Women’s Viewership Surges as Paramount Network Wraps Stellar First Ratings Month

Behind a premium content strategy anchored in original scripted series such as Waco and hit unscripted programs inherited from Spike, Paramount Network wrapped up its first month with strong ratings driven partly by surging female viewership. Ratings for the net checked in with a 50 percent primetime leap over its previous quarter (as Spike) in the key 18-49 demo.

Especially notable was the soaring viewership among women 18-49: an overall jump of 44 percent punctuated by a 274 percent eruption around the six-part Waco miniseries.

As Waco wraps up, Paramount Network continues to roll out its long-term slate of premium content, including the forthcoming Yellowstone, starring Kevin Costner.

Watch the teaser:

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MTV Rides Longest Ratings Growth Streak in 18 Years as Fans Await Even More “Shore”

by Stuart Winchester, Viacom

MTV’s ratings continue to grow at a torrid pace behind a programming resurgence that has revived beloved franchises and ignited new ones. As the net celebrates nine consecutive months of year-over-year primetime ratings growth – its longest streak in 18 years – MTV is keeping the programming fires stoked by announcing that the forthcoming Jersey Shore Family Vacation will reunite the original crew for not just a single season, but a second one as well.

The show’s April 5 debut follows a domestic reintroduction to the enormously popular Shore franchise in the form of hit Floribama Shore, which landed as MTV’s highest-rated series premiere in more than three years. Last night, the net also debuted a spin-off of sorts, Winter Break: Hunter Mountain, a mountain- and snow-bound reskin of the beachside Jersey barhoppers executive produced by Shore developer SallyAnn Salsano.

The pivot to unscripted programming behind MTV President Chris McCarthy has driven ratings up 20 percent year-over-year among adults 18-49, making MTV the fastest-growing channel among the top 40 cable networks.

Building upon the significant Shore archive, MTV will broadcast four Road to Vacation specials that cut the most unforgettable Jersey Shore footage with new cast interviews. The first throwback will debut March 15, with a new edition airing every Thursday leading up to the show’s premiere.

2018 Kids’ Choice Awards Orange Blimp Nominees Are Here – Start Voting Today

It’s slime time again. Nickelodeon has unveiled the nominees for this year’s Kids’ Choice Awards, the network’s premiere live event. Voting is open in select categories and will continue in a four-week wave.

The KCAs may be all about the kids, but there are some pretty groovy grown-ups nominated for honors. John Cena, pro wrestler and now Nickelodeon star in his own right, returns to host, while Nick star JoJo Siwa will perform live at the event. Beyonce, Dwayne “The Rock” Johnson, Taylor Swift and Wonder Woman star Gal Gadot are in the running for orange blimps, along with many more big names.

Watch Cena talk all things KCAs:

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“A Victory for Common Sense” – Second Circuit Upholds LGBT Employee Rights

by Stuart Winchester, Viacom

In a victory for equality in the workplace, the United States Court of Appeals for the Second Circuit this morning held that the Civil Rights Act prohibits discrimination on the basis of sexual orientation in employment. This ruling legally affirms the sentiment behind a petition that Viacom and 49 other major companies signed last summer.

“This ruling affirms the strong stand we have taken at Viacom – that there is no room in the workplace for discrimination on the basis of sexual orientation,” said Viacom Senior Vice President of Business and Legal Affairs Rick Baker. “This is a victory for equality, for the LGBT community, for businesses at large, and for common sense.”

The Second Circuit’s conclusion that Altitude Express, a skydiving company, unjustly fired a former instructor when it learned of his sexual orientation echoes a 2017 decision by the Seventh Circuit, which concluded that a community college in Indiana had wrongfully terminated a teacher because she was a lesbian.

Viacom will continue to join Freedom for All Americans, a bipartisan group that the company worked with on its petition, to monitor legal developments around the issue of LGBT rights in the workplace.

Nickelodeon Is Pumped for Partnerships: Vans Sneakers, Hasbro Games and More

On Saturday, Feb. 24, Nickelodeon and Vans kicked off Vans X SpongeBob, a glorious mash-up of vintage 90s skate style and old-school Nickelodeon cartoons. SpongeBob SquarePants first aired in 1999, and the show is still running today—yet thanks to Bikini Bottom’s underwater setting and a nautical, pastel color palette, Nickelodeon’s hit series has a definitive retro vibe.

Courtesy of Nickelodeon.

The fact that SpongeBob boasts nearly two decades of airtime (and counting) means the quirky sea sponge has a fan base ranging from adult millennials to youngsters growing up with the show today. Fortunately, this new collection offers sizes for toddlers.

Courtesy of Nickelodeon.

The design showcases iconic characters including the eponymous SpongeBob, his best friend Patrick Star and the vile Plankton splashed against canvass, on Vans’ classic slip-on and Sk8-Hi styles (plus apparel, accessories and skateboards). Take a look at the full collection here.

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Critics Rave Over Paramount’s Annihilation, “The Finest Sci-Fi in Years”

by Stuart Winchester, Viacom

Anchored by a visually stunning fantasyland setting, a cerebral cocktail of plot and theme, and a fierce cast of women warrior-scientists, Paramount Pictures’ Annihilation hits U.S. theaters today to a flood of positive critical reaction.

“In just about every respect, it’s the finest cinematic sci-fi in years—or, at least, since [director Alex] Garland’s prior Ex Machina,” wrote The Daily Beast’s Nick Schager, echoing the popular sentiment for this adaptation of  Jeff VanderMeer’s novel of the same name.

