Transform into Bumblebee with this Free iOS App from Paramount and Viacom NEXT

Legendary Autobot Bumblebee towers over Times Square through the lens of an augmented reality app created by Viacom NEXT.

Time to take that classic yellow and black Chevy Camaro for the joy ride you always longed for.

Now, thanks to the studio that brought you the explosive Transformers film series and the tech magic-makers at virtual reality (VR) group Viacom NEXT, fans of the heroic Autobot can play as Bumblebee in Transformers: Cade’s Junkyard, a free experience launched today to coincide with the 4K Ultra HD release of the five-movie collection on iTunes.

Cade’s Junkyard, created in augmented reality (AR) using cutting-edge VR technology from Apple, incorporates content from Transformers: The Last Knight – the latest installment of the blockbuster franchise – to transport users to the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg).

“We’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride,” said Howard Hsieh, vice president of Paramount Home Media Distribution.

The experience overlays eye-popping 3D graphics onto your surrounding physical space, allowing you to maneuver around (or into) barrels, wooden crates, rusted-up jalopies, gas tanks and all sorts of other obstacles at breakneck speeds in the iconic automobile. Careful you don’t drive off your desk, though. The action really heats up when you transform into Bumblebee and show those pesky barrels who’s boss. Blowing stuff up with your phone has rarely been this fun. And in case you’re more of a builder than a demolisher, the app allows you to choose and place objects to expand the virtual world wherever you wish.

Smashing up Viacom’s New York City offices with an augmented reality app created by Viacom NEXT.

The sharp gameplay is the product of putting Apple’s new ARKit platform in the hands of the expert engineers and developers at Viacom NEXT. This is the group’s second time building an AR experience with ARKit – in September, Viacom NEXT released ARQUA!, an artistic building game in which users transform their physical environments into rainbow-colored aquariums.

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For One Tech Intern, Viacom’s Experience Room Stands Out

The psychedelic animated VR world of “Chocolate,” an experience created for the song of the same name by San Francisco based musician Giraffage. Created by 3D animator Tyler Hurd and executive produced by Viacom NEXT.

Viacom’s global headquarters at 1515 Broadway shoots 53 floors out of the endless hustle of Times Square. Even amid all this frenetic energy, though, one part of the building really stood out to me as a Media and Technology Services (MTS) Finance intern: the Experience Room.

Situated amid the MTS teams on the 11th floor, the room hosts an ever-updated showcase of the new and emerging technologies that Viacom is exploring, developing, and strategizing to promote MTV, Nickelodeon and other brands. The room doubles as an incubator for Viacom engineers developing products and a fun, engaging place for other employees to experience them.

The room feels futuristic – it is outfitted with integrated smart assistance and voice-activated lighting. One of the gadgets I found particularly fascinating was a voice-activated smart wall mirror, which provides weather information, displays the time, takes notes, and even compliments you.

A section of the room is a mini-museum, outfitted with a chronologically arranged line of devices ranging from a flip phone to Microsoft’s “Hololens” – a headpiece that projects holographic images.

Viacom engineers rotate into the room to work on new technologies, join an existing project, or develop new ideas using the room’s resources. One rotating engineer is at work on a SpongeBob SquarePants robot. The prototype can move around and interact with kids. The engineer would like to equip it with enough information that it can be used as a source of STEM (Science, Technology, Engineering, Mathematics) education for children.

The engineering team is also working on a smart photo booth that can transform its background, factoring in different color combinations and even the type of clothes people are wearing.

The highlight of my time in this space was a Virtual Reality (VR) game where I smashed things to collect points in a ring within a simulated Experience Room. I also immersed myself within the first ever VR music album with Viacom’s The Melody of Dust, which had such an incredible level of optimization and features embedded within it that I felt as if I were physically in a different world altogether.

The Experience Room now has open hours where employees experience what the team is working on: Wednesdays from 2:30 to 4 p.m. and Fridays from 11:30 a.m. to 1 p.m. I hope you’ll visit the 11th floor to enjoy this amazing space and draw inspiration from the way that Viacom is developing its present and shaping its future.

