CMT Celebrates 2017 With a Milestone: 53 Weeks of Consecutive Growth

Combining network transformation and honoring tradition, CMT broke records this year with 53 weeks of consecutive growth. It’s the longest active growth streak in cable (among all ad-supported cable channels).

How did CMT achieve this landmark?

The network remained true to its mission statement, fueling its status as the leading authority on country music and lifestyle by re-branding the network to become more than just a music channel, but an entertainment hub for modern country culture.

The new creative filter beckoned a programming renaissance, with hit shows and specials including Nashville and the limited run series Sun Records, while fan-favorite series like Steve Austin’s Broken Skull Challenge and Dallas Cowboys Cheerleaders Making the Team were re-energized and attracted new fans.

CMT re-examined its signature music events and specials with fresh eyes. With the seminal series CMT Crossroads which pairs a country act with a pop artist, the network focused on more diverse and current pairings like Maren Morris and Alicia Keys, Thomas Rhett and Nick Jonas, and Florida Georgia Line and Backstreet Boys, which scored the highest “Crossroads” ratings in 5 years.

Fresh off a pair of Grammy-nominations, Kesha is joined by Old Crow Medicine Show for a newly interrupted version of her smash hit Your Love Is My Drug:

Given the hurricanes and shootings in Las Vegas, the annual CMT Artists of the Year special was evolved from a celebration of the year’s top artists to a night of hope and healing. Fans responded…the critically acclaimed special notched the event’s highest ratings ever. And with the CMT Music Awards, CMT successfully expanded the event from one-night event into a three-day festival for sponsors and fans. The events dominated downtown Nashville with multiple sponsor activations, music performances, and fan experiences… creating the largest footprint in CMT history.

The growth isn’t just limited to television. This year, CMT’s ramped up social strategy bolstered its reach to be “everywhere fans are.”  It’s working: in the past year, CMT’s Facebook fans have increased by 3,000 percent.

While the brand continues to expand, its commitment to its fans has never wavered. In the last few months alone, CMT expanded the “Empowering Education” campaign encouraging our fans to pursue higher education and was proudly the first cable network to sign-up for the “Hand in Hand” telethon benefiting hurricane victims.

The last 53 months of growth coincided with subtle yet impactful changes on CMT: introducing more culturally-relevant content to the network, and spreading such content across a range of platforms.

“We discovered that more than ever country fans cannot be put into one box. They connect with smart content which reflects their diverse identities.”

– Frank Tanki, CMT and TV Land General Manger

Network executives chose this course after careful reflection: What does it mean to be a diehard country music fan in 2017?

It means being socially-conscious.

It means having a diverse taste in music—with Carrie Underwood and Beyoncé on the same Spotify playlist.

It means being open to progressive dialogue and content.

CMT fans are diverse in age, race, ethnicity, class and nationality.

“We discovered that more than ever country fans cannot be put into one box,” said Frank Tanki, CMT and TV Land General Manger. “They connect with smart content which reflects their diverse identities.”

And many are millennials, equally appreciative of the historical significance of the genre, jamming to CMT playlists on their iPhones and attending live concerts to enjoy today’s current stars.

“As we connect with more millennials,” said Tanki, “We realize that country fans are younger and increasingly diverse. To remain the authority on country, we adopted a more progressive and inclusive point of view. And to stay culturally relevant, we began reflecting what was happening in culture right now.  And we’ll continue to challenge ourselves to keep reinventing our brand.”

The network made a decision to let go of some older shows that no longer fit the brand mission, but this was accompanied by introducing new shows—original scripted programming or saving proven hits like the endearing fan-favorite Nashville. The “Nashie” fan-base has generated record-breaking numbers for CMT, and Nashville remains the network’s highest-rated and most-watched show in CMT history. These new fans stayed, and ratings soared.

The network is commemorating this phenomenal ratings growth by doing what it does best: connecting artists with fans.

On Thursday, Dec. 14 CMT unveiled its annual LISTEN UP list of 18 emerging artists (18 for 2018) that the network will support and amplify across all platforms, digital and linear, for the next year.

