Unity Spans the Globe for Viacommunity Day’s 21st Year

by Stuart Winchester, Viacom

Lisa Di Venuta contributed reporting.

In an enormous show of support for local communities around the world, more than 4,000 Viacom employees threw themselves into the 21st annual Viacommunity Day last Friday. It was themed as a day of unity, bringing employees from every part of the company together at more than 150 projects sites across the United States and more than a dozen other nations, a collective effort that underscored Viacom’s unwavering dedication to putting our resources, skills, energies and collective will toward improving our communities.

“Viacommunity has a long legacy with our company,” said Viacom President and CEO Bob Bakish, standing among a group of employees outside of a Boys & Girls Club in New Rochelle, 20 miles north of Times Square in the New York City suburbs. “I remember when I joined the company in 1997 in the early days of Viacommunity, and it’s always been a day, throughout different management teams, throughout different phases of the media business, where we would take a day and allow people to give back to their communities. This is all evidence that communities matter. That’s what Viacommunity is all about.”

 

Viacommunity Day 2017 Recap Video from Viacom on Vimeo.

Support for the effort transcended our employee ranks, reaching into the celebrity Twittersphere:

Events began early in the morning, spreading west from our outposts in Asia and Australia and following the sun across Europe and Africa and then jumping the Atlantic. The Viacommunity spirit rippled from the five boroughs of New York City and across the suburbs, west to Tennessee and finally California, where Paramount locked in the Viacommunity Day Cup for the second consecutive year.

Below is just a small sampling of the energy, enthusiasm, and effort that our volunteers injected into their communities over the course of a single day.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of Viacom's Times Square headquarters.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of 1515 Broadway.

CALIFORNIA – Paramount Repeats as Viacommunity Day Cup Champions

With the highest percentage of employees participating in Viacommunity Day out of any Viacom division, Paramount locked in the Viacommunity Day Cup for the second consecutive year. Employees had spent the past 12 months passing their prize around, Stanley Cup style, with different groups holding the trophy for a week at a time. Taking the cup again is a testament to how deeply entrenched the Viacommunity spirit is on the lot, where longstanding relationships with local schools and organizations fuse with individual efforts to create an atmosphere rich with giving.

The Fulfillment Fund

The commitment was evident on Paramount’s Hollywood lot on Friday morning, when a bus pulled in to pick up more than two dozen employee volunteers. It was already loaded with 25 students and four chaperones from Alexander Hamilton High School in west Los Angeles. They were headed six miles south, beneath the 10 freeway and to the campus of the University of Southern California (USC). On a separate bus, 25 Viacom employees were heading in the same direction from the company’s shiny new Hollywood building, stopping to pick up an additional 17 students from Helen Bernstein High School before rendezvousing at the university.

The Fulfillment Fund, an organization that focuses on orienting high-risk students toward college, was way ahead of both groups. They’d set up a unique tour: a campus-wide scavenger hunt for groups of students and volunteer mentors to navigate together. What’s the name of the campus bookstore? Which year was the arts building dedicated? Which years did USC football win the Rose Bowl? Four versions of the hunt helped to disperse the laughing, giddy students across the hot campus and avoid overcrowding at any one site.

Among the Viacom and Paramount volunteers were seven USC alumni and at least two graduates of Hamilton High School. Site captain Lori Nakama, a director of creative services for digital and television distribution in home media who was participating in her seventh Viacommunity Day, was among them.

“This is one of my favorite days of the year,” she said. “I love getting to work with people in the company that I don’t normally get to talk to. We’re so busy here that, a lot of times, I don’t leave my desk. So I don’t get to meet somebody who works in theatrical, or in finance, or in theatrical finance. So at Viacommunity Day, you not only are building a community within the community, but a community within the company.”

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Check It Out: An Interactive Calendar of Viacom’s Q3 2017 Premieres

by Stuart Winchester, Viacom

Viacom’s brands continue to deliver incredible programming. As we look back and report Q2 2017 earnings today, you can click along the timeline below for previews of the rich future awaiting our fans. Click over to Viacom Investor Relations for more details about this quarter’s earnings.

Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Employee Samantha Newman and Family Win Trip to KCAs

Vice President of Velocity Marketing Operations Samantha Newman had never entered a Viacom awards show contest before—and she’s worked with the company for 10 years.