Remember, Remember the 11th of November – Viacom Honors Vets

Clockwise from top right: the author summoning the Viacommunity spirit, employees hard at work for vets, notes to vets in progress, final boxes ready to ship. All photos by Studio Brooke.

It occurs on the 11th day of the 11th month of every year: Veterans Day. Creativity and patriotism were flowing at Viacom during the lead up to the holiday this year, a time dedicated to honoring American military veterans.

This year, Viacom President and CEO Bob Bakish shared his appreciation to those who have risked their lives for our country by sending personal emails along with MyViacommunity gift cards to the more than 85 employee vets. The veterans can then use the gift cards to donate to a charity of their choice.

Viacommunity and Community Service in a Box (formerly known as Operation Goody Bag) also honored our nation’s bravest by inviting employees to decorate goody bags and send handwritten notes of encouragement to our servicemen and women currently on duty across the country and overseas.

Nearly 100 employee volunteers showed up, designing and assembling 500 Veterans Day-inspired goody bags. Viacommunity sent these gifts to the USO of Metropolitan New York.

Viacommunity featured the project on Viacom’s social pages and LinkedIn highlighted employees’ personal stories:

Viacom on LinkedIn:

“Veteran’s day is important to me because my grandfather was a veteran. He served in the Vietnam war. I have other cousins in my family who are also in the military, and these people give their lives to make us safe here at home. A lot of them travel and live in different places around the world. It must be so hard for military wives and husbands who have partners out there risking their lives, so this day really speaks to me.”

Viacom on LinkedIn:

“What I love about Viacom is the people that work here. The empathy we are trying to create within the company is something that I feel should be established in all companies. I’ve always felt that we should be more sensitive to our surroundings. When we impact people positively, they gravitate towards us. I am here today to write notes to our Viacom Veterans because I want to thank them for their service. Even though I am not their family, I want to let them know that we are grateful for everything that they do.”

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If They Can’t Hear You, They Can’t Hunt You – Paramount’s Terrifying “A Quiet Place”

by Stuart Winchester, Viacom

They survive by speaking in signs, by padding their footsteps with painted and powdered trails, by rolling dice on folded blankets. They survive by never making a sound.

In the floodlit dystopia of A Quiet Place, John Krasinski and Emily Blunt cautiously guide their family through a terrifying landscape where something vicious stalks them. And everything will be OK – if they can just keep quiet.

Directed by Krasinski, the film also stars Noah Jupe and Millicent Simmonds. A Quiet Place will be in theaters April 6, 2018.

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A Titanic Return to The Big Screen in Dolby AMC Theaters

by Stuart Winchester, Viacom

Even in the storied history of Paramount Pictures, Titanic stands out.

It is the second-highest grossing film of all time. It won 11 Academy Awards, including Best Picture. That its heart-rending coda is predestined from the film’s outset has not dampened the appeal of the Leonardo Di Caprio and Kate Winslet tale over time.

Now, 20 years after its original theatrical release (and 105 years after the vessel sank into the North Atlantic), Paramount is teaming up with AMC Theaters to re-release the film at 87 Dolby Cinemas locations. The weeklong run will begin Dec. 1, and will include screenings in 20 3D theaters.

The Dolby experience should prove novel even for hardcore Titanic fans. Count Director James Cameron among them. “When we mastered Titanic in Dolby Vision, I was stunned,” said the legendary director. “It was like seeing it for the first time.”

Paramount regularly mines their deep library of iconic films to bring them to fans in new ways. Earlier this year, the studio released an Omertà edition of its Godfather trilogy, 45 years after the first film debuted in theaters.

Waco Releases New Trailer as Paramount Network Ramps Up for January Launch

by Stuart Winchester, Viacom

Boiling out of the Texas plains and straight to Paramount Network comes a story Biblical and American and tainted with violence. The six-part Waco television event resurrects David Koresh (Taylor Kitsch), and his Branch Davidians in their 1993 standoff against the federal government.

