My First “Job”: A 9-Year-Old’s Experience at Viacom’s Take Our Daughters & Sons to Work Day

Editor’s note: On Thursday, April 26, 2018, Viacom offices in Miami, Hollywood, Chicago and New York invited a total of 350 children ages 9 to 15 to attend Take Our Daughters & Sons to Viacom Day, where they could see what a career in media and entertainment looks like behind the images flashing by on TVs and smartphones. Viacom has celebrated this occasion as part of the national Take Our Daughters & Sons to Work Day initiative for more than 25 years, but this was the first year that my daughter, Waverly, was old enough to participate.

Activities rambled over Viacom’s Times Square headquarters, with exactly the sort of creative experimentation and jamming after-party you would expect to find here, but the kids were not here for a carnival – they came to work as young professionals. Waverly’s assignment for the day was to write a guest blog that would take our readers through a day in the life of a Viacom kid. She nailed it (she is used to writing and has a blog of her own, Kids’ News NYC). Here, lightly edited, is Waverly’s day:

Starting my day

My day started with my dad waking me up. I was in Brooklyn, which I don’t usually sleep there on school nights. I brushed my teeth and went upstairs because my little brother was calling me. My dad and I ate a quick breakfast and I packed my stuff up. We went to the subway to get to our destination. I usually walk to my school since I live in Manhattan. But today I wasn’t going to school. I was going to my dad’s job at Viacom for Take Your Daughters & Sons to Viacom day!

I am always tired in the morning, but today I woke right up. When we got to 1515 Broadway, which is what my dad says the people who work here call this building, we checked in. The check-in room had a big blue table filled with badges and boxes. There was also was a setup that looked like it belonged to a band of some kind… it had a microphone and many other items. I wonder what that could be for?

After that, we went to get breakfast in the cafeteria. We put it in cartons and we went to the elevators. I was at first confused by how my dad knows what the elevator numbers were. Then he showed me four halls of elevators and that each hall went to different places. When we got to floor 50, my dad unlocked his office and we went inside. He showed me the websites he runs and we ate our delicious breakfast.

The Viacom lobby in Times Square is so cool – it has these giant screens that welcomed all of us kids to Take Our Daughters & Sons to Work Day!

Activity 1: Share your inspiration on social media

When we finished breakfast, we took the elevator to floor 30. We went to the art room for mood art. The room was empty at first, but then it slowly filled up with excited kids ready for a fun activity. When the Catalyst workers came (Catalyst is a group within Viacom that designs things, even the logo for Take Our Daughters & Sons to Viacom Day!) they said it was time for us to gather around the table.

They showed us a mini slideshow of examples of mood art and what we’ll need to do this project. We all took a piece of construction paper. There was all different colors, but I chose yellow. The category was what you are excited for this summer. I put space-decorated washy tape diagonally across the page. On the bottom side, I cut bands so they were one straight line and stuck them on with colorful summer stickers. On each side of the washy tape I put stickers of cake, ice cream, drinks, and other summer treats. On the same side as the bands, I put a picture of Switzerland because I am going there after my school lets out. On the other side, I put a different-colored washy tape and cut it up as confetti because my birthday is during summer. After I finished the project, we took a picture with it and went to the next activity.

Holding the mood art that the Catalyst team helped me create in their cool art room.

Activity 2: Create your own animation for Nickelodeon’s Do Not Touch app

After I finished my mood art, my dad came and got me and we went to the 31st floor and room 7 for an animation activity. When we got there, I sat down at a table filled with stickers, pens, sticky notes, and white paper. My dad left, and a worker showed us the steps to making an animation for Nickelodeon’s Do Not Touch app.  

The Do Not Touch app is where you point your phone or tablet toward a flat surface and a button appears there (ed: through augmented reality) and you push it. Every time you push it, a surprise comes. It is very good to do when you’re bored or even when you aren’t.

Each table got a helper. Our helper helped us when we needed ideas. We all brainstormed ideas for what could happen when someone touched the “do not touch” button and then jotted them down on a sticky note. Then we put them on our board.