LISTEN UP spotlights talent, giving fans a deeper look at the careers of these potential country superstars through featured promotion of their new music and videos.

“CMT’s ratings trajectory is further proof that our new mission of embracing and redefining modern country culture is working,” said Tanki. “Music is our brand cornerstone and key to our growth. Franchises like LISTEN UP allow us to join forces with new artists at the forefront of evolving the genre and give them a massive megaphone to reach countless new fans.”

Since 2011, the franchise has helped spawn the careers of fledgling stars including Brett Eldredge, Cole Swindell, Dustin Lynch, Jon Pardi, Kacey Musgraves, Kelsea Ballerini, Maren Morris, and RaeLynn. Last year’s class alone, included breakout stars Carly Pearce, Luke Combs and Midland.

This year’s “18 for 2018” LISTEN UP artists are Abby AndersonAshley McBrydeBailey BryanCale DoddsDelta RaeDevin DawsonJillian JacquelineJimmie AllenJordan DavisKassi AshtonLevonMaggie RoseMorgan EvansMorgan WallenRussell DickersonRyan KinderThe Sisterhood Band and Tyler Rich.

This year’s “18 for 2018” LISTEN UP artists. Photo courtesy of CMT.

“LISTEN UP taps into CMT’s influence and platforms to guide fans to talented emerging artists that might not yet be on their radars,” said CMT’s senior vice president of music strategy and talent, Leslie Fram. “This lineup represents the diversity within country music – from traditional to modern country, mixed with a little bit of soul. We look forward to sharing their passion and great music with our audience all year long.”

Viacom applauds CMT staff and stars for this colossal achievement. We’re proud to have CMT as part of the Viacom family, and look forward to what the maverick network will produce in the New Year.

Take a look at the upcoming slate of new programming for 2018, including Music City from the creator and executive producer of The Hills and Laguna Beach (premiering March 1). In many ways, it’s the real life Nashville.

Watch the trailer:


Follow CMT on Twitter, Instagram and Facebook for the latest news. Visit CMT.com for more shows and updates.

Viacom Scores Golden Globe Nominations for “Downsizing,” “13 Reasons Why”

by Stuart Winchester, Viacom

Video created by Viacom Catalyst

Downsizing doesn’t hit theaters until Dec. 22, but the Alexander Payne-directed fantasy about a resource-starved future, in which citizens shrink themselves to conserve resources, is already creating enough buzz to earn a Golden Globe nomination.

Hong Chau earned a spot on the list of contenders in the Best Supporting Actress category, becoming just the third person of East Asian decent to earn that distinction since 1970, according to EW.com.

“This is the type of character who’s always in the background,” Chau told EW about the significance of her prominent role in the film. “I hope filmmakers will go back and take a look at people whom they thought they couldn’t mine drama or entertainment from. There are a lot of characters that have been underdeveloped because people aren’t interested or are afraid of attempting to tell their stories.”

On the television side, Viacom scored an additional nomination, for the Paramount Television-produced Netflix series 13 Reasons Why. Katherine Langford, who plays the tragic Hannah Baker – a high-schooler driven to suicide by the behavior of her fellow students on the hit series – is a finalist in the Best Performance by an Actress in a Television Series – Drama category.

Paramount Television, which is a division of the Paramount Pictures Hollywood film studio and is behind hits such as USA Networks’ Shooter and Epix’s Berlin Station, is an increasingly important part of Viacom’s business. On the company’s fourth-quarter and full-year earnings call on Nov. 16, Viacom CEO Bob Bakish noted that the studio had tripled revenues in just the last year alone and has an aggressive slate planned for 2018.

Seth Meyers will host the 2018 Golden Globes, which will air live on NBC at 8 p.m. ET on Jan. 7, 2018, broadcast from the International Ballroom of the Beverly Hilton.

Legends Return and Stars Unite as Viacom Nets Stuff the Content Pipeline

by Stuart Winchester, Viacom

It’s a time of great energy and invention at Viacom, with our networks announcing new shows, series extensions, and reboots weekly.