In this latest trailer, we glimpse the frantic machinations of both Koresh’s cult embedded in their Mount Carmel Center compound and the ATF and FBI preparing to infiltrate it as the tale spirals toward its tragic, inexorable conclusion.

Waco will debut Jan. 24, just six days after Paramount Network launches on Jan. 12. It will join Yellowstone, starring Kevin Costner, American Woman, starring Alicia Silverstone and Mena Suvari, and a re-imagining of the cult classic Heathers.

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Viacom Reports Fourth Quarter and Full-Year 2017 Growth as Strategic Plan Advances

by Stuart Winchester, Viacom

Riding broad ratings increases, significant improvement in domestic ad sales, and continued growth of its international business, Viacom reported fourth-quarter and full-year earnings this morning headlined by year-over-year gains in revenue and other key financial metrics.

The report serves as an affirmation that the strategy outlined by Viacom President and CEO Bob Bakish in his first earnings call in February is working to stabilize and revitalize the business, reversing previous declines in revenue, operating income and operating cash flow.

“In the fourth quarter and full year, we made strong progress against our plan to fundamentally stabilize and revitalize Viacom, with top line gains in both Media Networks and Filmed Entertainment segments driven by continued execution on our strategic priorities,” Bakish said. “We saw significant ratings increases across the portfolio, which drove sequential improvement in domestic advertising; our international business continues to expand, delivering double-digit revenue increases; and Paramount is demonstrating growth across multiple revenue streams as it rebuilds the theatrical slate and continues to grow its TV production business. Additionally, we have completed several multi-year renewals of major distribution contracts – including our recent agreement with Charter – which secure broad, long-term carriage of Viacom’s networks for subscribers and expand our relationships with distributors through new, forward-looking advanced advertising and content production partnerships. We realized these achievements and established a stable base while reducing debt, improving free cash flow and strengthening our balance sheet.

“Viacom is stronger and our momentum continues to build. To accelerate our transition to long-term, sustainable growth, we are ramping up the evolution of Viacom’s media business to better serve next generation platforms and solutions while continuing to diversify our business and strengthen our global portfolio of flagship brands. In the coming year, we will continue to focus on unleashing the full creativity and energy of Viacom to create greater value for our shareholders and audiences.”

Here’s a closer look at what Viacom achieved this quarter, and what lies ahead:

Improved financial performance

The company’s operational and organizational changes have begun yielding financial results. Viacom ended the quarter with increased revenue (+3%, $3.3 billion), adjusted operating income (+7%, $578 million), and adjusted earnings per share (+12%, $0.77). Revenue grew six percent for the full year, to $13.3 billion, while adjusted earnings per share grew two percent to $3.77.

As revenue increased, operating free cash flow also grew 26 percent, to $1.5 billion, while the company reduced gross debt by approximately $2 billion since February, a 15 percent reduction in the company’s debt load and an important step in retaining its investment-grade metrics. The company expects to further reduce its total debt load in 2018.

The most viewers in cable, and growing

Viacom continues its longstanding position as the most-watched cable family in the United States. Behind a varied collection of channels tucked alongside the flagship six of MTV, BET, Comedy Central, Nickelodeon, Nick Jr. and Spike (soon to be Paramount Network), the company has earned a larger share of several coveted audiences than any competitor, including Millennials, African-Americans, and key child and adult demographics:

This position is likely to strengthen, as strong programming helped drive quarterly ratings up three percent across the domestic portfolio and six percent across the flagship brands, with especially sharp rises at several networks:

Viacom International Media Networks’ ratings also grew four percent, riding the strength of Paramount Channel, Comedy Central, Nickelodeon, Telefe and Channel 5.

Strong partnerships lock in subscribers, stabilize ad sales

Viacom has put renewed focus on building stronger partnerships, with positive results in the distribution and ad sales worlds.

