Transform into Bumblebee with this Free iOS App from Paramount and Viacom NEXT

Legendary Autobot Bumblebee towers over Times Square through the lens of an augmented reality app created by Viacom NEXT.

Time to take that classic yellow and black Chevy Camaro for the joy ride you always longed for.

Now, thanks to the studio that brought you the explosive Transformers film series and the tech magic-makers at virtual reality (VR) group Viacom NEXT, fans of the heroic Autobot can play as Bumblebee in Transformers: Cade’s Junkyard, a free experience launched today to coincide with the 4K Ultra HD release of the five-movie collection on iTunes.

Cade’s Junkyard, created in augmented reality (AR) using cutting-edge VR technology from Apple, incorporates content from Transformers: The Last Knight – the latest installment of the blockbuster franchise – to transport users to the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg).

“We’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride,” said Howard Hsieh, vice president of Paramount Home Media Distribution.

The experience overlays eye-popping 3D graphics onto your surrounding physical space, allowing you to maneuver around (or into) barrels, wooden crates, rusted-up jalopies, gas tanks and all sorts of other obstacles at breakneck speeds in the iconic automobile. Careful you don’t drive off your desk, though. The action really heats up when you transform into Bumblebee and show those pesky barrels who’s boss. Blowing stuff up with your phone has rarely been this fun. And in case you’re more of a builder than a demolisher, the app allows you to choose and place objects to expand the virtual world wherever you wish.

Smashing up Viacom’s New York City offices with an augmented reality app created by Viacom NEXT.

The sharp gameplay is the product of putting Apple’s new ARKit platform in the hands of the expert engineers and developers at Viacom NEXT. This is the group’s second time building an AR experience with ARKit – in September, Viacom NEXT released ARQUA!, an artistic building game in which users transform their physical environments into rainbow-colored aquariums.

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Can’t Make It to London? Join the MTV EMAs Onstage With Augmented Reality

by Stuart Winchester, Viacom

The MTV EMAs will air on Sunday, Nov. 12, broadcasting a hit parade of star performers from London to a worldwide audience. But those millions unable attend the show at SSE Arena can still interact with host Rita Ora and her fellow nominees onstage via augmented reality on the MTV EMA mobile app.

With their device plugged into select performances, viewers will see and be able to interact with digital animations transposed over the action. “3-D rendered objects can fill the environment around you,” Karmelina Parouka, MTV International’s vice president of digital content and engagement told Deadline. “We’re trying to immerse [fans] into the show itself, and tie it back to the artists they’re passionate about.”

What might this look like while watching the EMAs via your phone? To quote Deadline’s example“As a musician like Camila Cabello takes the stage to sing Havana, that might prompt a virtual Cuban flag to unfurl within the app,” evoking a sort of musical fantasyland realized over top of live performances, reminiscent of the animated monsters dropping into your everyday environment in Pokeman Go.

The EMA augmented reality activation follows the artist- and musician-fueled virtual reality explorations and fellowships pouring out of the Viacom NEXT innovation lab. Viacom has been sinking roots into the growing augmented reality space for some time – check out Dr. Beau Lotto, a Viacom Labs creator-in-residence, discussing the blend between the digital and physical realms at an employee event last year:

Augmenting the augmented reality announcement is the unveiling of the EMA’s 2017 social squad, a coterie of global influencers immersing themselves into the festivities to spread the energy around the world in their native languages. This year’s squad is Madison Beer (U.S.), Hugo Gloss (Brazil), Bontle Modiselle (South Africa), Geordie Shore stars Sophie Kaseai and Charlotte Crosby (UK), and Marcel aka KsFreak and Manuel “Krappi” Krappinger (Germany).

The EMAs will air in more than 170 markets. Visit the show’s website for more information on how to watch and vote.

Erykah Badu Returns as 2017 Soul Train Awards Honor Industry Legends and Newcomers

Solange Knowles and Bruno Mars have soul. At least, BET thinks so.

The network has announced nominations for the BET Presents: 2017 Soul Train Awards, an annual ceremony that recognizes the best in soul, R&B and hip-hop music, honing in on artists from the 1970s—or newcomers whose music is evocative of the disco era.