Newman and her husband, Jason, have two children, 8-year-old Ethan and 4-year-old Alexa. “It’s hard traveling when you have young kids,” said Newman.

But this year Newman’s kids were finally old enough to travel and attend an award show—right in time for Nickelodeon’s 28th annual Kids’ Choice Awards. Newman entered the contest, and won. The timing was fortuitous, as her son was just becoming a fan of live-action shows on Nickelodeon—many of which were represented at this year’s ceremony.

Watch as Newman broke the news to her children:

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Nick’s Number One! (And Number 2, and Number 3, and Numbers 4, 5, 6, 7, 8, 9, 10…)

by Stuart Winchester, Viacom

Behind a wide-ranging slate of live-action and animated shows, Nickelodeon swept ratings compilations of the top 10 children’s programs for the first quarter of 2017 among kids 2-11 and 6-11.

The accomplishment continues a torrid winning streak for Nickelodeon, which marks its third year as the top kids’ network among kids 2-11 and preschoolers. This is Nick’s seventh consecutive quarter winning those two demos, and its second in a row among kids 6-11. Ratings grew among all three demos during the quarter.

By locking in the top 10 children’s shows in two core demos, Nick pulled net double digits ahead of its competition. The net also owns four of the top five shows among kids 2-5: number one PAW Patrol; number two Shimmer and Shine; number four Team Umizoomi; and number five Blaze and the Monster Machines.

Underscoring Nick’s deep influence on kids’ culture, its annual Kids’ Choice Awards was the top-rated show for the week ending March 12 among kids 2-11, kids 6-11 and tweens 9-14.

Scroll down to see the 10 Nick shows that won the quarter in both the 2-11 and 6-11 demos:

Kids 2-11

#1 The Thundermans

#2 Nicky, Ricky, Dicky and Dawn

#3 SpongeBob SquarePants

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Nick Grabs 18 Daytime Emmy Nominations, MTV Adds 1 for 19 Total Viacom Nods

by Stuart Winchester, Viacom

Behind an outstanding slate of animation, young children’s programming, and special activations, Nickelodeon locked in 18 nominations for the 2017 Daytime Emmy Awards, a rousing affirmation of the net’s broad impact and influence on the television landscape. MTV’s Transformation, which documents the struggles of young transgender individuals, grabbed an additional nomination, bringing Viacom’s total to 19.

Nick’s Peter Rabbit earned a trio of nominations, while Pig Goat Banana CricketDino Dan: Trek’s AdventuresMutt & Stuff, Kung Fu Panda: Legends of Awesomeness, and Bubble Guppies each snagged two. Harvey Beaks and Wallykazam! also grabbed one nod apiece, while nominations for the 2016 Kids’ Choice Awards (one nomination), Kids Pick the President (two), and the Ultimate Hallowen Haunted House 360 Challenge (one) underscore the strength of the network’s special programs and initiatives.

Congratulations to all of the nominees. The National Academy of Arts & Sciences will announce the winners of the 44th Annual Daytime Emmys on April 30.

Scroll down the page to check out all of Viacom’s nominations and watch clips from select programs.

MTV 

OUTSTANDING SPECIAL CLASS SPECIAL

MTV Docs: Transformation 

Director: Melissa Johnson

Producer: Katelyn Howes

NICKELODEON

OUTSTANDING PRE-SCHOOL CHILDREN’S SERIES

Dino Dan: Trek’s Adventures

Executive Producers: J.J. Johnson, Blair Powers

Co-Executive Producers: Matthew J.R. Bishop, Christin Simms

 

Mutt & Stuff

Executive Producers: Marty Krofft, Sid Krofft, Cesar Millan, Bradley Zweig

Co-Producers: Bob Aniello, Leigh Hale, Deanna Krofft Pope, Jacob Moffat

Producer: Irene Oncley

 

OUTSTANDING PRE-SCHOOL CHILDREN’S ANIMATED PROGRAM

Wallykazam!

Executive Producer: Adam Peltzman

Co-Executive Producers: Koyalee Chanda, Dave Palmer

Supervising Producer: Laura Barbera

Line Producers: Sara Kamen, Ian Murray

 

OUTSTANDING INTERACTIVE – ENHANCEMENT TO A DAYTIME PROGRAM OR SERIES

Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge

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The Stars, Stunts, and Slime of Nickelodeon’s 2017 Kids’ Choice Awards

Orange blimps invaded Los Angeles, along with a deluge of slime, stars, and surprises, for the 28th annual Kids’ Choice Awards earlier this month.

