Global & Netherlands LGBT Research, Young Americans’ Political Empowerment, Kids in Their Own Words and More: Viacom Global Insights, July Edition

by Christian Kurz, Global Consumer Insights, Viacom

June was Pride Month – and to celebrate, we have stories on LGBT acceptance around the world as well as in the Netherlands. Other new insights include young Americans’ rising political empowerment, global kids in their own words, how age impacts social media behavior, and taking TV away from consumers to reveal its role in their lives. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Going Places: Viacom Intern to Full Time Success Stories Features Howard Tseng

Howard is a Campaign Activation & Branded Content Coordinator at WHOSAY, Viacom’s recently-acquired talent & influencer marketing company. Prior to obtaining this role, he was a Coordinator in Viacom’s Distribution & Business Development team and has also interned in MTV Integrated Marketing (Velocity) for two semesters: fall of 2015 and spring of 2016.

Howard Tseng, Coordinator, WHOSAY, started off as a Viacom intern in 2015. Now, he’s a full time employee.

Campus to Career: Hey Howard! Can you tell us a bit about your background and how you landed here at Viacom?

Howard Tseng: I attended CUNY Baruch and studied advertising and marketing. While I had several internships throughout school in the music industry, I wanted to get a better understanding of the media and entertainment business as a whole. Viacom felt like the perfect company for me, since many of our brands involve both music and television. I was super excited to get my first internship at Viacom, and realized it was a great fit for me early on.

Viacom is a great place to explore your interests across the entertainment landscape. Do you have any advice for interns who are less sure exactly what they want out of their internships or careers?

Ask questions! Asking thoughtful questions about what your department does and the impact it has on Viacom’s overall strategic goals works two-fold: it gives you deeper knowledge of your own department, and helps you understand more about what other teams do within the company. Networking and informational meetings with other employees never hurts, too.

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Nickelodeon’s ‘Double Dare’ Reboot Is Most-Viewed Series on Kids’ TV in 2018

Nickelodeon’s Double Dare attracted an average of 1.4 million viewers during its premiere week—making it the most-viewed series on kids’ TV this year.

In an indication of the reboot’s multi-generational appeal, Double Dare ranked number one in its timeslot among kids and teens between ages 2 and 14 on both impressions and share, and the June 25th premiere was Nick’s best series launch among adults 18-49 in more than five years, according to Nielsen*.

The iconic game show, which airs weekdays at 8 pm, is hosted by digital creator and actress Liza Koshy. Each episode features two teams as they battle for prizes through mind-bending trivia questions and physically demanding stunts, including the legendary obstacle course (replete with the human hamster wheel, the wringer, and the Double Dare nose). Original host Mark Summers is back, this time providing color commentary.

“Ratings for the first full week indicate that kids, new viewers and adults alike are showing up for Double Dare and loving it,” said Sarah Levy, COO of Viacom Media Networks and interim head of Nickelodeon. “Liza Koshy and Marc Summers have great chemistry. The kid contestants are totally relatable to our audience. And The Loud House lead-in is a winner, ranking at number one with kids on all TV for the week.”

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After Hot U.S. Start, Paramount Network Launches in UK

by Stuart Winchester, Viacom

Since its U.S. debut in January, Paramount Network has quickly bolstered Viacom’s position in the premium content space, with its first three originals – Waco, American Woman, and Yellowstone – drawing strong ratings by fusing quality storytelling with top talent.

Tomorrow, Viacom will launch a free-to-air Paramount Network in the UK, bringing the blend of premium content, unscripted fare, movies and more to one of its top European markets.

“Launching on TV screens in the U.K. is another critical milestone for the Paramount Network brand, which we’re convinced will resonate strongly with British viewers, given Paramount’s distinguished and successful history of epic, cinematic storytelling for global audiences,” said Jill Offman, executive vice president of Comedy Central and Paramount Network International. “Delivering free-to-air content to millions of U.K. households underlines our belief that, despite the growing popularity of on-demand, viewers continue to value highly TV channels that offer an intelligently scheduled linear lineup of quality entertainment.”

The channel will build on the company’s considerable past success in the UK, plugging in the editorial team of Viacom-owned Channel 5 to schedule and program the new Paramount Network.

“Paramount Network is set to deliver high-end Hollywood entertainment with blockbuster movies, scripted drama and critically acclaimed comedy featuring some of the biggest names on the planet,” said Channel 5 Director of Programs Ben Frow. “Supported by Channel 5’s creative scheduling and audience insight and underpinned by Viacom’s brand-building expertise, Paramount Network is a popular premium content destination in a free-to-air world.”

