Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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Nick’s Famous Slime Is Not Made of What You Think It Is

by Stuart Winchester, Viacom

One recent weekend, I found our kitchen counters overrun with items that did not have any obvious place in a kitchen: shampoo bottles, shaving cream, various lotions and creams commandeered from closets and bathrooms. My 8-year-old daughter stood amid these scattered and emptied containers, churning their contents in a mixing bowl. The counters and floor had become a showroom of the varied colors and textures to emerge from the bottles.

“What are you doing?” I asked.

“Making slime,” she replied.

“Making slime?”

“Yes”

“Where did you learn how to do that?”

“On YouTube!”

Of course. This is the same child who recently asked me if I’d ever considered making a YouTube channel when I was little. When I confessed that I hadn’t, she wondered why. I told her that it had a lot to do with the fact that it didn’t exist until I was 27 years old.

This amazed her (“What did you do!?”), but I was pretty amazed, too, that even in the YouTube era, slime is something that still draws kids like birthday cake.

I grew up in the heyday of You Can’t Do That on Television, a youth-oriented sketch-variety program that ran on Nickelodeon throughout most of the 1980s. The show was also the birthplace of modern slime, which dropped like waterfalls from the ceiling anytime someone said, “I don’t know,” which seemed to happen a lot.

Decades later, as slime is having this DIY cultural moment, Nick is still the king of the gooey stuff. Just check out Pitbull’s Green Slime promo for the upcoming Kids’ Choice Sports Awards:

And if, like my daughter, you think that looks like fun, here’s how you can try making your own, Nick-sponsored slime:

But what was in that original Nick slime? Business Insider’s Chris Snyder recently put together this video where former Double Dare and What Would You Do? host Marc Summers reveals the composition of the torrential green downpours:

Footage courtesy of Chris Snyder and Business Insider. Used with permission.

We can’t confirm or deny  that Summers was correct – or whether Nick’s slime recipe has changed over the years – but it’s pretty fun to watch those old slime shots. In a world that has changed so much so rapidly – there was no real internet to speak of in the ’80s – some things, like slime, appear to be timeless.

SpongeBob SquarePants Follows Season 12 Renewal With Voyage to Broadway

by Stuart Winchester, Viacom

The power of positive thinking has been working out pretty well lately for SpongeBob SquarePants. The eternal optimist will star in his third movie in 2019. Last month, Nickelodeon greenlit a 12th season, which will correspond with the show’s 20-year anniversary when it debuts in 2019. America’s favorite talking sponge continues to be the most popular cartoon on the block, scoring the top ratings slot among core kids demographics.

And now, there’s even more to celebrate:

The play – in which an unnamed savior rises to save Bikini Bottom from volcanic annihilation – moves east after a successful run in Chicago, landing at Broadway’s Palace Theatre, which sits just a couple blocks north of Viacom’s global headquarters in Times Square.

“We could not be more thrilled to bring Nickelodeon’s iconic SpongeBob SquarePants to the theater in an original musical conceived specifically for Broadway,” said Nickelodeon President Cyma Zarghami. “We are also incredibly honored to be in such a gorgeous house as The Palace, where audiences will be immersed in the fun and surprising world of Bikini Bottom.”

SpongeBob is pretty happy about it too:

via GIPHY

And so are the folks who watch Broadway for a living: “While we’ve been so excited about plenty of other great plays for kids, this one surely takes the cake,” writes Time Out New York’s Allie Early.

There’s a lot to be amped up about. The Chicago run was well-reviewed, with high praise for many of the disparate parts that seamlessly merge into a big-time stage production. Let’s take a look at a few highlights.

The story

SpongeBob has built a reputation as an all-ages crowd-pleaser, and the musical continues that tradition.

In his television review for Chicago local station WGN 9, Dean Richards observed, “Instead of kid-like dialogue,  the story is multi-layered for kids and adults. It all adds up to one of the most fun, well-produced, and best-acted shows Chicago has seen in a long time.”

And while the plot is relatively simple – a volcano is about to destroy their world, how do we save it? – the production’s subtext is ground in a greater, unnamed sophistication that addresses the issues of the larger troubled world we all actually inhabit.

Writing in the Chicago Sun-Times, Hedy Weiss noted, “Part allegory of the precarious world in which we all now dwell, and part satire on everything from the bureaucratic babble of modern-day politicians to the hunger for moneymaking, the bloated egos of pop music groups, messianic leaders and the eternal lure of stardom, the show is full of wildly energetic performers and playful, imaginative stagecraft that might best be described as one part lavish Dollar Store ingenuity, one part Cirque du Soleil and one part childlike invention.”

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Liked Russell Wilson as KCA Sports Host? Good, Because He’s Back

by Stuart Winchester, Viacom

Let’s get this teed up sports fans – the Kids’ Choice Sports Awards are charging back to Nickelodeon on Sunday, July 16. We could give you all the details, but why not let returning three-time show host and Seattle Seahawks franchise quarterback Russell Wilson do it?