The ideas I came up with were a lion getting a Brazilian blowout, a tiger getting eaten by a mouse, snakes coming out of holes and tangling themselves together, and one that I didn’t even have time to write: a tiger and a shark wrestling, but they combine and turn into a tiger shark! Our table gathered around the board and picked our four favorites, including an armadillo on a zipline, a lizard that turns into a disco ball, and my lion getting a Brazilian blowout. We presented them to the others. The helpers told us that some of them might even actually appear in the Do Not Touch app one day!

Two of my ideas for Nickelodeon’s Do Not Touch app!

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Daily Show Earns Webby Award, Viacom Takes Four People’s Voice Honors

by Stuart Winchester, Viacom

Earlier this month, Viacom chalked up 13 Webby Award nominations, with Viacom Velocity, VH1, MTV, Comedy Central, Nickelodeon, Viacom International Media Networks (VIMN), and Paramount Pictures vying with the rest of the best-of-the-internet for top honors.

This week, the Webbys announced the winners, and Viacom brought home five awards – four Webby People’s Voice honors, and one Webby Award chosen by the Academy of Digital Arts and Sciences 2,000-member panel:

WEBBY AWARD

The Daily Show: Between the Scenes – Film & Video/General/Comedy: Long Form or Series

PEOPLE’S VOICE AWARD

The Daily Show: Make Trump Tweets Eight Again – Websites/General/Humor

The Daily Show social media – Social/Features, Best Writing

The Daily Show social media – Social/Content & Marketing

Viacom Velocity – VH1 Martha & Snoop’s Potluck Dinner Party – Social/Content & Marketing/Food & Drink

Viacom also earned 14 honoree spots – across Nickelodeon, MTV, Viacom Catalyst, VIMN, Paramount Network and Velocity – in this year’s Webbys, meaning the work was some of the best of the year, but was not eligible for any awards.

The Webby Awards will host an award show in New York City on May 14. Fans can stream the show on the Webby website the following morning.

Viacom Posts Strong Second Quarter 2018 Earnings, Revitalization Accelerates

by Stuart Winchester, Viacom

Viacom posted strong second quarter 2018 earnings this morning, outperforming projections with significant gains in both adjusted operating income and adjusted earnings per share as the company accelerates its pivot from stabilization and revitalization to growth.

Double-digit gains across all international Media Networks revenue streams, Paramount Pictures’ return to profitability, ratings increases at key flagship networks, significant benefits from cost savings, further diversification into live events and other adjacent businesses, and an increased focus on next-generation platforms and solutions all set Viacom on a trajectory toward a full fiscal year of growth.

“Viacom continued to accelerate progress against its strategic priorities, delivering improvements across key metrics in the quarter,” said Viacom President and CEO Bob Bakish. “Our flagship brands increased audience share among important demos for the fourth consecutive quarter, and we saw sequential improvements in domestic advertising and affiliate revenue performance. Internationally, Viacom continued its winning streak, achieving double-digit revenue and profit gains in the quarter while expanding its global footprint through new channel launches and innovative mobile distribution deals across Europe and Asia. Our cost transformation initiatives are well under way; we anticipate more than $100 million in cost savings in fiscal 2018, and now expect over $300 million in run-rate savings in fiscal 2019 and beyond.

“At Paramount Pictures, turnaround efforts have firmly taken hold as the studio improved margins and returned to profitability. This month’s outstanding box-office performance of A Quiet Place, the first film produced and released under the new team at Paramount, is a clear sign of our progress.

“Viacom also took strides to advance its participation into next generation platforms and solutions. We continued to benefit from growth in the vMVPD space, delivered revenue gains in Advanced Marketing Solutions, and significantly increased original content production through Viacom Digital Studios to drive off-linear consumption. Additionally, we continue to diversify into adjacent businesses by building on our live events strategy with upcoming tentpoles including Comedy Central’s Clusterfest, the BET Experience, Nickelodeon’s U.S. debut of SlimeFest and our first-ever VidCon.”

Viacom’s core business continues to strengthen

Improved performance throughout Viacom’s core business – domestic and international Media Networks and Paramount Pictures – allowed the company to meet or beat guidance on key metrics year-over-year for the quarter, producing five percent adjusted operating income growth and a 16 percent jump in adjusted earnings per share.

