Helping Immigration, Child Services, Hunger and Homelessness – Viacom, Catchafire Celebrate another Successful Year Collaborating

This spring, Viacom teams collaborated with nonprofit organizations from across the country and donated their time and skills through Talent for Good, Viacom’s skills-based volunteering program. These efforts culminated on July 10 when Viacom and Catchafire welcomed members from these four amazing nonprofits alongside the employees who volunteer with them in a celebration at Viacom’s New York headquarters.

This event, organized and hosted by Viacommunity, united everyone to share their experiences and celebrate their achievements. Adam Robinson, director of Corporate Social Responsibility, kicked the event off with a toast.

“Talent for Good gives our employees the opportunity to build and sharpen their skill-sets, and give back to the community in a much needed and impactful way,” Robinson said.

Adam Robinson, director of Viacom Corporate Social Responsibility, kicked off a Talent for Good partner event with a toast.

The first group to speak at the luncheon was a team of Viacom employees discussing how they banded together to create a pitch deck for L.A. based homeless youth shelter My Friend’s Place. As a native New Yorker, I felt a personal connection to this particular Talent for Good project. Manhattan, much like other large metropolitan areas, is riddled with homelessness. I see sleeping bags filled with tired bodies and men holding out cups filled with coins every day on my way to work in Times Square.

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Black Girls Will Rock! Again, August 20 on BET

by Stuart Winchester, Viacom

Good news:

And 2011 Black Girls RocK! honoree and five-time BET Award-winner Taraji P. Henson will be in New Jersey to host the whole thing.

“I’m honored to host the Black Girls Rock! Awards,” said Henson. “I love the message and I love Beverly Bond and her vision. I was lucky to be honored in 2011. It is truly a highlight of my life. Let’s make history together as we come together as women of brains, beauty and in support of each other.”

The 2017 Black Girls Rock honorees are groundbreakers in art, business, entertainment and community service:

Star Power Award – “Insecure” creator, actress, writer and producer Issa Rae

Young Gifted and Black Award – actress and activist Yara Shahidi

Living Legend Award – Grammy Award-winning songstress Roberta Flack

Shot Caller Award – Wall Street powerhouse and pioneer Suzanne Shank

Community Change Agent Award – Community organizers Derrica Wilson and Natalie Wilson of The Black & Missing Foundation

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Saying Farewell to Teen Wolf: Six Moments Audiences Will Never Forget

As MTV’s popular series Teen Wolf edges towards its conclusion (at least in its current iteration – the show is already slated for a reboot) – with the second half of the sixth and last season debuting this Sunday, July 30 – it is an ideal time to reflect on the show’s impact.

After a sometimes-terrifying, sometimes captivating, always-fun six-year run, fans are accepting that this particular set of beloved Teen Wolf characters will only be around for 10 more episodes, and a bittersweet nostalgia has descended. Tyler Posey, who plays protagonist/werewolf Scott McCall, shared his reaction to news of the show’s end in an interview with TV Line: “So much peace was in me, and happiness, looking back on everything that we’ve done as a cast, as a show, as an entity. There’s not a lot of shows that can say they’ve done that and made 100 episodes and remained friends and are going to go on to bigger and better things… I am going to bawl my eyes out, but they’re all happy tears.”

The cast seems uniformly both grateful to have been part of the show and dejected about its ending:

From the series’ beginning, Scott, a high school teenager who is bitten by a werewolf and subsequently becomes one,  experiences an endless sequence of emotional and suspenseful moments. Alongside his best friend Stiles Stilinski (Dylan O’Brien), Scott quickly discovers that the other students at Beacon Hills High School carry supernatural secrets of their own, and he spends the next six seasons collaborating with and battling these fellows in monsterhood.

As we prep for the final half season of howling mayhem, here’s a look back at some of the show’s most suspenseful and emotional moments [SPOILER ALERT: for those who have not seen the first five and a half seasons, the list below will give away some major plot developments]: Read More

Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Coming Soon to Viacom: Tyler Perry

by Stuart Winchester, Viacom

Fans of Viacom, BET, Paramount and Tyler Perry got some good news last week:

Beginning in May 2019, the prolific writer, director, producer, actor and playwright behind seven television series, 16 feature films and 20 plays will turn his creative energies toward producing 90 episodes of original comedy and drama each year for BET and other Viacom networks. His movies may be coming to Viacom even sooner – Paramount Pictures has exclusive first look rights to Perry’s new feature film content starting immediately.

“Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan,” said Viacom President and CEO Bob Bakish, referring to the company’s February reorientation around our six flagship networks: MTV, Comedy Central, Nickelodeon, Nick Jr., BET, and Spike (soon to become Paramount Network).

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”

Perry, whose work has aired extensively on BET, cited Viacom’s vast reach and inroads with his target audience as motivation behind signing on with the company. “Viacom has a rich tradition of reaching my audience through their TV, film and digital platforms and I am excited to partner with them,” he said. “I am eager to have one home where I can leverage all of their assets to tell my stories to an even wider audience.”

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Save the Date for the 2017 MTV Video Music Awards: Live From Los Angeles On Saturday, August 27

Dust off your spacesuits and queue your favorite “New & Noteworthy” YouTube playlist, because the VMAs are swiftly approaching.

After transforming Madison Square Garden into a terrestrial dance hall, aerobics studio and lemonade stand for last year’s ceremony, MTV is heading back to California—specifically the Forum, a historic venue in Inglewood.

“MTV, at 35 years old, has been around almost as long as the Forum,” said Forum manager Shelli Azoff in a press release. “Together, we’re 85 and enjoy lifetimes of music history.”

The Forum—sometimes called the “Fabulous” Forum—is the nation’s largest indoor performance venue, hosting sporting events and musical extravaganzas, including the 2014 VMA telecast.

MTV lands in Los Angeles for the 2014 VMAs. (Photo courtesy of Getty Images)

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Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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How CMT Transformed Nashville Into Its Most Successful (And Progressive) Show

In 2015, Rolling Stone said ABC’s Nashville “reflects real-life struggles in the entertainment industry.”  This was in reference to the country soap’s gay characters, Will Lexington (Chris Carmack) and Kevin Bix (Kyle Dean Massey).

At the time, Bix was a new addition to the Nashville family, and as an openly gay singer, struggled to have a successful career. Lexington was hiding his sexual identity from his fans, while flourishing professionally.

Flash forward to 2017. Nashville moved to CMT for its fifth season earlier this year. Now, Lexington is out and proud, realizing he could still embrace his role as a country music star as an LGBT individual after being forced out of the closet in season three by a rival musician.

Since joining the CMT roster, Nashville has become the network’s highest-rated and most-watched series ever. Even after losing a beloved main character (Rayna James) in a tragic car crash, the show has remained wildly successful.

At least part of this success can be attributed to CMT’s inventive and progressive storyline and character development. Take Lexington’s evolution, for example. Entertainment blog Cinemablend commended CMT on “sprucing up” his character, giving him more than just romantic story arcs and LGBT-drama to fill his screen time.

Even the network’s portrayal of his sexuality has adopted more realistic angles. Even though Music City is full of heartbreak and drama, being a gay country singer doesn’t have to be riddled with conflict. In a recent episode that aired during Pride Month, Lexington got the opportunity to be a brand spokesperson for Budweiser.

Watch the fictional spot:

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Jim Jefferies Thinks We Can All Do Better

I became familiar with Australian comedian Jim Jefferies after a college roommate showed me his now infamous 15-minute-long diatribe on gun control. It was a sarcastic, evidence-laden lecture teasing Americans for our wanton adoration of firearms.

“I am all for your Second Amendment rights,” said Jefferies. “I think you should be able to have guns – it’s in your Constitution. What I am not for is bullshit arguments and lies. There is one argument and one argument alone for having guns: F&%k off – I like guns! It’s not the best argument, but it’s all you’ve got.”

The New Yorker praised his “brilliant, hilarious, and astonishingly complete discussion” of the gun control debacle. Even pro-gun commentator Dan Zimmerman admitted, “This is best summary of the gun control lobby’s arguments that I have ever heard.”

GIF courtesy of Tumblr user Alan Macraffen.

GIF courtesy of Tumblr user Alan Macraffen.

Material like that propelled Jeffries career forward, and he is now part of Comedy Central’s stellar late-night roster, sitting behind the desk of The Jim Jefferies Show. Jefferies quips about politics, creates outlandish stunts and uses a mashup of news clips to highlight the ridiculous, repetitive buzzwords in mainstream news reports. One hilarious montage showed multiple news sources calling the GOP health bill “secretive,” leading to Jefferies’ astute conclusion that the bill is akin to the self-help pseudo-scientific book, The Secret.

Watch a clip:

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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