“Content is what Viacom is,” Viacom CEO Bob Bakish told CNBC’s Julia Boorstin last week. And this robust content pipeline underscores that point as ratings continue to creep up at core channels and fourth-quarter and full-year earnings map upticks in revenue and other key financial metrics.

The return of those crazy kids of Jersey legend, a beloved host helms an all-new concept, a fan-favorite franchise expands south, an unlikely onstage pairing produces a dazzling country-pop concert, a pair of season renewals drop, and a comedy legend is honored – here’s a look at previews for some our most anticipated programming, all of which MTV, VH1, CMT and Spike have released in just the past week:

MTV:

When Floribama Shore hit with the highest ratings of any network premiere in three years, it underscored fans’ hunger for the return of the Shore franchise. Perhaps foreseeing this enthusiasm, MTV queued up the return of the original series cast with a spot announcing Jersey Shore: Family Vacation during Floribama’s debut.

We don’t have many details or even a premiere date yet, but we know the important stuff: Deena, Pauly D, JWOWW, Vinny, Ronnie, Snooki and The Situation will all be back on our screens, together:

After headlining a pair of MTV classics in Rob & Big and Rob Dyrdek’s Fantasy Factory,  skateboarder and reality star Rob Dyrdek returns to the network headlining Amazingness. Human towers, a hands-free archer, stepladders balanced on teeth – check out what will be – in Dyrdek’s words – “the talent show like no other talent show in the world” beginning this Friday, Dec. 8.

VH1:

VH1 has a New Year’s present for its rabid base of Love & Hip Hop fans – the premiere of the latest complement to the hit shows set in New York, Atlanta and Hollywood: Love & Hip Hop: Miami. Here’s a first look at the series and its ensemble cast, featuring Trick Daddy, Trina, Gunplay and Amara La Negra, among others:

Read More

Shore Franchise Catches a Wave as Floribama Debuts to Big Ratings and Original Jersey Shore Cast Returns

Winter is just a few weeks away. In New York, this means hearing excessive amounts of holiday music while listening to weather reports with the ominous buzzword “polar vortex.”

Luckily, we can count on MTV to help us through the winter doldrums. The network announced Monday the return of beloved franchise Jersey Shore, which ended in 2012.

Read More

“Content Is What Viacom Is” – CEO Bob Bakish Talks Success and Strategy on CNBC

by Stuart Winchester, Viacom


Viacom CEO: Content is essentially what Viacom is from CNBC. Used with permission.

Less than two weeks after reporting fourth-quarter and full-year 2017 earnings headlined by year-over-year revenue gains built on strong partnerships and improving ratings, Viacom President and CEO Bob Bakish appeared on CNBC this morning to further underscore the company’s recent successes and positive long-term trajectory.

“You look at ’17, and I’m really happy with what we’ve accomplished,” Bakish told CNBC’s Julia Boorstin. “We rolled out this notion of flagship brands, which is about prioritization and multiplatform expression; we grew ratings and our ratings had been declining; our ad sales business went from minus eight in the quarter I took it over to flat last quarter, and that’s a big improvement; our distribution relationships, we said we were going to broaden them and bring more value to the table, and we did exactly that, and along the way renewed or extended half the sub-base; we moved the needle on content and IP, including doing some cross-house deals.”

There is still a lot of work to do, Bakish acknowledged, as he outlined the reasons for his optimism. “At the core, what Viacom is, is it’s a company of passionate content entrepreneurs that are expert in creating, producing, packaging and monetizing content on a global basis.”

Bakish also pointed to Viacom’s deep content library and novel partnerships arrangements – such as the company’s recent Charter renewal that included co-production of original content and collaborations around advanced advertising – as factors likely to contribute to the company’s long-term growth.

“Content is at the center of virtually every conversation,” Bakish said. “And content is what Viacom is.”

BET, Comedy Central, Nickelodeon, Spike and VH1 Are Viacom’s NAACP Image Award Nominees

Tanya Davis contributed reporting.