Domestically, both advertising and affiliate revenues increased. Viacom’s flagship brands (NickelodeonNick Jr.MTVBETComedy CentralParamount Network), grew audience share year-over-year for the fourth consecutive quarter, while the company continued to hold the top share of basic cable viewing in key demos, including adults 18-34, African-Americans, and kids 2-11. BET grew year-over-year ratings and share by double digits for the third consecutive quarter, while VH1, CMT and TV Land notched year-over-year growth in audience share and ratings. MTV’s programming resurgence continued, with a third straight quarter of year-over-year primetime ratings growth led by Jersey Shore: Family Vacation, which, with 10 million viewers on its opening weekend, was the biggest unscripted cable premiere since 2012.

Viacom International Media Networks is on pace for another record year after posting double-digit increases in profitability, as well as across all revenue streams.

Paramount Pictures returns to profitability

After notching a $75 million year-over-year improvement in adjusted operating income under its new management team, Paramount Pictures raised the curtain on the third quarter with the release of smash hit A Quiet Place. The film rode overwhelmingly positive critical response and deft marketing to the studio’s best opening since 2016 and the second biggest domestic opening so far this year, earning more than $200 million in its first three weeks alone on just a $20 million production budget. Additionally, the studio’s Paramount Television production business anticipates $400 million in revenues this year. Behind these and other catalysts, Paramount expects meaningful improvement to its full-year adjusted operating income for the full fiscal 2018.

Viacom is aggressively increasing its digital output on next-generation platforms

Anchored by 850 million social media followers, the newly formed Viacom Digital Studios is poised to create more than 600 hours of short-form original content this year. This quarter alone, social video views shot up 70 percent (to 4.3 billion), and domestic minutes viewed increased by 78 percent (to 4.7 billion minutes) year-over-year.

The addition of Nickelodeon’s Noggin app to Amazon and a renewed agreement that adds more Viacom content to Snap’s programming slate, in addition to recent and forthcoming mobile deals, will continue to expand the reach of Viacom’s increasing volume of on-the-go-content.

Growing ad revenue through Advanced Marketing Solutions

Viacom today detailed how its Advanced Marketing Solutions (AMS) portfolio would provide even greater opportunity to take advantage of new advertising platforms. The company also broke AMS – which increased its revenue 29 percent in the quarter – into two basic categories:

  1. Advanced addressable video inventory contains advertising units that Viacom can target to consumers, either through its brands’ apps, or by using set-top-box data from its advanced advertising partners, including Comcast, Charter and Altice USA.
  2. Brand solutions is a bundle of consulting, creative services and associated activations that includes social campaigns led by influence marketers WHOSAY, creative integrations with in-house integrated marketing and creative solutions team Viacom Velocity, and experiences at retail stores or Viacom’s growing portfolio of live events.

Viacom live events and consumer products lines continue to grow

Viacom continues to reinforce its brands and drive revenue through live events, recreation, consumer products and other business lines. This quarter marked a nearly 100 percent increase in live-event attendance over 2017, and there are plenty more events in the pipeline, including Comedy Central’s Clusterfest, the BET Experience, Nickelodeon SlimeFest, and the first VidCon since the online video conference joined Viacom – all of which should serve to double live-event and recreation revenue this year.

Viacom’s future looks strong

“Looking forward, we see continued momentum as we pivot from stabilization and revitalization of our business to a new phase of growth,” Bakish said.

To see what Viacom will debut in the months ahead, scroll through the timeline below, or click here to view the full-screen version.

Signing with Comcast, Viacom Continues to Enhance Advanced Advertising Capabilities

by Stuart Winchester, Viacom

Viacom has spent years finding better ways to match advertisements with audience. Last March, the company was a founding member of the OpenAP advanced audience platform. Its 2017 renewals with Charter and Altice USA included advanced advertising components. And CEO Bob Bakish has consistently emphasized the importance of continuing to develop these capabilities.

“….on the advanced advertising space, Viacom is clearly the market leader,” Bakish said at the UBS Global Media and Communications Conference in December. “…So I think that is a very exciting road ahead.”

