Viacom Remains the Top Cable Family, Digital Traffic Surges & More Q4 Highlights

Stuart Winchester by Stuart Winchester, Viacom

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As Viacom reports fourth quarter and full-year earnings, there is great momentum driving many of our brands: The top reality show on cable, an enormous surge in VMA streams, the 20th anniversary of South Park, the continued surge in ratings at TV Land and VH1. Check out the details in the slides above.

Behind this strong programming, Viacom continues its long run as the most-viewed family of cable networks, with the most non-sports shows in the top 20 and more than half of the top children’s programs. We’ve also seen a surge in digital, mobile and social consumption:

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Viacom Inspires the next Generation of Female Coders, One Sequence at a Time

Let’s do this

In 2011, Viacom Chief Information Officer David Kline attended an event for the National Association of Broadcasters, and noticed something disturbing: the awards were mostly going to men. “There wasn’t a single female in the room,” said Kline, “Unless she was somebody’s daughter or significant other.” It was a pivotal moment for Kline. While other areas of Viacom were already gender-diverse, his technology department was not. He returned from the convention inspired to change this.

Our vice president of product management Kimberly Hicks would soon have an idea that could begin to gradually change this. Hicks attended AT&T’s Girls Who Code summer immersion program graduation in 2014 and was beyond impressed.

“I was blown away,” said Hicks. “Not only by their projects, but with their presence and how empowered they were. I didn’t know any of these girls, but I could tell they were transformed.”

It was no coincidence – Girls Who Code (GWC) is a national nonprofit dedicated to closing the gender gap in tech by teaching young girls how to code, principally through partnerships with large corporations, such as AT&T. At the end of the ceremony, Hicks spoke with GWC founder and CEO, Reshma Saujani. “I told her I would make this happen at Viacom.”

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TV’s Top Animated House Gets Louder With Season Three Renewal

Stuart Winchester by Stuart Winchester, Viacom

via GIPHY

They’re partying right now at The Loud House. And no wonder: Nick’s rollicking portrait of young Lincoln Loud growing up as the only boy in a house of 10 sisters is a smash hit. It’s the number one animated show on television, with an average of 2 million viewers per episode, and the net just renewed it for a third season. Read all about it by clicking through below:

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MTV Votes Down Discrimination and Inequality With a Wall We Can All Get Behind

MTV’s Elect This campaign is all about letting the voters do the talking. Social justice, national security, healthcare and the economy, climate change, and immigration and refugees are what MTV’s millennial voters are talking about.

The latest campaign, Beyond the Wall, highlights one major issue—immigration rights and reform.

In a final push to stir the conversation and provide a platform for these issues, the network built a massive interactive video installation in New York City’s Herald Square. The 10-foot by 35-foot wall evokes imagery of the Berlin Wall with barbed wire and graffiti emblazoned on its mock-concrete façade.

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“What kind of country do you want to live in? One that builds walls or tears them down?” – MTV’s Elect This Campaign. Photo courtesy of MTV.

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Gen X’s Unconventional Approach To Relationships, Sex, Career and Life – Viacom International Insights

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Gen X Today Special Edition, October 2016

Our Viacom International Insights team recently compiled a series of stories focused entirely on our newest project, Gen X Today. This generation grew up with our channels and continues to be important to us. Worldwide, Viacom reaches well over 180 million Gen Xers*.

This study found that Gen X’s youthful rebellion has transformed into a radical acceptance of who they are – and the stories below illustrate what life is like for these cultural trailblazers. In their relationships and in their careers, they make decisions based on what works for them over what looks good to others. These tendencies are helping them avoid midlife crisis as they approach their middle years.

As always, please check out our insights blog, where you can find these stories and many more.

* Based on Jun-Aug ’16, 29 countries with ratings available

 

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Gen X Today: My life. My way.

Hiding in plain view since the 1990s, Gen X has been quietly changing the world. Who are they now and what are their lives like?

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If You Don’t Vote for Yourself, Then Who the Hell Gonna Vote For you?

“If you can’t love yourself,” RuPaul declares at the end of each episode of RuPaul’s Drag Race, “then how in hell are you gonna love somebody else. Can I get an amen?”

No reality television show seems to have resonated with the LGBT community quite like RuPaul’s Drag Race. It encourages viewers—no matter their sexuality—to love themselves, to cherish what makes them singularly precious, and not to let anybody make them feel otherwise.

It’s fitting, then, that RuPaul made a PSA for National Voter Registration Day, urging his legions of followers to get to the polls and strut their 15th, 19th, 23rd, 24th, 26th Amendments—that is, by sashaying into the voting booth.

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Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery – Viacom International Insights Digest

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s International Insights team gathers the latest consumer insights from around the world. You can click through below to read about our Gen X project that launches next week, a study revealing that audiences want to feel their short-form videos, Indian youth’s views on money and success, and an info-graphic on how global kids find new TV content.

Please check out our insights blog, where you can find many more stories like these, and click here to be added to our mailing list.

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The Must-See Moments of the 2016 VMAs

It wasn’t VH1’s Hip Hop Honors: All Hail the Queens, but women ruled the VMAs this year. MTV’s flagship award show took place Sunday, August 28 at Madison Square Garden, and featured a host of first-name-only divas, from Rihanna to Beyoncé to Britney (and back to Rihanna).

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Alicia Keys had a front row seat at the 2016 VMAs. Photo courtesy of MTV.

As always, the VMAs were a cultural phenomenon. We can quantify this in new ways thanks to social media. The 33rd annual ceremony drew nearly 50 million streams on Facebook, and tripled in Snapchat impressions since last year. According to Nielsen, the VMAs produced 90 percent of TV social conversation that night.

Read more to find out why the VMAs broke the internet.

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Viacom’s Consumer Insights From Around the Globe: August 2016

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month’s issue includes a look at global parents’ rising LGBT acceptance, an analysis of how global teens listen to music, and two infographics: one identifying the role of humor in the daily lives of global adults and another detailing the sources global kids use to watch TV and video content.

As always, please check out our insights blog, where you can find these stories and many more.

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