Flip Through This Interactive Deck to See How Each Viacom Brand Killed It in Q1 2017

by Stuart Winchester, Viacom

As we report our Q1 2017 earnings today, it’s fair to say that Viacom brands are killing it.

Behind smash hits such as Henry Danger, the Thundermans and The Loud House, Nickelodeon has spent 79 consecutive weeks at the top spot in its core demo.

South Parksharp and loud as ever in its 20th season, led all of TV in its time slot among male viewers, while Trevor Noah racked up his most-watched quarter since he joined The Daily Show behind his biting coverage of the presidential election and beyond.

BET’s Hip Hop Awards and Soul Train Awards were the top two cable award shows for the quarter.

We could go on, but it’s probably more fun for you to flip through the deck below to see what’s happening with all of our brands, from newly acquired Argentinian giant Telefe to Paramount Pictures to a surging MTV. We’ve also included clips from some of the upcoming projects we’re most excited about. For more business results, visit our Investor Relations page on viacom.com.

Paramount Channel Vietnam: Five Things You Should Know About Viacom’s Latest International Launch

Viacom’s Paramount Channel already has a robust worldwide footprint, with networks spanning Europe, South America, and Asia. The channel has unique programming in 12 countries, including Spain, Russia, Sweden and now one more: Vietnam.
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“Faithfully Recreated” New Edition Story Delivers Authenticity and Torrid Ratings to BET

by Stuart Winchester, Viacom

New Edition exploded out of anonymity from the Orchard Park Projects in Roxbury, Massachusetts in the early 1980s, selling millions of albums as the stamped the template for the boy band super-groups of the ‘90s and beyond. At one time, they were bigger than Beat It, when their 1983 debut track Candy Girl beat out one of Michael Jackson’s signature hits for the top spot on the Billboard chart. In the meteoric and fraught years that followed, they would break up and reunite while spawning the solo careers of Bobby Brown, Ralph Tresvant and Johnny Gill, along with the quadruple platinum collaboration of Bell Biv DeVoe.

When this foundational tale debuted over three nights last week on BET as The New Edition Story, it instantly became the network’s most-watched premiere since The Game dropped in 2012. The show went on to average more than 4 million viewers per episode across BET and sister network Centric while dominating the social media conversation for three consecutive nights.

The tale resonated in part due to its raw, unfiltered nature, delivering the uncensored drama of the exhilarating climb to success, the infighting that led to break-ups and reunions, the wild back-stage mingling amid groupies and substances, and the financial collapses that defied their spotlight. This scene depicting the group members’ mothers’ rage at receiving a check for $1.87 after a sprawling and highly successful tour is typical:

“Normally biopics are padded with dramatic falsehoods for entertainment,” wrote Billboard’s Niki McGloster, “but as the executive producers of the film, New Edition kept the story true to how they lived it.”

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16 out of ’16: The Viacom Blog’s Most Popular Posts From Last Year, According to You Guys

What makes our readers click?

According to our Google Analytics stats, it’s innovative marketing, brilliant shows and movies, political coverage, LGBT initiatives, A$AP Rocky, tacos, and Mediterranean music festivals.

2016 was monumental for Viacom, along with the rest of the world. We witnessed one of the most tectonic presidential elections in history. The way we consume media continued to evolve with advanced streaming services and virtual reality engagement. We lost beloved celebrities such as Prince and David Bowie, and sadly, many more. But we saw others rise to stardom, like Rita Ora, who now hosts VH1’s America’s Next Top Model, and Bebe Rhexa, who hosted the 2016 EMAs.

This list is by no means comprehensive of what Viacom accomplished in 2016—that would require far more than 16 posts to cover. But we’ve gathered those that made the largest impact, according what you, our readers, have clicked on the most.

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Paramount’s Promotion for Rings has Over 200 Million Views in Just 24 Hours: Here’s Why

Paramount took integrated marketing to a new level with an elaborate, terrifying promotional stunt for Rings on Monday, Jan. 23.

