Highest Ratings and Most Viewers in Show History as Younger Grows Older

by Stuart Winchester, Viacom

Warning: spoilers ahead for TV Land’s Younger.

Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.

So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland,  where he intends to marry his girlfriend of one month, whom Liza had introduced him to.

And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.

Cheers to that, team.

via GIPHY

All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.

“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”

The Younger crew visited Ireland for the season four finale.

A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.

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Jordan Klepper’s “The Opposition” to Resist the Resistance on Comedy Central

by Stuart Winchester, Viacom

“Trevor, I’ve been on this show for over three years, peddling liberal talking points day in and day out,” longtime Daily Show correspondent Jordan Klepper told host Trevor Noah on a recent episode. “But then two months ago, I had two stark realizations: one, I’ve been living in a bubble; and, two, I didn’t have my own show.”

Consider both of those problems solved. The wry Klepper, whose recent Jordan Klepper Solves Guns special demonstrated his capability as a show captain, will star on The Opposition, a new late-night franchise beginning Sept. 25 on Comedy Central.

The Klepper that commands his own Comedy Central pulpit, however will be far from the liberal crusader who trolled pro-gun advocates and Trump supporters (watch his best moments here with your cable or service provider log-in). Instead, he will emerge as a self-certain crusader against the mainstream media, an alternative-media hero for, as Comedy Central describes it, “the America of paid protestors, Obama’s birth certificate, and the certainty that CNN is fake news.”

While the network hasn’t revealed the show’s exact format, you can get a sense of the tone and absurdist humor with this clip of Klepper at a Trump rally in Arizona, where he collects signatures on a petition to impeach Hillary Clinton (who currently holds no public office):

The table-thumping turnabout is, of course, sarcastic. But with so many late-night shows preoccupied with every political rumble out of Washington, Klepper knew he had to position this show differently.

“We have a lot of people [in late night] who are mad at what is happening, and they’re very articulate about their frustration,” Klepper told The Hollywood Reporter’s Lacey Rose. The new show will fill a gap, “showing where that [frustration] comes from and trying to satirize from that place. That’s what will hopefully feel fresh.”

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East Meets West in Art at Viacom’s Vibrant Exhibit by Ogulcan Kush

by Stuart Winchester, Viacom

The still paintings pulse with the hectic lifeforce of an animated GIF, seeming to burst from the walls of Viacom’s Times Square headquarters in a mesmerizing array of color and geometry.

“Kaleidoscope” by Ogulcan Kush. Photo by Studio Brooke.

The creation of Turkish-born, New York City based Ogulcan Kush (who goes by “OG”), the medley of precision-measured shapes and symbolism is a deliberate synthesis of Eastern, Islamic art and Western modern art. This fusion of artforms is both a tribute to OG’s principal influences and a therapeutic articulation of his frustration that his U.S. work visa will soon expire, forcing him to leave New York.

“I decided to be okay with leaving the U.S., and use whatever time I had left to react to the situation with my art,” OG told Art at Viacom, which is hosting the artist’s first solo U.S. exhibition, American Daydream.

“The American Daydream” by Ogulcan Kush at 1515 Broadway. Photo by Studio Brooke.

The exhibit is a nice compendium of OG’s work and style – it incorporates legacy pieces and several works created specifically for this exhibit, including a large piece that he painted live outside of Viacom’s cafeteria over several days.

I spoke to OG just after Art at Viacom unveiled his exhibition last month. The conversation below has been edited for clarity and length.

Stuart Winchester: How did you connect with Viacom?

Ogulcan Kush: Last year, I was working on Tahiti Pearson’s Art at Viacom installation, and I met the team at the press party afterward. We met for drinks one night and I showed them my  work, and they told me to come in for an interview. And I went in with my pitch ready and they were like, “So we would love to have you.”

SW: Take me through the process of working for Viacom from concept to actual installation.

OG: The people at Art at Viacom were super nice, super friendly. They couldn’t have been more helpful. After we booked the show, I finished two pieces specifically for the space. Then they wanted to incorporate a live painting into the show. They were really supportive of the art, not just established artists, but emerging artists doing a lot of work and trying to come up, so I really respect that.

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MTV’s Reality Show 90’s House Will Be All That and a Bag of Chips

As millennials, we like to think we know the 90s. If playing Pokémon on a Gameboy Color, taking trips to Blockbuster to rent VHS tapes and listening to the Spice Girls are among your fondest childhood memories, chances are you grew up to call yourself a “90s kid.”

