (92), iconic actress and star of TV Land’s Hot in Cleveland. Capturing striking environmental portraits, the essay also features Q&As with the octogenarians and nonagenarians — brief but full of wisdom. Read More

Mariska Hargitay on Breaking the Silence around Domestic Violence, Sexual Assault

tiffany by Tiffany Knighten, Viacom

nomore

Emmy-award winning actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit fame took the stage at Viacom’s headquarters last week to engage employees in a serious yet crucial conversation. In a discussion assembled by Viacommunity, Viacom’s umbrella for the company’s social commitment, employees got an inside look at the creative process for the Viacom NO MORE public service announcements addressing domestic violence and sexual assault. The panel was moderated by Viacom Velocity’s Niels Schuurmans, who co-directed the spots, in conversation with Joyful Heart Foundation Founder and President Mariska Hargitay, with Rachel Howald, Chief Creative Officer for WPP Team BAC and executive creator director/writer of the spots.

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BOOM CLAP! MTV Push Rocks Helsinki With 2-Day Festival

Jennifer Needham by Jennifer Needham, VIMN UK

mtv push helsinki 2

MTV has once again been on the road and made its mark on another city – and this time it was the turn of the uber cool Helsinki, Finland.  As MTV touched down last week to commence its first ever MTV PUSH pop culture festival – the brand’s global campaign to discover and showcase new creative talent – local fans of music, fashion and style were in for a 48-hour treat!

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Viacommunity, MTV VMAs Intern Correspondent Contest Winner Casey Wasklasky On His Red Carpet Debut

DC by David Corpuz, Viacommunity Brand Solutions

For the first time ever, Viacom’s social impact umbrella Viacommunity held a company-wide intern contest to choose the Viacommunity correspondent at MTV’s 2014 VMAs! Interns wrote to Viacommunity about the importance of talking with celebs about giving back to raise the volume on social causes. It was a timely effort, as the 2013 VMA show-stealing Miley Cyrus dedicated her presence at this year’s show to social issues, by sending a homeless young man to accept her award on her behalf. 

 The winner, Casey Waslasky, describes his once-in-a-life time experience below, and we’ve included some footage from his interviews above. Thanks Casey for charming everyone on camera and off, and bringing attention to the importance of community involvement.
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New International Campaign to Offer ‘Big Breaks’ to Fans at Major MTV Events

AliciaHosking by Alicia Hosking, Viacom International Media Networks

As MTV’s new international multi-platform campaign, MTV Breaks will give talented MTV fans around the world the chance to kick-start a career in the creative industries by offering unprecedented opportunities to work on its high-profile entertainment events. Starting with the 2014 MTV EMA in Glasgow on Nov. 9, MTV Breaks is offering big ‘breaks’ to three talented, young creatives who will win the opportunity to work as a photographer, costume designer or camera operator at this year’s show. The selected candidates will be mentored at the show and subsequently by industry experts and will have their work featured on MTV channels and platforms the world over. Read More