So far, Solange is leading with seven nominations, including video of the year and song of the year for her hit single, Cranes in the Sky.

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Setting New Records for Slime at KCA Sports 2017

In sports lingo, the 2017 Kids’ Choice Sports Awards was a slam dunk, touchdown and homerun. With thousands of fans and sports stars gathering in UCLA’s Pauley Pavilion, as well as the multitude of viewers watching from home, the fourth annual rendition of the awards show treated its audience to cameos by the U.S. Olympic team’s Final Five, raucous events such as the Slime Mountain challenge, an award honoring legendary Olympic gold medal-winning swimmer Michael Phelps, and much more.

Guiding us through it all was the incredible emceeing of third-time host Russell Wilson. As a football superstar and new father, Wilson easily took the head play caller’s role to steer a show celebrating both kids and sports.

Check out some of the highlights from Nick’s slime-filled sports extravaganza.

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Viacom & Hot Sugar Are Innovating Music With Virtual Reality

Viacom’s newest virtual reality (VR) project is an exploration unlike any other. The Melody of Dust transports you to a castle-like world where every object you encounter (a rose found in a bedroom; a dove descending from the heavens) has a distinct melody to discover and unlock. It blends music, video and gaming into an immersive, interactive experience so groundbreaking that Rolling Stone dubbed it a “new art form.”

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Get Schooled Scores a Spot on Fast Company’s Most Innovative Companies in Gaming List

by Stuart Winchester, Viacom

The lighting-thumbed gamer diehards will nod in knowing agreement as they glance at Fast Company’s roll call of the 10 most innovative companies in gaming – streamer Twitch, gamemakers 2K and Activision Blizzard, founding father of modern gaming Nintendo. But the name at number nine might teach even the most seasoned gamer something brand new: Get Schooled, the non-profit organization whose primary mission is inspiring students to finish high school and succeed in college.

How exactly does an organization founded via a partnership between the Bill & Melinda Gates Foundation and Viacom crash a who’s who of modern gaming giants? By adopting the fearless attitude and experimental dynamic of a Silicon Valley start-up driven to solve an complex problem.

“Get Schooled has a track record of success in part because we have adopted the principles of a high performing tech start up: we value partnerships, use data to continuously improve and have learned how to fail fast,” said Marie Groark, Executive Director of Get Schooled.

Those improvements have hinged upon a bold and vast adventure into gamification, a realm that many high school students know well and require no primer to engage with. The pivot began just two years after Get Schooled launched in 2010, transforming www.getschooled.com into an immersive gamified universe, where competition, point scoring and rules have engaged millions of young people, who can cash out their points for stuff like autographed gear from NBA and NFL stars, calculators or backpacks in a rewards store sponsored by the organization.

Students can also earn scholarships, or celebrity appearances by the likes of DJ Khaled, Nicki Minaj, James Harden, KeKe Palmer, Nick Cannon, Ne-Yo, Chance the Rapper and Ludacris. Check out Kendrick Lamar’s visit to Bethel High School in Alaska, a former “drop-out factory” that earned the visit by winning one of Get Schooled’s national points-based competitions:

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Paramount Channel Vietnam: Five Things You Should Know About Viacom’s Latest International Launch

Viacom’s Paramount Channel already has a robust worldwide footprint, with networks spanning Europe, South America, and Asia. The channel has unique programming in 12 countries, including Spain, Russia, Sweden and now one more: Vietnam.
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TV’s Top Animated House Gets Louder With Season Three Renewal

by Stuart Winchester, Viacom

via GIPHY

They’re partying right now at The Loud House. And no wonder: Nick’s rollicking portrait of young Lincoln Loud growing up as the only boy in a house of 10 sisters is a smash hit. It’s the number one animated show on television, with an average of 2 million viewers per episode, and the net just renewed it for a third season. Read all about it by clicking through below:

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Latinos Drive Video Game Sales

by Erica Saylor, Tr3s

One of the most recognized and celebrated video games, played by millions of fans worldwide, Call of Duty, released its highly anticipated sequel this week, Call of Duty: Black Opps II. The game’s lead character is a Latino political activist from Nicaragua named Raul Menendez. The game is one of the world’s most successful entertainment franchises with loyal fans that lined up to purchase the first batch at its midnight launch this week. Read More