The premise is simple enough: a meteorite crashes into a Florida lighthouse, unleashing a mysterious rippling force field dubbed the Shimmer. This dancing wall of color and motion slowly expands, and the zone within changes, like a puncture in reality, filling with enormous genetically mutated animals, overgrown plants sized and shaped like humans, and other oddities alternately novel and terrifying. Eleven expeditions have entered – only one person has returned: Kane (Oscar Isaac), the husband of ex-soldier/biologist Lena (Natalie Portman). He is diseased and dying and has been reduced to a sub-human state of mumbling and fear.

Partly in hopes of saving him, Lena joins an all-woman expeditionary force – led by psychologist Dr. Ventress (Jennifer Jason Leigh) and also including another doctor, Anya (Gina Rodriguez), physicist Josie (Tessa Thompson), and anthropologist Cass (Tuva Novotny) – on an exploration and recovery mission. Within the Shimmer, they lose communication with the outside world. Their compasses and other instruments fail. As they trek through the increasingly wild landscape, the DNA mutations transforming the forest creatures infest their bodies, their memories fail, they lose their sense of space and time.

What happens between there and the final wrenching scenes has critics elated. “Annihilation is a ferocious, feral, female-centric update of fearsome monster classics like The Thing and Alien,” writes Todd McCarthy in the Hollywood Reporter.

Here’s a deeper look at what the critics love most about Annihilation:

It’s smart

“This is a serious, considered film,” writes Richard Lawson in Vanity Fair.

And it is. At once a thriller, a science fiction thought piece, a horror flick, and a tale of environmental catastrophe – while hinting at humanity’s ultimate helplessness against a huge and ruthless universe – Annihilation manages to accomplish many things at once with an expansive and intricate plot.

“For those willing to put in the effort, Annihilation achieves that rare feat of great genre cinema, where audiences are not merely thrilled … but also feel as if their minds have been expanded along the way,” writes Peter Debruge in Variety.

It’s beautiful

Gina Rodriguez, Tessa Thompson, Tuva Novotny, Natalie Portman and Jennifer Jason Leigh in Annihilation from Paramount Pictures and Skydance.

Wandering this other-Earth burbling dreamlike within the Shimmer, the explorers amble over a landscape that resembles some videogame fantasy world, where predators roar with the screams of past victims and the intensifying light elides the distinction between illusion and reality.

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Viacom Women On Tech Leadership at Any Level

With hackathons, futuristic workspaces and mentorship programs, Viacom is a veritable technology trailblazer in the media industry. One of the reasons why the company is excelling? Female leadership.

This was evident at Being a Tech Leader at Any Level, a joint webinar hosted by Viacom and PowerToFly, a gender diversity-and-inclusion-focused recruiting agency that connects Fortune 500 companies and startups with women looking to work as engineers.

Watching the webinar, I saw a diverse group of women engineers and developers, some at entry-level positions and others in management, discuss how they work to overcome adversity and close the gender gap in a male-dominated industry.

Watch the full webinar:

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5 Questions With Viacom Benelux’s Marlin Mastenbroek, Director of Productions

​Take a trip with us to Amsterdam, where we sat down with Marlin Mastenbroek, Director of Productions at Viacom Benelux. She shares her office’s strategy for “glocal” content — find out what this term means, and how it’s being used to connect audiences around the world with our shows.

Video by Viacom Catalyst.

Nick Jr. Launches the Youngest “Player” in Viacom’s Global Mobile App Suite

After more than 16 million downloads in the U.S., the Nick Jr. Play interactive app is available for download via iOS and Android in the UK and Denmark, with additional markets to follow soon.

What can young, on-the-go fans expect from this app?

Nick Jr. Play offers full episodes of PAW Patrol, Nella The Princess Knight, Dora the Explorer, and Bubble Guppies, along with videos, games and “silly surprises.” The app is tailored for preschoolers, so Nick. Jr.’s target audience of children under 4 can swipe and tap to play with ease.

“Nick Jr. Play combines some of preschoolers’ most beloved programming with interactive play that families can do together from the comfort of home,” said Kate Sils, vice president of multiplatform and brand engagement, Nickelodeon International.

“We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”

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“The Fallout of All Your Good Intentions Is Coming” in Paramount’s Mission: Impossible – Fallout

by Stuart Winchester, Viacom

The message is cryptic, the voice scratchy and resigned to whatever befalls him – the man in captivity has a message for Ethan Hunt (Tom Cruise).

“Your mission, should you choose to accept it. I wonder, did you ever choose not to? The end you always feared is coming, and the blood will be on your hands – the fallout of all your good intentions.”

This is the first full trailer for Paramount Pictures’ Mission: Impossible – Fallout, the sixth installment in the studio’s leaping, punching, gun-fighting, vehicle-chasing adventure saga.

This time, there will be: betrayal, Paris, packed dance clubs, remote armed outposts, boats cascading through sewers, a man thrown through a bathroom mirror, and at least one game of chicken between a Hunt-driven helicopter and a semi. And plenty more.

Mission: Impossible – Fallout, directed by Christopher McQuarrie and starring Tom Cruise, Henry Cavill, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris, Angela Bassett, Vanessa Kirby, Michelle Monaghan, Alec Baldwin, Wes Bentley and Frederick Schmidt, will be in theaters July 27.