CMT Celebrates 2017 With a Milestone: 53 Weeks of Consecutive Growth

Combining network transformation and honoring tradition, CMT broke records this year with 53 weeks of consecutive growth. It’s the longest active growth streak in cable (among all ad-supported cable channels).

How did CMT achieve this landmark?

The network remained true to its mission statement, fueling its status as the leading authority on country music and lifestyle by re-branding the network to become more than just a music channel, but an entertainment hub for modern country culture.

The new creative filter beckoned a programming renaissance, with hit shows and specials including Nashville and the limited run series Sun Records, while fan-favorite series like Steve Austin’s Broken Skull Challenge and Dallas Cowboys Cheerleaders Making the Team were re-energized and attracted new fans.

CMT re-examined its signature music events and specials with fresh eyes. With the seminal series CMT Crossroads which pairs a country act with a pop artist, the network focused on more diverse and current pairings like Maren Morris and Alicia Keys, Thomas Rhett and Nick Jonas, and Florida Georgia Line and Backstreet Boys, which scored the highest “Crossroads” ratings in 5 years.

Fresh off a pair of Grammy-nominations, Kesha is joined by Old Crow Medicine Show for a newly interrupted version of her smash hit Your Love Is My Drug:

Given the hurricanes and shootings in Las Vegas, the annual CMT Artists of the Year special was evolved from a celebration of the year’s top artists to a night of hope and healing. Fans responded…the critically acclaimed special notched the event’s highest ratings ever. And with the CMT Music Awards, CMT successfully expanded the event from one-night event into a three-day festival for sponsors and fans. The events dominated downtown Nashville with multiple sponsor activations, music performances, and fan experiences…creating the largest footprint in CMT history.

The growth isn’t just limited to television. This year, CMT’s ramped up social strategy bolstered its reach to be “everywhere fans are.”  It’s working: in the past year, CMT’s Facebook fans have increased by 3,000 percent.

While the brand continues to expand, its commitment to its fans has never wavered. In the last few months alone, CMT expanded the “Empowering Education” campaign encouraging our fans to pursue higher education and was proudly the first cable network to sign-up for the “Hand in Hand” telethon benefiting hurricane victims.

The last 53 months of growth coincided with subtle yet impactful changes on CMT: introducing more culturally-relevant content to the network, and spreading such content across a range of platforms.

“We discovered that more than ever country fans cannot be put into one box. They connect with smart content which reflects their diverse identities.”

– Frank Tanki, CMT and TV Land General Manger

Network executives chose this course after careful reflection: What does it mean to be a diehard country music fan in 2017?

It means being socially-conscious.

It means having a diverse taste in music—with Carrie Underwood and Beyoncé on the same Spotify playlist.

It means being open to progressive dialogue and content.

CMT fans are diverse in age, race, ethnicity, class and nationality.

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Viacom’s 2017 Employee Halloween Costume Contest Winner Lina Henriquez, aka La Calvera Oscura, On Her Culturally Inspired Look

Congratulations to Lina Henriquez, our 2017 Viacom Employee Halloween Costume Contest winner. By day, Henriquez works in our Core Services department as the executive receptionist, greeting visitors and directing incoming calls.

By night, she’s a holy ghost, the grand dame of death, a Mexican folk saint. Well, at least on Halloween.

Henriquez was inspired to honor Mexico’s saint La Calavera Oscura after a recent trip to the country.

Below, Henriquez explains the meaning behind her costume, how much effort (and makeup) went into creating the stunning, authentic look, and how she celebrated the spookiest night of the year.

Lina Henriquez is the 2017 Viacom Employee Halloween Costume Contest winner. Photo courtesy of Henriquez.

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Viacom Scores Five 2018 Critics’ Choice Nominations

by Stuart Winchester, Viacom

Congratulations to Viacom’s TV Land, MTV, VH1 and Paramount Pictures, each of which scored at least one nomination for the 2018 Critics’ Choice Awards.

A Manhattan striver who shaves 15 years off her age to advance her career, a raw look at the often shaky lives of teenage mothers, the greatest drag spectacle on television, and a what-if world where humankind shrinks itself to spare the planet’s resources – here’s a closer look at the properties that earned Viacom five nominations:

Best Actress in a Comedy Series – Sutton Foster, Younger – TV Land

Best Unstructured Reality Series – Teen Mom – MTV

Best Reality Competition Series – RuPaul’s Drag Race – VH1

Best Reality Show Host – RuPaul, RuPaul’s Drag Race – VH1

Best Supporting Actress – Hong Chau, Downsizing – Paramount Pictures

The Critics’ Choice Awards will air Thursday, Jan. 11, 2018 on The CW Network.

“This Continues to Be an Extremely Undervalued Company” – Six Highlights from Bob Bakish’s UBS Global Media & Communications Q&A

by Stuart Winchester, Viacom

Viacom CEO Bob Bakish attends the Ribbon Cutting for the new Viacom Building on January 26, 2017 in Los Angeles, California. (Photo by Todd Williamson/Getty Images)

Viacom CEO Bob Bakish appeared onstage at the UBS Global Media and Communications Conference yesterday in New York City, where he spoke to media and telecommunications analyst John C. Hodulik.