Let’s see that slime sock reveal one more time in slo-mo:

Kids can click here to start voting now.

They’ll have plenty of big names to choose from. Tennis superstar Serena Williams and swimmer Katie Ledecky are up for three nominations, while a diverse slate of big names from Danica Patrick to Stephen Curry to Tom Brady to Cristiano Ronaldo will also compete for awards. Here’s the full list of nominees:

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Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for preschoolers that keeps them entertained while safe at home.

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Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans wore their Teenage Mutant Ninja Turtle gear with pride.

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For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and wants to be more mindful.

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Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives, but getting time away from work isn’t easy.

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Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Unity Spans the Globe for Viacommunity Day’s 21st Year

by Stuart Winchester, Viacom

Lisa Di Venuta contributed reporting.

In an enormous show of support for local communities around the world, more than 4,000 Viacom employees threw themselves into the 21st annual Viacommunity Day last Friday. It was themed as a day of unity, bringing employees from every part of the company together at more than 150 projects sites across the United States and more than a dozen other nations, a collective effort that underscored Viacom’s unwavering dedication to putting our resources, skills, energies and collective will toward improving our communities.

“Viacommunity has a long legacy with our company,” said Viacom President and CEO Bob Bakish, standing among a group of employees outside of a Boys & Girls Club in New Rochelle, 20 miles north of Times Square in the New York City suburbs. “I remember when I joined the company in 1997 in the early days of Viacommunity, and it’s always been a day, throughout different management teams, throughout different phases of the media business, where we would take a day and allow people to give back to their communities. This is all evidence that communities matter. That’s what Viacommunity is all about.”

 

Viacommunity Day 2017 Recap Video from Viacom on Vimeo.

Support for the effort transcended our employee ranks, reaching into the celebrity Twittersphere:

Events began early in the morning, spreading west from our outposts in Asia and Australia and following the sun across Europe and Africa and then jumping the Atlantic. The Viacommunity spirit rippled from the five boroughs of New York City and across the suburbs, west to Tennessee and finally California, where Paramount locked in the Viacommunity Day Cup for the second consecutive year.

Below is just a small sampling of the energy, enthusiasm, and effort that our volunteers injected into their communities over the course of a single day.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of Viacom's Times Square headquarters.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of 1515 Broadway.

CALIFORNIA – Paramount Repeats as Viacommunity Day Cup Champions

With the highest percentage of employees participating in Viacommunity Day out of any Viacom division, Paramount locked in the Viacommunity Day Cup for the second consecutive year. Employees had spent the past 12 months passing their prize around, Stanley Cup style, with different groups holding the trophy for a week at a time. Taking the cup again is a testament to how deeply entrenched the Viacommunity spirit is on the lot, where longstanding relationships with local schools and organizations fuse with individual efforts to create an atmosphere rich with giving.

The Fulfillment Fund

The commitment was evident on Paramount’s Hollywood lot on Friday morning, when a bus pulled in to pick up more than two dozen employee volunteers. It was already loaded with 25 students and four chaperones from Alexander Hamilton High School in west Los Angeles. They were headed six miles south, beneath the 10 freeway and to the campus of the University of Southern California (USC). On a separate bus, 25 Viacom employees were heading in the same direction from the company’s shiny new Hollywood building, stopping to pick up an additional 17 students from Helen Bernstein High School before rendezvousing at the university.

The Fulfillment Fund, an organization that focuses on orienting high-risk students toward college, was way ahead of both groups. They’d set up a unique tour: a campus-wide scavenger hunt for groups of students and volunteer mentors to navigate together. What’s the name of the campus bookstore? Which year was the arts building dedicated? Which years did USC football win the Rose Bowl? Four versions of the hunt helped to disperse the laughing, giddy students across the hot campus and avoid overcrowding at any one site.

Among the Viacom and Paramount volunteers were seven USC alumni and at least two graduates of Hamilton High School. Site captain Lori Nakama, a director of creative services for digital and television distribution in home media who was participating in her seventh Viacommunity Day, was among them.

“This is one of my favorite days of the year,” she said. “I love getting to work with people in the company that I don’t normally get to talk to. We’re so busy here that, a lot of times, I don’t leave my desk. So I don’t get to meet somebody who works in theatrical, or in finance, or in theatrical finance. So at Viacommunity Day, you not only are building a community within the community, but a community within the company.”

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Check It Out: An Interactive Calendar of Viacom’s Q3 2017 Premieres

by Stuart Winchester, Viacom

Viacom’s brands continue to deliver incredible programming. As we look back and report Q2 2017 earnings today, you can click along the timeline below for previews of the rich future awaiting our fans. Click over to Viacom Investor Relations for more details about this quarter’s earnings.

Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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