Launch content will include the hit unscripted Lip Sync Battle, the seventh season of the popular Suits, Kaitlin Olsen’s The Mick, action drama Six and fantasy drama Heroes Reborn. Classic movies, some from Paramount Pictures’ 106-year-old library, will also air on the network, which will be available on Sky, BT and Freeview.

The Paramount Network in the UK is the second to launch outside of the United States. Last month, Spain rebranded its existing Paramount Channel, which was one of Viacom’s highest-rated networks outside of the U.S. Content includes a blend of movies and television series, including the locally popular reality show Alaska & Mario: El Huracan Mexicano.

“Paramount Network has great positioning and fits perfectly with our strategy in Spain,” Raffaele Annecchino, president and managing director of Viacom International Media Networks Southern and Western Europe, Middle East and Africa, said when announcing the network’s arrival. “Paramount Channel has achieved great results in Spain, but it’s time to evolve the brand even further, making the channel increasingly contemporary and relevant for the Spanish market.”

BET Awards Is Cable’s Top Awards Show for Fourth Consecutive Year

by Stuart Winchester, Viacom

With Jamie Foxx at the helm and a parade of headline performers electrifying the stage, the 2018 BET Awards once again landed as the top-rated and most-talked-about cable awards show of the year, drawing 4.3 million viewers across eight Viacom networks.

The numbers speak for themselves – the BET Awards are: the top cable awards show in the key 18-49 demographic for the fourth consecutive year*; the top cable awards among African-Americans 18-49 for the 17th straight year; and the most social cable awards show year-to-date and most social program of the night, sparking 2.1 million interactions (+89 percent total engagements from 2017) across Facebook and Twitter, topping even soccer’s World Cup for online buzz.

LOS ANGELES, CA – JUNE 24: Janelle Monae (C) performs onstage at the 2018 BET Awards at Microsoft Theater on June 24, 2018 in Los Angeles, California. (Photo by Paras Griffin/VMN18/Getty Images for BET)

The cross-platform success of BET’s tentpole event capped a strong week for Viacom’s burgeoning live-events business, as ratings and viewership exploded for the MTV Movie & TV Awards, and Vidcon’s first major convention since sliding under the Viacom umbrella met positive marks for retaining its creative soul. Meanwhile, the company’s core television business continued to strengthen behind the debut of Paramount Network’s Yellowstone, which was the most-viewed cable scripted drama in more than two years.

Strong performances and a broad-based award slate that honors everything from the best in music (Cardi B, Drake, Kendrick Lamar), to industry legends (eight-time Grammy-winner Anita Baker, former BET CEO Debra Lee), and humanitarian achievements (Parkland hero Anthony Borges, 11-year-old March For Our Lives speaker Naomi Wadler), fused to drive the strong ratings and social metrics for the BET Awards. In a lineup that included Janelle Monae’s acrobatic rapping, a surprise appearance by J. Cole, and a multi-genre performance by Snoop Dogg, Meek Mill met universal acclaim for what the Washington Post called, “the night’s most powerful performance,” addressing a matrix of issues from police brutality to mass incarceration on a recreated street corner in his new single Stay Woke:

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Bellator Takes the Fight Online in Nine-Figure Deal with DAZN

by Stuart Winchester, Viacom

NEW YORK, NY – JUNE 26: (L-R) Quinton “Rampage” Jackson, Gegard Mousasi, Scott Coker, James Rushton, Rory MacDonald, Wanderlei Silva and Lyoto Machida attend the Bellator-DAZN announcement press conference on June 26, 2018 at Viacom in New York City. (Photo by Dave Kotinsky/Getty Images for Bellator MMA)

In recent months, Bellator MMA has crisscrossed the globe, hosting fights for its international fan base in such diverse locations as London (Bellator 200), California (199), Budapest (196) and Israel (188), among others.

Now, the Viacom-owned global combat sports franchise is queueing up fight cards for a totally new destination – online, via a nine-figure deal with international live sports streamer DAZN.

The streaming deal plants an important digital component into Viacom’s ever-expanding live-events business while expanding Bellator’s global footprint and injecting the league with the additional financial resources it needs to expand its roster.

Noting that Bellator had become a “significant revenue generator” since Viacom acquired the property eight years ago, Viacom CFO Wade Davis underscored the importance of live events to the company’s growth strategy.

“Viacom has led the industry in creating iconic, fan-centered events through MTV’s VMAs, the BET Experience that happened in L.A. last weekend, the CMT Music Awards, and Comedy Central’s Clusterfest,” Davis said, speaking at a press conference at Viacom’s Times Square headquarters announcing the DAZN partnership. “Nobody does live events the way we do, with the combination of a focus on brand, talent and sponsors, all expressed across multiple platforms.”