Bakish discussed the financial improvements surfaced in Viacom’s recent earnings report, the strength of Paramount’s film and television studios, flagship network highlights, and his optimism about the growth opportunities available through multi-platform distribution, live events, and other streams.

In his remarks, Bakish crystalized several key points about Viacom’s operations. Six of the most important are pulled out below. Click here to listen to the full conversation.

1) Viacom is a global cross-platform content engine

“And as we pivot and look to 2018, what we’re really focused on – and people think about Viacom and they say, ‘you’re a pay-TV company.’ And it’s true that we have a substantial business base in pay television. But what Viacom really is, it’s a global content engine across television, across feature film and increasingly across digital-native.”

2) Partnerships are key to growth

“The interesting thing is outside the U.S., in most markets, still today, Viacom is a relatively small player. And so, how do we get the benefits of being a bigger player? And the route to that was through partnership, whether that was partnering with our distributors, on the advertising side. We participated in a whole set of ad sales houses through that time, some of them we run, some of them other people run, some of them were joint ventures but that was all about getting the benefits of scale.”

3) Viacom’s flagship brands remain the priority

“Well, flagships [Nickelodeon, Nick Jr., MTV, Comedy Central, BET and the soon-to-launch Paramount Network] are certainly Viacom’s priority because again we think there’s significant opportunity particularly to grow share there on the network side, as well as broader awareness. As we begin to implement that strategy we certainly remixed our programming investment and moved it towards the flagships, point one. And point two is within the flagships, a brand like MTV, which I’m continuing to be tremendously excited about, there was a place where we put a new team in place, we put a new strategy in place, that strategy was about shifting the programming mix. MTV had gone to a place where it was very invested in scripted programming, which is quite frankly something you can get from a variety of places and it was not really a core association of the brand, so we’ve moved it to a more of an unscripted place, more of a live place.”

4) Viacom is the market leader in advanced advertising

“And by the way, on the advanced advertising space, Viacom is clearly the market leader. We partnered with Fox and Turner to set up OpenAP and we did that so the category can continue to scale, which is a very important thing for us. But we were the leader and we, as far as I know, are the only people doing these type of multi-faceted distribution deals and you’ll see the benefit of those start to come online as we get into 2018 too, and we’re able to unlock some more of this addressable inventory. So I think that is a very exciting road ahead. And again, sets the stage for a much more productive partnership with the MVPDs here in the U.S. and frankly around the world.”

5) 2017 was about stabilization, 2018 is about acceleration

“But as we accomplished really the stabilization of the company and I think that’s the best word, 2017 was about stabilization, 2018 is about acceleration particularly in these newer areas.”

6) Viacom is an undervalued cash machine

“Well, Viacom if you look at 2017, $1.5 billion to $1.7 billion in cash flow, durable cash flow, it’s about a 15 percent yield. So, this thing is a significant cash machine. You look at 2017 and we eliminated the big overhang on the business, quite frankly, which was the uncertainty around distribution. We have distribution deals with mid-single digit annual escalators locked in through well past 2020. So we have a secured distribution base and we have these incremental opportunities that are not only ideas on the next-generation platforms and solutions, on incremental revenues beyond the core, they’re not only ideas, they’re businesses we are already in, in 2017 that we are, therefore, know how to operate and can accelerate. So there is a tremendous opportunity ahead. This continues to be an extremely undervalued company.”


Bakish also appeared on CNBC last week. Watch his conversation with Julia Boorstin here.

Your Authenticity Is Your Superpower, and More Insights From HERE Presents: Breakthrough Women in Sports

Asani Swann is the vice president of business strategy at Melo Enterprises, the multi-million-dollar organization of NBA All-Star athlete Carmelo Anthony. She’s also a woman of color.

Swann entered the male-dominated sports management industry armed with a bevy of professional experience in branding, contract negotiation and business partnership from her previous career at Macy’s. She had her MBA. And for the first time in her life, she lost her voice.

“There weren’t a lot of people who looked like me,” said Swann, speaking to nearly 250 Viacom employees and guests at HERE Presents: Breakthrough Women in Sports, a panel discussion sponsored by our employee resource group for women (HERE).

“When I walked into a room, people would ask me if I had gone to college,” said Swann. Other times, they’d ask if she was somebody’s girlfriend.

But Swann didn’t stay silent for long. She learned to alchemize negative energy into personal empowerment. Her career thrived, and so did her soul.

“Authenticity,” said Swann, “is my superpower.”

HERE Presents: Breakthrough Women In Sports panelists share wisdom from their success in a male-dominated industry. From L-R: Lisa Borders, Jaymee Messler, Stephanie McMahon, Pam Kaufman, Constance Schwartz-Morini and Asani Swann. Photo by Matthew Levinson for Nickelodeon.

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BET, Comedy Central, Nickelodeon, Spike and VH1 Are Viacom’s NAACP Image Award Nominees

Tanya Davis contributed reporting.

