Helping Immigration, Child Services, Hunger and Homelessness – Viacom, Catchafire Celebrate another Successful Year Collaborating

This spring, Viacom teams collaborated with nonprofit organizations from across the country and donated their time and skills through Talent for Good, Viacom’s skills-based volunteering program. These efforts culminated on July 10 when Viacom and Catchafire welcomed members from these four amazing nonprofits alongside the employees who volunteer with them in a celebration at Viacom’s New York headquarters.

This event, organized and hosted by Viacommunity, united everyone to share their experiences and celebrate their achievements. Adam Robinson, director of Corporate Social Responsibility, kicked the event off with a toast.

“Talent for Good gives our employees the opportunity to build and sharpen their skill-sets, and give back to the community in a much needed and impactful way,” Robinson said.

Adam Robinson, director of Viacom Corporate Social Responsibility, kicked off a Talent for Good partner event with a toast.

The first group to speak at the luncheon was a team of Viacom employees discussing how they banded together to create a pitch deck for L.A. based homeless youth shelter My Friend’s Place. As a native New Yorker, I felt a personal connection to this particular Talent for Good project. Manhattan, much like other large metropolitan areas, is riddled with homelessness. I see sleeping bags filled with tired bodies and men holding out cups filled with coins every day on my way to work in Times Square.

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Black Girls Will Rock! Again, August 20 on BET

by Stuart Winchester, Viacom

Good news:

And 2011 Black Girls RocK! honoree and five-time BET Award-winner Taraji P. Henson will be in New Jersey to host the whole thing.

“I’m honored to host the Black Girls Rock! Awards,” said Henson. “I love the message and I love Beverly Bond and her vision. I was lucky to be honored in 2011. It is truly a highlight of my life. Let’s make history together as we come together as women of brains, beauty and in support of each other.”

The 2017 Black Girls Rock honorees are groundbreakers in art, business, entertainment and community service:

Star Power Award – “Insecure” creator, actress, writer and producer Issa Rae

Young Gifted and Black Award – actress and activist Yara Shahidi

Living Legend Award – Grammy Award-winning songstress Roberta Flack

Shot Caller Award – Wall Street powerhouse and pioneer Suzanne Shank

Community Change Agent Award – Community organizers Derrica Wilson and Natalie Wilson of The Black & Missing Foundation

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Save the Date for the 2017 MTV Video Music Awards: Live From Los Angeles On Saturday, August 27

Dust off your spacesuits and queue your favorite “New & Noteworthy” YouTube playlist, because the VMAs are swiftly approaching.

After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.

“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”

The Forum—sometimes called the “Fabulous” Forum—is the nation’s largest indoor performance venue, hosting sporting events and musical extravaganzas, including the 2014 VMA telecast.

MTV lands in Los Angeles for the 2014 VMAs. (Photo courtesy of Getty Images)

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Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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Logo’s Trailblazer Honorees “Stood On the Shoulders of Giants” to Become Pioneers of Change for This Generation

Throughout history, art has defended the human spirit. Especially in times of political crisis, art and activism become inextricably related.

This was clear after attending Logo’s Trailblazer Honors, which celebrates the work of honorees who have made indelible contributions to LGBT civil rights—through writing, dancing, singing and producing. This year’s honorees included Cyndi Lauper; activist and author Cleve Jones (his memoir, When We Rise, inspired ABC’s miniseries by the same name); the late Alvin Ailey, who is credited with making modern dance an inclusive space for LGBT African-Americans; and the creators of NBC’s Will and Grace, Max Mutchnick and David Kohan.

Logo taped the event on Thursday, June 22 at the historic Cathedral of St. John the Divine in New York City and aired it the following night on VH1 and Logo.

 

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Get Schooled and DJ Khaled celebrate ‘Major Keys’ Success on Get Schooled’s Annual Yearbook Day

It was a digital yearbook thrust six stories over Times Square, with 400 high school students from 38 states grinning from the side of Viacom’s world headquarters. They had good reason to smile. These self-assigned “change makers” were about to be acknowledged by DJ Khaled for their commitment to improving their schools and communities.

Khaled Key Day – as the whole activation was dubbed – was part of Get Schooled’s Yearbook Day. In particular, they acknowledged the impact of the Shorty Award-winning Major Keys campaign and honored Khaled’s role in helping it to flourish. The program – which challenges students to master seven “Major Keys,” or focus areas via Get Schooled’s gamified online interface – has been immensely successful, reaching more than 250 million people in just the past year.

While the digital yearbook photos flashed on the billboard outside, several New York City area high school students piled into Viacom’s studio inside to watch a catered question-and answer session between Khaled and radio host Sway Calloway. The students waved their “Grateful Khaled Keys” in the air and learned a bit more about the program’s Keys to Success.

“I’ve never really experienced anything like this before,” one student told Complex. “Everyone’s really excited and hyped up, and I’m excited to be here. It showed me that you can be who you are, and I’ve always struggled with that, so learning to be myself has gotten me to where I want to be when I graduate.”

Students also shared their aspirations and accomplishments with Khaled. “I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” said Khaled. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”

#GRATEFUL #JUNE23RD 🔑 bless up @getschooled

A post shared by DJ KHALED (@djkhaled) on

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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VH1 Celebrates 20 Years of Saving the Music with 20 Custom Gibson Guitars

Those passing in and out of Viacom’s Times Square Headquarters throughout June found a collection of Gibson Les Paul guitars nestled in a sunlit corner of the lobby. The exhibit flows effortlessly with the building’s groovy aesthetic, and could easily be an installation at the Rock n’ Roll Hall of Fame. It’s the brainchild of VH1 Save The Music Foundation, executed in collaboration with Art at Viacom and over 40 renowned visual artists and musicians.

To commemorate the 20th anniversary of VH1 Save The Music, the artists worked in pairs to create 20 stunning, ornate instruments—enough to make any music fiend, art collector or investor swoon. And they will get their chance to do more than just admire them when VH1 Save The Music auctions off these guitars in October, partnering with Julien’s Auctions Los Angeles as part of their Idols & Icons: Rock and Roll sale. The proceeds are expected to fund musical instruments for at least 30 school band programs in the U.S.

Until then, these guitars are on tour—starting at Viacom headquarters and touring the New York-metro area until the fall, so fans and admirers can appreciate the majestic endeavor.

The Gibson installation at Viacom Headquarters. Photo by Bart Stadnicki.

I spoke with VH1 Save The Music Executive Director Henry Donahue to learn more about what promoted this massive, creative collaboration, and what he hopes to achieve with such campaigns.

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CMT Awards 2017 Delivers a Genre-Transcending Spectacle of Music and Entertainment

In early June, country’s hottest stars rocked Nashville’s Music City Center at the 2017 CMT Music Awards. Despite competing with the highest-rated NBA Finals in two decades, the show drew in more than 3 million fans to watch a night packed with performances, award presentations and a tribute to country legend Gregg Allman.

Nashville star and show host Charles Esten started the night with a celebrity-filled parody showcasing another of his many talents: comedy. Playing his Nashville character, Deacon Claybourne, Esten explored the “AirCMT” mansion – the commandeered home of Rayna Jaymes – alongside “The Darius” Rucker, who assumed the role of CMT president. Inside, stars such as Kellie Pickler, Billy Ray Cyrus and Little Big Town interact in an odd houseguest skit that creates a hilarious segue into the awards ceremony.

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