Welcome to the January issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we are pleased to announce that our insights blog is now available in both Spanish (LatAm) and Portuguese (Brazilian). A drop-down menu in the upper right corner allows for toggling between languages.
To celebrate this launch, we’re sharing new stories from the Americas on LGBT acceptance, music, cars, and personal care.
As always, the English version of our blog is home to these stories and many more.
The first season of Teachers, TV Land’s hilarious comedy series, earned an A with The Hollywood Reporter’s chief TV critic Tim Goodman, who ranked it among the best television of 2016. It made LA Weekly‘s Best TV of 2016 list as well.
Why the high grade? Let’s hear more from the critics.
Viacom’s Employee Events & Programs sent Jim Chrisman and his wife Courtney Chrisman to see VH1’s Divas Holiday: Unsilent Night live at the King’s Theatre in Brooklyn, New York on Monday, Dec. 5 2016. Photo courtesy of Jim Chrisman.
The holiday festivities began early for Viacom employee Jim Chrisman, a manager in our financial reporting group. Chrisman got to treat his wife to a once-in-a-lifetime seasonal surprise when he won tickets to VH1’s Divas Holiday: Unsilent Night, courtesy of Employee Events and Programs’ employee sweepstakes. The couple enjoyed special live performances by Mariah Carey, JoJo, Bebe Rexha, Teyana Taylor, Vanessa Williams, Patti LaBelle, Chaka Khan, and more. Below, Chrisman tells us a bit about how Viacom and VH1 made this holiday season particularly magical.
Jules (Eliza Bennett) and Ophelia (Taylor Dearden) are the superheroes you wish you knew in college. Photo courtesy of MTV.
Imagine a picturesque college campus, complete with stately sorority houses and a lush quad. One of these sororities is home to Jules (Eliza Bennett), a timid blonde with a penchant for pearls. Ophelia (Taylor Dearden) is a green-haired, computer-hacking anarchist who works at a record store and sells pot. These girls exist in opposite realms of their university’s social strata, yet bond over a furtive mission.
Unlikely duos, college shenanigans, and secrets: All elements of a classic, coming-of-age dramedy. But MTV’s latest series Sweet/Vicious defies labels or tropes. Ophelia may be an anarchist drug dealer, but she’s also the campus tutor. Jules exudes school spirit and good behavior, yet moonlights as a vigilante. Like the Teenage Mutant Ninja Turtles keep New York City safe from Shredder and his evil cronies, Ophelia and Jules band together to keep their fellow students safe from villains—specifically campus rapists.
Spike’s hit series, Ink Masters, is the ultimate test of endurance, creativity, and talent. Each week, tattoo artists compete to win $100,000 and the coveted crown of Ink Master. They’re challenged to deviate from their traditional style, tattooing live on brave volunteers otherwise known as “human canvasses.” The season culminates with a sensational finale that includes a grueling 24-hour tattoo session, live voting via Twitter, and plenty of audience commentary.
Viacom’s employee lottery series brought tattoo enthusiast and longtime Ink Master fan Michele Graczyk to the season eight finale on Tuesday, Dec. 6. She watched as Ryan Ashley Malarkey became the first female Ink Master in Spike history.
Michele Graczyk attended Spike’s Ink Master live finale. Photo courtesy of Graczyk.
Office Christmas Party is already burning the ho-ho-house down.
Fans love it, with a social media following of nearly 40 million. This early interest led to a tidy opening – it made almost a million dollars last night alone.
Critics love it too. Forbes Scott Mendelson writes, “Office Christmas Party is exactly what it promises, and delivers it in spades. … It is filled to the brim with funny men and women being allowed to be funny in both expected and surprising ways, in a story which respects the inherent drama of its story without drowning in schmaltz. The characters are funny, the situations are funny and the film just plain works.”
It’s easy to see why the consensus is so favorable: a raucous, feel-good holiday flick filled with Jennifer Aniston, Jason Bateman, T.J. Miller, Kate McKinnon and more at their very funniest.
Office Christmas Party is just one entry in a strong late-year slate for Paramount, which also includes the acclaimedArrival andthe powerful Allied, and will soon add Martin Scorsese’s Silence (Dec. 23) and Denzel Washington’s reprisal of Fences (Dec. 25), both of which are riding critical praise and awards buzz.