We’re thrilled to report that Viacom’s brands have just been nominated for a total of 16 NAACP Image Awards across BET, Comedy Central, Nickelodeon, Spike and VH1. The awards honor outstanding achievements of people of color and those who promote social justice in the arts, and we couldn’t be more proud of our nominees — see the list below. Winners will be announced at a live ceremony on Martin Luther King Day (Monday, Jan. 15).

Congratulations to everyone involved for their fantastic work on these programs. Check out our nominated shows and specials and the respective award categories below.

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2017 Nickelodeon HALO Awards: Doing Good Never Sounded So Great

Ten-year-old Zoe Terry is the Miami-based CEO of Zoe’s Dolls, a nonprofit organization that collects and donates dolls with darker skin tones to girls of African, Hispanic, Caribbean and African-American descent. Terry founded her company in 2012 at age 5 to give these girls an opportunity to play with dolls that looked like them—something she felt was lacking in her community.

Since then, nearly $20,000 in dolls have been donated to more than 4,000 young girls in the U.S., Haiti and Africa. On Nov. 26, the Nickelodeon HALO Awards honored Terry and three others for their philanthropic efforts.

Nick Cannon and our 2017 HALO Honorees Raegan Junge, Caleb White, Zoe Terry, Andrew Dunn. (Photo by Andrew Toth/Getty Images for Nickelodeon)

The HALO Awards celebrates young leaders who are changing their communities and the world by “Helping and Leading Others.” Rapper Nick Cannon created the awards show in 2011, and returned this year to host the ceremony.

Nick Cannon and Raegan Junge on stage at the 2017 Nickelodeon HALO Awards (Photo by Andrew Toth/Getty Images for Nickelodeon)

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Remember, Remember the 11th of November – Viacom Honors Vets

Clockwise from top right: the author summoning the Viacommunity spirit, employees hard at work for vets, notes to vets in progress, final boxes ready to ship. All photos by Studio Brooke.

It occurs on the 11th day of the 11th month of every year: Veterans Day. Creativity and patriotism were flowing at Viacom during the lead up to the holiday this year, a time dedicated to honoring American military veterans.

This year, Viacom President and CEO Bob Bakish shared his appreciation to those who have risked their lives for our country by sending personal emails along with MyViacommunity gift cards to the more than 85 employee vets. The veterans can then use the gift cards to donate to a charity of their choice.

Viacommunity and Community Service in a Box (formerly known as Operation Goody Bag) also honored our nation’s bravest by inviting employees to decorate goody bags and send handwritten notes of encouragement to our servicemen and women currently on duty across the country and overseas.

Nearly 100 employee volunteers showed up, designing and assembling 500 Veterans Day-inspired goody bags. Viacommunity sent these gifts to the USO of Metropolitan New York.

Viacommunity featured the project on Viacom’s social pages and LinkedIn highlighted employees’ personal stories:

Viacom on LinkedIn:

“Veteran’s day is important to me because my grandfather was a veteran. He served in the Vietnam war. I have other cousins in my family who are also in the military, and these people give their lives to make us safe here at home. A lot of them travel and live in different places around the world. It must be so hard for military wives and husbands who have partners out there risking their lives, so this day really speaks to me.”

Viacom on LinkedIn:

“What I love about Viacom is the people that work here. The empathy we are trying to create within the company is something that I feel should be established in all companies. I’ve always felt that we should be more sensitive to our surroundings. When we impact people positively, they gravitate towards us. I am here today to write notes to our Viacom Veterans because I want to thank them for their service. Even though I am not their family, I want to let them know that we are grateful for everything that they do.”

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5 Questions With Viacom18’s Sudhanshu Vats

Viacom18 is the home of Viacom’s brands in India and is one of the country’s fastest-growing entertainment networks, reaching more than 600 million viewers in 80 countries across its channels.

Hear from Group CEO Sudhanshu Vats as he talks about the business, its programming and how they’re celebrating Viacom18’s 10th anniversary this month.

Video by Viacom Catalyst.

The 24th Annual MTV EMA Awards Were Simply EM-Azing

With delightful decadence, audience engagement, and celeb camaraderie, the 24th annual EMA Awards, from London’s Wembley Arena, were a spectacle not to be missed. For those who didn’t catch the show, here are some highlights:

EMA Host Rita Ora was full of surprises

Between her singing and acting ventures, fashion collaborations with Adidas and Calvin Klein, TV coaching appearances on The X Factor and The Voice UK, as well as a hosting gig for VH1’s revamped season of America’s Next Top Model last year, Rita Ora is a renaissance woman—and a busy one at that. This was clear as she stepped out on the red carpet in a bathrobe and towel. Well, a diamond necklace, too.

From the sofa, to the car, to the @mtvema red carpet ❣

A post shared by Rita Ora (@ritaora) on

But the multi-talented host rolled through 12 costume changes that night, from hotel-party-chic to 90s exercise gear to a slew of technicolor wigs and, inexplicably, a floor-length necklace in the shape of a garden fork. Her hosting duties included a pair of performances—her No. 1 hit, Your Song, followed by crowd-favorite Anywhere.

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