TV RE[DEFINED]: How Global Viewers Are Redefining Their Relationship With Television

Daina Amorosano by Daina Amorosano, Viacom

Viacom International Media Networks (VIMN) today announced the launch of its new international study TV RE[DEFINED]. The study, unveiled this morning at Cable Congress by Christian Kurz, VP Research, Insights and Reporting, VIMN, explores how viewers are redefining their relationship with television.   The study also explores how people watch television in this transforming viewing environment, how they discover content and how their habits around television are evolving. Read More

Marriage Equality Goes To The Supreme Court Once Again: Viacom Joins 378 Employers And Organizations In A Submission To The Court

Daniel Mandil by Daniel Mandil, Viacom Legal

Back in 2013, the Supreme Court considered whether a federal law called the Defense of Marriage Act (DOMA) was unconstitutional. DOMA said that, for purposes of federal benefits that go to married couples, only opposite-sex married couples were entitled to those benefits even if a same-sex couple had married in a state that recognized such marriages. Viacom and 277 other companies and organizations made a submission to the Court arguing that it was unfair to companies and their same-sex married employees to require that they be treated differently from opposite-sex married employees when it came to federal benefits relating to health insurance, protected leave, retirement and other things. In June of that year in a case called Windsor, the Court held that DOMA denied same-sex married couples equal protection under the law and so was unconstitutional. We were proud to have had a small part in making that decision possible.

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Cynopsis Salutes Viacom at Social Good Awards

DC by David Corpuz, Social Responsibility

A group of Viacom colleagues woke up early this morning to attend the inaugural Cynopsis Social Good Awards, which celebrates programs within the TV industry that improve our community.  Viacom Velocity, MTV, BET and Nickelodeon took top prizes in a range of categories. Here’s a look at some of the impactful efforts honored.

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Art At Viacom Unveils Flowers 2015: OUTSIDE IN

Chanel J Cathey 1 by Chanel Cathey, Viacom

Walking into Viacom’s Times Square headquarters after a series of blustery snowstorms, employees, visitors and partners alike were greeted by a colorful and fragrant suspended garden. This is “FLOWERS 2015: OUTSIDE IN,” an artistic experience created by British artist Rebecca Louise Law with the help of over 200 Viacom employees. Don’t forget to look up from your smartphone when you enter on Broadway or pass by the visitors center — you don’t want to miss this floral oasis blooming in the middle of winter.

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Viacom Velocity Launches YouTube Channel, Spoofs Parenting in Social Media Age

Daina Amorosano by Daina Amorosano, Viacom

Viacom Velocity, our creative hub for branded content, launched its YouTube channel this week. Velocity (which bills itself a love child of innovation and collaboration on its website) bids viewers hello with its first YouTube video, “How To Raise A YouTube Star” — a spoof tutorial and parody of parenting in the social media age. Read More

In 100 Seconds, ‘The Value of Creativity’

Daina Amorosano by Daina Amorosano, Viacom

Amid the creative burst that is Sundance, our colleagues over at CreativeFuture unveiled this trailer on “The Value of Creativity.” In a speedy 100 seconds, the video summarizes the cultural and economic benefits of creativity, the detriment of piracy, and how the creative community can advocate on behalf of creators in the present digital climate. Read More