Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom
RPDRS6_horizontal_RuPaul_whtBg

The sixth season of “RuPaul’s Drag Race” premiered on Monday, Feb. 24 on Logo TV, Viacom’s television, digital and social brand focused on the LGBT community. This week, the show was also greenlit for a seventh season.

Below are some highlights from around the Viacom portfolio this week — a smattering of announcements and some smart commentary. Good luck this weekend at the Oscars, Paramount! We’re sending positive energy to Nebraska, The Wolf of Wall Street, Star Trek Into Darkness and Bad Grandpa… may the best pictures win.

What’s Cool to Hispanic Millennials in 2014?

Erica Saylor by Erica Saylor, Tr3s

What are Millennials into right now? How do perceptions of what’s cool differ between Hispanic and non-Hispanic young people? And has what’s cool changed from last year? Tr3s has the latest, as part of its soon-to-be released 2014 Hispanic Adult Millennial study. Based on data from that analysis, here is a summary of the Cool List — the top 10 cool things among Millennials ages 19 to 34: Read More

Before ’12 Years A Slave,’ Academy Award Nominee Lupita Nyong’o Starred in ‘Shuga’

Chanel J Cathey 1 by Chanel Cathey, Viacom

Lupita Nyong’o is a Hollywood sensation, gripping audiences with her Oscar-nominated performance in 12 Years a Slave and stunning style watchers with her signature red carpet style. Before her acclaimed film debut in the Steve McQueen film, Lupita co-starred in the MTV Staying Alive Foundation’s Kenyan television drama, Shuga which aired on MTV Base. In its first season, Lupita played Ayira, a beautiful and ambitious college student that explores relationships while navigating urban Nairobi. Read More

Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom
Minister Al Sharpton and singer Aretha Franklin attend the BET Honors 2014 red carpet presented by Lexus at Warner Theatre on February 8, 2014 in Washington, DC.  (Photo by Bennett Raglin/BET/Getty Images for BET)

Minister Al Sharpton and singer Aretha Franklin attend the BET Honors 2014 red carpet presented by Lexus at Warner Theatre on February 8, 2014 in Washington, DC. (Photo by Bennett Raglin/BET/Getty Images for BET)

Before we head into a brief weather warm-up in New York this weekend, here are a couple of our favorite highlights from the week, including an insightful read on improv and its role in comedy entertainment:

Stephen Colbert’s Guide To Being The Perfect Dad

      via Buzzfeed

CMT Artists is an iPhone App Designed Specially for Country Music Lovers

      via Engadget

Get The Laughs, But Follow The Rules

    via New York Times

In other news, the BET Honors premieres this Monday, Feb. 24. Tune in to BET to catch performances from Mariah Carey, Jennifer Hudson, Smokey Robinson and Wayne Brady.http://betpressroom.com/press/release/mariah_carey_jennifer_hudson_janelle_monae_tamar_braxton_smokey_robinson_ka

Fueling Social Fandom at #SMWNYC

Chanel J Cathey 1 by Chanel Cathey, Viacom

SMW 4

MTV, VH1 and Comedy Central joined forces on the main stage of Social Media Week in New York to uncap the secrets to building true fandom with audiences.  Tom Fishman (Vice President of Social Media for MTV), Don Steele (Sr. Vice President, Fan Engagement/Multi-Platform Marketing for Comedy Central) and Tom Chirico (Vice President of Digital & Social Engagement for VH1) led an engaging panel titled ‘Fueling Social Fandom at MTV, VH1 and Comedy Central’ with moderator and Lost Remote writer Natan Edelsburg. Before a standing room only crowd, these social media experts moved the conversation beyond driving tune-in with social to reveal their tips for keeping audiences engaged, active and entertained across platforms.

Read More

Spike Brand Refresh Keeps It Light

Daina Amorosano by Daina Amorosano, Viacom
Spike Refresh_Light

Spike’s brand refresh, which leverages light to achieve a bigger, more cinematic look, is currently on air and being rolled out to digital platforms and off-air creative.

In the last year, Spike has ascended to the Top 10 of channels among men 18-34. Its primetime viewership is up across the board, growing 36% versus last year among this demo, and it’s now the fastest growing cable channel among viewers 18-49. But while Spike is growing, it’s also broadening. Ink Master, for example, one of Spike’s most popular shows, has no skew to it at all, male or female. In line with its intent to continue growing and broadening, the network has undergone a brand refresh, landing on a bigger, more cinematic look, with heightened production value. The key to achieving this look was an infusion of light, according to Spike Art Director Michael Sutton-Long, who led the refresh. Read More

Consumer Insights: Spike’s ‘Second Screeners: Extending Consumer Engagement’

Kimberly Maxwell by Kimberly Maxwell, Strategic Insights and Research, Spike

Consumers today are citizens of a multi-screen nation, with more entertainment options – and ways to access entertainment content – than ever. In this study, Spike examined how and why consumers engage with second-screen content, and the payoff for content creators and marketers. The findings reveal that the second screen is fundamental to today’s TV experience and is driving interactivity. Indeed, the screens aren’t competing, they’re completing the experience. Read More

CMT’s Lucia Folk Invites Business Community to Help Ensure High-Quality Education for Children

Lucia Folk_CMT by Lucia Folk, Public Affairs, CMT

Recently, the city of Nashville has received high marks from many national outlets for our growing restaurant scene, evolving musical culture, revitalized neighborhoods and entrepreneurial business community.  While all of this attention is flattering and key to continued growth, there’s another crucial area that deserves the spotlight, one that is arguably the most important factor in any thriving community: ensuring high-quality education for all of our children.  Read More

Keep Calm and ‘Party Down South’ with CMT

ChadMeholic (2) by Chad Meholic, CMT

CMT SOcial Media (2)

Whether you were ready to “party down south” or not, CMT was blowing up the web on the premiere night of “Party Down South,” which shares production credits with MTV’s “Jersey Shore.” With takeovers on the day of the premiere on Perez Hilton, US Weekly, Buzzfeed, Urban Dictionary and YouTube, we knew people would be talking about the show. Read More

Week In Review: Viacom Press Picks

Daina Amorosano by Daina Amorosano, Viacom
Broad City Truck

Look out for Comedy Central’s “Broad City” truck through Feb. 5 in the New York area for a chance to win goodies.

It’s been a cold and snowy week in New York City, but business has moved full-speed ahead. Here’s a handful of stories on some of the recent goings-on around Viacom, including a couple of key announcements, a new movie release from Paramount and this truck, above, full of freebies.

Paramount’s “Jack Ryan: Shadow Recruit” also debuted this week, with “Labor Day” coming to theaters next week.