Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1. The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series. Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More
Viacom and its Velocity division had the privilege to work with Mariska Hargitay, of Law & Order: SVU fame, on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences. In partnership with the NO MORE campaign, we produced the spots with celebrity talent from across the company. These issues affect everyone, so we wanted to use the whole spectrum of VIACOM’s bold voices to reach all of our brands’ fans. I must say, watching Mariska direct this campaign blew me away. Her passion, grace, support—and compassion—for the people participating in the PSA left me deeply moved and hugely inspired. She actually had that effect on everyone, from the celebrities in front of the camera to the people behind the scenes, everyone was just so moved by her care and commitment. In advance of the spots’ release, I spoke with Mariska about the creative process for the PSAs, her experiences founding the Joyful Heart Foundation and what it’s really like working with Viacom. Read More
In the spirit of the upcoming Fourth of July, MTV took a look at patriotism among young people in its brand new research study, “Millennials & #Merica.” The results tell us a positive story, with an overwhelming 86 percent stating they are “proud to be American” and 8 in 10 agreeing they are “inspired by America.” The research also uncovered a significant shift by young people away from the traditional concept of unquestioning patriotism to a more balanced definition of what it means to be an “American” today – proud of country but highly attuned to its strengths and weaknesses. Read More
Catfish: The TV Show is the critically acclaimed docu-series known for catapulting the term “catfishing” into everyday conversation. Now to further cement the phenomenon and term into popular vernacular, Merriam-Webster, America’s best known keeper of words has officially added “catfish” to the dictionary. Read More
Hong Kong has been invaded by the Decepticons, and the mainland is next.
The much-anticipated fourth installment of Paramount Picture’s Transformers franchise smashes onto the big screen this Friday, June 27th and critics are saying the robots look better than ever. Although the release of the official trailer has us on the edge of our seats, we want more. Here are the top 3 reasons we can’t wait any longer for the film’s release: Read More
Amid its often-outrageous chronicles of twenty-something life in New York City, there is the sense that “Broad City” accomplishes something deeper. As The New Yorker recently wrote in its feature “Id Girls: The Comedy Couple Behind ‘Broad City‘”: Read More
At this year’s Cannes Debate, Twitter chief Dick Costolo and Viacom President and CEO Philippe Dauman engaged in a wide-ranging conversation about the state and future of the media industry. Watch the video above for the full debate, spirited as always and moderated by WPP CEO Sir Martin Sorrell.
Hispanic young adults are known for being early adopters of digital technology. In the past, Hispanic families have been more likely to have one TV set in the household that they sat down to watch together. With content now available on computers, tablets, and smartphones offers more options, how have their viewing habits changed? Read More
Comedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy Central set out to broaden that conversation and gain a strong understanding of the brands that Millennials connect with and, most importantly, how those brands connect with them. Based on the analysis of a selection of brands that Millennials love, Comedy Central identified 10 “connection points” or commonalities among these brands. These points were consistent regardless of the product or service offered by the brand.
Millennials love brands that come off as: Read More