Viacom Research Finds TV Everywhere ‘Additive’ to TV Viewing Experience

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

Remote

While still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. The TV Everywhere experience is defined as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. Viacom’s “TV Here, There, (Not Quite) Everywhere” study explores consumers’ perceptions, expectations and experiences around TVE apps and sites.  The findings reveal an increase in overall TV viewing among TVE users, as well as greater customer loyalty towards pay TV providers that offer TVE services. Read More

MTV Looks at ‘Millennials Now’ Through Online Video Content

Alisonhillhouse by Alison Hillhouse, MTV Research

Nick Cannon

It’s well known that Millennials, or those born between 1981 and 2000, are voracious consumers of online video content — as well as creators and sharers of this content. In “Millennials Now,” MTV examined video content created and shared by Millennials over the past year – from viral videos to YouTube creator series to Vines – to determine what this content reveals about this generation. Based on this research, the network uncovered several generational trends, including the key insights below.

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On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

Paramount Accepts the Ice Bucket Challenge

Daina Amorosano by Daina Amorosano, Viacom


The ice bucket challenge has become so ubiquitous, it’s now a Halloween costume. A sensation across social media, friends, family and some of the world’s biggest celebrities have been dousing themselves with buckets of ice water and posting videos of it online to raise money and awareness for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease. Read More

The Lovable Alex Saxon Weighs in from ‘Finding Carter’ Set

Neena Koyen by Neena Koyen, Viacom

Carter & Max

With its unconventional storyline, multiple love triangles and extreme mother-daughter drama, it’s no wonder that MTV’s Finding Carter was the network’s best scripted launch in more than two years. Six episodes in, there are still plenty of unanswered questions that keep fans tuning in. To get some perspective from the set, we talked to Alex Saxon who wears multiple hats playing “Max”: as Carter’s former boyfriend and current best friend, as well as love interest for Carter’s twin sister, Taylor. Alex weighs in on his experience starring on the show that’s quickly become cable’s #1 new cable series among teens. Read More

Comedy Central’s Michele Ganeless, ‘The Woman Behind the Funniest Shows on TV’

Daina Amorosano by Daina Amorosano, Viacom

 

michele-ganelessFor the past decade, Comedy Central President Michele Ganeless has overseen a network that has assembled a stellar slate with a mix of established and emerging favorites — from The Daily Show With Jon Stewart and South Park to Inside Amy Schumer, Key & Peele and ­@­midnight. It’s also drawn in a deeply devoted, engaged community of fans.

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Straight from the Mouths of the Stars and Developers: Overheard @ Viacom TCA 2014

Neena Koyen by Neena Koyen, Viacom


Viacom Summer TCA 2014

Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1.  The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series.  Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More