Bellator intends to invest at least some of the proceeds from this streaming agreement into its roster, enhancing the live experience with a dynamic group of fighters.

“This deal will allow the roster to continue to expand, and an expanded roster means bigger fights,” Paramount Network, TV Land and CMT President Kevin Kay said at the press conference. “It means we’ll be able to give our best fighters more opportunities to do what they do best. So more fights that the fans want to see. Everybody wins.”

While MMA fans in 162 countries can already view Bellator events through local television partners, this streaming agreement will add a popular online platform to the mix. DAZN has spent several years steadily building itself into an online destination for sports fans in Canada, Germany, Austria, Switzerland and Japan. With the Bellator deal – and a recent agreement that granted DAZN U.S. streaming rights to the World Boxing Super Series – the streamer is set to enter the United States in September. DAZN will also soon expand into Italy.

“On DAZN’s worldwide platform, our fights will be seen live for the first time to new audiences around the globe,” said Bellator President Scott Coker.

Under the agreement, Perform Group-owned DAZN will exclusively stream seven annual fight cards, and will simulcast another 15 that air on Paramount Network. All fights will stream in all DAZN markets.

“It’s simple; fans want to see great fighters in competitive fights so we’ve handed the keys to Scott Coker and his venerable team to go out and recruit even more top-level talent to further stack Bellator fight cards and build on their success,” said DAZN CEO James Rushton.  “With the combination of this investment and our recent announcement to bring more than 30 nights of boxing to the platform annually, DAZN will be a must-have for fight fans in the U.S.”

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5 Questions With VidCon Co-Founder and Chairman Hank Green

VidCon, the world’s biggest conference for online video, was held from June 22 – 24, and Viacom showed up in a big way. Paramount Network hosted a panel on the power of storytelling. Nickelodeon held activations around Double Dare and Rise of the Teenage Mutant Ninja Turtles, plus a special appearance by JoJo Siwa. MTV, BET, Comedy Central and Velocity were also represented. Additionally, Viacom held a panel on the power of youth to create change to debut Viacom’s new global pro-social initiative, Generation Change. For this 5 Questions, we spoke to VidCon co-founder and chairman Hank Green to hear about the vision behind the event and where it’s headed next.

Video by Viacom Catalyst.

Yes, Women Can Have It All: Viacom and The Girls Lounge on Thriving in the Workplace

On a recent Friday, more than 600 Viacom employees, clients, and partners joined Viacom executives, as well as speakers from JP Morgan Chase, ColorComm, Refinery29 and WIE Network for The Girls’ Lounge. Co-hosted by Viacom and The Female Quotient, the event included a full day of panel discussions and professional coaching focused on work-life balance, leadership and diversity. Plus, attendees could schedule professional styling and headshots.

Viacom EVP and Chief People Officer Fukiko Ogisu (L) and Nickelodeon EVP and Chief Creative Officer Kim Rosenblum discuss the keys to leadership at Viacom’s The Girls’ Lounge panel event.

‘Having it all’ on your terms

The first panel, “Career on Fire: Engineering an Integrated, Rewarding Lifestyle,” focused on living mindfully as a professional with responsibilities outside the workplace.

The panelists: Viacom International Media Networks (VIMN) Senior Vice President Kate Laverge, Drop the Ball author Tiffany Dufu, Viacom Catalyst Senior Vice President Cheryl Family, and Human Resources Vice President Lisa Sipress. Brooke Ozaydinli, senior manager Viacom Marketing Strategy, moderated.

“How do you define having it all?” asked Ozaydinli to kick off the panel. “Do you think it’s even possible to have it all?”

Viacom hosted The Girls’ Lounge, a pop-up empowerment seminar, at Viacom Headquarters in May.

Laverge offered her opinion: having it all depends on individual objectives, values and ambitions.

“The question of ‘having it all’ usually speaks to the idea of wealth and riches, romance and family, and spiritual fulfillment, all at the same time,” said Laverge. “If that’s what ‘having it all’ means to you, that’s fine – but it should be an individual question versus a generalized notion.”

Sipress shared her views as a working mother.

“I struggle to have it all,” said Sipress. She discussed feeling guilty, and how she combats this guilt. Her resolution is to have a constant internal conversation around balancing work and personal responsibilities. Some days, Sipress said, work must come first. Other days, parenthood is the priority.

Dufu has evolved to believe this is an important question, especially for women. After connecting with women one-on-one, the author (who is passionate about helping women and girls advance into different levels of leadership) realized how much time women spend juggling different, unrelated tasks.

