It wasn’t VH1’s Hip Hop Honors: All Hail the Queens, but women ruled the VMAs this year. MTV’s flagship award show took place Sunday, August 28 at Madison Square Garden, and featured a host of first-name-only divas, from Rihanna to Beyoncé to Britney (and back to Rihanna).
As always, the VMAs were a cultural phenomenon. We can quantify this in new ways thanks to social media. The 33rd annual ceremony drew nearly 50 million streams on Facebook, and tripled in Snapchat impressions since last year. According to Nielsen, the VMAs produced 90 percent of TV social conversation that night.
Read more to find out why the VMAs broke the internet.