Nick International Roars for Change: Together for Good Wildlife Special

Lions, giraffes, elephants…oh my!

Kids interested in learning about endangered species can watch Together for Good Wildlife Special, in which Breanna Yde of Nick’s School of Rock guides viewers on a journey through Uganda. On the tour, she discovers key conservation and environmental challenges, and hears from heroes who work daily to protect at-risk wildlife including lions, giraffes, rhinoceroses, elephants and chimpanzees. Digital vignettes supplement the story, creating a vivid, immersive world.

The special was produced through a partnership with the African Wildlife Foundation and Nick International’s social responsibility initiative, Together for Good. The goal is to raise awareness about endangered wildlife and act as a call to action, using Nickelodeon’s globally recognized brand to empower kids to become change-makers.

Nickelodeon star Breanna Yde guides viewers on a journey through Uganda in Nickelodeon International’s Together For Good Wildlife Special, Photo courtesy of Nickelodeon International.

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Viacom Earns 29 Primetime Emmy Award Nominations

The 70th annual Primetime Emmy® Awards nominations announced this morning included a total of 29 nominations for Viacom-produced programming across linear and digital platforms.

The nods honor VH1’s continued, standout creativity for its groundbreaking reality series RuPaul’s Drag Race, which earned a total of 12 nominations including the 3rd nomination for host RuPaul (who won for the category in 2016 and 2017) and two nominations for the companion series RuPaul’s Drag Race: Untucked.

Comedy Central’s six nominations include two nominations for The Daily Show, which appears in the outstanding talk series for the first time since Trevor Noah took over as host. Last year’s short form variety winner The Daily Show: Between The Scenes was nominated for the second consecutive year. As well, the Academy of Television Arts & Sciences nominated South Park for outstanding animated series for the 17th time ahead of its 22nd season premiere in September.

Paramount Network’s first original series Waco notched three nominations, while Lip Sync Battle earned a nod for outstanding reality series for the third year in a row.

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Global & Netherlands LGBT Research, Young Americans’ Political Empowerment, Kids in Their Own Words and More: Viacom Global Insights, July Edition

by Christian Kurz, Global Consumer Insights, Viacom

June was Pride Month – and to celebrate, we have stories on LGBT acceptance around the world as well as in the Netherlands. Other new insights include young Americans’ rising political empowerment, global kids in their own words, how age impacts social media behavior, and taking TV away from consumers to reveal its role in their lives. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Going Places: Viacom Intern to Full Time Success Stories Features Howard Tseng

Howard is a Campaign Activation & Branded Content Coordinator at WHOSAY, Viacom’s recently-acquired talent & influencer marketing company. Prior to obtaining this role, he was a Coordinator in Viacom’s Distribution & Business Development team and has also interned in MTV Integrated Marketing (Velocity) for two semesters: fall of 2015 and spring of 2016.

Howard Tseng, Coordinator, WHOSAY, started off as a Viacom intern in 2015. Now, he’s a full time employee.

Campus to Career: Hey Howard! Can you tell us a bit about your background and how you landed here at Viacom?

Howard Tseng: I attended CUNY Baruch and studied advertising and marketing. While I had several internships throughout school in the music industry, I wanted to get a better understanding of the media and entertainment business as a whole. Viacom felt like the perfect company for me, since many of our brands involve both music and television. I was super excited to get my first internship at Viacom, and realized it was a great fit for me early on.

Viacom is a great place to explore your interests across the entertainment landscape. Do you have any advice for interns who are less sure exactly what they want out of their internships or careers?

Ask questions! Asking thoughtful questions about what your department does and the impact it has on Viacom’s overall strategic goals works two-fold: it gives you deeper knowledge of your own department, and helps you understand more about what other teams do within the company. Networking and informational meetings with other employees never hurts, too.

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Marketing Executive Bozoma Saint John Shares Workplace Wisdom With Viacom Employees: “Assimilation Is Not Necessary to Get Ahead”

Bozoma Saint John, self-described “force of nature in fierce stilettos” and newly minted chief marketing officer for entertainment company Endeavor, came to Viacom’s Times Square headquarters in May to share career wisdom and empowering life advice with Viacom employees at an event organized by the company’s Office of Global Inclusion.

Michele Thornton Ghee, BET Her senior vice president of Ad Sales, moderated the discussion with Endeavor’s chief marketing officer Bozoma Saint John at Viacom Headquarters in May 2018.