After signing an advanced advertising and content distribution agreement with Altice USA earlier this year, Viacom yesterday finalized a renewal of its deal with Charter Communications. Both of these deals transcend traditional carriage arrangements to include data, advertising and co-production components, underscoring Viacom’s focus on finding opportunity in a rapidly changing industry.

Viacom has now locked in agreements with nearly half its subscribers in the past year, with no major renewals looming until well into 2019.

Additionally, the company announced earlier this week that 11 of its networks would headline the new Philo streaming product, a low-cost entertainment package that will also include programming from A+E, AMC, Discovery and Scripps.

Strong partnerships – combined with the aforementioned ratings growth and industry-leading innovation – also helped stabilize ad sales after a decline in the same period last year. International ad revenues were especially strong, jumping 36 percent.

Top talent and intellectual property drives so much more ahead 

Viacom’s fiscal 2018 is already well underway, and the company’s reinvention continues to accelerate behind a portfolio of diverse and iconic brands. On the immediate horizon, Viacom looks forward to further growth into next generation platforms with the launch of Viacom Digital Studios behind former Awesomeness TV Chief Digital Officer Kelly Day, an increase in live events led by SpongeBob on Broadway, the launch of Paramount Network in January, the upcoming content partnership with Tyler Perry – who is already scripting a film for BET – and so much more.

To see what Viacom will debut in the months ahead, scroll through the timeline below, or click here to view the full-screen version.

To listen to the earnings call or read the press release or other materials, visit Viacom Investor Relations.

Viacom Renews Charter Deal, Includes Co-Production and Advanced Advertising Elements

by Stuart Winchester, Viacom

Viacom and Charter Communications have announced a multi-year renewal and expansion of their partnership, the latest in a string of recent distribution agreements that have expanded consumer options for accessing the media company’s content.

The Charter deal includes co-production of original content via its Paramount Television property and a collaboration around advanced advertising, underscoring Viacom’s commitment to continue evolving its partnerships in the rapidly changing media space.

As part of the agreement, core Viacom networks –  including Nickelodeon, BET, MTV, Comedy Central, Spike (soon to be Paramount Network), VH1, TV Land and CMT – will be available to all Charter subscribers.

The announcement comes just one day after Viacom and four other major entertainment groups partnered with internet television company Philo to launch an affordable, sports-free entertainment pack, a first-of-its kind offering that fills a gap in the U.S. television landscape.

Earlier this year, Viacom inked a deal with Altice USA – which owns Optimum, Lightpath and Suddenlink systems – that also included advanced advertising components.

5 Questions With Viacom18’s Sudhanshu Vats

Viacom18 is the home of Viacom’s brands in India and is one of the country’s fastest-growing entertainment networks, reaching more than 600 million viewers in 80 countries across its channels.

Hear from Group CEO Sudhanshu Vats as he talks about the business, its programming and how they’re celebrating Viacom18’s 10th anniversary this month.

Video by Viacom Catalyst.

Comedy Central PSA Takes Action Against Sexual Assault

Comedy Central’s recent short-form video isn’t exactly slapstick humor. It’s a PSA in partnership with national organization #ItsOnUs, which is committed to ending sexual assault on college campuses.

The video features a young, male college student named Guy Davis. It’s narrated by a man with a deep, sonorous voice who deems Davis “Action Guy,” a heroic figure with superhuman powers to prevent sexual harassment, armed with a shield to repel obnoxious bros.

Picture a millennial Clark Kent at a frat house, who overhears an argument between fellow students. He rushes downstairs and finds a guy groping a young female student.

“Stop,” says the woman. “I said stop!”

Action Guy tells the jerk to leave her alone. The narrator makes a reference to “superhuman detection skills,” but Action Guy isn’t having it.

“I just heard her,” he says, looking perturbed. “With my ears.”

The message is obvious, but the PSA spells it out anyway: “Be an action guy: no superhero powers required.”

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