Indeed. Especially since Viacom has now signed a multi-year agreement with Comcast that will further boost its advanced advertising and data capabilities.

The mutual advantages are clear. Viacom has a nationwide reach and deep advanced advertising expertise. Comcast, through anonymized data mined from set-top boxes in subscribers homes, knows who is watching which shows and can match that audience to ads using powerful tools developed through its FreeWheel unit. Together, they can better monetize ad inventory across premium video-on-demand and linear content.

“Today’s announcement reflects Viacom’s commitment to developing more expansive relationships with our distributors,” said Viacom Executive Vice President and Chief Data Officer Kern Schireson. “This new partnership with Comcast and FreeWheel builds on Viacom’s connections with valuable, diverse audiences and Comcast’s reach and data leadership, to create an advanced advertising platform with scale and sophistication. Marketers increasingly demand the ability to reach the right customers at the right time in a premium, trusted environment, and this transformative partnership furthers our ability to unlock greater value for our brand partners and accelerate the future of television advertising.”

“Viacom and FreeWheel have a shared goal of enhancing the value of the entire TV ecosystem,” said FreeWheel Executive Vice President and General Manager David Clark. “To do so, we believe in a shared vision of a TV and premium video unification roadmap that will accelerate the integration of TV’s broad reach and quality content with advanced cross-platform targeting, measurement and optimization capabilities.”

NBCU, which is a part of Comcast, also aligned with the OpenAP consortium last week.

Viacom to Launch Nickelodeon’s Preschool Video Subscription Service, NOGGIN, available on Amazon Prime Video Channels

Viacom will further accelerate its expansion on next-generation platforms by teaming up with Amazon to bring Nickelodeon’s NOGGIN to Amazon’s Prime Video Channels this May.

For $7.99 per month, young fans will be able to enjoy NOGGIN, an OTT product that provides curriculum-driven content to preschoolers, including: short-form videos; educational content; music videos featuring preschoolers’ favorite Nick characters; and over 1500 full-length library episodes of PAW Patrol, Dora the Explorer, Peppa Pig, Blue’s Clues, Max & Ruby, Go, Diego, Go! and Peter Rabbit, among others.

PAW Patrol episodes are featured on NOGGIN. Image courtesy of Nickelodeon.

“Our audiences continue to enjoy Viacom content in more places and with more flexibility than ever before,” said Tom Gorke, Executive Vice President, Head of Distribution and Business Development for Viacom.

“The availability of NOGGIN on Prime Video Channels will be a great new way for Nickelodeon fans to watch and interact with the best in preschool content on the popular Amazon platform.”

Along with the rapid growth of Viacom Digital Studios and recent acquisitions of influence marketer WHOSAY and online video conference mecca, VidCon, NOGGIN’s expansion on Prime Video Channels is another way that Viacom is strengthening its presence on key next-generation digital platforms.

Nickelodeon launched NOGGIN as a stand-alone app in February 2015, and the ad-free platform has since topped the charts of Apple and Google, ranking as one of the Top 10 Kids Apps on the App Store’s Free Apps chart, as well as being the no. 1 grossing app for Music and Video in the Family Category on Google Play.

Viacom Celebrates Its Annual Global Day of Giving Back: What’s Planned for Viacommunity Day 2018

Today, thousands of employees across Viacom and its brands pause from their work week and join together to make a difference in our communities around the world. Viacommunity Day 2018, now in its 22nd year, puts the full weight of the company behind social causes through volunteerism led in partnership with non-profit and civic advocates.

With employees in 25 countries participating, it’s a truly global tradition, underscored by this year’s theme of All Good All Around.

To celebrate Viacommunity Day, employees will take part in a wide variety of charitable activities, from educating young people and providing professional legal guidance to beautifying public spaces and assisting those in need, among other acts of giving. Viacom and its partners have organized more than 125 projects worldwide.

“Viacommunity Day brings out the very best of our organization to help better the communities where we live and work, and to make a positive impact for the many audiences we serve,” said Viacom President and CEO, Bob Bakish. “It’s one of my favorite Viacom traditions – one that I look forward to every year –  and it embodies the values that define our culture in a truly meaningful way.”