Saint John is a woman of color – and a woman in power. She’s an agent of change in the business world, having held executive positions at major tech and media hubs including Spike Lee’s ad agency (Spike DDB), Pepsi, Beats by Dre, Apple and Uber.

At Viacom’s employee event, Saint John strutted in wearing six-inch designer heels, looking every bit the #girlboss: poised, commanding and unapologetically stylish. In an ebullient exchange with long-time friend and moderator Michele Thornton Ghee, BET Her senior vice president of Ad Sales, Saint John traced her non-traditional life and explained how the unique worldview that it formed drove her success in a traditional business world.

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Nickelodeon’s ‘Double Dare’ Reboot Is Most-Viewed Series on Kids’ TV in 2018

Nickelodeon’s Double Dare attracted an average of 1.4 million viewers during its premiere week—making it the most-viewed series on kids’ TV this year.

In an indication of the reboot’s multi-generational appeal, Double Dare ranked number one in its timeslot among kids and teens between ages 2 and 14 on both impressions and share, and the June 25th premiere was Nick’s best series launch among adults 18-49 in more than five years, according to Nielsen*.

The iconic game show, which airs weekdays at 8 pm, is hosted by digital creator and actress Liza Koshy. Each episode features two teams as they battle for prizes through mind-bending trivia questions and physically demanding stunts, including the legendary obstacle course (replete with the human hamster wheel, the wringer, and the Double Dare nose). Original host Mark Summers is back, this time providing color commentary.

“Ratings for the first full week indicate that kids, new viewers and adults alike are showing up for Double Dare and loving it,” said Sarah Levy, COO of Viacom Media Networks and interim head of Nickelodeon. “Liza Koshy and Marc Summers have great chemistry. The kid contestants are totally relatable to our audience. And The Loud House lead-in is a winner, ranking at number one with kids on all TV for the week.”

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After Hot U.S. Start, Paramount Network Launches in UK

by Stuart Winchester, Viacom

Since its U.S. debut in January, Paramount Network has quickly bolstered Viacom’s position in the premium content space, with its first three originals – Waco, American Woman, and Yellowstone – drawing strong ratings by fusing quality storytelling with top talent.

Tomorrow, Viacom will launch a free-to-air Paramount Network in the UK, bringing the blend of premium content, unscripted fare, movies and more to one of its top European markets.

“Launching on TV screens in the U.K. is another critical milestone for the Paramount Network brand, which we’re convinced will resonate strongly with British viewers, given Paramount’s distinguished and successful history of epic, cinematic storytelling for global audiences,” said Jill Offman, executive vice president of Comedy Central and Paramount Network International. “Delivering free-to-air content to millions of U.K. households underlines our belief that, despite the growing popularity of on-demand, viewers continue to value highly TV channels that offer an intelligently scheduled linear lineup of quality entertainment.”

The channel will build on the company’s considerable past success in the UK, plugging in the editorial team of Viacom-owned Channel 5 to schedule and program the new Paramount Network.

“Paramount Network is set to deliver high-end Hollywood entertainment with blockbuster movies, scripted drama and critically acclaimed comedy featuring some of the biggest names on the planet,” said Channel 5 Director of Programs Ben Frow. “Supported by Channel 5’s creative scheduling and audience insight and underpinned by Viacom’s brand-building expertise, Paramount Network is a popular premium content destination in a free-to-air world.”

Launch content will include the hit unscripted Lip Sync Battle, the seventh season of the popular Suits, Kaitlin Olsen’s The Mick, action drama Six and fantasy drama Heroes Reborn. Classic movies, some from Paramount Pictures’ 106-year-old library, will also air on the network, which will be available on Sky, BT and Freeview.

The Paramount Network in the UK is the second to launch outside of the United States. Last month, Spain rebranded its existing Paramount Channel, which was one of Viacom’s highest-rated networks outside of the U.S. Content includes a blend of movies and television series, including the locally popular reality show Alaska & Mario: El Huracan Mexicano.

“Paramount Network has great positioning and fits perfectly with our strategy in Spain,” Raffaele Annecchino, president and managing director of Viacom International Media Networks Southern and Western Europe, Middle East and Africa, said when announcing the network’s arrival. “Paramount Channel has achieved great results in Spain, but it’s time to evolve the brand even further, making the channel increasingly contemporary and relevant for the Spanish market.”

