Viacom CEO Philippe Dauman, COO Tom Dooley Look Ahead

Daina Amorosano by Daina Amorosano, Viacom

In company-wide memo following the announcement of Viacom’s year-end results, our CEO Philippe Dauman and COO Tom Dooley looked ahead with excitement about the creativity and innovation that are happening around the company.

“There’s so much that we’re excited about in the year to come,” they write. According to the note, they’re particularly excited for more storytelling. More connection. More inclusion. More growth. “Creativity is the connective tissue of it all.” You can read the particulars reprinted from the note, below.

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Jennifer Hyjack as Peach Wins Viacom ‘Best In Show’ Halloween Costume Contest

Daina Amorosano by Daina Amorosano, Viacom

Jennifer Hyjack and family_JPG

 

Congrats to Jennifer Hyjack, the winner of this year’s Best In Show Halloween Costume Contest! With her family, Jennifer, who works in production management in on-air promos department at Spike, paid tribute to video game Super Mario. She is featured below as Peach, along with her husband Alexander “Augie” Ogborn as Luigi, their son Aidan Ogborn as Mario.

Reigning, Not Retiring: NYT Mag Profiles Octogenarians, Nonagenarians Including TV Land’s Betty White

Daina Amorosano by Daina Amorosano, Viacom

Greater Los Angeles Zoo Association's 44th Annual Beastly Ball

“After 80, some people don’t retire. They reign.”

So starts this beautiful photo essay in the New York Times Magazine, “Old Masters at the Top of their Game.” The piece profiles accomplished men and women in their 80s and 90s — from Tony Bennett (88) and Frank Gehry (86) to Senator Dianne Feinstein (81) and our very own Betty White (92), iconic actress and star of TV Land’s Hot in Cleveland. Capturing striking environmental portraits, the essay also features Q&As with the octogenarians and nonagenarians — brief but full of wisdom. Read More

Viacom Research Finds TV Everywhere ‘Additive’ to TV Viewing Experience

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

Remote

While still nascent in terms of awareness and usage, TV Everywhere (TVE) presents a significant opportunity for brands to grow and strengthen their relationships with fans. The TV Everywhere experience is defined as watching full-length TV programs on sites and apps by “authenticating” –  using one’s pay TV log-in information. Viacom’s “TV Here, There, (Not Quite) Everywhere” study explores consumers’ perceptions, expectations and experiences around TVE apps and sites.  The findings reveal an increase in overall TV viewing among TVE users, as well as greater customer loyalty towards pay TV providers that offer TVE services. Read More

MTV Looks at ‘Millennials Now’ Through Online Video Content

Alisonhillhouse by Alison Hillhouse, MTV Research

Nick Cannon

It’s well known that Millennials, or those born between 1981 and 2000, are voracious consumers of online video content — as well as creators and sharers of this content. In “Millennials Now,” MTV examined video content created and shared by Millennials over the past year – from viral videos to YouTube creator series to Vines – to determine what this content reveals about this generation. Based on this research, the network uncovered several generational trends, including the key insights below.

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On Viacom’s New ‘Getting With The Program’ Research: TV’s New Paths Paved With Greater Fandom, Loyalty

stuart-schneiderman by Stuart Schneiderman, Consumer Insights & Measurement, Viacom Media Networks

The goal of our Getting With The Program study was to answer a single, seemingly simple question: How do people watch TV?  I say “seemingly simple” because we don’t lack for sources that measure the ways we watch: Nielsen for TV ratings, Rentrak for set top boxes,vcomScore for PCs, our own Omniture data for digital, and so on.  But, unlike how we watch TV, each of these disparate data sources is in a silo.  We’re unable to merge them into a comprehensive picture that accurately reflects the reality of TV viewing. Read More

Paramount Accepts the Ice Bucket Challenge

Daina Amorosano by Daina Amorosano, Viacom


The ice bucket challenge has become so ubiquitous, it’s now a Halloween costume. A sensation across social media, friends, family and some of the world’s biggest celebrities have been dousing themselves with buckets of ice water and posting videos of it online to raise money and awareness for ALS (amyotrophic lateral sclerosis), also known as Lou Gehrig’s Disease. Read More