Top 3 Reasons We’re Dying To See ‘Transformers: Age of Extinction’

tiffany by Tiffany Knighten, Viacom


Hong Kong has been invaded by the Decepticons, and the mainland is next.

The much-anticipated fourth installment of Paramount Picture’s Transformers franchise smashes onto the big screen this Friday, June 27th and critics are saying the robots look better than ever. Although the release of the official trailer has us on the edge of our seats, we want more. Here are the top 3 reasons we can’t wait any longer for the film’s release: Read More

Contemplations in Cannes: Viacom’s Philippe Dauman, Twitter’s Dick Costolo Partake in Cannes Debate

Daina Amorosano by Daina Amorosano, Viacom

At this year’s Cannes Debate, Twitter chief Dick Costolo and Viacom President and CEO Philippe Dauman engaged in a wide-ranging conversation about the state and future of the media industry. Watch the video above for the full debate, spirited as always and moderated by WPP CEO Sir Martin Sorrell.

How Hispanic Millennials Are Consuming TV Content

Erica Saylor by Erica Saylor, Tr3s

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Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed? Read More

Consumer Insights: 10 Ways To Make The Millennial Connection

chanon-cook by Chanon Cook, Comedy Central

makingmillennial connectionComedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy Central set out to broaden that conversation and gain a strong understanding of the brands that Millennials connect with and, most importantly, how those brands connect with them. Based on the analysis of a selection of brands that Millennials love, Comedy Central identified 10 “connection points” or commonalities among these brands. These points were consistent regardless of the product or service offered by the brand.

Key Findings

Millennials love brands that come off as: Read More

Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom
The 2014 CMT Music Awards at Bridgestone Arena on June 4, 2014 in Nashville, Tennessee (Photo:  Michael Loccisano/Getty Images)

The 2014 CMT Music Awards at Bridgestone Arena on June 4, 2014 in Nashville, Tennessee (Photo: Michael Loccisano/Getty Images)

With Summer Fridays in full swing, most Viacom employees are enjoying a shortened work week to accompany the warm weather. But the news keeps coming… after an explosively successful CMT Music Awards in Nashville this week, we announced a new international channel, while the networks had exciting show launches to announce.

Viacom Unveils New Study, “TV Here, There (Not Quite) Everywhere”

stuart-schneiderman by Stuart Schneiderman, Strategic Insights and Research, Viacom Media Networks

Last week, we unveiled the findings from “TV Here, There (Not Quite) Everywhere,” our brand new study exploring consumers’ perceptions, expectations and experiences around TV Everywhere (TVE).  We define the TV Everywhere experience as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. And what we found is a very positive story for our networks and for TV Everywhere. The most significant reveal is that TV Everywhere actually supplements TV viewing overall. At the same time, viewers say TV Everywhere adds a lot of value to their pay TV subscriptions, making them much more loyal to their providers. Here are some key findings:

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MTV Surveys Young People in the EU Ahead of European Parliamentary Elections

People vote at a polling station during the European parliament elections in Gibraltar on May 22, 2014. Europe kicked off its mammoth parliamentary elections today, with Britain and the Netherlands going to the polls in a vote that is expected to see a swing towards populist right-wing parties. The elections, which are spread over four days in the EU's 28 member states, are set to produce major gains for anti-immigration parties that are bent on dismantling the European Union from the inside.  AFP PHOTO / MARCOS MORENO        (Photo credit should read MARCOS MORENO/AFP/Getty Images)

People vote at a polling station during the European parliament elections in Gibraltar on May 22, 2014. Europe kicked off its mammoth parliamentary elections today, with Britain and the Netherlands going to the polls in a vote that is expected to see a swing towards populist right-wing parties. (Photo: MARCOS MORENO/AFP/Getty Images)

As the European parliamentary elections kick off today through Sunday, May 25, across the European Union’s member states, MTV undertook a survey in UK, Italy, France, Spain, and Germany to find out what young people aged 15-34 thought about politics and issues relating to them. The responses were revealing and imply a political stance amongst younger people that is both value-driven and grown-up, and at all times at odds with media stories indicating opinion drifting towards far-right nationalist parties such as UKIP and Front National. Read More