This summer, Scratch, a creative SWAT team at Viacom, explored the speed of life for young people today through an experience called Cadence, developed in our headquarters at 1515 Broadway.
The latest film adaptation of the Teenage Mutant Ninja Turtles opened strong this past weekend, earning more than $65 million in the North American box office, winning the weekend and culminating in the announcement of a sequel to be released in June 2016. Read More
With its unconventional storyline, multiple love triangles and extreme mother-daughter drama, it’s no wonder that MTV’s Finding Carter was the network’s best scripted launch in more than two years. Six episodes in, there are still plenty of unanswered questions that keep fans tuning in. To get some perspective from the set, we talked to Alex Saxon who wears multiple hats playing “Max”: as Carter’s former boyfriend and current best friend, as well as love interest for Carter’s twin sister, Taylor. Alex weighs in on his experience starring on the show that’s quickly become cable’s #1 new cable series among teens. Read More
For the past decade, Comedy Central President Michele Ganeless has overseen a network that has assembled a stellar slate with a mix of established and emerging favorites — from The Daily Show With Jon Stewart and South Park to Inside Amy Schumer, Key & Peele and @midnight. It’s also drawn in a deeply devoted, engaged community of fans.
Viacom took the stage at the Television Critics Association press tour last week with five brand new shows from MTV and VH1. The critics were served up a healthy mix of scripted fare including MTV’s “Finding Carter” and “Happyland”; reality shows, with MTV’s “Virgin Territory” and VH1’s “Leann & Eddie”; and the very special hybrid reality-sketch show from VH1, “Candidly Nicole,” which started out as an AOL web series. Here’s the short version of what the stars and development teams behind each of the shows had to say. Read More
Viacom and its Velocity division had the privilege to work with Mariska Hargitay, of Law & Order: SVU fame, on a series of public service announcements addressing domestic violence and sexual assault. The mission of the PSAs is to dispel the stigma and disrupt the silence around these issues that are so critical and relevant for our audiences. In partnership with the NO MORE campaign, we produced the spots with celebrity talent from across the company. These issues affect everyone, so we wanted to use the whole spectrum of VIACOM’s bold voices to reach all of our brands’ fans. I must say, watching Mariska direct this campaign blew me away. Her passion, grace, support—and compassion—for the people participating in the PSA left me deeply moved and hugely inspired. She actually had that effect on everyone, from the celebrities in front of the camera to the people behind the scenes, everyone was just so moved by her care and commitment. In advance of the spots’ release, I spoke with Mariska about the creative process for the PSAs, her experiences founding the Joyful Heart Foundation and what it’s really like working with Viacom. Read More
In the spirit of the upcoming Fourth of July, MTV took a look at patriotism among young people in its brand new research study, “Millennials & #Merica.” The results tell us a positive story, with an overwhelming 86 percent stating they are “proud to be American” and 8 in 10 agreeing they are “inspired by America.” The research also uncovered a significant shift by young people away from the traditional concept of unquestioning patriotism to a more balanced definition of what it means to be an “American” today – proud of country but highly attuned to its strengths and weaknesses. Read More
Catfish: The TV Show is the critically acclaimed docu-series known for catapulting the term “catfishing” into everyday conversation. Now to further cement the phenomenon and term into popular vernacular, Merriam-Webster, America’s best known keeper of words has officially added “catfish” to the dictionary. Read More
Hong Kong has been invaded by the Decepticons, and the mainland is next.
The much-anticipated fourth installment of Paramount Picture’s Transformers franchise smashes onto the big screen this Friday, June 27th and critics are saying the robots look better than ever. Although the release of the official trailer has us on the edge of our seats, we want more. Here are the top 3 reasons we can’t wait any longer for the film’s release: Read More
Amid its often-outrageous chronicles of twenty-something life in New York City, there is the sense that “Broad City” accomplishes something deeper. As The New Yorker recently wrote in its feature “Id Girls: The Comedy Couple Behind ‘Broad City‘”: Read More