Nick’s Number One! (And Number 2, and Number 3, and Numbers 4, 5, 6, 7, 8, 9, 10…)

Stuart Winchester by Stuart Winchester, Viacom

Behind a wide-ranging slate of live-action and animated shows, Nickelodeon swept ratings compilations of the top 10 children’s programs for the first quarter of 2017 among kids 2-11 and 6-11.

The accomplishment continues a torrid winning streak for Nickelodeon, which marks its third year as the top kids’ network among kids 2-11 and preschoolers. This is Nick’s seventh consecutive quarter winning those two demos, and its second in a row among kids 6-11. Ratings grew among all three demos during the quarter.

By locking in the top 10 children’s shows in two core demos, Nick pulled net double digits ahead of its competition. The net also owns four of the top five shows among kids 2-5: number one PAW Patrol; number two Shimmer and Shine; number four Team Umizoomi; and number five Blaze and the Monster Machines.

Underscoring Nick’s deep influence on kids’ culture, its annual Kids’ Choice Awards was the top-rated show for the week ending March 12 among kids 2-11, kids 6-11 and tweens 9-14.

Scroll down to see the 10 Nick shows that won the quarter in both the 2-11 and 6-11 demos:

Kids 2-11

#1 The Thundermans

#2 Nicky, Ricky, Dicky and Dawn

#3 SpongeBob SquarePants

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Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

Stuart Winchester by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Slimed and Tested, NICKterns Alum Explains Why This Internship Is Tops in the Nation

Below the cover of the kitchen’s slime stairs, 25 interns stand around a 10-foot rectangular blue canvas waiting for the 10-gallon buckets of slime to arrive. Phones are in hand to capture the fulfillment of our elementary school dreams. One by one interns, ready to accept the green goo, plant themselves in the middle of the blue tarp. I grab my fellow classmates’ hands. All at once, the green concoction globs over my hair and drips down my face past the wide corners of my smile. The intern to my left raises his head, letting the slime fill the rims of his glasses. We’ve done it, I thought to myself – would I really have graduated the Nickelodeon internship program if I didn’t get slimed?

NICKterns Get Slimed from Viacom on Vimeo.

As a studio built on fostering creator-driven content, backed by a culture built on more than 25 years of animation (with a little bit of slime for good measure), it’s no surprise that Nickelodeon Studio has been a staple in children’s entertainment — and the internship program is no exception.

For the second year in a row, Vault.com, a professional website providing in-depth analyses of employee-company culture, has ranked Nickelodeon’s internship program as the Best Media & Telecom Internship in the country.

This 10-week program provides students and recent graduates with the individual attention needed to thrive in a professional studio. Workshops and informational lunches are designed specifically to match the interests of that semester’s class. Students have the opportunity to share their time with executives, show creators, writers, artists, former interns (or “NICKterns”), and everyone in between to better understand the full scope of the studio’s pipeline and different lines of the business. Those interested in pursuing a career in writing or art can also take a multitude of current series tests – essentially a challenge to see if they can create art or scripts that match a show’s exacting style – that will be reviewed by in-house industry professionals.

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Get Schooled Scores a Spot on Fast Company’s Most Innovative Companies in Gaming List

Stuart Winchester by Stuart Winchester, Viacom

The lighting-thumbed gamer diehards will nod in knowing agreement as they glance at Fast Company’s roll call of the 10 most innovative companies in gaming – streamer Twitch, gamemakers 2K and Activision Blizzard, founding father of modern gaming Nintendo. But the name at number nine might teach even the most seasoned gamer something brand new: Get Schooled, the non-profit organization whose primary mission is inspiring students to finish high school and succeed in college.

How exactly does an organization founded via a partnership between the Bill & Melinda Gates Foundation and Viacom crash a who’s who of modern gaming giants? By adopting the fearless attitude and experimental dynamic of a Silicon Valley start-up driven to solve an complex problem.

“Get Schooled has a track record of success in part because we have adopted the principles of a high performing tech start up: we value partnerships, use data to continuously improve and have learned how to fail fast,” said Marie Groark, Executive Director of Get Schooled.

Those improvements have hinged upon a bold and vast adventure into gamification, a realm that many high school students know well and require no primer to engage with. The pivot began just two years after Get Schooled launched in 2010, transforming www.getschooled.com into an immersive gamified universe, where competition, point scoring and rules have engaged millions of young people, who can cash out their points for stuff like autographed gear from NBA and NFL stars, calculators or backpacks in a rewards store sponsored by the organization.

