What makes our readers click? According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals. 2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we […]
The first season of Teachers, TV Land’s hilarious comedy series, earned an A with The Hollywood Reporter’s chief TV critic Tim Goodman, who ranked it among the best television of 2016. It made LA Weekly‘s Best TV of 2016 list as well. Why the high grade? Let’s hear more from the critics.
On Nov. 8, 2016, Viacom employees got the chance to open their eyes to the most important issues of this election season—through an incandescent virtual reality (VR) art show at Viacom Headquarters. MTV’s Elect This campaign promised its audience substance over scandal. It succeeded in highlighting issues that matter most to their millennial audience such as […]
Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights
International Insights Digest: November and December 2016 Our Viacom International Insights team recently compiled our latest consumer insights from around the world. In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop […]
Influencers are an important part of the media landscape, and Velocity is partnering with them on an ever-growing number of programs through its Social Talent Platform. At #nofilter: Influencers Show Us How It’s Done, a presentation and panel discussion organized by Tom De Napoli, who leads the Social Talent Platform under Lydia Daly’s Velocity Social […]
Zahraa Lopez vividly remembers the excitement she felt when, as a child, she’d walk past the TRL stage, gleaming behind the windows of Viacom’s Times Square Headquarters. She’d look up at the majestic silver skyscraper with awe. “I always wanted to see inside,” said Lopez, who grew up in the Bronx. “I wanted to be […]
MTV’s Elect This campaign is all about letting the voters do the talking. Social justice, national security, healthcare and the economy, climate change, and immigration and refugees are what MTV’s millennial voters are talking about. The latest campaign, Beyond the Wall, highlights one major issue—immigration rights and reform. In a final push to stir the […]
Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights
Gen X Today Special Edition, October 2016 Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*. This study found that Gen […]
Seven Things You Need to Know About A$AP Rocky and His Partnership With MTV Labs and Viacom Velocity
1. A$AP Rocky was rapping by the time he was 8 years old. Now, he’s one of Viacom Velocity’s “Creative Incubators.” Viacom Velocity and MTV Labs have named A$AP Rocky as creative director. This is just the latest big move for someone who has done a lot in 28 years, a stretch that some might […]
Feeling nostalgic for Total Request Live? MTV’s Elect This campaign has you covered. Except this time, TRL stands for Total Registration Live.