We’re nostalgic for this time—and not just because it was our childhood. As it turns out, the 90s was a fly time to be alive, no matter how old you were.

The New York Times columnist Kurt Andersen (who is not a millennial) posits that this is due to political, technological and socio-economical advances during the last ten years of the 20th century in an op-ed called “The Best Decade Ever? The 1990s, Obviously.”

Our awareness of current events as adults makes this 90s nostalgia even more acute. Now we know that the world back then truly was, by our standards, pretty chill.

If given the chance to go back in time and experience this glorious epoch of tattoo chokers and Legos with the knowledge we have as adults, how would we fare? If a millennial lives in the ultimate 90s fantasy world but can’t share the experience via Snapchat, did it even happen? Ugh, as if!

MTV’s new reality-competition show 90’s House lets us witness what our lives would be like in the 90s, without time travel.

Here’s the 411:

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These Moments From the 2017 VMAs Are Guaranteed to Orbit the MTV Galaxy for Years to Come

Since 1984, some of pop culture’s most revered moments, quotes and gestures originated at the MTV Video Music Awards (VMAs). Britney Spears’ sweeping, serpentine performance of I’m a Slave for You. Lady Gaga’s meat dress. Kanye West’s presidential bid. Miley Cyrus and the twerk heard ‘round the world. Michael Jackson’s moon-walking medleys. Hammer Time. Lil’ Kim, Diana Ross and one purple jumpsuit…these are images embedded in our collective social conscious, through memories and endless GIFs on our Twitter feeds.

Courtesy of GIPHY.

The 2017 VMAs, held at The Forum in Los Angeles in August, certainly spawned plenty of extraordinary moments.

Here were a few of my favorites:

Lorde’s silent, avant-garde performance of Homemade Dynamite

The pop star flounced around stage like a ballerina from Mars, which isn’t too unusual for the VMAs. Not singing (or even lip-synching) is, however, a bit unusual.

Courtesy of GIPHY.

Lorde tweeted a response to confused fans and reporters who covered the event, explaining how she had the flu and was on an IV drip just days before the ceremony.

I still think her modern, possibly interpretive dancing was sick (pun intended).

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Stress in China, South African Parents, Shared Experiences, & VMA Winners’ Data: Viacom Global Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the September issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we are proud to launch our newly redesigned multilingual blog, which gives a crisp new look to our insights in English, Latin American Spanish and Brazilian Portuguese. Check it out.

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Critics React to Paramount’s mother!: “A Beautiful Thing to Behold”

by Stuart Winchester, Viacom

It starts as an idyll, a doting Jennifer Lawrence and her poet husband Javier Bardem wiling time away in their grand and isolated country mansion. The nightmare comes soon enough, when a pair of mysterious guests (Ed Harris and Michelle Pfeiffer), arrive unannounced and in quick succession to brutally disrupt this tranquility.

What follows in the Darren Aronofsky-directed mother! is by turns and at once Biblical, horrifying, confounding and captivating; a tale of creation and destruction; a film as unforgettable as it is unique.

Here’s what critics are saying about Paramount latest film, which opens wide in theaters today:

“…it’s easily the most experimental feature released by a major studio in ages, a gleefully deranged companion piece to Aronofsky’s Old Testament epic Noah and an evil twin of sorts to The Fountain, with its grandiose meditations on love, death and eternal recurrence.” – Justin Chang, L.A. Times

“Shot with a surrealist’s eye for madness and destruction by the great cinematographer Matthew Libatique, Mother! always seems on the verge of exploding. Your head will feel the same way. And I mean that as a compliment. … In a world of Hollywood sellouts, Mother! emerges as the work of a visionary doing things his way. You won’t know what hit you.” Peter Travers, Rolling Stone  

“Even by the manic standards of Darren Aronofsky—director of such exercises in escalating insanity as Pi, Requiem for a Dream and Black Swan—the emphatically titled mother! constitutes one hell of a freakout.” – Mike D’Angelo, Las Vegas Weekly

“[mother!] is an audacious, bold and fascinating fever dream of a film. It’s allegory for, well, everything (the environment, marriage, art, spirituality, you name it!), that will challenge, distress and edify anyone who chooses to submit themselves to this creation for two hours.” – Lindsey Bahr, Associated Press