BET Awards Is Cable’s Top Awards Show for Fourth Consecutive Year

by Stuart Winchester, Viacom

With Jamie Foxx at the helm and a parade of headline performers electrifying the stage, the 2018 BET Awards once again landed as the top-rated and most-talked-about cable awards show of the year, drawing 4.3 million viewers across eight Viacom networks.

The numbers speak for themselves – the BET Awards are: the top cable awards show in the key 18-49 demographic for the fourth consecutive year*; the top cable awards among African-Americans 18-49 for the 17th straight year; and the most social cable awards show year-to-date and most social program of the night, sparking 2.1 million interactions (+89 percent total engagements from 2017) across Facebook and Twitter, topping even soccer’s World Cup for online buzz.

LOS ANGELES, CA – JUNE 24: Janelle Monae (C) performs onstage at the 2018 BET Awards at Microsoft Theater on June 24, 2018 in Los Angeles, California. (Photo by Paras Griffin/VMN18/Getty Images for BET)

The cross-platform success of BET’s tentpole event capped a strong week for Viacom’s burgeoning live-events business, as ratings and viewership exploded for the MTV Movie & TV Awards, and Vidcon’s first major convention since sliding under the Viacom umbrella met positive marks for retaining its creative soul. Meanwhile, the company’s core television business continued to strengthen behind the debut of Paramount Network’s Yellowstone, which was the most-viewed cable scripted drama in more than two years.

Strong performances and a broad-based award slate that honors everything from the best in music (Cardi B, Drake, Kendrick Lamar), to industry legends (eight-time Grammy-winner Anita Baker, former BET CEO Debra Lee), and humanitarian achievements (Parkland hero Anthony Borges, 11-year-old March For Our Lives speaker Naomi Wadler), fused to drive the strong ratings and social metrics for the BET Awards. In a lineup that included Janelle Monae’s acrobatic rapping, a surprise appearance by J. Cole, and a multi-genre performance by Snoop Dogg, Meek Mill met universal acclaim for what the Washington Post called, “the night’s most powerful performance,” addressing a matrix of issues from police brutality to mass incarceration on a recreated street corner in his new single Stay Woke:

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Going Places: Viacom Intern to Full Time Employee Success Stories Features Samantha Kestenbaum

Viacom’s Campus to Career department oversees Viacom internships, post-graduate programs and entry-level opportunities. Going Places is the department’s latest series on intern success stories, featuring interns who have achieved full-time employment opportunities at Viacom and Paramount Pictures. In the first installment of Going Places, Campus to Career interviewed Samantha Kestenbaum, Office of Global Inclusion (OGI) Coordinator, to chat about her experience. Kestenbaum interned at Viacom during the fall and spring of 2017.

Samantha Kestenbaum, Office of Global Inclusion (OGI) Coordinator, started off as a Viacom intern in 2017. Now, she’s a full-time employee.

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Viacommunity, VH1, Comedy Central and EMERGE Werked the New York City Pride Parade

On Sunday June 24, roughly two million revelers filled the streets of downtown Manhattan to celebrate the culmination of Pride Month: the 49th annual New York City Pride March.

Among them walked a contingent of nearly 350 Viacom-affiliated marchers, a procession of employees, media and corporate partners amidst a pair of Comedy Central- and VH1-branded floats. EMERGE, Viacom’s employee resource group focused on LGBT employees and straight allies, and Viacommunity, Viacom’s social responsibility arm, had helped rally the boisterous crew.

Fans at the 2018 New York Pride Parade. Photo by Sarah Stone.

“June is a special month for EMERGE as we have the opportunity to bring awareness, engage, and celebrate with Viacom employees while we have the spotlight on us this special month,” said Emily Albertson, a senior manager at Comedy Central and EMERGE leader.

“We always see an influx of new members joining in June, which help us lead the charge in continuing to fight for LGBTQ rights for the rest of the year. We love having the opportunity to show employees that Viacom supports all of their employees regardless of sexual preference or identity.”

The day’s weather forecast predicted thunderstorms and scattered showers, but as a harbinger of positive energy, clouds parted around noon –  just in time for the parade to begin.

VH1 sponsored the parade with a float for the first time, choosing its award-winning show, RuPaul’s Drag Race, to represent Viacom with a glitzy, purple contraption emblazoned with show’s sassy catchphrase, “Sashay Away.”

VH1’s RuPaul’s Drag Race float “Sashay Away” was a fan-favorite at the 2018 New York City Pride Parade. Photo by Sarah Stone.

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