Channel Five Punctuates Content Surge With a Rebrand

Stuart Winchester by Stuart Winchester, Viacom

Since Channel Five dropped into Viacom International Media Networks lineup in late 2014, the UK-based network has evolved dramatically, with a slate of original content and acquisitions that have bumped up ratings and injected energy into the brand. It now serves as the home for Spike in the UK, along with Gotham, X-Files, Celebrity Big Brother and other popular shows.

With a surging brand that now spills across four networks – 5Star, 5USA, MY5 and Spike – Channel 5’s creative team launched a new brand identity to complement the deluge of content. Bold, simple and adaptable, the new logo is a physically segmented acrobat that can morph to sit comfortably into any onscreen scenario.

Check out the new logos below:

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Making Way for DiCaprio’s Appian Way on the Paramount Lot

Stuart Winchester by Stuart Winchester, Viacom

With Teenage Mutant Ninja Turtles: Out of the Shadows (June 3) and Star Trek Beyond (July 22) dropping soon, Paramount Pictures is already due for a big summer.

It just got bigger.

Paramount has signed a three-year, first-look production deal with Leonardo DiCaprio’s Appian Way Productions. They’re not wasting any time, either. Among the projects already underway via the partnership:

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Now Coming to BET: An Extra Helping of Soul

Stuart Winchester by Stuart Winchester, Viacom

Since 2009, BET has delivered an icon of American culture to screens across the land in the form of the annual Soul Train Awards on Centric, reviving a legacy that stretched back to the original Soul Train musical variety show that rose from the early 1970s and ran until 2006.

Earlier this week, the network made a more substantial commitment, acquiring the whole of Soul Train, including a massive television archive of more than 1,100 episodes and 40 specials.

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Meet Dewey Caddell and the Pirates Who Give Back

Dewey Caddell, a program administrator for Viacom’s learning and development department, spends his free time moonlighting as a pirate. A Story Pirate, to be exact.

Here’s how it works: A school wants to add a story-writing activity to their curriculum. Story Pirates – a nonprofit education and media organization comprised of world-class actors and writers – come to that school and teach the kids the basic elements of the craft. Together, they create a narrative, taking suggestions from the kids for each act. The kids send Story Pirates their finished work, and the group comes back to provide positive feedback to each author. The team then chooses five stories to perform in front of the class.

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Everybody Wants Some Is Linklater’s “Spiritual Sequel” to Dazed and Confused

Stuart Winchester by Stuart Winchester, Viacom

It’s 1980. The end of summer. Next week: books, classes, schedules, the dull rhythm of life. But first, the weekend. And what a freaking weekend it will be tagging along with this college baseball team charging full steam through their youth. Will Brittain, Zoey Deutch, Ryan Guzman, Tyler Hoechlin, Blake Jenner, J. Quinton Johnson, Glen Powell and Wyatt Russell star in Everbody Wants Some, which director Richard Linklater describes as the “spiritual sequel” to Dazed and Confused, his much-loved exploration of youth dangling on the cusp of mysterious adulthood.

Just for fun, here’s a look back at the 1993 classic:

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Jackie Rouleau has Thrived at Paramount for 45 Years Thanks to Hard Work and Good Fortune

Jackie Rouleau has seen a lot in her 45 years at Paramount. In the early days, she worked with 35 millimeter film, then the industry standard for movies. Now, the content is mostly digital media. Rouleau remembers how she used to send a physical reel of a movie to theaters for distribution. Now, she says she sends theaters a digital copy on a hard drive. Almost everything has changed, says Rouleau, except for the basics.

“Paramount still has pictures, people still have theaters,” said Rouleau.

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Jackie Rouleau has been an asset to Paramount for 45 years.

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Sports Mentorship, the Impact of Music & More: Viacommunity’s #Story4Change at SXSW

DC by David Corpuz, Social Responsibility
Amidst the hustle and bustle of SXSW was a space of relative calm at the SXgood Hub presented by the United Nations Foundation​. Started in 2013, the SXgood Hub is a creative content venue designed to unite attendees of SXSW Music, Film, and Interactive who are advancing in social innovation.
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2020 Has a Lofty Goal – Viacom Is Already There

Stuart Winchester by Stuart Winchester, Viacom

Diversity and inclusion is a top priority at Viacom. We incorporate this into every aspect of our business, whether it’s via culturally resonant programming on MTV or by sweeping the top three spots in the Directors Guild of America’s list of best programs for hiring women and minority directors. But that commitment goes beyond the shows that drive our networks and filters from the very top of our company, as 2020 Women on Boards recently acknowledged, including us on its list of Fortune 1,000 companies whose boards comprise more than 20 percent women.

With four female board members – Shari Redstone, Blythe J. McGarvie, Cristiana Falcone Sorrell and Deborah Norville – Viacom has for years surpassed 2020’s goal to increase the percentage of women on corporate boards to 20 percent by the year 2020.

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An Inside Look at Viacom’s Bath Packs for Flint Charity Event

On Wednesday, March 16, I joined several Viacom employees, along with our Employee Resource Group HERE, to create care packages for families affected by the water crisis in Flint, Michigan. We worked through Shower to the People, a charity organization run by the nonprofit Family to Family, which assists impoverished families in America by uniting them with families who have significantly more resources.

We gathered in a conference room at 1515 Broadway to put together the care packages. Event leader and Viacom employee Sarah Nix explained that they would go to those who lacked running water in their home.

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