The world first met Samara, the eerie young girl with matted hair and a penchant for crawling out of television screens, in 2002 when the first Ring movie premiered. The sequel followed in 2005, freaking out audiences around the world with the potent combination of prophetic phone calls, fuzzy TV screens, and burning trees.

But it’s been over a decade since we last saw Samara, and Paramount wants to make sure we haven’t forgotten her.

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Denzel Washington and Viola Davis Stun Critics and Viewers Alike in Paramount’s Fences

It’s officially awards show season. 2017 kicked off with the 47th annual Golden Globe Awards earlier this month, where Paramount’s Fences kept up its momentum as one of the most critically acclaimed films of the year.

Washington’s character, Troy Maxson, is an embittered former baseball player and sanitation worker. Viola Davis plays his wife Rose, who ferociously protects her children, ideals, and convictions—which are challenged by her husband’s ego.

These performances garnered Washington and Davis Golden Globe nominations for Best Actor in a film and Best Supporting Actress, respectively.

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Viacom Remains the Top Cable Family, Digital Traffic Surges & More Q4 Highlights

by Stuart Winchester, Viacom

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As Viacom reports fourth quarter and full-year earnings, there is great momentum driving many of our brands: The top reality show on cable, an enormous surge in VMA streams, the 20th anniversary of South Park, the continued surge in ratings at TV Land and VH1. Check out the details in the slides above.

Behind this strong programming, Viacom continues its long run as the most-viewed family of cable networks, with the most non-sports shows in the top 20 and more than half of the top children’s programs. We’ve also seen a surge in digital, mobile and social consumption:

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Viacom Inspires the next Generation of Female Coders, One Sequence at a Time

Let’s do this

In 2011, Viacom Chief Information Officer David Kline attended an event for the National Association of Broadcasters, and noticed something disturbing: the awards were mostly going to men. “There wasn’t a single female in the room,” said Kline, “Unless she was somebody’s daughter or significant other.” It was a pivotal moment for Kline. While other areas of Viacom were already gender-diverse, his technology department was not. He returned from the convention inspired to change this.

Our vice president of product management Kimberly Hicks would soon have an idea that could begin to gradually change this. Hicks attended AT&T’s Girls Who Code summer immersion program graduation in 2014 and was beyond impressed.

“I was blown away,” said Hicks. “Not only by their projects, but with their presence and how empowered they were. I didn’t know any of these girls, but I could tell they were transformed.”

It was no coincidence – Girls Who Code (GWC) is a national nonprofit dedicated to closing the gender gap in tech by teaching young girls how to code, principally through partnerships with large corporations, such as AT&T. At the end of the ceremony, Hicks spoke with GWC founder and CEO, Reshma Saujani. “I told her I would make this happen at Viacom.”

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TV’s Top Animated House Gets Louder With Season Three Renewal

by Stuart Winchester, Viacom

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They’re partying right now at The Loud House. And no wonder: Nick’s rollicking portrait of young Lincoln Loud growing up as the only boy in a house of 10 sisters is a smash hit. It’s the number one animated show on television, with an average of 2 million viewers per episode, and the net just renewed it for a third season. Read all about it by clicking through below:

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MTV Votes Down Discrimination and Inequality With a Wall We Can All Get Behind

MTV’s Elect This campaign is all about letting the voters do the talking. Social justice, national security, healthcare and the economy, climate change, and immigration and refugees are what MTV’s millennial voters are talking about.

The latest campaign, Beyond the Wall, highlights one major issue—immigration rights and reform.

In a final push to stir the conversation and provide a platform for these issues, the network built a massive interactive video installation in New York City’s Herald Square. The 10-foot by 35-foot wall evokes imagery of the Berlin Wall with barbed wire and graffiti emblazoned on its mock-concrete façade.

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“What kind of country do you want to live in? One that builds walls or tears them down?” – MTV’s Elect This Campaign. Photo courtesy of MTV.

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