Mariska Hargitay on Breaking the Silence around Domestic Violence, Sexual Assault

tiffany by Tiffany Knighten, Viacom


Emmy-award winning actress and advocate Mariska Hargitay of Law & Order: Special Victims Unit fame took the stage at Viacom’s headquarters last week to engage employees in a serious yet crucial conversation. In a discussion assembled by Viacommunity, Viacom’s umbrella for the company’s social commitment, employees got an inside look at the creative process for the Viacom NO MORE public service announcements addressing domestic violence and sexual assault. The panel was moderated by Viacom Velocity’s Niels Schuurmans, who co-directed the spots, in conversation with Joyful Heart Foundation Founder and President Mariska Hargitay, with Rachel Howald, Chief Creative Officer for WPP Team BAC and executive creator director/writer of the spots.

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BOOM CLAP! MTV Push Rocks Helsinki With 2-Day Festival

Jennifer Needham by Jennifer Needham, VIMN UK

mtv push helsinki 2

MTV has once again been on the road and made its mark on another city – and this time it was the turn of the uber cool Helsinki, Finland.  As MTV touched down last week to commence its first ever MTV PUSH pop culture festival – the brand’s global campaign to discover and showcase new creative talent – local fans of music, fashion and style were in for a 48-hour treat!

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Viacommunity, MTV VMAs Intern Correspondent Contest Winner Casey Wasklasky On His Red Carpet Debut

DC by David Corpuz, Viacommunity Brand Solutions

For the first time ever, Viacom’s social impact umbrella Viacommunity held a company-wide intern contest to choose the Viacommunity correspondent at MTV’s 2014 VMAs! Interns wrote to Viacommunity about the importance of talking with celebs about giving back to raise the volume on social causes. It was a timely effort, as the 2013 VMA show-stealing Miley Cyrus dedicated her presence at this year’s show to social issues, by sending a homeless young man to accept her award on her behalf. 

 The winner, Casey Waslasky, describes his once-in-a-life time experience below, and we’ve included some footage from his interviews above. Thanks Casey for charming everyone on camera and off, and bringing attention to the importance of community involvement.
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New International Campaign to Offer ‘Big Breaks’ to Fans at Major MTV Events

AliciaHosking by Alicia Hosking, Viacom International Media Networks

As MTV’s new international multi-platform campaign, MTV Breaks will give talented MTV fans around the world the chance to kick-start a career in the creative industries by offering unprecedented opportunities to work on its high-profile entertainment events. Starting with the 2014 MTV EMA in Glasgow on Nov. 9, MTV Breaks is offering big ‘breaks’ to three talented, young creatives who will win the opportunity to work as a photographer, costume designer or camera operator at this year’s show. The selected candidates will be mentored at the show and subsequently by industry experts and will have their work featured on MTV channels and platforms the world over. Read More

VMAs 2014: Even More Than Miley

Daina Amorosano by Daina Amorosano, Viacom

Get More: 2014 VMA, Artists.MTV, Music

As conversations about last year’s twerk-tastic Video Music Awards wind down (though they will never erase from memory, entirely), the year’s biggest celebration of pop music returned this weekend, leaving us with fresh fodder for conversation and pop culture references. Among its many notable moments, there was a breathtaking performance from Queen Bey, who was joined by husband Jay Z and daughter Blue Ivy, giving us a touching glimpse of the First Family of Hip-Hop… a moving moment when Common, presenter of the Moonman for Best Hip Hop video, talked about Ferguson and asked the audience to take a moment of silence to remember Michael Brown… and a stirring performance from Usher, who was joined on-stage by Nicki Minaj. Read More

The Lovable Alex Saxon Weighs in from ‘Finding Carter’ Set

Neena Koyen by Neena Koyen, Viacom

Carter & Max

With its unconventional storyline, multiple love triangles and extreme mother-daughter drama, it’s no wonder that MTV’s Finding Carter was the network’s best scripted launch in more than two years. Six episodes in, there are still plenty of unanswered questions that keep fans tuning in. To get some perspective from the set, we talked to Alex Saxon who wears multiple hats playing “Max”: as Carter’s former boyfriend and current best friend, as well as love interest for Carter’s twin sister, Taylor. Alex weighs in on his experience starring on the show that’s quickly become cable’s #1 new cable series among teens. Read More

Comedy Central’s Michele Ganeless, ‘The Woman Behind the Funniest Shows on TV’

Daina Amorosano by Daina Amorosano, Viacom


michele-ganelessFor the past decade, Comedy Central President Michele Ganeless has overseen a network that has assembled a stellar slate with a mix of established and emerging favorites — from The Daily Show With Jon Stewart and South Park to Inside Amy Schumer, Key & Peele and ­@­midnight. It’s also drawn in a deeply devoted, engaged community of fans.

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Straight from the Mouths of the Stars and Developers: Overheard @ Viacom TCA 2014

Neena Koyen by Neena Koyen, Viacom

Viacom Summer TCA 2014

Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1.  The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series.  Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More