“Women are managing a lot of different things,” said Dufu. “Women are constantly negotiating between their ambition, their desire to get to the highest level of leadership and achieve mastery of their craft…I think it’s important to define ‘having it all.’ For me, it means having a career driven by my passion and purpose, having a healthy relationship with my partner, raising children who are conscious, global citizens, and being joyful and fit.

“I want all of those things at the same time; I feel I am entitled to all these things at the same time. But I can’t do it all in order to have all of that. I think it’s important to us to get really clear on what matters most.”

The takeaway: There are only 24 hours in a day so prioritize what matters most. Learn how to outsource the lower priorities. Avoid self-imposed perfection.

Drop the Ball author Tiffany Dufu speaks at Viacom Headquarters for a lifestyle panel at an employee event co-hosted with The Girls’ Lounge.

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Paramount Network’s Yellowstone Draws 5 Million Viewers for Cable’s Best Scripted Drama Premiere Since 2016

by Stuart Winchester, Viacom

Following a strong ratings start earlier this month for American Woman, Paramount Network cemented its place as a premium content destination by drawing in more than 5 million viewers (live+3*) for the debut episode of Yellowstone.

The series – set in a rough-and-tumble modern day American West where John Dutton (Kevin Costner), proprietor of the nation’s largest ranch, faces constant land-use pressure from developers, Native American tribes and the neighboring national park – struck gold with viewers, landing as ad-supported cable’s most-watched scripted-drama series in more than two years (since FX’s The People vs. O.J. Simpson).

Among Yellowstone’s headline numbers: It is this summer’s No. 1 new drama on broadcast and cable*. The program drew a 1.1 rating with the 18-49 demographic, and an even more impressive 1.7 with the 25-54 age group. It has attracted more viewers than every World Cup game on Fox and FS1, every Major League baseball telecast, and every game of the National Hockey League’s Stanley Cup Playoffs, including the Finals. It is the most-watched program in the history of Paramount Network and its predecessor, Spike.

Paramount Network – Viacom’s newest net – has considerably strengthened Viacom’s position in the original premium content space since it debuted in January with strong ratings for its first original, Waco, a six-part miniseries revisiting the siege of the Branch Davidian’s Texas compound in 1993.

This string of early successes validates Paramount Network’s strategy of recruiting and investing in top talent to drive its productions. American Woman stars Alicia Silverstone, Mena Suvari and Jennifer Bartels. Taylor Kitsch and Michael Shannon headlined Waco. And Yellowstone stars Costner and is created, written and directed by Taylor Sheridan, a renowned filmmaker whose credits include the well-regarded Sicario, Hell or High Water and Wind River.

Yellowstone has everything a worthwhile Western should, including breathtaking vistas, battles over land and Kevin Costner in the lead role,” Lynn Elber wrote for the Associated Press.

“Yellowstone” premiered Wednesday, June 20 on Paramount Network. John Dutton (center – Kevin Costner), owner of the Dutton Ranch is surrounded by his ranch team (pictured l to r) Jamie Dutton (Wes Bentley), Lloyd (Forrie Smith), Fred (Luke Peckinpah), Lee Dutton (Dave Annable), Colby (Denim Richards) and Rip Wheeler (Cole Hauser).

By populating well-crafted stories with sought-after talent, the net has drawn viewers in with the sort of larger-than-television experiences that define this era of premium TV.

“I hope that the experience feels really fresh and cinematic and like a movie made for people who are sitting at home,” Sheridan told Indiewire. “That was the goal. So I hope that the scope of it and the energy and the emotion and the incredible talent of the cast, hopefully, they really leap from the screen and we have an impression that make people want to come back for more.”

New episodes of Yellowstone air Wednesdays at 10 p.m. ET/PT on Paramount Network.

* Nielsen, L3 data, CVG AA%; cable drama series premieres with Premiere indicator; 2018 entertainment telecasts=1/1/18-6/20/18 L3 P2+, excludes sports and news; sports comparisons L3 P2+ through 6/20/18;  Summer=5/24/18-6/20/18; L3; Premiere indicator; excludes repeats

5 Questions With CMT and TV Land General Manager Frank Tanki

June has been hectic for CMT and TV Land. Season 5 of TV Land’s original scripted series Younger aired earlier this month, along with the CMT Music Awards. And the highly anticipated mid-season premiere of Nashville on CMT aired on June 7. There are only a few episodes left until the series finale in July.

To talk about all this and more, we sat down with Frank Tanki, General Manager of CMT and TV Land. He shares his thoughts on the ratings success at both networks, and what fans can expect next.

Video by Viacom Catalyst.