Data and Measurement
Over the past several years, Viacom’s towering Times Square headquarters has undergone a series of significant renovations. In the lobby, enormous screens now hang alongside the elevator banks, a cavernous event space and a new cafe host an endless procession of parties and meetings, and a sequence of bold installations has invigorated the entrance areas with the energy of a high-end art gallery. Up on the seventh floor, the Wellness Studio offers heavily discounted memberships on a regimen of fitness classes, while employees can get their pictures album-ready for free at a printing studio. The 31st floor has been transformed into a massive convention center, while several other floors have been renovated in a style that elegantly meshes function and design.
As the company headquarters slowly sheds its old skin for the wide-open interiors of the 21st century media workplace, Viacom has been investing furiously in new, renovated and expanded buildings all over its footprint: earlier this year, the company united eight of its brands in a soaring space in the heart of Hollywood and vastly expanded its Burbank studio.
This invigorating workspace overhaul is just one of many perks to having a job at Viacom, and it likely contributes to the company landing on the upper half of Indeed.com’s list of Best Fortune 500 Companies to work for for the second consecutive year.
What makes Indeed’s list unique is that their rankings are based entirely on data extracted from employee-submitted reviews. And the reviews are strong.
“I have worked at Viacom in Hollywood for over a year and love it,” went one typical comment. “Super fun and collaborative culture, cool brands and a nice work/life balance.”
Commenters praised the company’s perks (like free soda and coffee machines in many locations), employee events (like a conversation with LL Cool J), paid time off, benefits, and career development and advancement opportunities.
“Smart companies know that if they make their workers feel comfortable and happy, they will work harder and longer,” another commenter wrote. “Happiness pays for itself with higher productivity.”
The company has spent decades building a deep talent pool – signed plaques commemorating 10-or-more-year anniversaries are ubiquitous on desks around the office – and this shows in the deep respect that many commenters had for their peers. “My co-workers were some of the smartest professionals I’ve ever worked with,” wrote one person, who identified themselves as a former vice president in Ad Sales. Another expressed a similar sentiment: “At Viacom I learned how to be a better engineer, you are around GREAT and strong engineers and as our lead architect would say, ‘Stay with us, we will make you better.’”
And while all of these things are, in my experience, true, and having cool workspaces infuses day-to-day tasks with a certain energy, there is something far more important that Indeed identified as a common thread running through all of the top 50 companies. “A recurring theme across the employee reviews for these firms is the importance of a strong company culture and clear values,” a post on the site announcing the list explained.
Indeed, a strong community conscience has always been vital to Viacom’s self-image, and many employees praised the many volunteer opportunities, an inclusive culture that values diversity, and the unexpected benefits that transcend the typical menu of health insurance policies, such as adoption assistance.
While a constellation of factors influence how people feel about their jobs every day, there is a pervasive pride, throughout the comments on Indeed, of working for a company that is so vital to the modern media and entertainment landscape, and one that is adapting so well to it, with advanced data capabilities and audience measurement tools. As one commenter wrote, “The industry is going through a major restructure and this company is ahead.”
This recognition from Indeed is the latest in a long line of acknowledgements that the company has received for creating a supportive and attractive work environment. Last year, Fast Company named Viacom a top destination for work-life balance, Fatherly named us to its Great Workplaces for New Dads list, and Working Mother put the company on its 100 Best Companies list for the sixth consecutive year.
Dust off your spacesuits and queue your favorite “New & Noteworthy” YouTube playlist, because the VMAs are swiftly approaching.
— Video Music Awards (@vmas) April 20, 2017
After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.
“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”
— Video Music Awards (@vmas) May 25, 2017
The Forum—sometimes called the “Fabulous” Forum—is the nation’s largest indoor performance venue, hosting sporting events and musical extravaganzas, including the 2014 VMA telecast.
LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017
Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.
In a time of great political turmoil, people are seeking a respite from the madness through humor – a trend evident through the recent success of Comedy Central’s late-night talk shows.
The Daily Show With Trevor Noah just marked its most-watched quarter, with an average of 1.5 million nightly viewers, according to a Comedy Central press release. The quarter contained the show’s most-watched and highest-rated week (May 29), since Noah took over from Jon Stewart.
The Daily Show’s strong ratings were reflected on social media, with more than 12 million likes, shares, comments and other interactions during the quarter across Facebook, Twitter and Instagram.
Keep up the good work, Trevor!
There’s so much to love about Baywatch. The surf, the sand, the slo-mo. After Paramount’s adaptation of the hugely popular show came to the big screen in May, we posed “5 Questions” to actress Priyanka Chopra. Hear her talk about what it was like working on the film, how Baywatch has become such a global phenomenon, and what’s behind the drama between her character, Victoria Leeds, and super lifeguard Mitch Buchannon, played by Dwayne Johnson.
Watch the discussion below:
Created by Viacom Catalyst.
Jon Slusser, Viacom senior vice president for Sports and Specials at Spike, talks about what makes this event historic: from the title fights to the overall fan experience, and why, thanks to the dedication of the Spike team, Bellator continues to be a knockout success.
Hear what Slusser has to say about this fans-first extravaganza.
Created by Viacom Catalyst.
Comedy Central’s first foray into the festival scene, a three-day music and comedy fete in June called Colossal Clusterfest, was quietly introduced in a press release back in February with the simple tagline: “Comedy. Music. Comedy.”
The San Francisco-based cluster boasted superb stand-up, live podcasts, musical performances, and interactive attractions. There were sips and suds from California’s renowned wineries and local fare from artisan chefs. The circus culminated in a live Comedy Central special.
The goal—to pack a whopping, fans-first immersive experience into one weekend—was lofty, especially for a first-time festival. But attendees and critics largely agree that it was a colossal success.
Watch the highlight reel:
The Commerce of Inclusion: Take a Look at Logo’s List of 25 Trailblazing Companies for the LGBT Community
What do Target, Google, Nike, AT&T, and American Express have in common? They’re among the 25 most LGBT-friendly companies in the U.S., according to Logo, Viacom’s network inspired by the LGBT community.
Logo unveiled its second annual Trailblazing Companies list on the eve of Pride Month in June to compile the catalog of inclusive and supportive businesses.
So, how can Logo measure the economics of equality? With the help of Witeck Communications, a marketing firm focused on LGBT consumer habits, Logo scored companies based on seven criteria:
Aside from promoting equality and inclusivity, why should companies care about promoting LGBT initiatives? Well, there’s this: the LGBT community has an estimated buying power of $971 billion, according to Witeck Communications President Bob Witeck.
“The footprint that gay people have today in the economy is much, much more present, much more visible,” Witeck said in an interview with Bloomberg News. “Also, companies are responding not just to LGBT purchasing power, they are responding to others who are aligned and sympathetic.”
Take a look at the top 25 companies:
Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017
Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.