To get updates about Viacommunity Day 2018, follow #ViacommunityDay on Twitter and Instagram.

Here are some examples of Viacommunity Day projects occurring across the company this year:

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MTV and NYC Celebrate the VMA’s Return to Radio City Music Hall

It’s official: The Moon Person has landed on East Coast soil. On April 17, New York City officials and MTV celebrated the return of the MTV VMAs to New York’s Radio City Music Hall—home of the inaugural VMA ceremony in 1984.

A symbolic “moon landing” was held on Manhattan’s Avenue of the America’s under the venue’s marquee to commemorate the reunion of MTV and NYC.

Mayor’s Office of Media and Entertainment Commissioner Julie Menin today joined the iconic VMA Moon Person; Bruce Gillmer, Global Head of Music/Talent, Co-Brand Lead, MTV International; and Darren Pfeffer, Executive Vice President of MSG live, to announce the location of the 2018 VMAs. (Photo by Dia Dipasupil/Getty Images for MTV)

“New York City’s creative energy has always fueled those who live and work here. This is where music, film, and art collide and where the Video Music Awards were born,” said New York City Mayor Bill de Blasio. “There is no better place to host the MTV VMAs than in New York City at one of the most iconic venues in the world.”

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BET’s New Slate of Programming Continues to Entertain, Empower and Engage Its Audience

BET is in tune with what African-American viewers want: high-end drama and comedy, along with more refined reality and hard-hitting investigative documentary series.

On Wednesday, April 17, BET announced its upcoming slate of programming for 2018-2019, which will include all-star talent and a dramatic increase in original content.

“Creating powerful, engaging and provocative content has been BET Networks’ legacy for decades,” said Connie Orlando, Head of Programming, BET Networks. “With the increase in our original programming slate for 2019, we’re committed more than ever to telling the most compelling and authentic stories about the Black experience.”

BET Networks President Scott Mills spoke to The Hollywood Reporter ahead of the announcement to discuss the network’s reorientation toward original, scripted content.

“Our new focus is on shows that are dramatic, character-driven, aspirational and authentically anchored in the African-American experience,” said Mills.

“We are confident that content in that vein is going to allow us to more consistently pull big audiences you’ve seen us pull with The New Edition Story, the BET Awards, Being Mary Jane and The Game.”

via GIPHY

Here’s a look at some upcoming programming:

Paramount Pictures’ Boomerang has boomeranged back from Viacom’s deep library

Eddie Murphy’s 1992 film Boomerang is being modernized into a 30-minute comedy series, which BET will partner with Paramount TV to produce. The show mines evergreen themes from the OG film like office politics, shown through the lens of today’s culture. Expect to see plotlines develop around gender roles and the relationship between Gen-X and millennials in the workplace.

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Viacom’s KCA Ticket Winner on Her Experience, Instagram-able Pets and Viacom Pride

Alexandra Neri, who works as a dubbing manager for Paramount’s Worldwide Distribution group, is the latest lucky Viacom employee to score free tickets to a tentpole awards show.

Below, she tells us what it’s like to win an employee sweepstakes, how impressed she was by the Nickelodeon’s “top notch” production, and why she’s proud to work for a company that let’s its employees engage in the magic of live events.

This interview has been condensed for clarity.

Facebook post courtesy of Alexandra Neri.

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A New York Employee’s Walk Through the Wondrous World of Nickelodeon Animation in Burbank

In March, I visited the home of Nickelodeon Animation in Burbank. I had seen photos and video footage of the pristine site after its renovation in January 2017, and was eager to appreciate its innovative features in real life.

After arriving at the front gate, a tall metal structure off Olive Avenue, I entered into a sprawling menagerie of botanical wonders, stone statues of iconic Nick characters like SpongeBob, retro-looking lawn furniture in splashy shades of orange, pink, green and blue; honey bees and towering palms.

And this is just the courtyard.

The five-story building has a free-form layout; its floor-to-ceiling glass walls serving as a circulatory system for creative collaboration. The campus seamlessly connects animation and live-action studios with offices, a café, screening room, employee lounges and more pockets of relaxation and entertainment.

Burbank Animation’s on-site screening room:

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