Viacom Global Insights, December Edition: TV’s Continued Importance, Kids’ Passion Points and More

Viacom’s latest consumer insights from around the world include TV’s continued importance, kids’ passion points, how the internet fosters unity, Filipino kids’ purchase influence, and happiness in Asia-Pacific countries. As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese. As Media Changes, TV Continues to Matter Our latest study on […]

Viacom, Home to MTV, BET, and MBAs

An NYU graduate student gazed at the dazzling digital wallpaper in The White Box event space at Viacom’s Times Square Headquarters, sipping a mimosa and munching a croissant. Other students milled about, intrigued by animation-splashed LED panels splashed with famous Viacom characters, such as Broad City’s Abbi and Ilana. Viacom’s MBA Media Trek invited 150 grad students […]

Viacom’s Girls Who Code Summer Immersion Program Grad Ceremony Inspires Teen Coders, Employees and Company Executives

Each year since 2015, Viacom Headquarters has opened its doors to a group of teenagers, letting them loose on the floors of our tech department and off-site broadcasting control rooms. Sound hectic? Well, it’s part of Girls Who Code, a nationally-renowned nonprofit initiative which aims to increase the number of women in computer science. It teaches […]

Viacom’s Third Annual Girls Who Code Summer Immersion Program Opens Doors and Unlocks Keys to Diversity

Since 2015, Viacom has welcomed 60 high school girls to its Times Square Headquarters as part of the nationally-renowned Girls Who Code summer immersion program. Girls Who Code is a nonprofit organization driven to close the gender gap in tech by giving young girls a foundation in coding. “Coding is a skill that can open […]

Kid Power, Staying Grounded, India’s Pragmatic Youth: Viacom Global Insights Digest, November Edition

Viacom’s latest consumer insights from around the world include global kids’ influence on household decisions, how people remain grounded in stressful times, and the pragmatism of Indian youth.  As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

Standing Up to Uncertainty, Ideal Jobs, and Kids in China: Viacom Global Insights Digest

October 2017 Viacom’s latest consumer insights from around the world include how people cope with uncertainty, teens’ and young adults’ ideal jobs, and kids in China. As always, stories are available in English, Latin American Spanish and Brazilian Portuguese. Christian Kurz, SVP Global Consumer Insights, Viacom INFOGRAPHIC: How People Around the World Are Standing Up […]

The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young […]

LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the […]

VH1 Celebrates 20 Years of Saving the Music with 20 Custom Gibson Guitars

Those passing in and out of Viacom’s Times Square Headquarters throughout June found a collection of Gibson Les Paul guitars nestled in a sunlit corner of the lobby. The exhibit flows effortlessly with the building’s groovy aesthetic, and could easily be an installation at the Rock n’ Roll Hall of Fame. It’s the brainchild of […]

The Daily Show Hosts Pop Up Art Exhibit to Honor the Commander in Tweet

Lines stretched for blocks in Midtown Manhattan near Trump Tower last weekend, but not for a protest. Instead, tourists and locals converged just down the road to see The Daily Show’s homage to the self-proclaimed “Ernest Hemingway of a hundred and forty characters,” the man known as @RealDonaldTrump. .@realDonaldTrump we’re neighbors! Come visit! It’s free! #DailyShowLibrary pic.twitter.com/BIrcvplnYX […]