We’re thrilled to report that Viacom’s brands have just been nominated for a total of 16 NAACP Image Awards across BET, Comedy Central, Nickelodeon, Spike and VH1. The awards honor outstanding achievements of people of color and those who promote social justice in the arts, and we couldn’t be more proud of our nominees — see the list below. Winners will be announced at a live ceremony on Martin Luther King Day (Monday, Jan. 15).

Congratulations to everyone involved for their fantastic work on these programs. Check out our nominated shows and specials and the respective award categories below.

Read More

2017 Nickelodeon HALO Awards: Doing Good Never Sounded So Great

Ten-year-old Zoe Terry is the Miami-based CEO of Zoe’s Dolls, a nonprofit organization that collects and donates dolls with darker skin tones to girls of African, Hispanic, Caribbean and African-American descent. Terry founded her company in 2012 at age 5 to give these girls an opportunity to play with dolls that looked like them—something she felt was lacking in her community.

Since then, nearly $20,000 in dolls have been donated to more than 4,000 young girls in the U.S., Haiti and Africa. On Nov. 26, the Nickelodeon HALO Awards honored Terry and three others for their philanthropic efforts.

Nick Cannon and our 2017 HALO Honorees Raegan Junge, Caleb White, Zoe Terry, Andrew Dunn. (Photo by Andrew Toth/Getty Images for Nickelodeon)

The HALO Awards celebrates young leaders who are changing their communities and the world by “Helping and Leading Others.” Rapper Nick Cannon created the awards show in 2011, and returned this year to host the ceremony.

Nick Cannon and Raegan Junge on stage at the 2017 Nickelodeon HALO Awards (Photo by Andrew Toth/Getty Images for Nickelodeon)

Read More

Waco Releases New Trailer as Paramount Network Ramps Up for January Launch

by Stuart Winchester, Viacom

Boiling out of the Texas plains and straight to Paramount Network comes a story Biblical and American and tainted with violence. The six-part Waco television event resurrects David Koresh (Taylor Kitsch), and his Branch Davidians in their 1993 standoff against the federal government.

In this latest trailer, we glimpse the frantic machinations of both Koresh’s cult embedded in their Mount Carmel Center compound and the ATF and FBI preparing to infiltrate it as the tale spirals toward its tragic, inexorable conclusion.

Waco will debut Jan. 24, just six days after Paramount Network launches on Jan. 12. It will join Yellowstone, starring Kevin Costner, American Woman, starring Alicia Silverstone and Mena Suvari, and a re-imagining of the cult classic Heathers.

Read More

Viacom Renews Charter Deal, Includes Co-Production and Advanced Advertising Elements

by Stuart Winchester, Viacom

Viacom and Charter Communications have announced a multi-year renewal and expansion of their partnership, the latest in a string of recent distribution agreements that have expanded consumer options for accessing the media company’s content.

The Charter deal includes co-production of original content via its Paramount Television property and a collaboration around advanced advertising, underscoring Viacom’s commitment to continue evolving its partnerships in the rapidly changing media space.

As part of the agreement, core Viacom networks –  including Nickelodeon, BET, MTV, Comedy Central, Spike (soon to be Paramount Network), VH1, TV Land and CMT – will be available to all Charter subscribers.

The announcement comes just one day after Viacom and four other major entertainment groups partnered with internet television company Philo to launch an affordable, sports-free entertainment pack, a first-of-its kind offering that fills a gap in the U.S. television landscape.

Earlier this year, Viacom inked a deal with Altice USA – which owns Optimum, Lightpath and Suddenlink systems – that also included advanced advertising components.

5 Questions With Viacom18’s Sudhanshu Vats

Viacom18 is the home of Viacom’s brands in India and is one of the country’s fastest-growing entertainment networks, reaching more than 600 million viewers in 80 countries across its channels.

Hear from Group CEO Sudhanshu Vats as he talks about the business, its programming and how they’re celebrating Viacom18’s 10th anniversary this month.

Video by Viacom Catalyst.