On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

Paramount Accepts the Ice Bucket Challenge

Daina Amorosano by Daina Amorosano, Viacom


The ice bucket challenge has become so ubiquitous, it’s now a Halloween costume. A sensation across social media, friends, family and some of the world’s biggest celebrities have been dousing themselves with buckets of ice water and posting videos of it online to raise money and awareness for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease. Read More

The Lovable Alex Saxon Weighs in from ‘Finding Carter’ Set

Neena Koyen by Neena Koyen, Viacom

Carter & Max

With its unconventional storyline, multiple love triangles and extreme mother-daughter drama, it’s no wonder that MTV’s Finding Carter was the network’s best scripted launch in more than two years. Six episodes in, there are still plenty of unanswered questions that keep fans tuning in. To get some perspective from the set, we talked to Alex Saxon who wears multiple hats playing “Max”: as Carter’s former boyfriend and current best friend, as well as love interest for Carter’s twin sister, Taylor. Alex weighs in on his experience starring on the show that’s quickly become cable’s #1 new cable series among teens. Read More

Comedy Central’s Michele Ganeless, ‘The Woman Behind the Funniest Shows on TV’

Daina Amorosano by Daina Amorosano, Viacom

 

michele-ganelessFor the past decade, Comedy Central President Michele Ganeless has overseen a network that has assembled a stellar slate with a mix of established and emerging favorites — from The Daily Show With Jon Stewart and South Park to Inside Amy Schumer, Key & Peele and ­@­midnight. It’s also drawn in a deeply devoted, engaged community of fans.

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Straight from the Mouths of the Stars and Developers: Overheard @ Viacom TCA 2014

Neena Koyen by Neena Koyen, Viacom


Viacom Summer TCA 2014

Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1.  The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series.  Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More

Viacom, Joyful Heart Foundation and Mariska Hargitay Team Up To Produce ‘NO MORE’ PSAs

Viacom and its Velocity division had the privilege to work with Mariska Hargitay, of Law & Order: SVU fame, on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences. In partnership with the NO MORE campaign, we produced the spots with celebrity talent from across the company. These issues affect everyone, so we wanted to use the whole spectrum of VIACOM’s bold voices to reach all of our brands’ fans. I must say, watching Mariska direct this campaign blew me away. Her passion, grace, support—and compassion—for the people participating in the PSA left me deeply moved and hugely inspired. She actually had that effect on everyone, from the celebrities in front of the camera to the people behind the scenes, everyone was just so moved by her care and commitment. In advance of the spots’ release, I spoke with Mariska about the creative process for the PSAs, her experiences founding the Joyful Heart Foundation and what it’s really like working with Viacom. Read More

Millennials ‘Redefining Patriotism as an Active Commitment’

Daina Amorosano by Daina Amorosano, Viacom

Memorial Day Celebrations

In the spirit of the upcoming Fourth of July, MTV took a look at patriotism among young people in its brand new research study, “Millennials & #Merica.” The results tell us a positive story, with an overwhelming 86 percent stating they are “proud to be American” and 8 in 10 agreeing they are “inspired by America.” The research also uncovered a significant shift by young people away from the traditional concept of unquestioning patriotism to a more balanced definition of what it means to be an “American” today – proud of country but highly attuned to its strengths and weaknesses. Read More

‘Catfishes’ Fake Their Identities, But They’re Really in the Dictionary

Chelsey by Chelsey Kupferman, Viacom

Nev Schulman and Max Joseph, "Catfish: The TV Show"  Season One

Catfish: The TV Show is the critically acclaimed docu-series known for catapulting the term “catfishing” into everyday conversation. Now to further cement the phenomenon and term into popular vernacular, Merriam-Webster, America’s best known keeper of words has officially added “catfish” to the dictionary. Read More