Standing Up to Uncertainty, Ideal Jobs, and Kids in China: Viacom Global Insights Digest

October 2017 Viacom’s latest consumer insights from around the world include how people cope with uncertainty, teens’ and young adults’ ideal jobs, and kids in China. As always, stories are available in English, Latin American Spanish and Brazilian Portuguese. Christian Kurz, SVP Global Consumer Insights, Viacom INFOGRAPHIC: How People Around the World Are Standing Up […]

The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young […]

LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the […]

VH1 Celebrates 20 Years of Saving the Music with 20 Custom Gibson Guitars

Those passing in and out of Viacom’s Times Square Headquarters throughout June found a collection of Gibson Les Paul guitars nestled in a sunlit corner of the lobby. The exhibit flows effortlessly with the building’s groovy aesthetic, and could easily be an installation at the Rock n’ Roll Hall of Fame. It’s the brainchild of […]

The Daily Show Hosts Pop Up Art Exhibit to Honor the Commander in Tweet

Lines stretched for blocks in Midtown Manhattan near Trump Tower last weekend, but not for a protest. Instead, tourists and locals converged just down the road to see The Daily Show’s homage to the self-proclaimed “Ernest Hemingway of a hundred and forty characters,” the man known as @RealDonaldTrump. .@realDonaldTrump we’re neighbors! Come visit! It’s free! #DailyShowLibrary pic.twitter.com/BIrcvplnYX […]

The Commerce of Inclusion: Take a Look at Logo’s List of 25 Trailblazing Companies for the LGBT Community

What do Target, Google, Nike, AT&T, and American Express have in common? They’re among the 25 most LGBT-friendly companies in the U.S., according to Logo, Viacom’s network inspired by the LGBT community. Logo unveiled its second annual Trailblazing Companies list on the eve of Pride Month in June to compile the catalog of inclusive and […]

Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017

Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for […]

Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape. As always, the English version of […]

YOUTH IN FLUX Shows MIPTV How Global Youth React To Today’s World

Viacom’s Christian Kurz presented YOUTH IN FLUX, the latest study from the Viacom Global Consumer Insights group, to industry professionals at MIPTV, a leading international TV industry event taking place in Cannes right now. The research examined the new reality of youth around the world, their individual and collective goals, and the life strategies they use to […]

Viacom & Hot Sugar Are Innovating Music With Virtual Reality

Viacom’s newest virtual reality (VR) project is an exploration unlike any other. The Melody of Dust transports you to a castle-like world where every object you encounter (a rose found in a bedroom; a dove descending from the heavens) has a distinct melody to discover and unlock. It blends music, video and gaming into an immersive, […]