“Now that studios tease out details from tentpole projects well before they open in theaters, the cryptic nature of mother! has been refreshing. It’s an art-house firestorm that will shock, and perhaps infuriate, audiences when it opens Friday in wide release. What a beautiful thing to behold.” – Matthew Jacobs, Huffington Post

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RuPaul, Daily Show Bring Combined Four Creative Arts Emmys to Viacom

by Stuart Winchester, Viacom

Behind the dual cultural touchstones of VH1’s RuPaul’s Drag Race and Comedy Central’s The Daily Show with Trevor Noah, Viacom tallied four wins at the Creative Arts Emmys earlier this week. Here’s a video round-up of the victors:

Viacom 2017 Creative Arts Emmy Wins from Viacom on Vimeo.

This is RuPaul’s second consecutive year taking the Outstanding Host of a Variety, Nonfiction or Reality Program honor – an outcome that was widely predicted after the show’s move from Viacom’s Logo to VH1 earlier this year.

Drag Race was already the best reality show on TV, and you’d have been hard-pressed to tell anyone within its community of loyal fans that its reach was niche, but the show’s move from the Logo network to Viacom neighbor VH1 proved that the ceiling on television’s premiere drag competition was even higher,” wrote Decider’s Joe Reid in July. “The show scored record ratings and was a massive hit on social media.”

Take one look at the host commanding the stage, and it’s clear why RuPaul repeated this top honor:

With the added exposure, the program racked up seven Emmy nominations this season, and one category remains undecided: RuPaul’s Drag Race is also nominated in the Best Reality Competition Series category, the winner of which will be announced at the primetime Emmys ceremony this Sunday, Sept. 17.

The Daily Show’s Emmy, for Outstanding Short Form Variety Series, celebrates Noah’s “Between the Scenes” takes, in which he riffs on prominent news stories. Here, the host breaks down the U.S. government’s bizarre tradition of perpetually threatening shutdowns over its own failure to raise the debt ceiling:

The Emmy win came on the same week that Comedy Central extended Noah’s contract through 2022. The move acknowledged the show’s incredible and consistent ratings and social engagement growth as the host nears his two-year anniversary at the helm. Vitally, The Daily Show is positioned to wrap this quarter as the most-watched daily, late-night show among millennials.

This is not Noah’s first trip to an awards podium – this past spring, he took Best Host at MTV’s reconfigured Movie and TV Awards.

MTV Rides Programming Resurgence to First Summer Ratings Increase in Six Years

by Stuart Winchester, Viacom

Fueled by a programming renaissance, MTV scored its first summer ratings increase in six years for the three months ending August 31.

That’s cause for celebration:

via GIPHY

The surge follows the steady re-introduction of several legacy MTV programs that have been recalibrated to appeal to the social-, mobile- and digital-oriented youth of today: My Super Sweet 16, Unplugged and, on Snapchat, Cribs and Beach House. And, coming soon: the hugely anticipated returns of early aughts mainstay TRL.

(Take a look at the Shawn Mendes performance that relit Unplugged – you’re not seeing things – there are no cell phones in the audience; the producers prohibited fans from bringing them into the theater, so they could simply enjoy the concert, 1990s style):

The ratings resurgence has not been entirely tethered to nostalgia, however, as a rejiggering of the network’s The Challenge and the launch of unscripted original Siesta Key (below) also fueled large audiences.

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Paramount’s Downsizing Imagines a Future World Where We Shrink Ourselves to Save the Planet

by Stuart Winchester, Viacom

The human population keeps growing. The world remains the same size, even while living standards – and the volume of resources needed to support them – continue to increase. What to do?

Shrink everyone. The food that would sustain one person can now feed many times more. These new micro-people can use smaller houses, cars, and clothes, requiring fewer raw materials to make them. With smaller items costing far less, even modest savings will allow them to live like millionaires.

This is the premise of Downsizing, a dazzlingly original movie from Paramount. When scientists in a vaguely near-distant future unveil an astonishing body-shrinking technology, Paul Safranek (Matt Damon) and wife Audrey (Kristen Wiig) decide to join the land of the littles, where they can romp into an early and easy retirement.

Downsizing, directed by Alexander Payne, is slated for a Dec. 22, 2017 release.