Preschoolers Ready for Life and Youth in Flux – Viacom Global Insights Digest, February 2017

International Insights Digest: February 2017 Welcome to the February issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we are pleased to announce two major new studies. Little Big Kids: Preschoolers Ready for Life and Youth in Flux: Unapologetic. Sensitive. Restless bring you our latest insights on […]

16 out of ’16: The Viacom Blog’s Most Popular Posts From Last Year, According to You Guys

What makes our readers click? According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals. 2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we […]

Critics Are Calling TV Land’s Teachers One of 2016’s Best Programs: Here’s Why You Should Watch It

The first season of Teachers, TV Land’s hilarious comedy series, earned an A with The Hollywood Reporter’s chief TV critic Tim Goodman, who ranked it among the best television of 2016. It made LA Weekly‘s Best TV of 2016 list as well. Why the high grade? Let’s hear more from the critics.

Open Your Eyes: MTV’s Elect This Virtual Reality Experience Lets Fans Step Inside the Art of Change

On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters. MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as […]

Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

International Insights Digest: November and December 2016 Our Viacom International Insights team recently compiled our latest consumer insights from around the world. In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop […]

Viacom Velocity Presents #nofilter: Influencers Tell Us How it’s Done

Influencers are an important part of the media landscape, and Velocity is partnering with them on an ever-growing number of programs through its Social Talent Platform. At #nofilter: Influencers Show Us How It’s Done, a presentation and panel discussion organized by Tom De Napoli, who leads the Social Talent Platform under Lydia Daly’s Velocity Social […]

These Young Coders Are Going to Change the World—Starting With Viacom

Zahraa Lopez vividly remembers the excitement she felt when, as a child, she’d walk past the TRL stage, gleaming behind the windows of Viacom’s Times Square Headquarters. She’d look up at the majestic silver skyscraper with awe. “I always wanted to see inside,” said Lopez, who grew up in the Bronx. “I wanted to be […]

MTV Votes Down Discrimination and Inequality With a Wall We Can All Get Behind

MTV’s Elect This campaign is all about letting the voters do the talking. Social justice, national security, healthcare and the economy, climate change, and immigration and refugees are what MTV’s millennial voters are talking about. The latest campaign, Beyond the Wall, highlights one major issue—immigration rights and reform. In a final push to stir the […]

Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights

Gen X Today Special Edition, October 2016 Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*. This study found that Gen […]

Seven Things You Need to Know About A$AP Rocky and His Partnership With MTV Labs and Viacom Velocity

1. A$AP Rocky was rapping by the time he was 8 years old. Now, he’s one of Viacom Velocity’s “Creative Incubators.” Viacom Velocity and MTV Labs have named A$AP Rocky as creative director. This is just the latest big move for someone who has done a lot in 28 years, a stretch that some might […]