August 15, 2017 @ 2:41 PM
They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.
This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.
Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:
KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO
What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.
Tenure: Six years
On being named a Cynopsis Rising Star: My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.
What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.
What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!
What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!
NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON
What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.
Tenure: Four years
On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.
What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.
What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.
What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.
KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY
What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.
Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.
On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.
What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.
What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.
What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.