Amid its often-outrageous chronicles of twenty-something life in New York City, there is the sense that “Broad City” accomplishes something deeper. As The New Yorker recently wrote in its feature “Id Girls: The Comedy Couple Behind ‘Broad City‘”: Read More
At this year’s Cannes Debate, Twitter chief Dick Costolo and Viacom President and CEO Philippe Dauman engaged in a wide-ranging conversation about the state and future of the media industry. Watch the video above for the full debate, spirited as always and moderated by WPP CEO Sir Martin Sorrell.
Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed? Read More
Comedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy Central set out to broaden that conversation and gain a strong understanding of the brands that Millennials connect with and, most importantly, how those brands connect with them. Based on the analysis of a selection of brands that Millennials love, Comedy Central identified 10 “connection points” or commonalities among these brands. These points were consistent regardless of the product or service offered by the brand.
Millennials love brands that come off as: Read More
With Summer Fridays in full swing, most Viacom employees are enjoying a shortened work week to accompany the warm weather. But the news keeps coming… after an explosively successful CMT Music Awards in Nashville this week, we announced a new international channel, while the networks had exciting show launches to announce.
The Critics’ Choice Television Awards announced nominations today, and we are excited to hear that Comedy Central’s Broad City is up for Best Comedy! The nomination marks continued acclaim for a show that premiered this winter to rave reviews, before going on to average 1.2 million total viewers per episode. Read More
Last week, we unveiled the findings from “TV Here, There (Not Quite) Everywhere,” our brand new study exploring consumers’ perceptions, expectations and experiences around TV Everywhere (TVE). We define the TV Everywhere experience as watching full-length TV programs on sites and apps by “authenticating” – using one’s pay TV log-in information. And what we found is a very positive story for our networks and for TV Everywhere. The most significant reveal is that TV Everywhere actually supplements TV viewing overall. At the same time, viewers say TV Everywhere adds a lot of value to their pay TV subscriptions, making them much more loyal to their providers. Here are some key findings:
As the European parliamentary elections kick off today through Sunday, May 25, across the European Union’s member states, MTV undertook a survey in UK, Italy, France, Spain, and Germany to find out what young people aged 15-34 thought about politics and issues relating to them. The responses were revealing and imply a political stance amongst younger people that is both value-driven and grown-up, and at all times at odds with media stories indicating opinion drifting towards far-right nationalist parties such as UKIP and Front National. Read More
In an earlier post, we showed how Hispanic Adult Millennials aren’t yet where they want to be in their careers. As they work their way toward landing their dream jobs, many are employed in low-wage professions they’ve taken just for the paycheck. Read More