Teenage Mutant Ninja People? Check Out the Big Tease in the Latest TMNT Trailer

Stuart Winchester by Stuart Winchester, Viacom

Are our favorite half-shelled friends about to permanently ditch their reptilian skins? Maybe. Looks like the purple goo that transforms a couple of bad guys into tank-driving talking animals in Teenage Mutant Ninja Turtles: Out of the Shadows has the opposite effect on our underground ninja warriors. But will they really trade in their scales? We’ll have to wait until the movie drops on June 3 to find out, but you can check out the newest trailer right now.

Want more turtles? Click through: Official Website | Facebook | Twitter | Instagram

Viacom Wins Big at the Cynopsis Social Good Awards

Last week, Viacom and our brands took to the Cynopsis stage again and again to accept our numerous Cynopsis Social Good Awards. The awards, presented by Cynopsis Media, recognize excellence in the area of social good in the TV and entertainment industry. Here’s the rundown of Viacom’s award-winning social good campaigns:

Best Spot (30 seconds or under) – Viacom and WITNESS

The “WITNESS The Power of Story” spot was born from our partnership with international human rights organization WITNESS, which equips people to use video to create change. The eight Viacom spots, created around our brands’ distinct initiatives, encourage viewers to share their stories to make an impact.

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Jonathan Mannion, Capturing the Authentic Viacom Fan in All of Us

Stuart Winchester by Stuart Winchester, Viacom

 

You may not realize it, but you know Jonathan Mannion’s photography.

You know his album covers: more than 300, for artists including Jay Z, Eminem, Dr. Dre, and Kendrick Lamar.

You know his advertising: his campaign for last summer’s Straight Out of Compton, as well as work for Bushmills, USA Soccer, Hennessy, Reebok, Johnnie Walker Black Label, and Crown Royal.

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Viacom’s Fan Yourself App Lets You Selfie With The Stars of Younger, Bar Rescue, Zoe Ever After and More

Stuart Winchester by Stuart Winchester, Viacom

Got a seven-year-old who’s obsessed with Ryder and his crew on Nickelodeon’s Paw Patrol? Can’t stop obsessing over the season finale of TV Land’s Younger? Already in line to snag the first seat when Paramount Pictures and Nick’s Teenage Mutant Ninja Turtles: Out of the Shadows hits theaters on June 3?

Immediately stop what you’re doing and head to fanyourself.viacom.com, where you can mock up a selfie alongside stars from MTV’s Teen Wolf, BET’s Zoe Ever After, CMT’s I Love Kellie Pickler, Spike’s Bar Rescue, VH1’s Love & Hip Hop, Logo’s RuPaul’s Drag Race, and Comedy Central’s Broad City and Inside Amy Schumer. Click over now and check it out (even better, click the link on your mobile device), and then share it on Facebook through the site. Hurry though, I already beat you to it:

Fan Yourself Large Image

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MTV Turns off the Color to Fight Racism

At midnight on March 21, television screens in South Africa turned black and white. Commercials ceased for 24 hours. Even social media channels changed to grayscale. MTV had one simple message for the world: we can’t ignore racism any longer.

#LetsTalkColour is MTV’s latest effort to promote diversity and encourage its viewers to speak out against intolerance. MTV chose the annual Human Rights Day in South Africa for this powerful and symbolic gesture.

NEW YORK, NY - SEPTEMBER 28: Trevor Noah hosts Comedy Central's "The Daily Show with Trevor Noah" premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

South African comedian and The Daily Show host, Trevor Noah, supports MTV’s #LetsTalkColour campaign.

Race-related content aired in lieu of advertising. Viewers got a chance to learn about the origin of Human Rights Day, and read relevant extracts of song lyrics that speak to the issue of race and discrimination from Michael Jackson’s Black or White to Pharrell Williams Freedom.

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Channel Five Punctuates Content Surge With a Rebrand

Stuart Winchester by Stuart Winchester, Viacom

Since Channel Five dropped into Viacom International Media Networks lineup in late 2014, the UK-based network has evolved dramatically, with a slate of original content and acquisitions that have bumped up ratings and injected energy into the brand. It now serves as the home for Spike in the UK, along with Gotham, X-Files, Celebrity Big Brother and other popular shows.

With a surging brand that now spills across four networks – 5Star, 5USA, MY5 and Spike – Channel 5’s creative team launched a new brand identity to complement the deluge of content. Bold, simple and adaptable, the new logo is a physically segmented acrobat that can morph to sit comfortably into any onscreen scenario.

Check out the new logos below:

Channel 5 Full

Making Way for DiCaprio’s Appian Way on the Paramount Lot

Stuart Winchester by Stuart Winchester, Viacom

With Teenage Mutant Ninja Turtles: Out of the Shadows (June 3) and Star Trek Beyond (July 22) dropping soon, Paramount Pictures is already due for a big summer.

It just got bigger.

Paramount has signed a three-year, first-look production deal with Leonardo DiCaprio’s Appian Way Productions. They’re not wasting any time, either. Among the projects already underway via the partnership:

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Now Coming to BET: An Extra Helping of Soul

Stuart Winchester by Stuart Winchester, Viacom

Since 2009, BET has delivered an icon of American culture to screens across the land in the form of the annual Soul Train Awards on Centric, reviving a legacy that stretched back to the original Soul Train musical variety show that rose from the early 1970s and ran until 2006.

Earlier this week, the network made a more substantial commitment, acquiring the whole of Soul Train, including a massive television archive of more than 1,100 episodes and 40 specials.

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Meet Dewey Caddell and the Pirates Who Give Back

Dewey Caddell, a program administrator for Viacom’s learning and development department, spends his free time moonlighting as a pirate. A Story Pirate, to be exact.

Here’s how it works: A school wants to add a story-writing activity to their curriculum. Story Pirates – a nonprofit education and media organization comprised of world-class actors and writers – come to that school and teach the kids the basic elements of the craft. Together, they create a narrative, taking suggestions from the kids for each act. The kids send Story Pirates their finished work, and the group comes back to provide positive feedback to each author. The team then chooses five stories to perform in front of the class.

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