Nickelodeon’s 2017 Kids’ Choice Awards juxtaposed beloved mainstays (green goo, orange blimps, and celebrity guests) with cutting-edge elements. Stars shot out of an orange slide to get onstage. A drone circled the audience at the University of Southern California’s Galen Center, affixed to an orange blimp, snapping shots of fans and posting them to a second screen in the arena. A “live set” of real kids posing as stage props capped off the ultimate fans-first experience.

WWE star John Cena hosted the extravaganza, getting the chance to flex his muscles in an arm wrestling contest with the cast of Nicky, Ricky, Dicky & Dawn. This was one of many stunts chosen by the kids watching at home on Nick’s multiplatform, digital voting system.

LOS ANGELES, CA - MARCH 11: The cast of Nicky, Ricky, Dicky & Dawn armwrestle with host John Cena onstage with Dj Khaled at Nickelodeon's 2017 Kids' Choice Awards at USC Galen Center on March 11, 2017 in Los Angeles, California. (Photo by Kevin Mazur/KCA2017/WireImage)

The cast of Nicky, Ricky, Dicky & Dawn arm wrestle with host John Cena and Dj Khaled at Nickelodeon’s 2017 Kids’ Choice Awards. (Photo by Kevin Mazur/KCA2017/WireImage)

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Nickelodeon 2017 Kid’s Choice Awards International Social Squad Is #Goals

It’s almost slime time, and Nick is shaking things up a bit. Nickelodeon International is unveiling its first-ever social squad for the network’s 2017 Kids’ Choice Awards.


The Kids’ Choice Awards official Social Squad is unlike any other celebrity crew. Each member hails from a different part of the world: Germany, Denmark, Mexico, Brazil, Australia, the U.K., and the U.S.

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Slimed and Tested, NICKterns Alum Explains Why This Internship Is Tops in the Nation

Below the cover of the kitchen’s slime stairs, 25 interns stand around a 10-foot rectangular blue canvas waiting for the 10-gallon buckets of slime to arrive. Phones are in hand to capture the fulfillment of our elementary school dreams. One by one interns, ready to accept the green goo, plant themselves in the middle of the blue tarp. I grab my fellow classmates’ hands. All at once, the green concoction globs over my hair and drips down my face past the wide corners of my smile. The intern to my left raises his head, letting the slime fill the rims of his glasses. We’ve done it, I thought to myself – would I really have graduated the Nickelodeon internship program if I didn’t get slimed?

NICKterns Get Slimed from Viacom on Vimeo.

As a studio built on fostering creator-driven content, backed by a culture built on more than 25 years of animation (with a little bit of slime for good measure), it’s no surprise that Nickelodeon Studio has been a staple in children’s entertainment — and the internship program is no exception.

For the second year in a row, Vault.com, a professional website providing in-depth analyses of employee-company culture, has ranked Nickelodeon’s internship program as the Best Media & Telecom Internship in the country.

This 10-week program provides students and recent graduates with the individual attention needed to thrive in a professional studio. Workshops and informational lunches are designed specifically to match the interests of that semester’s class. Students have the opportunity to share their time with executives, show creators, writers, artists, former interns (or “NICKterns”), and everyone in between to better understand the full scope of the studio’s pipeline and different lines of the business. Those interested in pursuing a career in writing or art can also take a multitude of current series tests – essentially a challenge to see if they can create art or scripts that match a show’s exacting style – that will be reviewed by in-house industry professionals.

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Nick Jr.’s Nella the Princess Knight Captures the Zeitgeist of Diverse America

Not all super heroes wear capes—some wear sparkly ball gowns.

NPK 824px

Nella rides into town with a message of self-empowerment. Photo courtesy of Nickelodeon.

Nella, the titular character in Nick Jr.’s Nella the Princess Knight is shattering princess norms.

NPK 2

This biracial princess knight slays gender norms. Photo courtesy of Nickelodeon.

Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.

Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.

Oh, and she’s biracial.

Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).

Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.

According to People, “[Nella] stands for everything our world needs.”

Here’s why.

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