Students can also earn scholarships, or celebrity appearances by the likes of DJ Khaled, Nicki Minaj, James Harden, KeKe Palmer, Nick Cannon, Ne-Yo, Chance the Rapper and Ludacris. Check out Kendrick Lamar’s visit to Bethel High School in Alaska, a former “drop-out factory” that earned the visit by winning one of Get Schooled’s national points-based competitions:

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These Charts Show Viacom Leading All Cable Families and Two Key Ratings Demos

Stuart Winchester by Stuart Winchester, Viacom

Once again, Viacom leads all cable families in total viewership, a full percentage point ahead of its nearest competitor. There’s a lot driving this continued strength, including Nick’s status as the king of kids’ programming, with 12 of the top 20 rated cable TV shows for kids between 2 and 11 airing on one of its networks. Viacom does well in all demos, though – several of our networks combine to make up fully half of the top 20 cable series for viewers 12 to 34.

The charts below spell out these viewership and ratings successes in more detail, but they show the company’s strong position as we report our Q1 2017 earnings today. For more business numbers, check out our Investor Relations page on viacom.com.

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Flip Through This Interactive Deck to See How Each Viacom Brand Killed It in Q1 2017

Stuart Winchester by Stuart Winchester, Viacom

As we report our Q1 2017 earnings today, it’s fair to say that Viacom brands are killing it.

Behind smash hits such as Henry Danger, the Thundermans and The Loud House, Nickelodeon has spent 79 consecutive weeks at the top spot in its core demo.

South Parksharp and loud as ever in its 20th season, led all of TV in its time slot among male viewers, while Trevor Noah racked up his most-watched quarter since he joined The Daily Show behind his biting coverage of the presidential election and beyond.

BET’s Hip Hop Awards and Soul Train Awards were the top two cable award shows for the quarter.

We could go on, but it’s probably more fun for you to flip through the deck below to see what’s happening with all of our brands, from newly acquired Argentinian giant Telefe to Paramount Pictures to a surging MTV. We’ve also included clips from some of the upcoming projects we’re most excited about. For more business results, visit our Investor Relations page on viacom.com.

Paramount Channel Vietnam: Five Things You Should Know About Viacom’s Latest International Launch

Viacom’s Paramount Channel already has a robust worldwide footprint, with networks spanning Europe, South America, and Asia. The channel has unique programming in 12 countries, including Spain, Russia, Sweden and now one more: Vietnam.
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“Faithfully Recreated” New Edition Story Delivers Authenticity and Torrid Ratings to BET

Stuart Winchester by Stuart Winchester, Viacom

New Edition exploded out of anonymity from the Orchard Park Projects in Roxbury, Massachusetts in the early 1980s, selling millions of albums as the stamped the template for the boy band super-groups of the ‘90s and beyond. At one time, they were bigger than Beat It, when their 1983 debut track Candy Girl beat out one of Michael Jackson’s signature hits for the top spot on the Billboard chart. In the meteoric and fraught years that followed, they would break up and reunite while spawning the solo careers of Bobby Brown, Ralph Tresvant and Johnny Gill, along with the quadruple platinum collaboration of Bell Biv DeVoe.

When this foundational tale debuted over three nights last week on BET as The New Edition Story, it instantly became the network’s most-watched premiere since The Game dropped in 2012. The show went on to average more than 4 million viewers per episode across BET and sister network Centric while dominating the social media conversation for three consecutive nights.

The tale resonated in part due to its raw, unfiltered nature, delivering the uncensored drama of the exhilarating climb to success, the infighting that led to break-ups and reunions, the wild back-stage mingling amid groupies and substances, and the financial collapses that defied their spotlight. This scene depicting the group members’ mothers’ rage at receiving a check for $1.87 after a sprawling and highly successful tour is typical:

“Normally biopics are padded with dramatic falsehoods for entertainment,” wrote Billboard’s Niki McGloster, “but as the executive producers of the film, New Edition kept the story true to how they lived it.”

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16 out of ’16: The Viacom Blog’s Most Popular Posts From Last Year, According to You Guys

What makes our readers click?

According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals.

2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we consume media continued to evolve with advanced streaming services and virtual reality engagement. We lost beloved celebrities such as Prince and David Bowie, and sadly, many more. But we saw others rise to stardom, like Rita Ora, who now hosts VH1’s America’s Next Top Model, and Bebe Rhexa, who hosted the 2016 EMAs.

This list is by no means comprehensive of what Viacom accomplished in 2016—that would require far more than 16 posts to cover. But we’ve gathered those that made the largest impact, according what you, our readers, have clicked on the most.

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Paramount’s Promotion for Rings has Over 200 Million Views in Just 24 Hours: Here’s Why

Paramount took integrated marketing to a new level with an elaborate, terrifying promotional stunt for Rings on Monday, Jan. 23.

The world first met Samara, the eerie young girl with matted hair and a penchant for crawling out of television screens, in 2002 when the first Ring movie premiered. The sequel followed in 2005, freaking out audiences around the world with the potent combination of prophetic phone calls, fuzzy TV screens, and burning trees.

But it’s been over a decade since we last saw Samara, and Paramount wants to make sure we haven’t forgotten her.

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